For the sake of their brand and survival in a hopeless market, companies such as Procter and Gamble, General Foods and Unilever developed the discipline of brand management.
Demi merek dan kelangsungan harapan hidup mereka di pasaran, perusahaan seperti 'Procter and Gamble', 'General Foods' dan 'Unilever' mengembangkan manajemen merek yang disipkin.