The organizers of the logo design contests required the entries to feature the phrase "APEC Vietnam 2017", highlight Vietnamese culture, as well as to represent the five components of the 2017 summit which are dynamism, creativity, action, unity, and movement to the future.
Penyelenggara kontes rancangan logo tersebut meminta entri-entri yang menampilkan frasa "APEC Vietnam 2017", yang menyoroti budaya Vietnam, serta mewakili lima unsur KTT 2017 yakni dinamisme, kreativitas, aksi, kesatuan, dan gerakan menuju masa depan.