It first aired across all of Channel 4's television channels on the day of the official opening of the Sochi 2014 Winter Olympics, 7 February 2014, having been released on YouTube the previous night, on 6 February 2014.
Video tersebut pertama kali disiarkan di seluruh saluran televisi Channel 4 pada hari pembukaan resmi Olimpiade Musim Dingin 2014 Sochi, 7 Februari 2014, dirilis di YouTube pada malam sebelumnya, 6 Februari 2014.