The highlighted events of the history of advertising research include: 1879 - N. W. Ayer conducts custom research in an attempt to win the advertising business of Nichols-Shepard Co., a manufacturer of agricultural machinery.
廣告研究的主要歷史事件包括： 1879 - 愛爾廣告公司（N. W. Ayer）為獲得農業器械生產商 Nichols-Shepard 的廣告業務，進行客製化研究。