When the same sporting event has been presented on both BBC and commercial channels, the BBC always attracts the lion's share of the audience, indicating that viewers prefer to watch TV uninterrupted by advertising.
Ketika suatu acara olahraga yang sama disiarkan di BBC dan saluran swasta, BBC selalu berhasil mencatat jumlah penonton terbanyak, menandakan bahwa para penonton lebih suka menonton TV tanpa gangguan dari iklan.