As with many Japanese start-ups of the period, the name Roland was selected for export purposes as Kakehashi was interested in a name that was easy to pronounce for his worldwide target markets.
Sebagaimana dengan banyak perusahaan rintisan Jepang kala itu, nama Roland dipilih untuk tujuan ekspor karena Kakehashi tertarik pada sebuah nama yang mudah diucapkan di target pasar seluruh dunia.