It was founded by Tsunekazu Ishihara in November 1995, with the assistance of Nintendo's Satoru Iwata, as a successor to Shigesato Itoi's company Ape Inc. It is well known for producing Pokémon trading cards and toys, as well as developing many video games.
Perusahaan tersebut didirikan oleh Tsunekazu Ishihara pada November 1995, dengan bantuan Satoru Iwata dari Nintendo, sebagai penerus perusahaan Shigesato Itoi Ape Inc. Perusahaan tersebut dikenal karena memproduksi kartu dan mainan Pokémon, serta mengembangkan beberapa permainan video.