Comcast organized a "roadblock campaign" to promote the film in which a two-minute scene was broadcast on 450 American commercial television networks, local English-language and Spanish-language stations, and 89 cable outlets during a ten-minute window between 10:50 and 11:00 pm Eastern and Pacific Time on October 1, 2009.
Comcast juga telah mengadakan "kampanye tutup jalan" untuk mempromosikan film ini, di mana adegan dua menit dari film ini disiarkan di 450 jaringan televisi komersial Amerika Serikat, stasiun lokal berbahasa Ingris dan Spanyol, dan 89 penyalur televisi kabel dalam siaran 10 menit antara 10:50 malam EDT/PDT dan 11:00 malam EDT/PDT tanggal 1 Oktober 2009.