In their first brainstorming sessions in 1994, Santomero, Kessler, and Johnson decided to promote mastery rather than rote learning or memorizing, make sure that their viewers knew the answers to the puzzles with which they were presented, and include elements of surprise and play.
Dalam sesi mengasah otak pertama mereka pada 1994, Santomero, Kessler dan Johnson memutuskan untuk mempromosikan penuntunan ketimbang pembelajaran atau pengingatan, membuat para penonton mereka mengetahui jawaban-jawaban pafa teka-teki yang mereka sajikan, dan meliputi unsur-unsur kejutan dan permainan.