During this era, Gaga ventured into business, collaborating with consumer electronics company Monster Cable Products to create in-ear, jewel-encrusted headphones called Heartbeats by Lady Gaga.
Selama era ini, Gaga memasuki dunia bisnis, berkolaborasi bersama perusahaan elektronik bernama Monster Cable Products untuk menciptakan headphone bertatahkan permata di telinga bernama Heartbeats by Lady Gaga.