According to the Journal of Advertising Research, 75% of all consumer conversations about brands happen face-to-face, 15% happen over the phone and just 10% online.
Menurut Jurnal Penelitian Iklan: 75% dari semua konsumen percakapan tentang merek terjadi tatap muka, 15% terjadi melalui telepon dan hanya 10% secara online.