Its artists, such as Cocteau Twins and Dead Can Dance, developed cult followings in the mid-1980s, but 4AD continued to evolve, and, after signing Throwing Muses and Pixies, the label increasingly concentrated on underground American rock music.
Os seus artistas, como Cocteau Twins e Dead Can Dance, desenvolveron un substancial seguimento de culto cara mediados dos anos 80, pero 4AD continuou evolucionando e, despois de asinar con Throwing Muses e Pixies, a etiqueta concentrouse ba música rock underground estadounidense.