Search query: how to launch a brand

Product: From Idea to Launch: Take your Great Idea to Profitable Reality - Sell your New Invention, Innovation, Brand, Product, Service & Business Ideas -Think it, Make it, Launch it, Sell it & Profit from it
Description: If you have been nurturing a Great Idea and wondered how to Launch a Brand, how to Launch a Product or about Launching a Venture, this is the Book for you.

I wrote this book because, like you, the best ideas come to you as a way to fill some unmet need in your life. “Necessity is the mother of all invention” is never truer than when you brilliantly think up an innovation, invention, or service that will make your life easier, more fun, or is just plain smart.

I was standing in my kitchen after going through my usual morning routine one mundane Monday when inspiration hit me. I cannot go into great detail about my invention because I have sold it, and it now belongs to a larger company. Due to an NDA that is currently in place, I don’t even know if that company is utilizing my invention.

I thought to myself that if someone could create this certain thing that it would make my life a whole lot easier. I would really use this and spend good money on this if someone thought to create it.

That “someone” was me! Why couldn’t I create a fantastic item that would make my life better and make money doing it?

This book begins right where it should -at the birth of an idea. Even the best authors get writer’s block, and the best inventors lose their muse, so I thought it only appropriate to start at the very beginning.

I will teach you how to stimulate your creativity, brainstorm ideas, and finally locate a sustainable and realistic product that will become your invention. Then, we move onto what it takes to bring that idea to life, crafting prototypes, locating manufacturers, enlisting the help of carpenters, tech developers, and anyone who can assist in creating the physical adaption of your idea.

I wanted to not only help you think of something that you can create, but also push you to create it, and then sell it. After all, we innovators only create so that others can utilize our creations, right? This is why I dedicated a great portion of this book to also help you sell your idea. I’ve included the most in-depth research for social media marketing, brand development, package designing, and so much more to help you deliver the total package.

During my time as an inventor, I have come across too many innovators who have sat on an idea, waiting for the right time to start. Inventors who did their best to share their products with the world, only to miss the mark in their marketing strategies and fail. Creators who lost the rights to their work because they didn’t know how to secure legal protection.

In this book, you will find the answers to all of your questions. It is the complete roadmap that will undoubtedly guide your product to success.

This book will teach you absolutely everything you need to know about:

Creating Prototypes
Building a Band Around your Product
Protecting your Intellectual Property and Plans
Selling Your Idea for a Profit

…and so much more.

I have no doubt in my mind that if you follow the advice detailed within these pages that you will see your idea through all the way to launch.

What are you waiting for? Your destiny awaits as I am sure you are sitting on an idea that will be the “Next Big Thing.” click “Add to Cart” now!
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Product: CROWDFUNDED: The Proven Crowdfunding System For Launching Products, Raising Millions, And Scaling Brands Using Indiegogo And Kickstarter
Description: Master the art of crowdfunding to launch your product on Indiegogo and Kickstarter. Whether you’re just starting out or already have a booming business, this is the exact playbook the most innovative companies are using to launch successful products today.

Mark Pecota, CEO and co-founder of the most successful crowdfunding agency LaunchBoom, reveals the system his team has developed since 2015 — a system that has raised over $50 million on Indiegogo and Kickstarter.

What if you could build a community that eagerly counted down the days until they could buy your product? What if you could develop such powerful positioning in your market that you rose above your competition? And what if you could actually feel confident your product was going to be successful before you pressed the launch button?

CROWDFUNDED is not just another "how-to" book on launching products. There is no fluff here. No feel good stories without substance. No claims without data. This is a no BS blueprint for launching a successful crowdfunding campaign.

Stop waiting for the right opportunity to launch your crowdfunding campaign. This is it and this book will show you how.
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Product: Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
Description: Semiotics is big business. It is most famous for its unique ability to decode visual images, and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semiotics sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands, reposition existing brands, or rejuvenate established brands. In what can seem a complex and abstract field, it is an invaluably clear, practical resource on how to seize the tremendous opportunity that semiotics offers.
Written by one of the original founders of commercial semiotics, Using Semiotics in Marketing outlines precisely what semiotics is and why it matters, before moving on to demonstrate how to run a successful commercial semiotics project. Packed with fascinating case studies proving how visual imagery is interpreted differently across cultural, racial and social demographics, it provides essential insights into understanding consumers. This results in better ads, websites, packaging and social media content - ultimately driving brand growth and profits.
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Product: The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears
Description: Are you eager to start a blog and online business but are feeling lost?

Maybe you’ve gotten on and off the bandwagon over the months or years with little progress to show for it…
Or maybe your blog seems to be in launch mode forever and you’re not making any progress…

If you find yourself trying out every possible tool and trick, reading blog posts, signing up for webinars, and still not knowing what you need to focus on…
If all that initial excitement has been overtaken by overwhelm with EVERYTHING you need to do and learn, then this book will be right up your alley.

No matter what type of blog you are starting, there are some core components you need to focus on if you want to make money with your blog.

The Blog Startup introduces you to these nonnegotiable core components in the form of bite-sized strategies and pro tips so you won't find yourself a year later wondering what went wrong.

This wasn't created to help you master blogging. It takes several years for that—more than a book and a couple of days of reading can promise.

But this gives you a plan for success before you even start. Think of it as a road map for your first 90 days!

Now, you can start a solid blog with the potential to make money WITHOUT a $1,000+ blogging education!

Here’s a snapshot of what’s packed into this how-to guide:

Popular guru promises exposed! I expose the truth about popular revenue streams and why NOT ALL monetization options are right for you despite guru promises!
The 2M (+1) strategy to help you hit your first $1K blogging.
How to find YOUR unique angle, so you can stand out from the pack and attract the right kind of readers.
The smartest ways to make critical website pages sticky—Make these pages shout out “YES, you’re in the right place!” and understand what you need and don’t need to include.
Why some bloggers make the leap and others don’t. (It has everything to do with what they don’t do!)
3 MUST-ANSWER questions that will shape your blog’s journey.
How to create a strategic blog launch plan and my answer to the question “How many posts do you need before launching?” (No more confusion or stress. Just an actionable plan for results.)
AND MORE!

Imagine knowing exactly what you need to focus on despite all the distractions pulling you in a million directions.

Imagine if in a mere year you accomplish more than you ever thought possible, feel a sense of satisfaction, and actually make progress toward this larger vision of what you want your blog and business to do for you.
You don't flinch, get panicky, or try different tactics hoping one sticks. You have a plan of action and every decision you make for your blog is calculated and intentional. That’s the power of the process and the promise behind The Blog Startup!

Intrigued yet?

Then scroll to the top and click or tap “Buy Now.”
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Product: The Physician's Guide to Financial Freedom: Getting Started As A Consultant: How to Launch and Brand Your Unique Skill Sets to Position, Leverage, and Capitalize on Niche Consulting Opportunities
Description: In the third book of Dr. Loo’s “Physician’s Guide to Financial Freedom” series, he examines how to start, launch, and capitalize on a successful consulting career so you have the opportunity to make more income doing work you love. Consulting is work that offers you more time, freedom, and flexibility, work that can be done from anywhere, anytime, and with whomever you choose.

“Getting Started as a Consultant” looks at:
-The advantages and disadvantages of a consulting career
-How to start, build, and run a profitable consulting business
-The top five skill sets needed to become a successful consultant
-How to transition into a consulting career
-How to identify your target niches
-How to create your unique brand, how to protect and enhance it, and how to position and leverage your brand in today’s marketplace
-How to market, promote, and advertise for pennies on the dollar, even for free
-How to build and maintain clientele
-How to deal with “haters”
-The nuts and bolts: running the business aspects of your consulting business
-The unique challenges of a consulting business

Dr. Loo describes how, with a consulting career, you can work for yourself instead of working for others, be more creative, and create potent and long-lasting fulfillment in your career. He also tells you how to spot, create, and capitalize on emerging consulting opportunities, negotiate top-rate fees, and “future-proof” your consulting business against disruptive market forces and economic changes. He looks at how to use and profit from potential emerging technologies, as well as how to collaborate with competitors, so you can thrive in any business environment and never become obsolete.
Whether you’re interested in an alternative career, career transition, creating your own unique consulting brand niche, starting your own business, earning additional streams of income, getting out of the tiring corporate rat race, working for yourself, or becoming financially independent, this book is for you. It addresses all of your questions and concerns on how to start, build, run, and grow your own rewarding and lucrative consulting business.
About the Author:
DR. CHRISTOPHER LOO is a retired surgeon, serial entrepreneur, investor, consultant, executive coach, best-selling author, and advisor. He received his MD-PhD from the Baylor College of Medicine-Rice University Department of Bioengineering.
Dr. Loo has extensive consulting experience working with hospitals, technology startups, high net-worth clients, and executives over the past twelve years. Through his passion and experience in building companies and teams, he has positioned himself and leveraged that experience into building a successful business brand and career, authoring three books, and speaking extensively about business, financial freedom, and entrepreneurship to audiences worldwide.
Also By the Author
“How I Quit My Lucrative Medical Career and Achieved Financial Freedom (You Can Too!): A Medical Doctor’s 22-Year Journey from Orthopedic Surgeon to Real Estate Mogul” (2018)
“The Physician’s Guide to Financial Freedom Using Stocks and Options: How I Became Financially Free Using a Simple 3-Step Stock-Investing Process” (2019)
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Product: Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence
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Product: Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers
Description: The missing piece of internet marketing that almost all business owners miss is transforming themselves into an authoritative brand that attracts their ideal customers.

Yes, traffic is very important for getting your prospects to find you online. However, most social psychologists would agree the secret sauce for small business owners, entrepreneurs, and salespeople is being chosen over your competition is to be viewed as a "Trusted Advisor".

In this book, Matt Bertram reveals tactics and strategies to quickly build authority and create “trusted advisor status” in your market to dramatically gain mindshare with your prospects as well as increase your web presence, dominate your niche, and generate more leads online than ever before!

These are not untested theories, or rehashed ideas but strategies and tactics that Matt has personally helped implement for hundreds of clients and entrepreneurs, including:

Understanding the science behind credibility – a factual basis to generate trust
A blueprint to creating the reputation you want others to see online
The hidden concepts behind affinity audiences, attraction marketing, and cause-based selling
Case studies and real-world examples of people and businesses that achieved significant success through brand building
A step-by-step explanation of how to build authority using the best tools, platforms, and resources online
Why achieving a “Trusted Advisor Status,” SERP stacking, and the celebrity effect is so important
Brand new ways you can use social media, paid ads, email automation and more

Matt Bertram is a trainer, local keynote speaker and consultant in Digital Marketing and Social Selling. He is currently the Co-host of the most popular SEO podcast on iTunes and Ahrefs called, "The Unknown Secrets of Internet Marketing." He is COO at eWebResults, a top internet marketing agency since 1999.
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Product: Bigger Than This: How to Turn Any Venture Into an Admired Brand
Description: What do brands like Planet Fitness, Everlane, and Bombas all have in common? They’re capturing peoples’ emotions and winning customers’ hearts. And they are based on commodity products or services.

Following the success of his #1 bestselling book, “How to Launch a Brand,” acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today’s new world of brand creation. “Bigger Than This” challenges companies – from startups to Fortune 100s – to (re)discover their spark and connect with today’s consumers on a deeper level.

In “Bigger Than This,” Geyrhalter analyzes brands that are based on commodity products – watches, socks, shoes, fish – yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement – story, belief, cause, heritage, delight, transparency, solidarity and individuality. Instead of playing “dress-up,” he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.

Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.
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Product: Branding: Brand Identity, Brand Strategy & Brand Development
Description: In the world of business, a great brand is everything. Those who lack a strong brand and branding strategies are surely going to struggle in their climb to success. Having a well-developed and powerful brand can be the difference between success and failure in the modern business world. Naturally, you want to run a successful business. Therefore, you need a successful brand.

“Branding: Brand Identity, Brand Strategy and Brand Development” is an all-inclusive branding guide that will walk you through all of the necessary steps for creating a powerful brand. Not only will you learn how to develop your basic brand identity, but you will also learn how to generate customized strategies that will assist you in growing your brand. Learning to develop your brand effectively and nurture its natural evolution is a necessity in a fast-paced world. You need to know how to put these steps together and keep using them to walk yourself higher up the ladder of success. This branding guide will teach you everything that you need to know to generate massive success.

Globally recognized brands all follow these tips, and it’s mandatory that you do, too. You don’t just want a mediocre brand that never takes you to the success you desire. You want one that starts strong and uses that traction to take it to the top in minimal timing. You want to be the next Coca-Cola, Nike, or Amazon. You want to own a wildly successful megabrand that people everywhere know about and recognize. One that people are excited to be involved with, love to rave about, and are eager to see where you go next. And because you want that type of success, you want “Branding: Brand Identity, Brand Strategy, and Brand Development.”

No other book will take you through the in-depth process of creating a very specific brand profile based on success-building formulas, teach you how to customize your strategies to your unique brand and audience, or educate you on the natural evolution of brands the way this guide does. This book will help you start from the bottom, or from wherever you may be standing now, and help you perfect the formula so you can land on top. With consistency, step-by-step action, and clearly defined goals, you can become the owner of the next megabrand. “Branding: Brand Identity, Brand Strategy and Brand Development” will help you get there.

Don’t just take our word for it. If you’re ready to generate massive success with your very own company, invest in this branding guide and invest in your brand. This all-inclusive guide features it all, leaving nothing for chance. All you have to do is open it and start taking the step-by-step actions and you, too, will be a branding superstar. The only question you’ll have left to answer is: What is the view like from the top?
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Product: Book Launch Formula: How To Write, Publish, and Market Your First Non-Fiction Book Around Your Full Time Schedule. Become an Authority, Build Your Brand & Create a Passive Income
Description: You will learn exactly How to Write, Publish, & Market your book all while working around a full-time job.

"A VERY PRACTICAL AND EASY TO IMPLEMENT GUIDE ESPECIALLY FOR SOON TO BE AUTHORS!"
"This book is will act a simple road-map that you can follow to get your first book done. I highly recommend experienced authors and first-time authors read this and follow along."
-- Hal Elrod, #1 Best Selling author of The Miracle Morning

Here's the deal, if I can become a best-selling author on Amazon with a demanding work schedule, and family I love spending time with, so can you.

I will teach you a concise step-by-step approach for writing your book despite a busy schedule. Whatever you’re calling in life is you will benefit from the strategies and techniques which have allowed me and countless others to generate the kind of success most only dream of - just by learning to effectively write books on a part time basis.

Brianna, a successful salesperson from Texas says, “The techniques taught in this book are exactly what helped me to finish my first book in less than 3 months and become an Amazon #1 best-seller - earning residual income month after month.”

I learned a lot from my first two books, and am now working on my third - using the steps that got the greatest results. I promise that if you act on the steps outlined in the following pages you will not only finish your book faster than you imagined possible, you will enjoy the process.

I can also promise that the results you achieve will allow you to live a more fulfilling life, helping you become an authority in your current profession, and boosting your income.

Don't be the kind of person who has dreams of writing a book, but never sees them through. Instead, be someone who crosses writing their book off their bucket list, and then moves on to even bigger and greater achievements.

In Book Launch Formula you will find:

• Justin's Professional 3-step method that takes you from no ideas to completed rough draft, in less than one week (write a quality book in 1/2 of the time!)
• A technique that will save you LITERALLY $1,000's of dollars when it comes to editing...
• An guaranteed launch strategy you can use to successfully launch your book... even if you don't any marketing experience and no audience...
• How to keep sales rolling in after the launch
• The simplest approach that will allow your book to drive sales and leads to your business.

You will learn the best strategies from authorities in the self-publishing industry like Hal Elrod, Tim Ferriss, Steve Scott, Honoree Corder, James Altucher, Pat Flynn, and many more.

Book Launch Formula will guide you to unlock that story that has been inside you all along.

Book Launch Formula is the road map to you becoming a published author.

Book Launch Formula will teach you how to make a full time living from writing, increase your authority, and build your business all by writing a book.

Don’t you feel its time to live a life of design instead of default?…

Check writing a book off your list, build passive income, and enjoy higher levels of abundance?

If so scroll to the top and click the

“buy now”

button
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Product: How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
Description: This book will guide you through the steps necessary to build a brand from the ground up:

Step 1 (Chapter 1): Create a brand platform
Step 2 (Chapter 2): Devise a brand name
Step 3 (Chapter 3): Design your brand's identity
Step 4 (Chapter 4): Craft your brand atmosphere touch points

Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don’t have any customers or marketing outreach and—obviously, since you just launched a new offering—you have no legacy or advocates?

The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you are holding this book in your hands. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This book will teach you how to launch your brand by design.

In this book I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
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Product: Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
Description: Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?

With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.

Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof.

In Brand Identity Breakthrough, you will learn…

• How to incorporate a unique selling proposition into your branding
• The best methods for selling products to customers as a small business
• How to use business storytelling to sell products in both physical and online marketplaces

Table of Contents

Section I: Why Identity Matters
Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)
Chapter 2: When Good Ideas Fail
Chapter 3: Why Entrepreneurs Fail to See Their Own Value
Chapter 4: Why Others Fail to See Your Value

Section II: Creating Your Brand Identity
Chapter 5: Uncovering Your Core Values
Chapter 6: Developing a Unique Selling Proposition
Chapter 7: Crafting Your Personality Profile
Chapter 8: Knowing Your Target Audience

Section III: Telling Your Story to the World
Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)
Chapter 10: How to Speak with Clarity, Authority, & Authenticity
Chapter 11: How to Display Your Character Through Writing
Chapter 12: How to Educate Your Audience About Your Brand Identity

Section IV: Brand Identity Case Studies
Case Study #1: Unifying Brand Meaning Across Every Domain
Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch
Case Study #3: Turning a Charitable Project into a Profitable Movement
Case Study #4: Skyrocketing a Personal Brand through Narrative Focus
Case Study #5: Embracing Personality in a Technical Niche

Section V: Resources for Prospective Entrepreneurs
Appendix 1: Entrepreneurial Terms Defined
Appendix 2: 50 Useful Starting Questions for New Entrepreneurs
Appendix 3: Making Money Online
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Product: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
Description: Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.

For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen?

In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform?

This book is the definitive guide on how to:

Develop your speaking-driven revenue streams.
Quickly commercialize your knowledge in today’s economy.
Bolster your visibility, credibility, and bank account.
Become a better messenger of your company’s message and dominate your marketplace.

Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
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Product: Platform: Get Noticed in a Noisy World
Description: NEW YORK TIMES BESTSELLER

It’s impossible to build a successful business without a solid, targeted social media platform.

World renowned leadership expert, Michael Hyatt, became the successful writer, speaker, and business coach he is today by using his social media platform as the foundation for his success. Through straightforward down-to-earth guidance, he will teach you how to craft an effective online platform that will reach your followers and build meaningful awareness within the communities you aim to serve.

In Platform, you will learn how to:

Extend your influence, monetize it, and build a sustainable career.
Get noticed and start earning money in an increasingly noisy world.
Learn to amplify, update, polish, and organize your content for success.

Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
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Product: Launch: How to Quickly Propel Your Business Beyond the Competition
Description: If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth.

This book will show you how to:

Create highly sharable content that meets people's needs

Identify and work with outside experts, many of whom will gladly promote your content

Attract and retain raving fans that will help your business grow

Creatively market and sell to people who will gladly purchase your products and services

Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
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Product: Building a StoryBrand: Clarify Your Message So Customers Will Listen
Description: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.

The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.

In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.

His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:

The seven universal story points all humans respond to;
The real reason customers make purchases;
How to simplify a brand message so people understand it; and
How to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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