After uploading them to her YouTube channel in 2011, Del Rey's videos for the songs "Video Games" and "Blue Jeans" became viral internet sensations, and she was signed by Stranger Records to release "Video Games" as her debut single.
Setelah menggunggah lagu-lagunya dikanal YouTube pada tahun 2011, video Del Rey atas lagu berjudul "Video Games" dan "Blue Jeans" menjadi sensasi viral di internet, dan dia dikontrak oleh Stranger Records untuk merilis "Video Games" sebagai single debutnya.