Class Ruling CR 2014/13
Date of effect: 1 February 2014

What this ruling is about: 1. This Ruling sets out the Commissioner's opinion on the way in which the relevant provision(s) identified below apply to the defined class of entities, who take part in the scheme to which this Ruling relates. Relevant provision(s) 2. The relevant provisions dealt with in this Ruling are: All subsequent legislative references in this Ruling are to the ITAA 1997 unless otherwise stated. Class of entities 3. The class of entities to which this Ruling applies is mobile phone subscribers who: Qualifications 4. The Commissioner makes this Ruling based on the precise scheme identified in this Ruling. 5. The class of entities defined in this Ruling may rely on its contents provided the scheme actually carried out is carried out in accordance with the scheme described in paragraphs 8 to 21 of this Ruling. 6. If the scheme actually carried out is materially different from the scheme that is described in this Ruling, then: Date of effect 7. This Ruling applies from 1 February 2014 until 30 June 2019. The Ruling continues to apply after 30 June 2019 to all entities within the specified class who entered into the specified scheme during the term of the Ruling. However, this Ruling will not apply to taxpayers to the extent that it conflicts with the terms of a settlement of a dispute agreed to before the date of issue of this Ruling (see paragraphs 75 and 76 of Taxation Ruling TR 2006/10). Scheme 8. The following description of the scheme is based upon the information provided by the applicant. This description shall be read with the details in the application for class ruling dated 28 June 2013. Note : certain information has been provided on a commercial-in-confidence basis and will not be disclosed or released under Freedom of Information legislation. 9. WWF is specifically listed in item 6.2.22 of the table in section 30-55 as a Deductible Gift Recipient (DGR). 10. WWF has authorised the MPC to collect donations on their behalf via a designated SMS. 11. Donors make a gift to the WWF by sending an SMS to a pre-determined mobile phone number controlled by a message aggregator and the MPC. 12. The value of the donation is a fixed pre-determined dollar value and linked to the premium SMS mobile phone number. 13. Donors will use a specific short code supplied by the message aggregator to SMS their donation requests. For example, the short code for WWF will be to text 'Donate' to 19992222. 14. For up to 6 months, the dollar donation amounts will be set at $5. An SMS donation from the donor will be for $5 per SMS sent. 15. In the future, this may change to variable amounts up to $20 per SMS where either different codes are used to send the SMS or the amount is placed in the body of the SMS or mobile internet page. For example, a donor will text 'Donate 5' for a $5 donation, or 'Donate 10' for a $10 donation. 16. WWF publishes this code as part of their charity campaign available to mobile phone subscribers. 17. Upon receiving the SMS donation, the charity will immediately respond to the mobile number thanking them for the donation and informing them that their donation will appear on their MPC post-paid bill or will be deducted from their pre-paid balance. 18. The message aggregator collates the details of the donors and advises the MPC accordingly. 19. Based upon these details and on behalf of the WWF, the MPC invoices the donors for their gift on their mobile phone invoice. Each gift will appear on the mobile phone invoice in a similar manner to a phone call. 20. The mobile phone invoice will include the date and time of the donation, the name of the DGR, the Australian Business Number (ABN) of the DGR, the fact that it is a gift and the amount of the gift. 21. The MPC will, within 45 days of the end of each calendar month remit the total amount of billable SMS donations to WWF less any other withholdings or deductions under the agreement.

Class of entities or scheme: 3. The class of entities to which this Ruling applies is mobile phone subscribers who: | Qualifications: 4. The Commissioner makes this Ruling based on the precise scheme identified in this Ruling. 5. The class of entities defined in this Ruling may rely on its contents provided the scheme actually carried out is carried out in accordance with the scheme described in paragraphs 8 to 21 of this Ruling. 6. If the scheme actually carried out is materially different from the scheme that is described in this Ruling, then:

Ruling: 22. The Commissioner accepts that the mobile phone invoice satisfies the gift receipt requirements under section 30-228 provided the mobile phone invoice identifies the: 23. The itemised mobile phone invoice issued by the MPC to the donor as outlined in paragraph 22 of this Ruling is an acceptable document to substantiate the donor's claim for a tax deduction under section 30-15 of the gift made to WWF. Commissioner of Taxation 29 January 2014


Appendix: Gift payment: 24. As the MPC is authorised by WWF to collect the donations on WWF's behalf and pass it on to WWF at the end of the billing period, the donor has made a donation to the WWF when the donor sends the SMS message and payment is made via the mobile phone invoice. 25. In Milroy v. Lord (1862) 45 ER 1185; 4 De G F & J 264, Turner LJ said at ER 1189; De G F & J 274 that for a gift to be valid and effectual, the giver: 26. In this instance, the transfer of monies by the MPC to the DGR is made as per the arrangement between the DGR and the MPC. As the MPC is authorised by the DGR to collect the donations, the donor has done everything in order to transfer the donation to the DGR by paying the mobile phone invoice. | Content of receipt for gift or contribution: 27. DGRs are not required to issue receipts however subsection 30-228(1) states that: 28. Subsection 30-228(1) applies only where a receipt is issued by a DGR. 29. In this arrangement, the DGR does not issue the receipts rather it is the MPC, which is authorised by the DGR to show the donation details on the mobile phone invoice as evidence of the donation. 30. Guidance is provided by the ATO publication Fundraising (NAT 13095-09.2008 ) (Fundraising Guide) in relation to the evidence of a gift made to a DGR via an organisation authorised by that DGR to collect donations on its behalf. 31. Under 'Other Arrangements' on page 9, the Fundraising Guide states that: 32. The Fundraising Guide further states under 'Other statements and records' on page 10 that: 33. The Fundraising Guide further provides that, if a donor has made a gift to a DGR, for example through another organisation such as a telephone or electricity provider, then the donor should retain their account records, with proof of payment. 34. Even though WWF is not issuing the receipts, the format of the details that will appear on the mobile phone invoice as evidence that a donation was made to WWF is as follows: 35. The details of the transaction provided on the mobile phone invoice are the date of the donation, the description 'WWF GIFT (ABN of WWF)', and the amount of the gift. | Abbreviation of the name of the DGR: 36. For the purposes of subsection 30-228(1) the space available on the mobile phone invoice to convey the transaction details of the donation may, depending on the MPC, be limited to a fixed number of characters. 37. Law Administration Practice Statement PS LA 2002/15 Evidence for making of a gift by a taxpayer who participates in a workplace giving program provides guidance on addressing the circumstance where space or printing constraints exist on documents used to substantiate a claim for a tax deduction of a gift. Specifically, PS LA 2002/15 states at paragraph 2: 38. Although PS LA 2002/15 relates specifically to the issue of evidence provided by an employer for the purposes of a workplace-giving program, it is nonetheless instructive on the issue in this Ruling. 39. In this context, as long as the substance of the information required by subsection 30-228(1) is conveyed to the donor, PS LA 2002/15 provides that the Commissioner will accept it for that purpose. Accordingly, the abbreviation of the DGR's name to WWF will enable the DGR to be identifiable on the mobile phone invoice for the purposes of subsection 30-228(1). | Format of mobile phone invoice: 40. In this case, for the purposes of section 30-228, the mobile phone invoice must identify the: 41. Consequently, the itemised mobile phone invoice with the details of the donation as outlined in paragraph 40 of this Ruling will be an acceptable document to substantiate the donor's claim for a tax deduction under section 30-15 of the gift made to the WWF.


What this Ruling is about | NOT LEGALLY BINDING SECTION: | A public ruling is an expression of the Commissioner's opinion about the way in which a relevant provision applies, or would apply, to entities generally or to a class of entities in relation to a particular scheme or a class of schemes. | If you rely on this ruling, the Commissioner must apply the law to you in the way set out in the ruling (unless the Commissioner is satisfied that the ruling is incorrect and disadvantages you, in which case the law may be applied to you in a way that is more favourable for you - provided the Commissioner is not prevented from doing so by a time limit imposed by the law). You will be protected from having to pay any underpaid tax, penalty or interest in respect of the matters covered by this ruling if it turns out that it does not correctly state how the relevant provision applies to you. | must have done everything which according to the nature of the property comprised in the settlement, was necessary to be done in order to transfer the property and render the settlement binding upon him. | The DGR may prefer to issue receipts and ask that the collector supply details of the name, address and amount collected from each donor. Alternatively, arrangements may be agreed to whereby the collector will issue a statement to each donor identifying the amount collected on behalf of the DGR. | If a donor does not have a receipt, they should keep any other statement or record with details of their gift to assist in the preparation of their tax return and in case claims are checked by us. | Where possible, the advice from the employer should identify each DGR. If space or printing constraints are such that each DGR cannot be identified in the advice to the employee, a statement to the effect that each gift is being made to a Division 30 DGR can be accepted. The total quantum of gifts made to the DGRs should be stated. | Appendix 2 - Detailed contents list: 42. The following is a detailed contents list for this Ruling: | Appendix 2 - Detailed contents list | Not previously issued as a draft


Related rulings: TR 2006/10
Legislative references: ITAA 1936 6(1) ITAA 1997 Div 30 ITAA 1997 30-15 ITAA 1997 30-50 ITAA 1997 30-228 ITAA 1997 30-228(1) TAA 1953 Copyright Act 1968
Case references: Milroy v. Lord (1862) 45 ER 1185 4 De G F & J 264
Subject references: deductible gift recipients receipts gifts & donations
Other references: PS LA 2002/15 Fundraising (NAT 13095-09.2008)