Twitter has been successfully used to encourage people to watch live TV events, such as the Oscars, the Super Bowl and the MTV Video Music Awards; however this strategy has proven less effective with regularly scheduled TV shows.
Twitter berhasil mendorong orang-orang agar menyaksikan acara siaran langsung televisi, seperti Oscars, Super Bowl, dan MTV Video Music Awards; namun strategi ini kurang efektif pada acara-acara TV terjadwal.