During the period 1972 to 1976, it was particularly associated with gonzo journalism, then became closely associated with punk rock through the writings of Julie Burchill, Paul Morley and Tony Parsons.
Selama periode 1972-1976 itu terutama dikaitkan dengan jurnalisme gonzo, kemudian menjadi terkait erat dengan punk rock melalui penulisan Tony Parsons dan Julie Burchill.