His 1973 campaign focused on the first point, that as a small business owner in San Francisco—a city dominated by large corporations that had been courted by municipal government—his interests were being overlooked because he was not represented by a large financial institution.
A súa campaña de 1973 centrouse no primeiro punto, xa que como dono dun pequeno negocio en San Francisco, unha cidade dominada por grandes corporacións que o goberno municipal trouxera, os seus intereses estaban ignorados ao non ser representados por ningunha grande institución financeira.