During this time, Johnson, who went by his initialism "LJ" and the nickname "Grandmama" (because of a popular series of commercials for Converse, who signed Johnson to an endorsement contract following his entry into the NBA), was featured on the cover of the premiere issue of SLAM.
Selama waktu ini, Johnson, dikenal dengan inisialnya "LJ" dan julukan "Grandmama" (karena seri populer iklan untuk Converse, pertanda Johnson untuk kontrak dukungan setelah masuknya ke NBA), ditampilkan pada sampul edisi perdana SLAM. ^