The business world has been nominated as a premier force for creating a sustainable world, especially when acting as a source of innovation and creativity – e. g. as Robinson (2004:378) puts it: "In addition to integrating across fields, sustainability must also be integrated across sectors or interests.
企业界在建立可持续社会中一直被视为中坚力量，尤其是在改革与创新方面，正如Robinson（2004:378）所说： “除了跨领域结合外，可持续性也要在不同部门，不同利益等方面结合。