Real estate developers Woodruff and Shoults called their development "Hollywoodland" and advertised it as a "superb environment without excessive cost on the Hollywood side of the hills."
Pengembang real estate Woodruff and Shoults menyebut proyek mereka "Hollywoodland" dan mempromosikannya sebagai "lingkngan megah tanpa biaya berlebih di bukit sisi Hollywood".