This was taken to a new extreme in 2011, when several retailers (including Target, Kohl's, Macy's, Best Buy, and Bealls) opened at midnight for the first time.
Isto levouse a un novo extremo en 2011, cando varios comercios (incluíndo Target, Kohl's, Macy's, Best Buy, e Bealls) abriron as súas portas por primeira vez á media noite.