In December 1927, it was announced that the publication was merging with the Exhibitor's Herald, when it was reported the combined circulation of the papers would be 16,881.
Pada bulan Desember 1927, diumumkan bahwa perusahaan ini digabungkan dengan Exhibitor's Herald, yang pada saat dilaporkan, sirkulasi gabungan dari keduanya akan menyentuh 16.881.