A campaign known as Principle 6 was established in collaboration between a group of Olympic athletes, the organizations All Out and Athlete Ally, and clothing maker American Apparel, selling merchandise (such as clothing) with a quotation from the Olympic Charter to support pro-LGBT organizations.
Sebuah kampanye yang dikenal sebagai Principle 6 menghimpun kolaborasi antara kelompok atlet Olimpiade, organisasi All Out dan Athlete Ally, dan pembuat busana American Apparel, menjual pernak-pernik (seperti pakaian) dengan sebuah kutipan dari Piagam Olimpiade untuk mendukung organisasi pro-LGBT.