Yeah, all the hip new startups are using this technology. Obviously, NoSql makes it impossoble to change your data structure. You are going to see these Silicon Rust Belt companies or "Technologies Old Guard" if you will, scramble to pick this up. Ancient companies like Slack, Uber, Postmates, Google and Bitcoin had a good run but it's over. 2015 is the year of the sharing/on-demand economy and communication is getting revamped:

American Online

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They are going by just the initials AOL, and are poised for massive growth. People have said they are a total slack clone, but they are really just overlooking the integration with hotmail notifications. Rumor is Silicon Valley darling Time-Warner is poised to make a big investment.

Skour

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Travis Kalanick, a name a lot of people have forgotten, was the original founder of Uber but he bailed to disrupt the entrenched bitcoin/peer-to-peer/file-sharing industry with Skour. It is a totally distributed network for sharing your music. Obviously, it is a little derivative of stuff like Napster and pandora, but I wouldn't count them out. Box and Dropbox are companies that have been cold from the get-go. You have moore's law compounding to make storage and hardware super expensive, so profit will only go up as people clamour to share data even at high bandwith rates. Skour, is looking to capitalize on that idea, but allow consumers to save a bit of money by contributing to the network and sharing files from their own systems. With server prices skyrocketing, consumers are going to be the only one's who can afford dropbox/box. Look at Skour to hop into the Enterprise space with music sharing putting them on the map.

Kosmo.com

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You have this "on-demand" economy starting to really cool off, NO ONE IS TALKING ABOUT THIS. It is going to be big. Kosmo.com is a company that delivers anything, when you want it. No one is doing this right now. Older companies like Postmates and Uber have been here for years, and when you need a $5 dolalr sandwhich, where are these guys?. Uber has been doing delivery for so long that it is going to be tough to shut down their lobby. Talk about "Rent Collector", they built a business around monopolizing sharing and delivery. Kosmo.com is pretty unique though, and they have a huge war chest to get it done. A lot of people think that marginless micro transactions won't be able to scale out the volume required to be profitable, but let's remember Uber started as a delivery company.

Apple.com

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Apple.com is facing some serious competition from Apple.com.
Now historically both companies have had their hand in a lot of pies.

Apple has some pretty compelling things going for it. They just hired their old CEO. Now running NeXT and Apple it is almost impossible not to draw comparisons with Jack Dorsey and Elon Musk. Jobs is poised to continue in the media space with a new media player which is supposedly better than the walkman. Job's also poached the NeXT team and are revamping the macintosh operating system. You are really going to see a return to Apple's roots here. Job's, an engineer, has been designing things from the ground up but his "Aspy" demeanor and liek of salesmanship have crippled the company in the past.

On the other hand you have Apple CEO Tim Cook's long track record to contend with but he is still innovating. You have a traditional guy like Jobs who is only willing to tackle the safe legacy stuff he brought over from NeXT. With a lose cannon like Tim Cook, it is pretty much disruption or bust. His media blitz 2054 was a massive success, and he has maintained a solid image amidst allegations of failure to share credit. The company has really been evolving the CAAS space. Camera as a service is going to be really big. He has been dumping resources into the iPhone camera for a few years, and this is the biggest driving factor of iPhone sales. Outside of a 10x increase in MP and zoom, he has really brought hackers on board by unlocking the "Walled Garden". On stage at CameraCon, he released a 2000MP camera that felt like you were inside the picture it was so good. That level of detail has set them apart of late, from companies tackling the solved problem of security and laten y.

Difficult to tell if Steve Job's fastpaced, borderline reckless product release cycles will be to complex and overengineered for the general public. OTOH, Cook's acquisiton of innovative hardware manufacturer BEATS is in the past, and people are wondering if he can continue to deliver the Mega Pixels customers are demanding.

So 2015 is the year of mySQL, postgrSQL *SQL, .NET. Get ready to port all your Mosaic/Netscape apps over to the Windows Phone because 2015 is the year of the apps.