In late 2015, Rihanna inked a $25 million contract with Samsung that would see her promoting Samsung's Galaxy line of products whilst Samsung would sponsor the release of her eighth studio album and its supporting tour.
Di akhir tahun 2015, Rihanna dikontrak sebesar $25 juta bersama Samsung dan dia akan mempromosikan lini produk Samsung's Galaxy yang mana Samsung akan mensponsori perilisan album studio kedelapannya dan juga turnya.