During 1993, BA's public relations director, David Burnside, published an article in BA News, British Airways' internal magazine, which argued that Branson's protests against British Airways were a publicity stunt.
Tahun 1993 Direktur Humas BA, David Burnside, mengumumkan sebuah artikel di "BA News", majalah internal British Airways, yang berargumentasi bahwa protes Branson melawan British Airways merupakan usaha menghambat melalui publikasi.