During this time, Kao engaged in several joint ventures (haircare in Europe, Nivea in Japan with Beiersdorf), and acquisitions (Andrew Jergens Company in 1988, Goldwell AG in 1989) in North America and Europe.
Selama waktu ini, Kao terlibat dalam beberapa perusahaan patungan (perawatan rambut di Eropa, Nivea di Jepang dengan Beiersdorf), dan akuisisi (Andrew Jergens Company pada 1988, Goldwell AG pada 1989) di Amerika Utara dan Eropa.