In October her boot collection for Stuart Weitzman titled the Gigi Boot was revealed, and it was announced that Hadid had become a brand ambassador for Reebok, fronting the #PerfectNever campaign.
Pada bulan Oktober rancangan sepatu bootnya bersama Stuart Weitzman bernama Gigi Boot terungkap, dan diumumkan bahwa Hadid telah menjadi duta untuk Reebok, memulai kampanye #PerfectNever.