On October 3, 2013, Bieber announced that he would release a new song every Monday for 10 weeks as a lead-up to the film Justin Bieber's Believe, which entered production in May 2012 and was released on December 25, 2013.
Pada tanggal 3 Oktober 2013, Bieber mengumumkan bahwa dia akan merilis lagu baru setiap hari Senin selama 10 minggu menjelang film Justin Bieber's Believe, yang memasuki produksi pada bulan Mei 2012 dan dirilis pada tanggal 25 Desember 2013.