The Taptic Engine was considered the "first really valuable new UI concept I've seen on phones in years" (as opposed to the "gimmick" of 3D Touch), Patel felt that the cameras of the devices were a "step" above the 6S in terms of performance, and praised the dual-lens camera on the 7 Plus for enhancing the phone's camera functionality.
Taptic Engine dianggap "pertama benar-benar berharga UI baru konsep yang sudah terlihat pada ponsel pada tahun" (sebagai lawan dari "gimmick" 3D Touch), Petel merasa bahwa kamera dari perangkat "langkah" di atas 6S dalam hal kinerja, dan memuji dual kamera pada 7 Plus untuk meningkatkan kamera ponsel fungsi.