He suggested to his friend Harry Chandler, the owner of the Los Angeles Times newspaper, that the land syndicate in which he was involved make a similar sign to advertise their land.
Dia menyarankan kepada temannya, Harry Chandler, pemilik koran Los Angeles Times, bahwa sindikat tanah yang ia terlibat di dalamnya membuat markah serupa untuk mempromosikan tanah mereka.