Search query: ouai

Product: OUAI Treatment Masque. Repair and Restore Hair with the Deeply Moisturizing Hair Masque. Leave Hair Feeling Soft, Smooth and Strong. Free from Parabens and Phthalates (3.4 oz) (ORIGINAL VERSION)
Brand: OUAI
Description: LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
OUAI TREATMENT MASQUE.
Heal dry, damaged hair with the Treatment Masque. Powerful ingredients like tamarind seed extract and smart keratin repair hair and help prevent future breakage. Coat all hair strands with the masque and comb through with fingers. Leave on for up to ten minutes, then rinse. It can be used daily after shampoo on extra course or damaged hair.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.
Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.
GLOW FROM HEAD TO TOE.
The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.
JOIN THE COMMUNITY.
OUAI is more than a company; it’s a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.
OUAI TREATMENT MASQUE. A rich and effective mask that will leave hair feeling smoother, softer and stronger after just one treatment. It heals split ends and makes hair more resistant to future damage.
LIKE A VIRGIN HAIR. Whether you’ve got straight, wavy, curly or coiled hair, the Treatment Masque repairs it all. Apply evenly on all hair and comb through with fingers. Leave on for up to ten minutes and rinse. Use daily for super coarse or dry hair.
OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: OUAI Fine Conditioner. This Lightweight Conditioner Gives Fine Hair Softness, Bounce and Volume. Made with Keratin and Biotin. Free from Parabens, Sulfates, and Phthalates (10 oz)
Brand: OUAI
Color: Fine
Description: LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
OUAI FINE CONDITIONER.
Read the FINE print… this conditioner delivers. Bring bounce, volume and attitude to your locks with the help of keratin, biotin, and chia seed oil. Apply on wet hair from mid-shaft to ends and comb through with fingers, then rinse clean. Pair with the OUAI Fine Shampoo for the hair you deserve.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.
Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.

GLOW FROM HEAD TO TOE.
The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.

JOIN THE COMMUNITY.
OUAI is more than a company; it’s a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.
OUAI FINE CONDITIONER. When volume is only a button on your phone, we’ve got the products for your OUAI Fine hair. Nourishing ingredients help strengthen and hydrate so you can spend less time photoshopping your hair and more time living a “full life.”
YOUR HAIR’S HOLY GRAIL. Nourishing conditioner with keratin, biotin, and chia seed oil gives fine hair life! Apply on wet hair from mid-shaft to ends and comb through with fingers, then rinse clean. Pair with OUAI Fine Shampoo for the hair you deserve.
OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: OUAI Fine Shampoo. Bring Fine Hair to the Next Level with Strengthening Keratin, Biotin and Chia Seed Oil. Hair is Left Clean, Bouncy and Voluminous. Free from Parabens, Sulfates and Phthalates. 10 oz
Brand: OUAI
Color: Fine
Description: LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
OUAI FINE SHAMPOO.
Like a fine wine, your hair should drink this up every day. Bring bounce, volume and attitude to your locks with the help of keratin, biotin and chia seed oil. Wet hair, lather up and rinse clean. Pair with the OUAI Fine Conditioner for healthy, voluminous hair.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.
Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.

GLOW FROM HEAD TO TOE.
The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.

JOIN THE COMMUNITY.
OUAI is more than a company; it’s a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.
OUAI FINE SHAMPOO. Tired of saying “I’m fine”? Us too. This shampoo breathes life into fine hair, cleans strands and adds bounce and volume. It’s the ‘pick me up’ your hair has been waiting for.
GET THE BODY YOU’VE ALWAYS WANTED. Strengthening keratin, nourishing biotin and moisturizing chia seed turn the volume up on fine hair. Wet hair, lather up and rinse clean. Follow up with OUAI Fine Conditioner for healthy, luscious hair.
OUAI MEANS YES. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It’s about having honest conversations with our community. It’s about letting go of unrealistic expectations and embracing your imperfections.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: OUAI Body Crème. Super Hydrating Whipped Body Cream Softens Skin and Gives it a Healthy Glow. Cupuaçu Butter, Coconut Oil and Squalane Nurture Skin. Scented with Rose, Violet and Citrus (7.5 oz)
Brand: OUAI
Description: LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
OUAI BODY CRÈME.
When life – or your skin – gets rough, treat yourself to the ultra-hydrating Body Crème. A thick, buttery blend of cupuaçu butter, coconut oil and squalane nourish and condition your skin and leave it with a healthy glow.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.
Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.
GLOW FROM HEAD TO TOE.
The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.
JOIN THE COMMUNITY.
OUAI is more than a company; it’s a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.
OUAI BODY CRÈME. Skin getting thirsty? There’s no better way to hydrate than with the Body Crème. The luxurious whipped cream is quick-absorbing and offers long-lasting moisture. It’ll leave you with renewed skin and a healthy glow.
MOISTURIZING HEAVEN. Get ready to take your skin to a new level of softness. Massage the Body Crème all over. It goes on buttery thick and quickly absorbs, leaving you feeling velvety smooth.
OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: OUAI Body Cleanser. Nurture, Balance and Soften Skin. Made with Jojoba Seed, Rose Hip Oil to Hydrate Skin. Free from Parabens, Sulfates SLS and SLES and Phthalates. (10 oz)
Brand: OUAI
Description: LET’S DO THINGS OUR OUAI. OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well. OUAI BODY CLEANSER. The best way to get clean is with the OUAI Body Cleanser. The gentle, paraben- and sulfate-free formula cleanses without stripping your skin. Lather up in your hands or with a loofah and apply all-over for a full body clean. Jojoba Seed and Rose Hip Oil will keep you feeling smooth and soft long after you’re dry. EFFORTLESS BEAUTY AT YOUR FINGERTIPS. Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad. GLOW FROM HEAD TO TOE. The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve any look and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level. JOIN THE COMMUNITY. OUAI is more than a company; it’s a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.
OUAI BODY CLEANSER. A gentle all-over body wash that cleanses while hydrating and soothing the skin. The rich, sudsy lather and floral scents of magnolia, citrus and lavender will turn any shower into an at-home spa.
FIRST, GET NAKED. Then, get wet. After that, squeeze the cleanser into your hands or a loofah and apply all over body. Massage from head-to-toe and rinse well. Your clean, nourished and supple body will thank you.
OUAI MEANS YES. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It’s about having honest conversations with our community. It’s about letting go of unrealistic expectations and embracing your imperfections.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: OUAI Super Dry Shampoo. Cleanse, Remove Product Buildup and Refresh Hair without Water. Adds Instant Volume and Shine to Fine, Oily Hair. Free from Parabens and Sulfates (4.5 oz)
Brand: OUAI
Description: LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
OUAI SUPER DRY SHAMPOO.
Some days you just need a super. The Super Dry Shampoo removes oils and product buildup while instantly adding volume. Spray onto oily areas six to ten inches away from the head and rub the product in until it’s no longer visible. It’s great for all hair types and colors, from straight and wavy to curly and coiled.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.
Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.
GLOW FROM HEAD TO TOE.
The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.
JOIN THE COMMUNITY.
OUAI is more than a company; it’s a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.
OUAI SUPER DRY SHAMPOO. Get that just-showered volume and shine with the Super Dry Shampoo spray. The unique formula works on even the oiliest hair to remove product buildup, cleanse the scalp and add volume. It’s also color safe.
NO SHOWER, NO PROBLEM. On the days you don’t have time to shower, just shake the can very well and spray at an angle six to ten inches away from head. Rub the dry shampoo into hair until you can’t see it. Flip hair over and spray for even more volume.
OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: OUAI Detox Shampoo. Clarifying Cleanse for Dirt, Oil, Product and Hard Water Buildup. Get Back to Super Clean, Soft and Refreshed Locks. (10 oz)
Brand: OUAI
Description: LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
OUAI DETOX SHAMPOO.
We all love a good styling product, but when sprays, dirt and oil start to build up, it’s time for a detox. This concentrated shampoo with apple cider vinegar lifts impurities and deeply cleanses, leaving hair soft and refreshed. 1-2x a week, wet hair, lather up and rinse clean. Pair with any OUAI conditioner for the best hair of your life.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.
Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.

GLOW FROM HEAD TO TOE.
The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.

JOIN THE COMMUNITY.
OUAI is more than a company; it’s a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.
OUAI DETOX SHAMPOO. Move over juice cleanse, it’s time for a hair cleanse. Get rid of product and hard water buildup, dirt and oil with this 1-2x a week clarifying treatment. Here’s your fresh start, see you next week.
YOUR HAIR’S HOLY GRAIL. This concentrated shampoo with apple cider vinegar gets you back on good terms with overworked tresses. Wet hair, lather up and rinse clean. Follow up with any OUAI conditioner to soften your squeaky clean strands.
OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: OUAI Volumizing Hair Spray. Add Texture and Volume for Hair Full of Body. It Offers Long- Lasting Volume and Hold without the Crunchiness. Free from Parabens and Sulfates (4.8 oz)
Brand: OUAI
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: OUAI Leave-In Conditioner. Multitasking Mist that Protects Against Heat, Primes Hair for Style, Smooths Flyaways, Adds Shine and Detangles. Free from Parabens, Sulfates and Phthalates (4.7 oz)
Brand: OUAI
Description: LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
OUAI LEAVE-IN CONDITIONER.
A multi-tasking product that brings your smooth, silky hair dreams to life. It protects from UV/heat while also taming frizz and flyaways, conditions and nourishes every strand and adds shine. The mist is packed with an amino acid blend, tamarind seed extract and vitamin E. Spritz on damp hair before brushing to soften and control each strand.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.
Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.
GLOW FROM HEAD TO TOE.
The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.
JOIN THE COMMUNITY.
OUAI is more than a company; it’s a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.
OUAI Leave-In Conditioner. A powerful, multi-tasking mist for every occasion. It protects hair from heat/UV damage, smooths split ends and frizz, detangles and conditions every strand. A few sprays will leave your hair with gorgeous shine. Protects hair from heat damage up to 450°F/232°C.
Your hair's Holy Grail. Amino acid blend, tamarind seed extract and vitamin E protect and smooth hair like you’ve never seen before. Mist lightly through damp hair before styling to protect and get your desired look.
OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
Ingredients that get the job done. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
For real life, for real people. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: OUAI Air Dry Foam. Wash and Wear Mousse for Perfect Air-Dried Waves. Packed with Kale and Carrot Extract to Condition, Protect and Detangle Hair. Free from Parabens, Sulfates and Phthalates. (4 oz)
Brand: OUAI
Description: LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
OUAI AIR DRY FOAM.
Get soft, perfect beach waves on the go with the Air Dry Foam. Massage the foam into damp hair and scrunch. That’s it! The foam will air dry into easy waves without being crunchy or frizzy. Kale and carrot proteins help nourish and protect your effortless waves.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.
Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.
GLOW FROM HEAD TO TOE.
The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.
JOIN THE COMMUNITY.
OUAI is more than a company; it’s a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.
OUAI AIR DRY FOAM. Get perfect air-dried waves without extra styling, braids, clips or buns. The lightweight foam is made with protein extracts to help condition and protect. You’ll be left with soft, touchable hair that’s never crunchy.
YOUR NEW GO-TO. Getting beachy waves has never been easier. Massage the foam into damp hair, then scrunch upwards. Your hair will dry in the shape of soft, smooth waves free from frizz.
OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: OUAI Hair Supplements for Thinning Hair. Help Restore, Strengthen and Add Shine to Your Hair. Made with Biotin, Silica, Ashwagandha and Amino Acids. Free from Parabens and Sulfates (30 tablets)
Brand: OUAI
Description: LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
OUAI HAIR SUPPLEMENTS FOR THINNING HAIR.
Take one supplement daily with water to help repair hair from the inside out. Made with biotin, amino acids and ashwagandha, the supplements help promote hair growth, restore hydration and shine and prevent breakage.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.
Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.
GLOW FROM HEAD TO TOE.
The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.
JOIN THE COMMUNITY.
OUAI is more than a company; it’s a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.
OUAI HAIR SUPPLEMENTS FOR THINNING HAIR. Support healthy shine and hair growth, and prevent future breakage, with daily hair supplements. Restore your hair to its natural beauty.
REPAIR HAIR FROM THE INSIDE OUT. The hair supplements are made with biotin to accelerate hair growth, amino acids for keratin production and ashwagandha to reduce cortisol in the body. Take one tablet daily with water per day for 90 days.
OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: OUAI Hair Oil. Lightweight, Multitasking Oil Protects from UV/Heat Damage and Frizz, Adds Mega Shine and Smooths Split Ends. Safe for Colored Hair. Free from Parabens, Sulfates and Phthalates (1.5 oz)
Brand: OUAI
1.5oz/45ml
A multitasking oil that smoothes frizz and seals split ends for high-gloss, super-smooth finish
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: OUAI Wave Spray. For Perfect Yet Effortless Beachy Waves. The Wave Spray Adds Texture, Body and Shine and is Safe for Color- and Keratin-Treated Hair. Free from Parabens and Sulfates (4.9 oz)
Brand: OUAI
Description: LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
OUAI WAVE SPRAY.
Get that “I just got out of the ocean and my hair dried perfectly” look. It adds body, shine and hold while enhancing texture and volume. Lightly mist onto damp hair to enhance natural waves. Best for straight, wavy and curly hair.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.
Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.
GLOW FROM HEAD TO TOE.
The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.
JOIN THE COMMUNITY.
OUAI is more than a company; it’s a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.
OUAI WAVE SPRAY. Get beach waves without stepping foot in the ocean. The Wave Spray gives hair the perfect amount of texture, body and shine for that effortlessly chic undone look.
GREAT FOR ALL HAIR TYPES. Created with rice protein instead of sea salt, the Wave Spray is safe for all hair types, even if color- or keratin-treated. Lightly mist on damp or dry hair about ten inches from your head to enhance waves and add volume.
OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: OUAI Finishing Crème. This Lightweight Hydrating Cream Protects from Heat Styling While Smoothing Dry, Split Ends and Adding Shine. Tame Frizz and Add Body. Free from Parabens and Phthalates (3.4 oz)
Brand: OUAI
Description: LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
OUAI FINISHING CRÈME.
The secret to achieving the ultimate smooth and healthy look is the OUAI Finishing Crème. Apply to fine and medium hair for a boost of shine, protection and frizz control. It’s great on all hair types, from straight and wavy to curly and coiled.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.
Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.
GLOW FROM HEAD TO TOE.
The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.
JOIN THE COMMUNITY.
OUAI is more than a company; it’s a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.
OUAI Finishing Crème. A lightweight cream that can do it all – smooth dry ends, tame frizz, add shine and protect from heat styling. The Rue St. Honoré scent- a mix of gardenia, ylang ylang and white musk will have you getting compliments all day.
From drab to fab. Take your hair to the next level with the Finishing Crème. Before styling, apply to hair as a heat protectant. Or after a blowout, apply a dime-sized amount to ends to lock in your smooth, shiny and frizz-free tresses. Protects hair from heat damage up to 450°F/232°C.
OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
Ingredients that get the job done. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to d
For real life, for real people. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E

Product: Olaplex No. 3 Perfeccionador del Cabello, Tratamiento Reparador
Brand: OLAPLEX
Color: Multicolor
El producto tiene un PAO (período después de la apertura) de 24 meses
Use una vez por semana o según sea necesario.
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): S

Product: Olaplex Hair Perfector No 3 Repairing Treatment, 3.3 Ounce (Packaging may vary)
Brand: Olaplex
Color: white
Repairs damaged and compromised hair, strengthens and protects hair structure, restores healthy appearance and texture
Apply a generous amount from roots to ends on unwashed towel-dried hair. Comb through once and leave on for a minimum of 10 minutes or more. Rinse from hair, shampoo, and condition.
Healthy hair
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): S

Product: OUAI Scalp & Body Scrub. Deep-Cleansing Scrub for Hair and Skin that Removes Buildup, Exfoliates and Moisturizes. Made with Sugar and Coconut Oil. Free from Parabens, Sulfates and Phthalates (8.8
Brand: OUAI
Description: LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
OUAI SCALP & BODY SCRUB.
Like two products in one, the Scalp & Body Scrub gently exfoliates and nourishes. Apply to damp hair and skin and massage in circular motions, then rinse. You’ll be left feeling smooth and soft.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.
Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.
GLOW FROM HEAD TO TOE.
The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.
JOIN THE COMMUNITY.
OUAI is more than a company; it’s a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.
OUAI SCALP & BODY SCRUB. A rose-scented scrub that gently exfoliates and removes product buildup on the scalp and skin. It then moisturizes and nourishes, leaving you feeling soft and smooth.
THE PERFECT TWO-FOR-ONE. Sugar and coconut oil increase microcirculation and gently exfoliate. Massage in circular motions and then rinse. Your scalp and skin will be left feeling clean and smooth.
OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.
Relevance (ESCI, E=Exact S=Substitute C=Complement I=Irrelevant): E