In 2006 Etisalat started a major restructuring program that resulted in the de-merger of many of its non-core business units operating under the telecom's centralized and direct management; core services were consolidated and streamlined, reflecting the company's shift from a technology-driven telecom to a customer-focused services provider.
2006年，Etisalat开始了一项重大的重组计划，使其许多在电信集团下集中和直接管理和开展业务的非核心业务部门合并；核心服务被整合和精简，反映了公司从技术驱动的电信公司转变为以客户为中心的服务提供商。