The concept of mass customization is attributed to Stan Davis in Future Perfect and was defined by Tseng & Jiao (2001, pp.  685) as "producing goods and services to meet individual customer's needs with near mass production efficiency".
マスカスタマイゼーションの概念はスタン・デービス (Stan Davis) の Future Perfect に初めて登場し、Tseng and Jiao (2001, pp. 685)にて「大量生産に近い生産性を保ちつつ、個々の顧客のニーズに合う商品やサービスを生み出すこと」と定義された。