When those plans failed (a lack of transportation being a key factor) they sold a good portion of the area, by then known as the Brickmaker's Claim, to Victoria investors who in turn tried to promote its development as New Liverpool.
Keď tieto plány zlyhali (najmä z dôvodu nedostatočnej infraštruktúry), predali veľkú časť oblasti vtedy známej ako "Brickmaker's Claim" investorom z Victorie, ktorí sa snažili podporiť jej rozvoj pod menom New Liverpool.