It is believed that Riley came up with the name "New Balance" by observing chickens in his yard and demonstrated the way his arch supports worked by keeping a chicken foot on his office desk.
Diyakini bahwa Riley mendapatkan nama "New Balance" dari mengamati ayam di halamannya dan mendemontrasikan cara lengkungan pendukungnya bekerja dengan menjaga sebuah kaki ayam di meja kerjanya.