During this time at Wallpaper, Brûlé focused his attention on a branding and advertising agency he'd started, called Winkreative, which he still runs and which has counted among its clients companies like American Express, Porter Airlines, British Airways, BlackBerry and Sky News.
Selama waktu ini pada Wallpaper, Brule memusatkan perhatiannya pada merek dan biro iklan yang ia mulai, disebut Winkreative, yang masih berjalan dan yang telah dihitung di antara perusahaan-perusahaan klien seperti American Express, Porter Airlines, British Airways, BlackBerry dan Sky News.