In 2000 he formed Columbia's Interactive Design Lab, a collaboration with the university's School of the Arts to explore interactive design for both fiction and non-fiction, including advertising, news, documentaries and films.
Pada tahun 2000, ia membangun Columbia's Interactive Design Lab, berkolaborasi dengan Sekolah Seni universitas untuk mengeksplorasi desain interaktif fiksi dan nonfiksi, termasuk iklan, berita, dokumenter, dan film.