Release
When did the film Silver Linings Playbook open?
Silver Linings Playbook
The film premiered at the 2012 Toronto International Film Festival on September 8, 2012, where it won the People's Choice Award. It received a limited release in the United States on November 16, 2012, opening wider later that week. It also opened at the 2012 Mumbai Film Festival on October 18, 2012. The Weinstein Company initially planned an unusually wide release for "Silver Linings Playbook", going nationwide on an estimated 2,000 screens. They were encouraged by positive reviews and hoping to capitalize on Thanksgiving to do more business. Instead, they took a more slow-burn approach, opening in fewer theaters, expanding gradually, in a strategy to build up word-of-mouth support. Continuing the slow release the film expanded to 700 theaters on December 25.