Search query: the blue ocean strategy

Product: Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
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Product: Productize: The Ultimate Guide to Turning Professional Services into Scalable Products
Description: More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.

For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets. Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This change does not come easily.

Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.

In this book, you'll learn:
• How to turn shift your culture to embrace a product-mindset
• The capabilities you need to be successful and whether or not you should acquire them or grow them internally
• How much money to invest in exploring and building more scalable solutions and products
• How to ensure there is a viable market for your product idea
• How to sequence investments in new product development
• How to successfully source and work with developers and data scientists
• How to inexpensively test your ideas before investing in development
• How to win the hearts and minds of your sales team to ensure your new products are commercially successful
• Bonus: Key point summaries at the end of each chapter to help you lock in what you learn
• Real Life Case Studies: featuring professional services leaders who have successfully led their organizations to create more scalable services and products

Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.
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Product: Blue Ocean Strategy Workbook: Workbook for W. Chan Kim’s and Renée Mauborgne’s books Blue ocean strategy and Blue ocean shift.
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Product: Las claves de la Estrategia del Océano Azul (Spanish Edition)
Description: La Estrategia del Océano Azul, un libro trascendental, ha vendido más de 3,6 millones de ejemplares en todo el mundo y ha sido traducido a 44 idiomas. Gran parte del trabajo de W. Chan Kim y Renée Mauborgne sobre la creación de nuevos espacios de mercado se publicó originalmente en forma de artículos en las páginas de la Harvard Business Review. Este libro reúne en un mismo volumen lo mejor de dichos artículos,
que explican paso a paso el proceso de la creación de “océanos azules”, espacios de mercado sin oposición ni contaminación de la competencia.
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Product: Summary of Chan Kim and Renée Maubrogne's Book: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Description: When we think of competition between companies like Coke and Pepsi or Walmart and Costco, we think of competitors fighting to get the biggest share of the market. The companies try to outperform their rivals through more aggressive advertising, price wars, and other tactics. The Blue Ocean strategy is an entirely different approach.
The Blue Ocean Strategy hinges on how businesses can create uncontested market spaces for their product or services by making the competition irrelevant. As ambitious as this may seem, this tidbit provides various principles and frameworks to guide businesses to create blue oceans while also citing case studies of other businesses that have successfully moved out of red oceans into blue oceans.
“Commitment, trust, and voluntary cooperation are not merely attitudes or behaviors. They are intangible capital. They allow companies to stand apart in the speed, quality, and consistency of their execution and to implement strategic shifts fast at low cost.” ― W. Chan Kim.
Disclaimer
This summary is meant to enhance your reading experience. The insights, analysis, and overall essence is an unofficial work and not the original book. It is not intended as a substitute for the original work it summarizes. It is not licensed, approved, authorized, or endorsed by the original author or publisher.
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Product: No Ocean Strategy: Why Sailing For Blue Ocean Is A Ticket On The Titanic
Description: To read this “mini-book,” as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:

categorypirates.substack.com

In 2005, a little book called Blue Ocean Strategy grew into a global bestseller.

With over 4 million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written,” Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of Languaging. More than 15 years later, and you will still hear people in business meetings referencing “blue oceans” and “red oceans.”

But...

There are a few problems.

The book assumes the ocean.

The book assumes incumbents are the ones that create new categories.

The book assumes blue oceans are not about technology innovation.

The book assumes Superconsumers and data-flywheels play a limited role in category domination.

The book assumes category leadership is about product and company design, not the ability to create and design categories.

In this “mini-book” you will learn:

No Ocean Strategy, and why it’s important to reject the premise (“An ocean exists”) when innovating.
The dangers of thinking while remaining anchored to the past (the legacy category).
Why legendary creators, entrepreneurs, artists, executives, and investors do not start with “the ocean” (aka: the category as it exists today)—and how they instead stand in the future and pull the present in their direction.
The (misunderstood) story of Cirque du Soleil, and how they did not “reinvent the circus” but rather invented a whole new category of theatrical art.
Why the phrase “stand apart from the competition” is flawed from the beginning.
And more.

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shatters much of what the business world has considered conventional wisdom from the past 20 years, and instead reveals why it’s so much more important to create net-new ocean territory.
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Product: SUMMARY AND ANALYSIS OF BLUE OCEAN STRATEGY BY W. CHAN KIM AND RENÉE MAUBORGNE
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Product: Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Description: Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical listening for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Product: Blue Ocean Strategy Concept - Overview & Analysis: Achieve success through innovation and make the competition irrelevant (Management & Marketing Book 16)
Description: Innovate your way to success and push your business to the next level!
This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Distinguish between the two different types of markets: ‘red oceans’ and ‘blue oceans’
• Use innovation to create your own market, where the opportunities for growth are endless
• Attract new customers that weren’t accessible until now
ABOUT 50MINUTES.COM| Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
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Product: Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne: Includes Analysis
Description: Blue Ocean Strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.

Most businesses make the mistake of focusing on their competitors when developing strategies. A "blue ocean" business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business' core industry. The term blue ocean is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean.

Please note: This is key takeaways and analysis of the book and not the original book.
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Product: By W. Chan Kim - Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
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Product: Blue Ocean Strategy(Chinese Edition)
Description: SIMPLIFIED CHINESE. Blue Ocean Strategy uses a blue ocean as a metaphor for successful business in today's expanding, global markets. Companies that will succeed in the future will look for blue oceans, characterized by untapped market space and profitable growth opportunities. This practical business management book helps business people of all levels to understand the nature of red oceans, understood to be the carnage of crowded competition and over-worn approaches. If you are looking to succeed in the years to come, this book will help you jump into the big blue ocean of opportunity that awaits. SIMPLIFIED CHINESE. 264 pp.
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Product: Blue Ocean Strategy A Complete Guide - 2021 Edition
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Product: SUMMARY: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant: By W. Chan Kim & Renee Maurborgne | The MW ... Product Development, Value Proposition)
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Product: The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne
Brand: Harvard Business Review Press
Harvard Business School Press
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Product: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Brand: Harvard Business Review Press
Description: this global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: 1). A new preface by the authors: help! my ocean is turning red. 2). Updates on all cases and examples in the book, bringing their stories up to the present time. 3). Two new chapters and an expanded third one—alignment, renewal, and red ocean traps—that address the most pressing questions readers have asked over the past 10 years. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
Harvard Business Review Press
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