Although the car was becoming outdated, during the 1960s and early 1970s, American exports, innovative advertising, and a growing reputation for reliability helped production figures surpass the levels of the previous record holder, the Ford Model T. On 17 February 1972 the 15,007,034th Beetle was sold.
Megjithëse makinës po i kalonte koha, gjatë viteve 1960 dhe fillimet e 1970, eksportet Amerikane, reklamat inovative, dhe një rritje e reputacionit për besueshmëri ndihmoi të tejkaloheshin shifrat e prodhimit mbi nivelin e mbajtësit të rekordit, Ford Model T. Në 17 shkurt 1972 u shit makina e 15,007,034-të Beetle.