In 2006, the company entered strategic collaborations with the National Basketball Association, the Association of Tennis Professionals, the Chinese University Basketball Association, and the Chinese Football Association.
Pada tahun 2006, perusahaan mengadakan kolaborasi strategis dengan National Basketball Association, Asosiasi Tenis Profesional, Asosiasi Bola Basket Universitas Tiongkok, dan Asosiasi Sepak Bola Tiongkok.