On October 2, 2016, Blockberry Creative launched their first girl group project, Loona (Hangul: 이달의 소녀; RR: Idalui Sonyeo; lit Girl of the Month), which was expected to run for 18 months.
Pada 2 Oktober 2016, Blockberry Creative meluncurkan proyek girlband pertama mereka, Loona (Hangul: 이달의 소녀; RR: Idalui Sonyeo; lit Girl of the Month) yang ditargetkan akan berjalan selama 18 bulan.