The aim was to convey an impression that the passengers were in a floating hotel rather than a ship; as one passenger recalled, on entering the ship's interior a passenger would "at once lose the feeling that we are on board ship, and seem instead to be entering the hall of some great house on shore".
Tujuannya adalah memberi kesan bahwa penumpang berada di hotel terapung alih-alih kapal penumpang; sebagaimana kesaksian seorang penumpang, ketika memasuki interior kapal, seseorang akan merasa "kehilangan perasaan bahwa kita berada di atas kapal, dan seolah-olah memasuki aula rumah besar di pesisir pantai."