Her first collaboration was a November 2010 endorsement deal with MAC Cosmetics which sold a lipstick, "Pink 4 Friday", for four consecutive Fridays to promote her album Pink Friday.
Kolaborasi pertamanya di bulan November 2010 adalah kesepakatan sponsor bersama MAC Cosmetics yang menjual sebuah lipstick, "Pink 4 Friday", selama empat Jumat berturut-turut unruk mempromosikan albumnya, Pink Friday.