With gender-targeted marketing, including packaging and slogans (especially "slimmer" and "lighter" cigarettes), and promotion of women smoking in movies and popular TV shows, the tobacco industry was able to increase the percent of women smoking.
Dengan pemasaran yang mentargetkan gender, termasuk kemasan dan slogan (khususnya rokok yang lebih "langsing" dan "ringan"), dan promosi wanita merokok dalam film dan acara TV populer, industri tembakau dapat meningkatkan persen perokok wanita.