By late 2012, Rakuten had moved into online retail in Austria, Canada, Spain, Taiwan and Thailand and into the online travel markets in France—with Voyager Moins Cher.com—and China, Hong Kong, Korea and Taiwan—with its Tokyo-based international Rakuten Travel platform.
Pada akhir 2012, Rakuten juga telah bergerak menuju ritel online di Austria, Kanada, Spanyol, Taiwan dan Thailand dan masuk ke pasar travel online di Prancis - bersama Voyager Moins Cher.com - dan China, Hong Kong, Korea dan Taiwan - dengan platform Rakuten Travel internasional yang berpusat di Tokyo.