The publication quickly acquired a firm standing in the New York clothing industry, due to the influence of its first advertisers, including the Philadelphia and New York Wanamaker's, and an esteemed group of fashion journalists who included Edith Rosenbaum Russell, who served as Women's Wear Daily's first Paris correspondent.
Publikasi ini segera mengakuisisi perusahan di industri pakaian di New York, karena pengaruh dari iklan pertamanya, termasuk di Philadelphia dan New York Wanamaker's, dan sebuah grup jurnalis mode terpandang yang melibatkan Edith Rosenbaum Russell (yang menjabat sebagai koresponden Paris pertama di Women's Wear Daily'.