As revenues from gate receipts in that period formed a substantial part of the club's income (before it became dominated by TV broadcast rights deals), Tottenham began to explore ways of increasing the stadium capacity so that it could more effectively compete financially with rival clubs.
Karena pendapatan dari penerimaan tiketing dalam periode itu merupakan bagian penting dari pendapatan klub (sebelum didominasi oleh penawaran hak siar TV), Tottenham mulai mengeksplorasi cara meningkatkan kapasitas stadion sehingga dapat bersaing dengan klub lain.