Mickey Rapkin of GQ said, "the film's marketing issues were solved when Lautner's "abdominal muscles became New Moon's main talking point, not to mention his calling card."
Mickey Rapkin dari GQ berkata, "masalah pemasaran film terpecahkan ketika "otot perut Lautner di New Moon menjadi pembicaraan utama, belum lagi kartu panggilannya."