On May 30, 2013, a press release was published reporting Mars' investment in the NJOY Electronic Cigarette Company, "in order to quit smoking for his mother", since the singer "believes in the product and the company's mission."
Pada tanggal 30 Mei 2013, sebuah rilis pres dipublikasikan melaporkan Mars berinvestasi di NJOY Electronic Cigarette Company, "sebagai upaya untuk berhenti merokok demi ibunya", sejak Mars "percaya dengan produk dan misi dari perusahaan ini."