However, in a season of turmoil at West Ham. in which the club only secured their place in the Premier League on the final day of the season, Cole was unable to establish himself in the first team, making 23 league and cup appearances, 15 of which were as substitute, and scoring three goals.
Namun, dalam musim sulit di West Ham di mana klub hanya mengamankan tempat mereka di Liga Premier pada hari terakhir musim ini, Cole tidak mampu untuk mengembangkan dirinya dalam tim pertama , membuat 23 penampilan liga dan piala, 15 di antaranya sebagai pemain pengganti, dan mencetak tiga gol.