Scientists discovered this term after a young woman was performing her daily routine, which included drinking coffee, when she opened her computer and noticed an advertisement for the same brand of coffee that she was drinking.
Para ilmuwan menemukan istilah ini setelah seorang wanita muda melakukan rutinitas sehari-harinya, termasuk minum kopi, ketika dia membuka komputernya dan melihat iklan untuk merek kopi yang sama yang dia minum.