However, days later Groupe Danone, United Biscuits, and Fruitfield Foods announced that Jacob's Biscuit Group would be split, with United Biscuits acquiring only the UK portion of the Group and Fruitfield Foods acquiring the Ireland portion.
Namun, di kemudian hari Groupe Danone, United Biscuits, dan Fruitfield Foods mengumumkan bahwa Jacob's Biscuit Group akan dipecah, di mana United Biscuits memperoleh hanya bagian Britania Raya dari Group dan Fruitfield Foods memperoleh bagian Irlandia.