In early 2012, Phuntsho Gyeltshen, the officiating media focal person of the Tourism Council of Bhutan noted that the number of Japanese tourists who visited increased significantly and Japan is close to becoming the number one market of Bhutan's tourism.
Pada awal 2012, Phuntsho Gyeltshen, tokoh media fokal media resmi dari Dewan Pariwisata Bhutan menyatakan bahwa jumlah wisatawan Jepang yang berkunjung meningkat signifikan dan Jepang mendekati pasar pariwisata Bhutan nomor satu.