In addition to the decline of grunge bands, Britpop faded as Oasis's third album, Be Here Now (1997), received lackluster reviews and Blur began to incorporate influences from American alternative rock.
Ademais do declive dos grupos de grunge, o britpop comezou a esvaecerse cando o terceiro álbum de Oasis, Be Here Now (1997), recibiu críticas pouco entusiastas e Blur comezou a incorporar influencias do rock alternativo estadounidense.