Although the Department of Defense had discontinued the practice of free distribution of cigarettes during wartime, tobacco companies began campaigns during the Gulf War (1990-1991) to distribute free cigarettes to soldiers stationed in Saudi Arabia, but would eventually be rebuffed by the Department of Defense.
国防総省は戦争時に紙巻タバコを無料配布する慣例をやめたが、タバコ会社は湾岸戦争（1990年-1991年）の間に無料の紙巻タバコをサウジアラビアに駐留する兵士に配布するキャンペーンを開始し、しかしながら最終的に国防総省に拒絶されることになった。