The theme of the ceremony was "Todo Mundo tem um Coração" ("Everybody Has a Heart"); writer and director Marcelo Rubens Paiva stated that the ceremony would focus upon "humanity, on the human condition, on feelings, difficulties, solidarity, love, heart" and "evoke emotion, laughs and tears".
Tema upacara pembukaan ini adalah "Setiap Orang Memiliki Hati"; penulis dan pengarah Marcelo Rubens Paiva menyatakan bahwa upacara ini akan fokus pada "kemanusiaan, mengenai kondisi manusia, pada perasaan, kesulitan, solidaritas, cinta, hati" dan "membangkitkan emosi, tawa, dan air mata".