iCracked (YC W12) Is Hiring Performance Marketing Analyst / Growth Hacker
//Performance Marketing Analyst//

iCracked is seeking an experienced Performance Marketing Analyst to join our Product Development team. We connect customers and partners with our world-class network of independent technical service-providers. Our mission is to quickly and simply solve all of our customers’ technical needs at the push of a button. This is a full-time position based in Redwood City, CA. We will consider contract arrangements.

//About the Team//

At iCracked we hire great people and trust them to do right by our customers and our peers - so you’ll have significant autonomy over your work. We value diversity, humility, and open collaboration, and we foster an environment of constant learning. We believe that small, empowered, self-motivated teams can make big contributions to the business. We think that supporting your career development and having meaningful, rewarding work to do is a requirement. We want this to be the best job you will ever have.

//About the Job//

We are seeking a Performance Marketing Analyst to join our product development team and drive growth throughout our core repair business and new expanding verticals. You will work closely with the data engineering, marketing, and product teams to identify new growth opportunities by conducting experiments and ad hoc analyses. Your mission is to drive improved conversion, user engagement, and growth across multiple acquisition channels.

This role requires a high level of analytical thinking, collaboration, attention to detail, and project management, as well as proven expertise and a track record of driving customer acquisition growth. As a performance marketing analyst, you will be be constantly digging into data, ideating, experimenting, analyzing and iterating - fast! You will leverage your skills in multivariate and A/B testing strategies to test new product concepts and features that improve conversion and provide exceptional customer experiences. You will design and execute experiments, analyze results, then present findings to members of leadership to help develop a deeper understanding of our customers and market and inform important business decisions. You will also create new dashboards and visualizations to measure product impact and organization-wide KPIs.

//About you//

You are a results-oriented data geek with a focus on growth. You have a proven track record of applying a structured experimental approach to optimize SEM targeting and spend, improving existing customer acquisition funnels and discovering new ones. You take a data-driven approach to identify the highest impact areas of opportunity through the customer journey, you seek understanding, and derive meaningful insight from complex data sets, then communicate results to teammates in a clear, simple way. You’re curious and creative, have a bias towards action, and a strong desire to learn.

Required Skills/Experience:

-Proven experience identifying, building, and executing growth mechanisms from scratch in a startup environment
-You have 3+ years of experience structuring and implementing rigorous A/B tests to drive results across multiple applications and acquisition channels:
-Customer discovery and acquisition (SEO/SEM)
-Conversion through web conversion funnels
-Engagement with mobile applications
-Email campaigns/targeted marketing
-You are well versed in Python, mySQL, and other modern analytic tools / frameworks. You go get the data you need
-Strong analytic capabilities and demonstrated proficiency with a variety of statistical methods
-Basic knowledge of JavaScript to help implement and test features that you come up with
-Experience with Optimizely, Google Analytics, Tableau to run tests, collect data, and communicate results
-Excellent writing skills with the ability to create compelling content
-Desire to work on site, at location with your teammates

//Additional benefits//

Competitive compensation
Meaningful stock plans
Medical, dental & vision benefits
Commuter perks
Fully stocked kitchen
Team retreats
New workstation, hardware and software
Wellness & special perk membership
Unlimited PTO
Headquarters conveniently located right off the 101 and close to Cal Train

If you're interested please email me at aj[at]iCracked.com