In their 2004 founders' letter prior to their initial public offering, Larry Page and Sergey Brin argued that their "Don't be evil" culture prohibited conflicts of interest, and required objectivity and an absence of bias: Google users trust our systems to help them with important decisions: medical, financial and many others.
在Google2004年创始人至股东的公开信首次公开发行前，拉里·佩奇和谢尔盖·布林解释说他们“不作恶”的文化绝不会和利益冲突，并需要客观、不带偏见看待: Google用户相信我们的系统，帮助他们作出重要决定：医疗、 金融和其他许多人。