The leader of one Indian activist group called this move inadequate, but nine companies launched products, which "unleashed a fierce marketing war", according to India's The Economic Times.
Pemimpin salah satu kelompok aktivis India menyebut gerakan ini tidak cukup, tetapi sembilan perusahaan meluncurkan produk, "melepaskan perang pemasaran sengit" menurut The Economic Times India.