Several hours after the announcement of Iwata's death, a photograph of a rainbow over Nintendo's headquarters in Kyoto was posted to Twitter and widely shared; it was dubbed "the Rainbow Road to heaven", in reference to a stage in the Mario Kart series.
Beberapa jam setelah pengumuman kematian Iwata, sebuah foto pelangi di atas markas besar Nintendo di Kyoto diunggah dan banyak disebar di Twitter; gambar tersebut dijuluki "Jalan Pelangi menuju surga", yang merujuk kepada sebuah bagian dalam serial Mario Kart.