The company was known both for the level of detail of its engineering in its automobiles, and for the artistic manner in which the designs were executed, given the artistic nature of Ettore's family (his father, Carlo Bugatti (1856–1940), was an important Art Nouveau furniture and jewelry designer).
A compañía era coñecida tanto polo nivel de detalle da enxeñería dos seus automóbiles, como pola forma artística na que foron executados os deseños, dada a natureza artística da familia de Ettore (o seu pai, Carlo Bugatti (1856-1940), foi un importante deseñador Art Nouveau de mobles e de xoias).