According to the book, The Flight of the Creative Class, by the U.S. urban studies, Professor Richard Florida of University of Toronto, Sweden is ranked as having the best creativity in Europe for business and is predicted to become a talent magnet for the world's most purposeful workers.
Menurut buku The Flight of the Creative Class yang dibuat oleh profesor ekonomi Amerika Richard Florida dari Universitas Toronto, Swedia memiliki kreativitas terbaik di Eropa untuk berbisnis dan bisa menjadi magnet bagi pekerja-pekerja dunia.