By the early 2010s, the term "electronic dance music" and the initialism "EDM" was being pushed by the American music industry and music press in an effort to rebrand American rave culture.
Pada awal 2010-an istilah "electronic dance music" dan akronim "EDM" sedang didorong oleh industri musik AS dan jurnalisme musik dalam upaya untuk re-brand budaya rave Amerika.