Question: the group for which a marketing program is designed is referred to as the
[{'answer': 'target audience', 'provenance': [{'wikipedia_id': '945461', 'title': 'Marketing communications', 'start_paragraph_id': 5, 'start_character': 184, 'end_paragraph_id': 5, 'end_character': 199, 'bleu_score': 1.0, 'section': 'Section::::Overview.\n'}]}]