In 2013, the government of Ehime Prefecture and local business organizations announced that they would begin subsidizing the airport's international routes to Shanghai and Seoul, which had seen load factors of less than 50% in June 2013.
Pada tahun 2013, Pemerintah Prefektur Ehime dan organisasi pebisnis lokal mengumumkan bahwa mereka akan memberikan subsidi bagi penerbangan internasional ke Shanghai dan Seoul, karena faktor muat bandar udara tersebut pada bulan Juni 2013 berada di bawah 50%.