Iwata helped Nintendo to improve relations with its fans by regularly responding to them through social media, and he shared insights on Nintendo's employees, games, and hardware through his interview series Iwata Asks.
Iwata membantu Nintendo dalam meningkatkan hubungan dari para penggemar dengan giat menanggapi mereka di media sosial, dan ia berbagi informasi tentang para karyawan, permainan, dan perangkat keras Nintendo melalui serial wawancaranya Iwata Asks.