Michael Dell started trading in the belief that by selling personal computer systems directly to customers, PC's Limited could better understand customers' needs and provide the most effective computing solutions to meet those needs.
Michael Dell menjalani bisnisnya dengan keyakinan bahwa menjual komputer secara langsung ke konsumen dapat membantu PC's Limited lebih memahami kebutuhan konsumen dan mampu memberikan solusi efektif atas kebutuhan tersebut.