In 2003 he founded and has since directed Jihad Watch, a blog which he describes as containing "news of the international jihad, commentary" which is dedicated to "bringing public attention to the role that jihad theology and ideology plays in the modern world, and to correcting popular misconceptions about the role of jihad and religion in modern-day conflicts".
Tahun 2003, ia mendirikan Jihad Watch, blog yang katanya berisi "...berita seputar jihad internasional, komentar..." dengan tujuan "menarik perhatian publik terhadap peran yang dimainkan teologi dan ideologi jihad di dunia modern, serta memperbaiki kesalahkaprahan umum seputar peran jihad dan agama dalam konflik masa kini".