Question: when did the only way is essex first start
[{'answer': '10 October 2010', 'provenance': [{'wikipedia_id': '29153454', 'title': 'The Only Way Is Essex', 'start_paragraph_id': 6, 'start_character': 45, 'end_paragraph_id': 6, 'end_character': 60, 'bleu_score': 1.0, 'section': 'Section::::Series.:Series 1 (2010).\n'}]}, {'provenance': [{'wikipedia_id': '29153454', 'title': 'The Only Way Is Essex', 'start_paragraph_id': 6, 'start_character': 0, 'end_paragraph_id': 6, 'end_character': 596, 'bleu_score': 0.9300502369624101, 'meta': {'yes_no_answer': 'NONE', 'annotation_id': 857222123982025727}, 'section': 'Section::::Series.:Series 1 (2010).\n'}]}]