Question: when did rodan and fields start direct sales
[{'answer': '2002', 'provenance': [{'wikipedia_id': '50189874', 'title': 'Rodan + Fields', 'start_paragraph_id': 1, 'start_character': 153, 'end_paragraph_id': 1, 'end_character': 157, 'bleu_score': 1.0, 'section': 'Section::::Abstract.'}]}, {'provenance': [{'wikipedia_id': '50189874', 'title': 'Rodan + Fields', 'start_paragraph_id': 5, 'start_character': 0, 'end_paragraph_id': 5, 'end_character': 380, 'bleu_score': 0.69569514351822, 'meta': {'yes_no_answer': 'NONE', 'annotation_id': 17354336403998216449}, 'section': 'Section::::History.\n'}]}]