Background
Who directed the music video for Wide Awake?
Wide Awake (Katy Perry song)
Music video. In March 2012, during an interview with MTV, Perry stated: "I know exactly what that music video is. I know exactly who is directing it. I know the art direction, the people, the narrative, and I had that idea while I was writing the song". Filming of the official 3D music video for "Wide Awake" began on April 30, 2012 and ended on May 2, 2012. The music video was directed by Tony T. Datis and will be used as a tie-in promotion for her 2012 3D autobiographical documentary film, "", as part of her deal with Pepsi. On June 12, 2012, an official trailer directed by Lance Drake, was released on Perry's VEVO channel. It started with a girl flipping through a book which displays flashbacks of the "Teenage Dream" era, describing each of the singles as a 'chapter', with Wide Awake being 'the final chapter'. It also unveiled that there will be a fairytale storyline, with 'a giant labyrinth, a poisoned strawberry, a curious cat, prince charming, and a little girl'. A second preview aired on June 13, 2012 during the season finale of the program "Randy Jackson Presents: America's Best Dance Crew".