Question: who started the guinness book of world records
[{'answer': 'Sir Hugh Beaver ,', 'provenance': [{'wikipedia_id': '100796', 'title': 'Guinness World Records', 'start_paragraph_id': 4, 'start_character': 21, 'end_paragraph_id': 4, 'end_character': 42, 'bleu_score': 1.0, 'section': 'Section::::History.\n'}]}, {'answer': 'Norris and Ross McWhirter', 'provenance': [{'wikipedia_id': '100796', 'title': 'Guinness World Records', 'start_paragraph_id': 1, 'start_character': 384, 'end_paragraph_id': 1, 'end_character': 409, 'bleu_score': 1.0, 'section': 'Section::::Abstract.'}]}, {'answer': 'Sir Hugh Beaver', 'provenance': [{'wikipedia_id': '100796', 'title': 'Guinness World Records', 'start_paragraph_id': 1, 'start_character': 326, 'end_paragraph_id': 1, 'end_character': 341, 'bleu_score': 1.0, 'section': 'Section::::Abstract.'}]}, {'answer': 'brothers Norris and Ross McWhirter', 'provenance': [{'wikipedia_id': '100796', 'title': 'Guinness World Records', 'start_paragraph_id': 1, 'start_character': 375, 'end_paragraph_id': 1, 'end_character': 409, 'bleu_score': 1.0, 'section': 'Section::::Abstract.'}]}, {'answer': 'Hugh Beaver', 'provenance': [{'wikipedia_id': '100796', 'title': 'Guinness World Records', 'start_paragraph_id': 1, 'start_character': 330, 'end_paragraph_id': 1, 'end_character': 341, 'bleu_score': 1.0, 'section': 'Section::::Abstract.'}]}, {'answer': 'The brainchild of Sir Hugh Beaver'}, {'answer': 'co-founded by brothers Norris and Ross McWhirter'}, {'provenance': [{'wikipedia_id': '100796', 'title': 'Guinness World Records', 'start_paragraph_id': 1, 'start_character': 0, 'end_paragraph_id': 1, 'end_character': 449, 'bleu_score': 0.893251296413702, 'meta': {'yes_no_answer': 'NONE', 'annotation_id': 13522125533377875434}, 'section': 'Section::::Abstract.'}]}, {'provenance': [{'wikipedia_id': '100796', 'title': 'Guinness World Records', 'section': 'Section::::Abstract.', 'start_paragraph_id': 1, 'end_paragraph_id': 1, 'meta': {'evidence_span': ['Guinness World Records, known from its inception from 1955 until 2000 as The Guinness Book of Records and in previous United States editions as The Guinness Book of World Records, is a reference book published annually, listing world records both of human achievements and the extremes of the natural world. The brainchild of Sir Hugh Beaver, the book was co-founded by twin brothers Norris and Ross McWhirter in Fleet Street, London, in August 1954.', 'The Guinness Book of World Records, is a reference book published annually, listing world records both of human achievements and the extremes of the natural world. The brainchild of Sir Hugh Beaver, the book was co-founded by twin brothers Norris and Ross McWhirter in Fleet Street, London, in August 1954.', 'The Guinness Book of World Records, is a reference book published annually, listing world records both of human achievements and the extremes of the natural world. The brainchild of Sir Hugh Beaver']}}]}, {'provenance': [{'wikipedia_id': '100796', 'title': 'Guinness World Records', 'section': 'Section::::History.\n', 'start_paragraph_id': 7, 'end_paragraph_id': 7, 'meta': {'evidence_span': ['37 languages, "Guinness World Records" is the world\'s best selling copyrighted book ever. Because the book became a surprise hit, many further editions were printed, eventually settling into a pattern of one revision a year, published in September/October, in time for Christmas. The McWhirters continued to compile it for many years. Both brothers had an encyclopedic memory; on the TV series "Record Breakers", based upon the book, they would take questions posed by children in the audience on various world records and were able to give the correct answer. Ross McWhirter was assassinated by the Provisional Irish Republican Army in 1975. Following Ross\' assassination, the feature in the show where questions about records posed by children were answered was called "Norris on the Spot".', 'Guinness World Records" is the world\'s best selling copyrighted book ever. Because the book became a surprise hit, many further editions were printed, eventually settling into a pattern of one revision a year, published in September/October, in time for Christmas. The McWhirters continued to compile it for many years.', 'Following Ross\' assassination, the feature in the show where questions about records posed by children were answered was called "Norris on the Spot".']}}]}]