As demand increased, customers often bought his hamburgers by the dozen, giving rise to the company's subsequently popular slogan: "buy 'em by the sack".
Debido á demanda crecente, moi a miúdo comprábanlle as hamburguesas por ducias, o que deu lugar ao popular slogan que identificou posteriormente á compañía: "Buy'em by the sack" (Cómpraas a saco).