This is an absurd story.

Of course a woman can be a "maker". Of course an attractive person can be a "maker". But Naomi Wu's entire shtick seems to be "skimpily dressed girl with fake tits does stereotypically nerdy male activity". Look at her Youtube channel [1] - every video starts with an anime cartoon of her, obviously intended to titillate.

People have frequently criticised startups for using sex to promote their products. (E.g., Geeklist, a few years back [2]). Now a scantily clad woman is a feminist icon? I get that there's a view of the world whereby the Geeklist woman was being exploited, and Naomi Wu is simply owning her sexuality, or whatever. For most outsiders it simply looks like fashion. Using sex to promote tech products was passe, and now it's in again and slightly edgy, but only if you're cool enough to pull it off.

She has an explanation about how the breast implants really express her interest in bodyhacking and the outfits reflect the cyberpunk style of Shenzhen. (B.S., by the way - most of Shenzhen is just a normal Chinese city). And when all her photos and videos are of her in a skimpy outfit, wearing makeup and with hair styled - she's choosing to present herself in a certain way. She could do a video wearing a sweater, working on a late night project with a ponytail and bagged eyes, but she doesn't. She knows looking good will get her videos more clicks. (It takes a lot of effort to look good consistently, which is why engineers and scientists of either gender are stereotypically not good-looking. They're spending too much time on other things).

Then there's the fact that her Twitter [3] simply doesn't sound like a mainland Chinese girl. No, I can't prove this. But I spent enough time studying Chinese and living in China, speaking with a wide range of Chinese people, and I'd bet any amount of money that those tweets were written by an American. Even when translated by a native English speaker, Chinese has a ton of idiosyncratic phrasings and sentence patterns that give it a distinctive style. (For an example, see ChinaSmack [4], which translates Chinese internet culture into English).

Not only do Naomi's tweets lack that style completely, they definitely do not sound like they were written who grew up in a Confucian culture. China favours modesty, hierarchy and conforming to the group. Sure, there are sassy, independent young Chinese women, but they don't sound like sassy, independent young American women. Naomi Wu sounds like an American woman. (Specifically American and not generically Western - Europeans don't have that brash aggressiveness). Again, I can't prove this, but her Twitter postings simply do not have the slightest hint of Chinese-ness. [Edit: having listened to more of her videos, it is highly unlikely the girl in the videos made those tweets].

Then there's the fact that she screenshotted his tweet and uses it as part of her Twitter header photo [3]. And the huge pile-on to a guy who made one tweet and later apologised for it. She even goes digging and trying to associate him with Donald Trump on fairly spurious grounds [5]. This whole story designed to hit the tech industry's buttons and incite everyone to pontificate about "tech bros". My guess is that her company is intentionally using this episode as a guerilla marketing/PR exercise, but I have no idea.

[1] https://www.youtube.com/watch?v=Cdk4Zw2oYdc

[2] https://www.forbes.com/sites/meghancasserly/2012/03/23/women...

[3] https://twitter.com/realsexycyborg

[4] https://www.chinasmack.com/renren-statuses-by-chinese-univer...

[5] https://twitter.com/dalepd/status/926813927769440256