According to Fred Fairbrass, he and his brother were contacted one week before the release of "Look What You Made Me Do" and were asked whether a "big, contemporary female artist who hasn't released anything for a while" – whose identity they were not told – would be able to use a portion of their song for her latest single.
Menurut Fred Fairbrass, dia dan saudara-saudaranya dihubungi oleh kru Swift seminggu sebelum dirilisnya "Look What You Made Me Do" dan ditanyai apakah seorang "artis kontemporer populer yang belum merilis apapun untuk sementara" – yang identitasnya tidak diberitahukan – dapat menggunakan sebagian lagu mereka untuk singel terbarunya.