The trophy's naming rights were sold to the former Avco Corporation (a name originally derived from "Aviation Company"), a defense contractor who bought the rights to advertise their consumer finance division.
Os dereitos sobre o nome foron comprados pola antiga Avco Corporation (un nome derivado orixinalmente de "Aviation Company"), unha compañía de defensa que mercou os dereitos para anunciar a súa división de financias ao consumo.