In 2004, the market for moe media such as printed media, video, and games was worth 88 billion yen; roughly one-third of the estimated 290 billion yen otaku market in Japan.
Pada tahun 2004, pasar media moe, termasuk media cetak, video, dan permainan, bernilai 88 miliar yen — hampir sepertiga perkiraan pemasukan pasar otaku di Jepang (290 miliar).