Search query: sports marketing

Product: Why We Play: The New Power Of Storytelling In Sports Marketing
Description: What do the most marketable athletes in the world have in common?

Their stories move us.

In Why We Play, author Yasmeen Sharara breaks down the power of storytelling for the athletes and brands that are defining the intersection of sports, products, and marketing. Today's consumers want more than on-field dramatics; they want to understand, to know, and to empathize with the athletes they admire. Sharara offers a framework for brands and athletes to leverage this trend to build loyal, passionate and purposeful followings.

Why We Play details a powerful new framework for sports and athlete storytelling that has supported some of the most well-known brands in the past decade, including:

* How Tom Brady embraced social storytelling to build his TB12 brand
* Why Serena Williams opened up about her life as a mother to expand her reach, and
* What led Nike to design, specifically, a running shoe to help one of the most elite marathon runners, Eliud Kipchoge, attempt to break the 2-hour marathon barrier.

So, why do we play?

We play to win. To be remembered. To be heard. To tell a story. To write our own story.
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: Pepsi vs Cola: The Marketing Battle of the Century
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): I

Product: By Brenda G. Pitts Fundamentals of Sport Marketing (Fourth) [Paperback]
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: Bernard Mullin With Web Study Guide Sport Marketing Fourth Edition (Hardback) - Common
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: Sport Marketing
Description: Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.

Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates:

•A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations

•Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems

•An attractive and engaging full-color interior

•Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts

•Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review

The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing.

Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online.

The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Brand: Page Two
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): I

Product: The Why of Sports Design: Design Principles in Sports Marketing
Brand: Createspace Independent Publishing Platform
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: Social Media in Sport Marketing
Brand: Routledge
Holcomb Hathaway
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: Advanced Theory and Practice in Sport Marketing
Brand: Routledge
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: The Sports Event Management and Marketing Playbook
Brand: Wiley
Used Book in Good Condition
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: Sports Marketing, third edition
Description: Sports marketing
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events
Brand: Routledge
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: Sports and Entertainment Marketing, Student Edition
Brand: Cengage Learning
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: Sports Marketing
Brand: Prentice Hall
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: The Ultimate Guide to Sports Marketing
Brand: McGraw-Hill Education
Color: Other
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: Sports Marketing: A Strategic Perspective, 5th edition
Brand: Routledge
Routledge
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E