In 1904 the ground was acquired by businessman Gus Mears and his brother Joseph, who had also purchased nearby land (formerly a large market garden) with the aim of staging football matches on the now 12.5 acre (51,000 m²) site.
Në vitin 1904 toka ishte fituar nga biznesmeni Gus Mears dhe vëllai i tij Joseph, i cili kishte blerë edhe tokën afër (më parë një kopsht i madh të tregut) me qëllim të skenë futbollit përputhet me tani 12.5 acre (51,000 m²) faqen.