The weekend began with the IIFA Inaugural Press Conference at which IIFA Brand Ambassador, actor Amitabh Bachchan, officially launched the three-day extravaganza.
Akhir pekan dimulai dengan Konferensi Pers Pembukaan IIFA dimana Duta Besar Merek IIFA, pemeran Amitabh Bachchan, resmi meluncurkan acara tiga hari tersebut.