This resulted in an agreement whereby American Tobacco controlled the American trade, Imperial Tobacco controlled the trade in the British territories, and a third, cooperative venture named the British-American Tobacco Company was set up between the two to control the sale of tobacco in the rest of the world.
Ini menghasilkan suatu persetujuan bahwa American Tobacco mengontrol perdagangan di Amerika, Imperial Tobacco mengontrol wilayah perdagangan Inggris, dan adanya perusahaan koperasi bernama British-American Tobacco Company yang berdiri di antara kedua perusahaan lain untuk mengontrol penjualan tembakau di bagian dunia yang lain.