The same year, Presley became the first rock and roll singer to be awarded the Lifetime Achievement Award (then known as the Bing Crosby Award) by the National Academy of Recording Arts and Sciences, the Grammy Award organization.
Pada tahun yang sama, Presley menjadi penyanyi rock and roll pertama yang dianugerahi Lifetime Achievement Award (kemudian dikenal sebagai Bing Crosby Award) oleh National Academy of Recording Arts and Sciences, organisasi Grammy Award.