Writing in The Guardian, journalist Simon Reynolds noted that the American music industry's adoption of the term EDM in the late 2000s was an attempt to re-brand US "rave culture" and differentiate it from the 1990s rave scene.
Menulis di The Guardian, wartawan Simon Reynolds mencatat bahwa industri musik Amerika adopsi dari istilah EDM pada tahun 2000-an adalah upaya re-merek AS "pesta budaya" dan membedakannya dari tahun 1990-an rave scene.