Question: what is the first step in the marketing research procedure
[{'answer': 'define the problem', 'provenance': [{'wikipedia_id': '18660210', 'title': 'Marketing research process', 'start_paragraph_id': 3, 'start_character': 54, 'end_paragraph_id': 3, 'end_character': 72, 'bleu_score': 1.0, 'section': 'Section::::Steps in the marketing research process.\n'}]}, {'provenance': [{'wikipedia_id': '18660210', 'title': 'Marketing research process', 'start_paragraph_id': 3, 'start_character': 0, 'end_paragraph_id': 3, 'end_character': 577, 'bleu_score': 0.9768747032089851, 'meta': {'yes_no_answer': 'NONE', 'annotation_id': 5824645556471031147}, 'section': 'Section::::Steps in the marketing research process.\n'}]}]