When the "Madame Tussaud's Touring Attraction" ran in Asian cities of Singapore and Australia, proving to be highly popular, the Tussauds Group decided to open a permanent outlet in Asia to cater to such demand, and Hong Kong was chosen for its proximity to the Asian markets.
Saat "Madame Tussaud's Touring Attraction" dijalankan di kota-kota Asia Singapura dan Australia, yang meraih ketenaran tinggi, Tussauds Group memutuskan untuk membuka sebuah outlet permanen di Asia untuk memenuhi tawaran semacam itu, dan Hong Kong dipilih untuk memasuki pasar-pasar Asia.