wait , there ’ s more ! then you need to introduce and describe your goods or services . what they are and how they are different from competitors ’ ? then comes the hard part , a market analysis . you need to investigate and analyze hundreds of variables ! you need to take into consideration socioeconomic factors from gdp per capita to how many children on average the population has ! all this information is useful so that you can move on to your strategy and implementation stage , where you will describe in detail how you will actually execute your idea .