Exo has maintained numerous endorsement deals throughout the group's career, and has been named multiple times as having the most powerful brand reputation among K-pop artists by the Korean Business Research Institute.
Exo telah dikontrak di beberapa kesepakatan sponsor disepanjang karier mereka, dan telah beberapa kali disebut memiliki reputasi merek paling kuat di antara para artis K-pop lain oleh Korean Business Research Institute.