Since China entered the World Trade Organization, the trend within China's media industry is to form inter-media and trans-regional media groups operated with multiple patterns so as to meet competition and challenges from powerful overseas media groups.
中国进入世界贸易组织以来，中国传媒产业内的趋势是形成跨媒介和跨区域的媒体组与多模式运作，以满足强大的团体，海外媒体的竞争和挑战。