Macdonald explained that about 75% of the film's content came from people contacted through YouTube, traditional advertising, TV shows, and newspapers; the remaining 25% came from cameras sent out to the developing world, Macdonald pointing out "It was important to represent the whole world."
Macdonald menjelaskan bahwa sekitar 75% konten film berasal dari orang-orang yang mengirimkan video melalui YouTube, iklan tradisional, acara TV, dan surat kabar; 25% sisanya dari kamera yang dikirimkan ke negara-negara berkembang, Macdonald mengatakan "Penting sekali untuk mewakili seluruh dunia."