The album was described as a sequel to The E.N.D. will.i.am announced that the new album, which "symbolizes growth, new beginnings, and starts a fresh new perspective," would be titled The Beginning and be released on November 30, 2010.
Album bol popísaný ako pokračovanie albumu The E.N.D.. will.i.am oznámil o novom albume, ktorý "symbolizuje rast, nové začiatky, a začína úplne nový pohľad," bude niesť názov The Beginning a bude vydaný 30. novembra 2010.