Question: what company originally created rudolph the red-nosed reindeer as a christmas promotion
[{'answer': 'Chicago - based Montgomery Ward', 'provenance': [{'wikipedia_id': '157222', 'title': 'Rudolph the Red-Nosed Reindeer', 'start_paragraph_id': 5, 'start_character': 59, 'end_paragraph_id': 5, 'end_character': 89, 'bleu_score': 1.0, 'section': 'Section::::Publication history.\n'}]}, {'provenance': [{'wikipedia_id': '157222', 'title': 'Rudolph the Red-Nosed Reindeer', 'start_paragraph_id': 5, 'start_character': 30, 'end_paragraph_id': 5, 'end_character': 803, 'bleu_score': 0.8379893822501701, 'meta': {'yes_no_answer': 'NONE', 'annotation_id': 14111502526315001709}, 'section': 'Section::::Publication history.\n'}]}]