Kenji Kita, CEO of Fuji Heavy Industries at the time, wanted the new company to be involved in car manufacturing and soon began plans for building a car with the development code-name P-1.
Kenji Kita, CEO Fuji Heavy Industries yang pertama, menginginkan sebuah perusahaan otomotif, dan segera dimulai perencanaan membuat mobil dengan nama sandi P-1.