Ratings
How many people viewed the pilot episode of Once Upton a Time?
Once Upon a Time (TV series)
The first season premiered as the top-rated drama series. The pilot episode was watched by 13 million viewers and received a 4.0 rating/share among 18–49 year olds. It was the season's highest-rated drama debut among the age range and ABC's biggest debut in five years. With DVR viewers, the premiere climbed to 15.5 million viewers and a 5.2 rating/share in adults 18–49. The show's next three episodes had consistent ratings every week with over 11 million viewers. The series has become the number one non-sports program with viewers and young adults on Sunday nights.