An initial idea for the label was that it would be a "testing ground" for Beggars Banquet; successful acts would graduate up to Beggars Banquet after a year at 4AD.
A idea inicial para o selo era a de servir como "campo de probas" para Beggars Banquet; os artistas exitosos promocionaríanse cara Beggars Banquet despois dun ano en 4AD.