In response to the growing success of the Film Festival and the advent of the first business conventions, such as the MIPTV Media Market since 1965, the City of Cannes decided to build a new Palais in 1979.
Dalam rangka merespon pertumbuhan festival film dan menjamurnya bisnis convention, seperti MIPTV Media Market sejak 1965, Kota Cannes memutuskan membangun Palais baru pada tahun 1979.