During his years at Saint Louis University (1937–1944), McLuhan worked concurrently on two projects: his doctoral dissertation and the manuscript that was eventually published in 1951 as the book The Mechanical Bride: Folklore of Industrial Man, which included only a representative selection of the materials that McLuhan had prepared for it.
Durante os anos na Universidade de Saint Louis (1937-1944), McLuhan traballou evidentemente en dous ambiciosos proxectos: a súa disertación de doutoramento e o seu manuscrito que foi publicado en 1951 como o libro de The Mechanical Bride, que incluía só unha selección representativa dos materiais que McLuhan preparara para el.