Kennedy officially launched the magazine at a news conference in Manhattan on September 8, and joked that he had not seen so many reporters in one place since he failed his first bar exam.
Pada tanggal 8 September 1995, Kennedy secara resmi meluncurkan majalah pada konferensi pers di Manhattan, dan bercanda bahwa ia tidak melihat begitu banyak wartawan di satu tempat karena ia gagal ujian pertama.