In August 2012, the group's record sales exceeded 8 million singles, 3 million albums, and 1 million DVDs, and they performed "What Makes You Beautiful" at the 2012 Summer Olympics closing ceremony in London, which represented the handover to Rio de Janeiro as the host of the 2016 Summer Olympics.
Pada bulan Agustus 2012, penjualan rekaman grup ini sekitar 8 juta single, 3 juta album, dan 1 juta DVD, dan mereka membawakan "What Makes You Beautiful" di Upacara penutupan Olimpiade Musim Panas 2012 di London, yang menjadikan Rio de Janeiro sebagai tuan rumah dari Olimpiade Musim Panas 2016.