In a thesis for the International Business and Economics Programme at the Luleå University of Technology, Jessica Eriksson and Anna Hjälmsson wrote: Event marketing is marketing through events, where marketing is seen as central and the event is considered the actual marketing tool.
Trong một luận án cho Chương trình Kinh tế và Kinh doanh Quốc tế tại Đại học Công nghệ Luleå, Jessica Eriksson và Anna Hjälmsson đã viết: Event marketing is marketing through events, where marketing is seen as central and the event is considered the actual marketing tool.