> I know you're not saying it was fine the way it was, I just think it underscores the importance of a solution that fits in prevailing social mores.

Please understand that that is the problem with some of the arguments supporting what Apple did. The problems they list that are apparently now gone for adult content is still there for all the other apps. Just saying. :p

> What you and many others seem to avoid is explaining is why you believe that putting these applications in a ghetto would be preferable to simply not selling them at all.

Why? Because there are adults that don't want to see it at the same time there will be adults that do. By the app store rankings of some of the apps that were pulled, some of them were very very popular and are no doubt huge moneymakers for the developers and for Apple. I can't tell Apple that they should approve or reject content on their own store, but if there is not insignificant demand and Apple was profiting off these apps, why not? Presumably a "ghetto"/back room will be preferable to nothing at all or doing nothing at all for all parties negatively impacted (Apple, developers) and an acceptable compromise to the complainers.

> That Apple is demonstrably willing to go without them would seem to undermine such arguments

I don't know, for a few hours yesterday the new "Explicit" category on iTunes Connect seemed to say that Apple's first reaction was to pull apps, then their second was to do exactly what I suggested in my posts on HN about a separate category later, either because of the backlash and concerns from pulling apps, or because they're trying to figure out how to satisfy everyone ;)

> If they don't want to sell porn-like apps, why should they devote resources--any resources...

Who says Apple doesn't want to sell them? Schiller didn't come out and say that, he said that they pulled them because of complaints. Apple doesn't want complaints. If Apple didn't want to sell them, they would never have approved those apps to begin with. Apple will lose money no matter what if they pull adult content, or they leave it up there and face the wrath of parents and others that won't buy devices as a result. On the other hand, a "ghetto" for adult apps will probably work for everyone involved. It won't be as nice as being on the rest of the store, but not much adult content on the internet in general is out in the open, as opposed to behind some kind of age verification/login wall (see: lots of porn sites, youtube), and I'd honestly be surprised if some adult content distributor was whining about naked women not being next to Plants vs. Zombies and Navigon GPS apps if the alternative is not being on the store at all. Why should Apple devote resources otherwise? Oh, I don't know, they've chosen that position themselves and are failing hard at their inconsistency, and they're already doing it with all the apps on the store now (or else face removal/rejection/inability to even submit your app). Developers also pay for it via a yearly fee. :P

Which is another point. If they're going to pull all sexual content from the store but allow SI and Playboy to stay on there, and they're going to keep on insisting on those 17+ ratings for apps with UGC regardless of in-app content, that makes no sense.

So, I think the "why" is because Apple is still a business. They have working parental controls and ratings that just need refined. They have an app store that needs refined too. If they can successfully pull all that off, complaints about explicit content in the top 25 list and complaints about no explicit content at all will likely minimize into oblivion. And it seems that these alternative ideas are definitely something they're considering right now.