Beginning in the 1990s, some of these have been reclaimed as positive words by gay men and lesbians, as in the usage of queer studies, queer theory, and even the popular American television program Queer Eye for the Straight Guy.
Dimulai pada 1990-an, beberapa kata peyoratif telah dijadikan kata-kata positif oleh pria gay dan lesbian, seperti dalam penggunaan istilah studi queer, teori queer, dan bahkan program televisi populer Amerika Queer Eye for the Straight Guy.