Hi, CalChris, thanks for your response. You sound like you know what you're talking about.

I wonder, could something very small be subject to trade secret protection? I'd like your take on the hypothetical written below, simply because it is so small.

I really hate using the example below but I think it's well-defined and wouldn't really be subject to any trade secret protection and I'd like your take. (I reread my example and imagined it from the perspective of a woman and I think I could have written the same thing so I think it's not a gender-biased example but I will attempt to redact it if anyone complains.)

So for the hypothetical: women and men use dating apps but when I tried it some time ago I was floored that the people I met with actually had met tons and tons and tons of people. (As opposed to entering a relationship after meeting a few people.) I thought, far more than the number of dates the people I interacted with in day-to-day life go on.

My personal conclusion was that there is a "dead sea" effect on dating sites where people who are actively looking and really looking for a relationship end up leaving (because they enter a relationship), whereas the people who have been on 45+ dates in the past 180 days via the app are (this is a judgment) are kind of wasting each other's time from my perspective, maybe don't really have any intention to enter a relationship: they're not "really" in the market. So they will report things like "I've met dozens of women/men" (if they are being honest) " but I haven't really found the right one." Whereas in the old days grandparents met based on just having anything in common and living on the same street. their standards weren't so high and they wouldn't date 50-70 people before finding someone.

So now let's suppose that I figured out that the way to quickly get people in relationships is if I only show new users to new users, and the "time-wasters" to each other. Then I can make my app the best way to get people into relationships very quickly (after meeting just 1-5 people), whereas ordinarily to get to those 1-5 people you have to work through 45 people who are clogging the site with 0.0% chance of entering a relationship. (Because of the dead-sea effect we posit.)

So meanwhile the time-wasters of both genders only see each other and go on hundreds of dates with other people who have no intention of being satisfied with them. I wouldn't let the time-wasters waste any of the "genuine relationship-seekers" time by being shown each other.

Okay, so let's suppose for the sake of argument that this is the magic holy grail and that this tiny little insight makes all the difference. Let's just posit it.

So I apply it in secret and this one neat trick makes it the best dating app on the planet. Okay, so my question is could something really, really tiny like this which is described in a few words and is a single metric only, be something that could be covered under "trade secret", assuming it falls short of patent protection?

My hunch would be no, because even if it's valuable, any other company could come up with it. What do you think? Please assume that my example is really true (it could be false.) I'm not that attached to this example and have no intention to test it or enter that market, so it's one I can gladly sacrifice for the sake of argument. Let's not argue about the merits of the example but simply assume it is true - that it's the entirety of our advantage and as soon as other sites figure it out, we are no longer competitive.

Would trade secret apply to something extremely tiny like this? Almost a casual observation? Thank you!