The relationship between the society and the audience: The societies influence consumers' needs and motives for media use, and provide norms, values, knowledge, and laws for their members.
Hubungan antara masyarakat dan khalayak: masyarakat mempengaruhi kebutuhan konsumen dan konsep dalam penggunaan media, serta memberikan norma-norma, nilai-nilai, pengetahuan, dan hukum bagi anggota-anggota mereka.