Question: what is it called when a brand becomes a verb
[{'answer': 'genericization', 'provenance': [{'wikipedia_id': '266204', 'title': 'Generic trademark', 'start_paragraph_id': 8, 'start_character': 12, 'end_paragraph_id': 8, 'end_character': 26, 'bleu_score': 1.0, 'section': 'Section::::In subpopulations.\n'}]}, {'provenance': [{'wikipedia_id': '266204', 'title': 'Generic trademark', 'start_paragraph_id': 19, 'start_character': 0, 'end_paragraph_id': 19, 'end_character': 185, 'bleu_score': 0.9383861709333501, 'meta': {'yes_no_answer': 'NONE', 'annotation_id': 13307251172614865053}, 'section': 'Section::::Legal concepts.\n'}]}]