Question: where did the name kellogg's come from
[{'answer': 'Will Keith Kellogg', 'provenance': [{'wikipedia_id': '544106', 'title': "Kellogg's", 'start_paragraph_id': 4, 'start_character': 29, 'end_paragraph_id': 4, 'end_character': 47, 'bleu_score': 1.0, 'section': 'Section::::History.\n'}]}]