That's why McLuhan believed when a new medium appears, no matter what the concrete content it transmits, the new form of communication brings in itself a force that causes social transformation.
这就是为什么麦克卢汉认为，当一个新的媒体出现，不管是什么它传播的具体内容，新的沟通形式本身就会带来社会变革的力量。