Keene brought the event to London (FIDE had planned it for Manchester), and England was whipped up into something of a chess fever: Channel 4 broadcast some 81 programmes on the match, the BBC also had coverage, and Short appeared in television beer commercials.
Keene membawa pertandingan ini ke London (FIDE sebelumnya merencanakannya di Manchester), dan Inggris dilanda oleh demam catur: Channel Four menyiarkan sekitar 81 program pertandingan ini, BBC juga meliputnya, dan Short muncul dalam iklan bir di televisi.