Fido Dido was licensed to PepsiCo in 1987 but the character did not receive much attention or popularity until the early 1990s, when he appeared on numerous products, particularly stationery and 7-Up ads.
Fido Dido dilisensikan kepada PepsiCo pada tahun 1987, namun tokoh tersebut tidak mendapat banyak perhatian atau popularitas sampai awal tahun 1990-an, ketika dia tampil di berbagai produk, terutama alat tulis.