After seeing the manual, Ogilvy's older brother Francis Ogilvy—the father of actor Ian Ogilvy—showed the manual to management at the London advertising agency Mather & Crowther where he was working.
Setelah membaca manual ini, saudara Ogilvy yang lebih tua Francis Ogilvy - ayah aktor Ian Ogilvy - menunjukkan manual itu pada manajemen di agensi periklanan London Mather & Crowther tempanya bekerja.