Success was not immediate, as labels such as Domino, who were releasing more established American rock and unusual British music, were marginalised during the Britpop era, but a steady stream of new signings gave the label increasing credibility.
Sukses tidak langsung, sebagai label seperti Domino, yang melepaskan lebih rock mapan Amerika dan musik Inggris yang tidak biasa, yang terpinggirkan selama era Britpop, tetapi aliran pemain baru memberi label meningkatkan kredibilitas.