Ngwenyama and Lee show that cultural and social background influence media choice by individuals in ways that are incompatible with predictions based on media richness theory; their paper received the Paper of the Year Award in the journal MIS Quarterly.
Ngwenyama dan Lee menunjukkan bahwa latar belakang budaya dan sosial mempengaruhi pilihan media dalam cara-cara yang tidak sesuai dengan prediksi teori kesempurnaan media; penelitian mereka menerima Paper of the Year Award pada jurnal MIS Quarterly.