However, through the efforts of D. V. S. Raju, the Telugu film industry completely shifted its base from Chennai to Hyderabad in the early 1990s, during N. T. Rama Rao's political reign.
Namun, atas upaya-upaya D. V. S. Raju, industri film Telugu secara keseluruhan memindahkan basisnya dari Chennai ke Hyderabad, India pada awal 1990an, pada masa pemerintahan politik N. T. Rama Rao.