Sebastian Coe at the launch of the logo said: The logo builds upon everything that the organising committee has said about reaching out and engaging young people, which is where our challenge is over the next five years.
Sebastian Coe mengatakan bahwa logo tersebut mewakili semua perkataan komite penyelenggara "tentang mencapai dan menyemangati kaum pemuda, yang menjadi tantangan kami selama lima tahun berikutnya".