The slogan "We Can Do It!" was probably not interpreted by the factory workers as empowering to women alone; they had been subjected to a series of paternalistic, controlling posters promoting management authority, employee capability and company unity, and the workers would likely have understood the image to mean "Westinghouse Employees Can Do It", all working together.
Slogan "We Can Do It!" diyakini tidak diinterpretasikan oleh para buruh pabrik sebagai memperkuat wanita itu sendiri; gambar tersebut menjadi subyek pada serangkaian paternalistik, mengkontrol poster yang mempromosikan otoritas manajemen, kapabilitas karyawan dan persatuan perusahaan, dan para buruh tampaknya mengerti bahwa gambar tersebut memiliki arti "Westinghouse Employees Can Do It" (bahasa Indonesia: Para Karyawan Westinghouse Dapat Melakukannya), semua bekerja bersama-sama.