Exo is also known for its work beyond music, which includes endorsement deals with brands such as Nature Republic and Samsung, and philanthropic efforts such as Smile For U, a joint SM Entertainment and UNICEF project that began in 2015, and in which Exo continues to participate.
Exo juga dikenal atas karya diluar musik,yang termasuk kesepakatan sponsor dengan merek-merek seperti Nature Republic dan Samsung, dan aksi-aksi amal seperti Smile For U, sebuah proyek gabungan dari SM Entertainment dan UNICEF yang dimulai pada tahun 2015, yang mana Exo terus ikut berpartisipasi.