Context is the physical and temporal circumstances in which readers use communication—for example: at their office desks, in a manufacturing plant, during the slow summer months, or in the middle of a company crisis.
使用场景是指读者使用信息时所处的物理和时间环境，例如：在他们的办公桌前、在某个工厂里、在生意不景气的夏季、或公司正处于危机当中。