On 8 June 2011, Greenpeace launched "Barbie, It's Over", an international campaign criticising Mattel's use of Asia Pulp & Paper's products in its packaging, particularly in its line of Barbie products.
Pada tanggal 8 Juni 2011, Greenpeace meluncurkan "Barbie, It's Over", kampanye internasional mengkritik Mattel ketika menggunakan produk Asia Pulp & Paper pada kemasan, khususnya di lini produk Barbie.