In December 2014, it was confirmed that Rihanna would become the creative director of the fashion sportswear Puma, overseeing the brand's women's line which will include collaborations in apparel and footwear.
Pada bulan Desember 2014 dikonfirmasi bahwa Rihanna akan menjadi sutradara kreatif dari mode pakaian olahraga Puma, mengawasi lini perempuan merek ini yang termasuk kolaborasi atas pakaian dan alas kaki.