Electronic Arts recruited her to promote their new expansion pack for The Sims 3: Showtime, before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled The Sims 3: Katy Perry's Sweet Treats, in June 2012.
Electronic Arts merekrutnya untuk mempromosikan The Sims 3: Showtime, sebelum merilis pek terpisah fitur dengan perabotan, pakaian, dan gaya rambut yang terinspirasi dari Perry, berjudul The Sims 3: Katy Perry's Sweet Treats, di Juni 2012.