Question: who coined the four p’s of marketing
[{'answer': 'E. Jerome McCarthy', 'provenance': [{'wikipedia_id': '241629', 'title': 'Marketing mix', 'start_paragraph_id': 11, 'start_character': 241, 'end_paragraph_id': 11, 'end_character': 259, 'bleu_score': 1.0, 'section': 'Section::::Emergence and growth.\n'}]}, {'provenance': [{'wikipedia_id': '241629', 'title': 'Marketing mix', 'start_paragraph_id': 11, 'start_character': 0, 'end_paragraph_id': 11, 'end_character': 565, 'bleu_score': 0.977897140678983, 'meta': {'yes_no_answer': 'NONE', 'annotation_id': 8220335991854595306}, 'section': 'Section::::Emergence and growth.\n'}]}]