Why You Need Video on Your Landing Page
If you’re looking to generate conversion for your new or existing website it is imperative that you have an attention grabbing landing page. Think about the number of times you’ve visited websites and have left just as quickly because the landing page is not engaging or has too much text to read through before actually finding what you’re looking for. You want your landing page to stand out from the crowd and make a great first impression. The most professional way to show your brand’s image and personality is through engaging video content. We’ve mentioned it before but can’t emphasize the importance of video content enough, below are four reasons why you should be incorporating video content into your marketing strategy.

"96% of consumers say they find videos “helpful” when making purchase decisions online”

--Animoto

Peaks Interest

Your brand’s first impression begins the second a potential or existing client visits your landing page. With the dwindling attention spans of today, you only have a couple seconds to engage your audience and hold their attention. If your clients have to read through long form walls of text in order to find what they are looking for or to find out about your brand chances are they will leave the site before they even make it to the important content. The goal is to grab their attention and have them stay on your site, the best way to do this is by informing them with an engaging video that will keep them on your site and interested in your brand.

"Where both text and video are available on the same web page, 69% of users would prefer to watch video to learn about a product or service"

--Wyzowl

Professionalism

Having a good quality professional video shows that your brand is legitimate which will immediately gain the trust of potential clients. While the lack of video content is detrimental to your company’s legitimacy, having amateurish video content can be equally hurtful. Not all video content strategies are created equally so it’s important that your company uses professional video that suits your brand in order to see optimal results. The quality of video plays a big role in how clients react to your brand, the professional quality of your video reflects the professional quality of your brand in the eyes of your clients

”Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google”

--Mist Media

Emotional Connection

Video has a much larger chance of creating an emotional connection between your brand and the viewer than text or images alone. It’s a way for the audience to create an immediate connection to your brand, and you have the freedom to personalize it to fit your brand image and target audience. Elements such as music, motion graphics, actors and captivating storytelling contribute to the connection between brand and client as well as provide your videos with that x-factor when it comes to converting business

”Video drives 157% increase in organic traffic from search engines”

--Bright Cove

Main Attraction
Once you have a professional and captivating video for your landing page that is guaranteed to hold the attention of viewers and convert them into customers, the next important step is to make sure people see it. Don’t let your video become lost on the page be sure that it’s the first thing people see when they visit your site, it should be the front and center primary feature of your site. Be sure the auto-play feature is being utilized so that visitors are immediately watching your video upon arrival to your site. You put a lot of time and effort into creating the perfect video content strategy so you want to show it off by any means possible, posting your video on your company’s landing page is just the beginning of getting your video out to the masses.

”The average user spends 105% more time on a website with video”

--Bright Cove

Since the most common way people will learn about your business is through your website be conscious that your landing page is an essential tool for giving a great first impression and converting new business. Do some research and get your brand an engaging attention-grabbing video that will generate new clients and increase your brand’s ROI. Through immediate audience connectivity to your brand, your audience will be more willing to choose you over the competition.

”Visitors who view videos stay on web sites an average of 2 minutes longer than those who do not. They are also 64% more likely to make a purchase”.

--Com Score