Shortly afterward on March 26, 2013, corporate vice president of corporate communications Frank X. Shaw officially acknowledged the "Blue" project, stating that continuous development would be "the new normal" at Microsoft, and that "our product groups are also taking a unified planning approach so people get what they want—all of their devices, apps and services working together wherever they are and for whatever they are doing."
Tak lama kemudian pada tanggal 26 Maret 2013, wakil presiden perusahaan komunikasi perusahaan Frank X. Shaw resmi mengakui proyek "Blue", yang menyatakan bahwa pembangunan berkelanjutan akan menjadi "normal baru" di Microsoft, dan bahwa "kelompok produk kami juga mengambil Pendekatan perencanaan terpadu sehingga orang mendapatkan apa yang mereka inginkan-semua perangkat mereka, aplikasi dan jasa bekerja sama dimanapun mereka berada dan apa pun yang mereka lakukan."