It was only until the 1960s that television became common and at that time, although audience measurement has not yet invented, ABS-CBN was favored by giant companies such as Procter and Gamble, Colgate-Palmolive, Unilever, Nestlé, The Coca-Cola Company, PepsiCo and Caltex.
Hanya sampai dengan tahun 1960-an televisi menjadi umum dan kemudian, walaupun pengukuran pemirsa belum ditemukan, ABS diminati oleh banyak perusahaan besar seperti Procter & Gamble, Colgate-Palmolive, Unilever, Nestlé, The Coca-Cola Company, Pepsico dan Caltex.