Iwata helped Nintendo to improve relations with its fans by regularly responding to them through social media, and he shared insights on Nintendo's employees, games, and hardware through his interview series Iwata Asks.
Iwata axudou a que Nintendo mellorase perceptiblemente as relacións cos seus afeccionados respondéndolles de forma regular nas redes sociais, e compartía os seus coñecementos sobre os empregados, xogos e hardware de Nintendo a través da súa serie Iwata Asks.