EDGAR 10-K Filing

Company CIK: 1832161
Filing Year: 2022
Filename: 1832161_10-K_2022_0001393905-22-000412.json

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ITEM 1. BUSINESS
Item 1. Business
Overview
As used in this Annual Report and unless otherwise indicated, the terms the “Company,” “we”, “us” and “our” mean KeyStar Corp., a Nevada corporation formed on April 16, 2020.
As of the year ended June 30, 2022, our business provided online retail sales of masks and similar products and convention services (together, “Prior Business”). Through our online store, we offered merchandise on both the retail and wholesale level in the United States (U.S.). Due to the global Coronavirus (“COVID-19”) pandemic, the focus was on providing 3-ply and KN95 masks at affordable rates through our extensive network of manufacturers and suppliers in China.
Our convention services connected U.S. buyers to Chinese manufacturers. Due to the COVID-19 pandemic, the traditional in person conventions were paused or postponed worldwide. Both buyer and seller were eager to connect as markets opened from shutdowns. Regional chambers of commerce and industry associations in China were also actively organizing online conventions. Our job was to bridge the gap and introduce these online conventions to potential buyers, and then resume services for traditional conventions once shutdowns eased. For online conventions, the intent was to bill manufacturers for each potential buyer we introduce or for each virtual meeting we scheduled. This was an ongoing project.
As of or shortly after June 15, 2022, we hired a new Chief Executive Officer and Chief Financial Officer along with certain key employees of ZenSports, Inc. to explore business opportunities related to software and mobile application development and services related to such technology. On August 26, 2022, we entered into an Asset Purchase Agreement to purchase certain technological assets, as well as the brand ZenSports, from ZenSports, Inc. The assets were purchased to allow us to offer online sports betting, eSports, DeFi fintech and various entertainment services, on a direct-to-consumer (B2C) and business-to-business (B2B) basis. We did not acquire the entity, ZenSports, Inc.
On September 12, 2022, we entered into an Asset Purchase Agreement with Excel Members, LLC, a company controlled by Bruce Cassidy, a member of our Board of Directors (the “Board”), to acquire certain assets of a company acquired previously by Excel through an assignment for the benefit of creditors. Ultimate Gamer, LLC, which was formerly in the business of organizing and operating in-person and online video game competitions tournament, originally owned these assets. The purchased assets included the brand name Ultimate Gamer.
On September 15, 2022, we entered into an agreement to assign all of the assets in connection with or relating to our Prior Business owned or used by us, and to delegate any and all liabilities owed by us, to TopSight Corporation, a company owned by Ms. Chen, our former Chief Financial Officer.
As a result of the foregoing transactions, we have effectively ceased operations relating to our Prior Business and commenced operations relating to both B2B and B2C offerings within online sports betting, eSports, and DeFi fintech (collectively, “New Business”). With our New Business, augmented by net new development of products and services, we intend to pursue global business opportunities through a platform we’ve designed to be a flexible foundation for corporate growth.
Through our ZenSports brand we will be offering a modern, full-featured, native mobile, and global online sports betting platform incorporating a sports book, peer-to-peer betting, fiat ($, €, £, ¥, etc.), and digital currency for betting, eSports wagering, loyalty, and player retention.
Through our Ultimate Gamer brand, we expect to offer a modern, full-featured mobile and PC-based eSports tournament management platform designed to improve the overall experience and reduce digital friction for the 3.24 billion gamers that seek the ability to curate their online gaming experience in a personalized manner.
Through our Burstive brand, we expect to offer comprehensive financial services utilizing a Decentralized Finance (DeFi) backbone that will incorporate a blockchain-based digital currency and marketplace infrastructure. Burstive is integrated with our ZenSports and Ultimate Gamer brands, and together they provide differentiation in their respective markets and a foundation for success for white-label partners in online sports betting, eSports, e-commerce, and financial services.
Being a start-up company, our Prior Business had limited revenues and limited operating history. Our New Business continues in a start-up mode as we aggregate our recent asset acquisitions and continue the development of our comprehensive platform capability. At present, we are pursuing both a global licensing strategy for obtaining online gaming licenses and a go-to-market strategy to monetize our assets. As part of our growth strategy, we expect to continue to raise funds from time to time to support our strategic organic and M&A activities.
The website for our Prior Business is https://www.keystarshop.com. Our Prior Business was an online-based company with no demand for a physical storefront location. Our New Business is a mobile app and online-based technology company with no demand for a physical storefront location. The website for our New Business is https://www.keystarcorp.com. The information on our website is not made a part of this Annual Report. Our headquarters address is 8400 W Sunset Rd Suite 300, Las Vegas, NV 89113. We have a mailbox service at 9620 Las Vegas Blvd S., E4-98, Las Vegas, NV 89123. Our phone number is: (866) 783-9435.
COVID-19
As of the filing date, COVID-19 has caused significant volatility in global markets, including the market price of inventory for our Prior Business. The demand for our products and services from our Prior Business has fluctuated and the ability of our customers to make payments for the products and services they purchased has been impacted.
We do not have enough data to evaluate the effects, if any, of COVID-19 on our New Business operations.
Suppliers and Distribution
Prior Business:
At the early stage of the COVID-19 pandemic, the personal protection equipment (PPE) supply faced extreme shortages and inflated prices, from raw materials to finished products. The needed PPE equipment was not only difficult to obtain, but also difficult to purchase because of increased and fluctuating pricing from the influx in demand from existing suppliers and distributors in the market, along with new entrants. There were frequent changes in agreement terms as fraudulent buyers were weeded out of the market.
Despite the volatility in the PPE market, through years of trade show experiences and the network of Chinese manufacturers known to our management, we were able to get in touch with some reliable suppliers to start our screening process, as well as place our initial orders. Subsequently, as more products became available on an international B2B trading platform, we also explored opportunities for new channels to increase our supplier base.
Due to the time sensitivity of these products, the early orders were all through international express mail by air. The courier rates were extremely high for these orders and pricing consistently increased on a weekly basis due to high demand and significantly reduced flights caused by pandemic travel lockdowns. Progressively, we were able to import more PPE products via ocean shipping, a slower but significantly cheaper option. Once delivered to Las Vegas, the products are stored in a climate-controlled storage unit with 24/7 security service.
We believed our network of PPE product suppliers, and the rates we are able to get for our products, constituted a competitive strength in the industry.
New Business:
Our technology is internally developed by our dedicated global team of product managers, designers, and engineers. Each product feature is meticulously designed to enhance the overall user experience for our target markets and deployed using industry best practices. Our products are principally delivered through mobile and internet applications and, as such, we are not reliant on specific physical delivery.
Our Technology and Product Development
Prior Business:
We were an online e-commerce company that processed all our orders through our online store at www.KeyStarShop.com. Instead of building our e-commerce website from scratch, we decided to use Shopify, a professional and well-integrated system that covered every aspect of our needs, from inventory tracking, payment, and shipping, to order tracking, and reporting, financial reports, marketing tools, and point-of-sale (POS) systems. We subscribed to or outsourced all our operational technology. We did not develop or own any of our own technology.
New Business:
Through technology asset purchases and the strategic personnel hires described above, we have assembled a comprehensive platform capability that enables both B2B and B2C offerings within the online sports betting, eSports, and DeFi fintech markets. The strategic hires include highly capable product managers, software designers, developers, and engineers. Our team continues to enhance the platform through new development and integration with, and for, strategic partners.
Our current offerings are built on an integrated proprietary platform using modern, native-mobile and internet technologies that provide flexibility in branding and deployment while addressing specific market requirements in an efficient manner.
We will continue to invest in our asset acquisitions from ZenSports and Ultimate Gamer ensuring that the needs of our target markets are addressed in all our brands. Significant effort is made in avoiding technical debt as we enhance and augment our market-leading technical and product roadmaps. Fortunately, we do not have old legacy technology that restricts our speed to market and flexibility, reduces efficiency and increases cost, and forces workarounds and limited features.
For example, our new brand, Burstive, has been easily deployed from the ZenSports financial backbone designed to support online sports betting and eSports. Originally designed and built as a separate product set tightly integrated with ZenSports other offerings, it has always been able to be deployed to third parties as a standalone solution platform.
As a fundamentally digital business, our foundational focus revolves around the features and data that are desired by our end user clients and our B2B affiliates. Our integrated platform has been designed and built to be easily scalable, maintainable, and supportable. This creates the ability to offer outstanding customer responsiveness and reduce friction and inefficiency within operations.
While some components of our operational matrix include 3rd party providers, principally data providers, the vast majority of our capabilities are unique and have been developed internally. This proprietary nature of our technology provides a significant measure of control over data, analytics, and marketing capabilities deployed natively in our
integrated platforms. It further lends itself to advanced machine learning and artificial intelligence across both our customer-facing functionality and our back-end infrastructure.
Furthermore, it facilitates our ability to manage data from a holistic perspective and streamline our regulatory compliance across various jurisdictions. This data management design extends our universal user profile for both B2C users and our B2B affiliates to comprehensive management of both fiat and digital currencies which is a significant differentiator for our company in the marketplace.
This powerful combination of features and data delivers significantly advanced automation and is incorporated for both enhanced user experience and the ability to reward referrals and behavior while driving significant customer retention. As a result, lifetime customer value can be tracked and grown organically within our solutions.
Marketing
Prior Business:
Due to the ongoing COVID-19 pandemic, we were unable to reach potential clients through traditional channels, such as trade shows and regional events. We mainly focused on digital marketing, which included emailing potential and existing clients, social media promotions, and social media group advertising. For the local Las Vegas market, we also went door-to-door for B2B clients, and mobile advertisements to promote our online store, as well as to maximize the exposure of our products by word-of-mouth and through a network of families, friends, and business associates.
New Business:
While a variety of marketing activities are already underway, we are in the process of designing, budgeting, and funding a longer-term marketing plan and have a search underway for a head of Marketing. In the meantime, we expect to leverage the considerable marketing experience of our executive team and potentially leverage strategic vendor resources as we pursue our plan to offer B2B and B2C solutions to a variety of market sectors. In addition, due to the fact that much of our current offering requires new regulatory approval, we anticipate we will be launching new initiatives at the beginning of the calendar year in line with our licensing schedule.
Client and User Acquisition and Retention
The online sports betting market has cycled through an inherently inefficient and costly approach to user acquisition. Ever escalating costs of acquisition seem to have not translated to corresponding profitability in the U.S. market. We are not currently participating in this activity and will not until licenses are granted in various jurisdictions. When we do, we expect to avoid programs that have a questionable return on investment, unless they contribute significantly to growth and can be throttled to achieve planned results.
Advanced data and behavioral analytics have been used effectively by the team prior to acquisition and they will be important components of a broad-based strategy. In addition, our unique loyalty programs have proven in the past to not only result in high retention but also serve as a referral engine that grows our user base for a fraction of the cost.
This is also true when applied to eSports. The eSports market is highly fragmented, and loyalty comes from a number of factors, most importantly user experience. Through user focus groups and a variety of market testing techniques, our products and roadmaps have been tuned to respond to that important metric of success as well as other related factors such as ease of use, quick funding, and where allowed, the enablement of cryptocurrency and NFT-related features.
Pre-existing opt-in databases of sports bettors and eSports players and spectators have been included as part of our asset acquisitions. It is our expectation that they will provide an important resource as we ramp up each of these areas of our business.
Traditional approaches to user acquisition such as database segmentation and marketing, affiliate marketing, advertising, social media and influencer marketing and other forms of free and paid content marketing will all be deployed in a planned manner as well. In addition, we believe that cross-sell and up-sell strategies will enable whole new groups of users to be introduced to the various solutions available from us.
Because our DeFi fintech offerings are not targeted at B2C investment or securities engagement, our principal focus will be B2B. We also have B2B offerings for our other brands. B2B requires an entirely different strategy - one in which our management has extensive experience.
Again, the traditional approaches noted above can also be effective in a B2B strategy. We will augment them through trade shows, personal activities by management in speaking engagements, publishing in both trade press and social media, and the utilization of other personal and customer relationship marketing techniques.
Furthermore, customer satisfaction is the number one critical success factor. We will consistently measure this important metric to ensure that our products and customer service are delivering what the market needs and expects.
As noted previously, we are currently in the process of obtaining online gaming licenses both domestically and internationally and until such time as we are licensed our marketing spend related to those areas will be tempered and adjusted accordingly.
E-commerce Website
Prior Business:
We processed all our orders through our online store at www.KeyStarShop.com. Instead of building our e-commerce website from scratch, we decided to use Shopify, a professional and well-integrated system that covers every aspect of our needs, from inventory tracking, payment, shipping, order tracking, reporting, financial reports, marketing tools, and POS systems. The monthly subscription system enabled us to quickly start the sale of products without heavy upfront investments in both time and funding. It also gave us the flexibility to scale up or expand our wholesaling efforts when needed. Using a hosted method, such as Shopify, has allowed us to free up time, energy, and resources leaving the site security and reliability issues to the team at Spotify while allowing management to focus on the growth of our business.
New Business:
We have recently deployed our new Keystar corporate website together with the new Burstive website. They are basic sites that we launched for presence and a unifier of our different brands. We expect to augment them shortly with a more integrated design across all the brands.
The ZenSports website and ZenSports Bet mobile app have been updated and are live. A new Ultimate Gamer website is also operational. The Ultimate Gamer mobile app has also been updated. Both the ZenSports Bet and the Ultimate Gamer mobile apps are available for download on both IOS and Android app stores.
Distribution
New Business:
Our distribution strategy includes specific solutions for a variety of channels on a B2B basis for online sports betting and mostly in different channels for our eSports and DeFi fintech offerings. Although we will not have the ability to have active users on our betting applications until we are licensed, our mobile app is live and downloadable. We are not currently marketing B2C in online sports betting and have just now begun to run eSports tournaments under the Keystar brand. We have the ability to provide private/white labeling for partners and also have mobile applications for B2C products as noted above.
Competition
Prior Business:
Competition in all aspects of the PPE products and business services industry is intense. We competed against established PPE product companies and outsourced business services companies with name familiarity and greater financial resources. Our intent was to use our relatively small size to our advantage by focusing on customer service and by deploying unique marketing strategies. A large part of our effort to compete against the other companies in our field was directed to being recognized in this market of large players and, as a small company, to gain the trust
of purchasing decision-makers as our potential customers. In an effort to effectively compete, we focused heavily on providing excellent service to our customers.
New Business:
Our users face a vast array of entertainment choices. Other forms of entertainment, such as television, movies, sporting events, and in-person casinos, are better established and may be perceived by our users to offer greater variety, affordability, interactivity, and enjoyment. We compete with these other forms of entertainment for the discretionary time and income of our users. Through our white-label products, we compete with much larger, better-funded, established organizations. We believe our fresh technology and know-how including our advanced blockchain-based digital currency integration and marketplace infrastructure provides significant differentiation.
The specific industries in which we operate are characterized by dynamic customer demand and technological advances, and there is intense competition among online gaming and entertainment providers. A number of established, well-financed companies producing online gaming and/or interactive entertainment products and services compete with our offerings, and other well-capitalized companies may introduce competitive services. There has also been considerable consolidation among competitors in the entertainment and online gaming industries, and such consolidation and future consolidation could result in the formation of larger competitors with increased financial resources and lower cost structures, which may enable them to offer more competitive products, gain a larger market share, expand offerings and broaden their geographic scope of operations.
Our white-label products are also directed toward a burgeoning area of the financial services sector, whose technology and regulations are advancing rapidly, and there is intense competition among providers. We are competing against established, well-financed companies that may introduce competitive services. These established companies have the financial resources and lower cost structures, which may enable them to offer more competitive products, gain a larger market share, expand offerings and broaden their geographic scope of operations.
Regulations
Prior Business:
Federal, state and international laws and regulations impose a number of requirements and restrictions on our Prior Business. There are state and federal consumer protection laws that apply to our customer management services business, such as laws limiting telephonic sales or mandating special disclosures, and laws that apply to information that may be captured, used, shared and/or retained when sales are made and/or collections are attempted. State and federal laws also impose limits on credit account interest rates and fees, and their disclosure, as well as the time frame in which judicial actions may be initiated to enforce the collection of consumer accounts. There are numerous other federal, state, local and even international laws and regulations related to, among other things, privacy, identity theft, telephonic and electronic communications, sharing and use of consumer information that apply to our Prior Business and to our employees’ interactions and communications with others.
For example, the Federal Trade Commission’s Telemarketing Sales Rule applies a number of limitations and restrictions on our ability to make outbound calls on behalf of our clients and our ability to encourage customers to purchase higher value products and services on inbound calls. Similarly, the Telephone Consumer Protection Act of 1991, which among other things governs the use of certain automated calling technologies, applies to calls to customers. Many states also have telemarketing laws that may apply to our Prior Business, even if the call originates from outside the state. Additionally, some of the laws directed toward credit originators, such as the Truth in Lending Act and the Fair Credit Billing Act, affected our prior Business operations because our receivables were originated through credit transactions.
Federal and state regulators are empowered to examine and take enforcement actions for violations of these laws and regulations or for practices, policies or procedures they deem non-compliant, unfair, unsafe or unsound. Moreover, lawsuits may be brought by appropriate regulatory agencies, attorneys general, and private parties for non-compliance with these laws and regulations.
New Business:
We are subject to various U.S. and foreign laws and regulations (online gaming laws) that affect our ability to operate our online sports betting and tournament betting product offerings. These product offerings are generally
subject to extensive and evolving regulations that could change based on political and social norms and that could be interpreted in ways that could negatively impact our business.
The online gaming industry (inclusive of our betting product offerings) is highly regulated, and we must maintain licenses and pay online gaming taxes or a percentage of revenue where required by the jurisdictions in which we operate in order to continue our operations. Our business is subject to extensive regulation under the laws, rules and regulations of the jurisdictions in which we operate. These laws, rules, and regulations generally concern the responsibility, financial stability, integrity, and character of the owners, managers, and persons with material financial interests in the online gaming operations along with the integrity and security of the sports and tournament betting product offerings. Violations of laws or regulations in one jurisdiction could result in disciplinary action in that and other jurisdictions.
Gaming laws are generally based upon declarations of public policy designed to protect online gaming consumers and the viability and integrity of the online gaming industry. Gaming laws also may be designed to protect and maximize state and local tax revenues, as well as to enhance economic development and tourism. To accomplish these public policy goals, online gaming laws establish stringent procedures to ensure that participants in the online gaming industry meet certain standards of character and responsibility.
Licensing and Suitability Determinations
In order to operate in certain jurisdictions, we must obtain either a temporary or permanent license or determination of suitability from the responsible authorities. We seek to ensure that we obtain all necessary licenses to develop and put forth our offerings in the jurisdictions in which we operate and where our users are located.
Gaming laws in certain jurisdictions require us, and certain of our directors, officers and employees, and in some cases, certain of our stockholders, to obtain licenses from gaming authorities. Such licenses typically require a determination that the applicant qualifies or is suitable to hold the license. When determining whether to grant such a license to an applicant, gaming authorities generally consider: (i) the financial stability, integrity and responsibility of the applicant (including verification of the applicant’s sources of funding); (ii) the quality and security of the applicant’s online gaming platform, hardware and related software (including the platform’s ability to operate in compliance with local regulation, as applicable); (iii) the applicant’s history; (iv) the applicant’s ability to operate its online gaming business in a socially responsible manner; and (v) in certain circumstances, the effect on competition.
Gaming authorities may, subject to certain administrative procedural requirements: (i) deny an application, or limit, condition, revoke or suspend any license issued by them; (ii) impose fines, either on a mandatory basis or as a consensual settlement of regulatory action; (iii) demand that named individuals or stockholders be disassociated from an online gaming business; and (iv) in serious cases, liaise with local prosecutors to pursue legal action, which may result in civil or criminal penalties.
Events that may trigger revocation of such an online gaming license or another form of sanction vary by jurisdiction. However, typical events include, among others: (i) conviction in any jurisdiction of certain persons with an interest in, or key personnel of, the licensee of an offense that is punishable by imprisonment or may otherwise cast doubt on such person’s integrity; (ii) failure without reasonable cause to comply with any material term or condition of the online gaming license; (iii) declaration of, or otherwise engaging in, certain bankruptcy, insolvency, winding-up or discontinuance activities, or an order or application with respect to the same; (iv) obtaining the online gaming license by a materially false or misleading representation or in some other improper way; (v) violation of applicable anti-money laundering or terrorist financing laws or regulations; (vi) failure to meet commitments to users; (vii) failure to pay in a timely manner all online gaming or betting taxes or fees due; or (viii) determination by the gaming authority that there is another material and sufficient reason to revoke or impose another form of sanction upon the licensee.
We currently have no active licenses and are in the process of identifying and executing license applications in various states within the U.S. and various foreign countries and jurisdictions. In that regard we have hired a Chief Compliance Officer and are in the process of selecting and engaging legal counsel with specific expertise in this area.
Data Protection and Privacy
Our acquired technological assets include certain data protections and privacy protections for our anticipated: handling, collection, storage, receiving, transmission and other processes pertaining to certain personal information of expected future users and employees. We do adhere to data and privacy protection regulations in our current marketing activities. Once we have our online gaming license, we expect to be subject to other federal, state and foreign laws related to the privacy and protection of such data.
Once operations commence in Europe, we may also face increased privacy, data security and data protection risks in connection with requirements of the General Data Protection Regulation of the European Union (EU) 2016/679 (the “GDPR”) and other data protection regulations. Any failure to comply with these rules may result in regulatory fines or penalties including orders that require us to change the way we process data. In the event of a data breach, we are also subject to breach notification laws in the jurisdictions in which we operate, including the GDPR, and the risk of litigation and regulatory enforcement actions.
Any significant change to applicable laws, regulations, interpretations of laws or regulations, or market practices, regarding the use of personal data, or regarding the manner in which we seek to comply with applicable laws and regulations, could require us to make modifications to our products, services, policies, procedures, notices, and business practices, including potentially material changes. Such changes could potentially have an adverse impact on our business.
Compliance
We have hired a Chief Compliance officer. He is currently reviewing and augmenting our existing internal compliance programs to help ensure that we comply with legal and regulatory requirements imposed on us in connection our New Business.
Responsible and Safer Gaming
We view the safety and welfare of our future users as critical to our business and have made or will make appropriate investments in our processes and systems as we enter the marketplace. We have written responsible online gaming policies and are committed to industry-leading responsible online gaming practices as seek to provide our users with the resources and services they need to play responsibly. Additionally, all our employees will take responsible online gaming training with mandatory periodic refresher training, overseen by our compliance team.
Intellectual Property, Proprietary Rights, Patents and Trademarks
Prior Business
Our Prior Business did not have or utilize any patent, trademark or other proprietary rights.
New Business
Our New Business substantially relies on the creation, acquisition, use and protection of intellectual property. Some of this intellectual property is in the form of software code and trade secrets that we use to develop and properly run our online sports betting, eSports, DeFi fintech and other offerings and related services. We also purchase and use proprietary data acquired from other vendors.
While most of the intellectual property we use is created by us, we have obtained rights to use intellectual property of third parties, for both internal business operations and our market offerings, through licenses and service agreements with those third parties. Although we believe these licenses are sufficient for the operation of the company, these licenses typically limit our use of the third parties’ intellectual property to specific uses and for specific time periods.
We protect our intellectual property rights by relying on federal, state, and common law rights, including but not limited to registered trademarks and copyright law, as well as contractual restrictions. We control access to our proprietary technology by entering into confidentiality and invention assignment agreements with our employees and contractors, and confidentiality agreements with third parties. As we increase our B2B business, we will also
engage in monitoring the activities of third parties with respect to potential infringing uses of our intellectual property.
While some intellectual property is best protected through trade secret and copywrite law, we expect that we may from time to time actively seek patent protection covering inventions originating from us and, from time to time, review opportunities to acquire patents to the extent we believe such patents may be useful or relevant to our business.
In addition to these contractual arrangements, we also rely on a combination of trade secret, trademark, trade dress, and domain names to protect our product offerings and other intellectual property. We own the copyright to the software code to our content, as well as trademarks under which our product offerings and related services are marketed. We pursue the registration of our domain names, trademarks, and service marks in the U.S. and in locations outside the U.S. We have a significant number of registered trademarks for products and services, that have been or are being developed in the U.S., including our primary brands such as “ZenSports” and “Ultimate Gamer”. Our Burstive brand claims common law protection and we are currently in the process of requesting registration.
Employees
As of June 30, 2022, we had a total of 15 employees and 7 consultants.

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ITEM 1A. RISK FACTORS
Item 1A. Risk Factors
Investing in our common stock involves a high degree of risk. You should consider carefully the risks and uncertainties described below, together with all of the other information in this Annual Report, including the consolidated financial statements, the notes thereto and the section entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operations” included elsewhere in this Annual Report before deciding whether to invest in shares of our common stock. The risks and uncertainties described below are not the only ones we face. Additional risks and uncertainties that we are unaware of or that we deem immaterial may also become important factors that adversely affect our business. If any of the following risks actually occur, our business, financial condition, results of operations and future prospects could be materially and adversely affected. In that event, the market price of our common stock could decline, and you could lose part or all of your investment.
Risks Related to Our Business and Industry
Because we have a limited operating history, you may not be able to accurately evaluate our operations.
We have had limited operations to date and have generated some revenues. Therefore, we have a limited operating history upon which to evaluate the merits of investing in our company. Potential investors should be aware of the difficulties normally encountered by new companies and the high rate of failure of such enterprises. The likelihood of success must be considered in light of the problems, expenses, difficulties, complications and delays encountered in connection with the operations that we plan to undertake. These potential problems include, but are not limited to, unanticipated problems relating to the ability to generate sufficient cash flow to operate our business, and additional costs and expenses that may exceed current estimates. We expect to incur significant losses into the foreseeable future. We recognize that if the effectiveness of our business plan is not forthcoming, we will not be able to continue business operations. There is no history upon which to base any assumption as to the likelihood that we will prove successful, and it is doubtful that we will generate any operating revenues or ever achieve profitable operations. If we are unsuccessful in addressing these risks, our business will most likely fail.
Our investors may lose their entire investment because our financial status creates a doubt whether we will continue as a going concern.
Our auditors, in their opinion dated October 13, 2022 have included a going concern paragraph. We do not have a steady stream of revenues to cover our expenses and we are dependent on outside capital to continue our operations.
We are dependent on outside financing for continuation of our operations.
Our Prior Business only generated some revenues, minimal gross profits to date, and currently operated at a loss. Our New Business is in start-up mode building out our comprehensive platform capability, we currently are not
licensed for gambling in any jurisdiction and as such, we are precluded from generating any revenues from our gambling technology and currently have no revenues from our other offerings, we are completely dependent on the continued availability of financing in order to continue our business.
We are dependent upon, among other things, achieving a level of profitable operations and receiving additional cash infusions including securing additional lines of credit and raising additional capital through placement of preferred and/or common stock in order to implement its business plan. There can be no assurance that we will be successful in order to continue as a going concern. We are funding its initial operations by securing a related party line of credit, issuing preferred stock, and issuing common stock through private placements.
We cannot be certain that capital will be provided when it is required or in amounts sufficient to meet our operating requirements. Management believes the existing stockholders, prospective new investors, and future sales will provide the additional cash needed to meet our obligations as they become due and will allow the development of our core business operations. No assurance can be given that any future financing will be available or, if available, that it will be on terms that are satisfactory to us. Even if we are able to obtain additional financing, it may contain restrictions on our operations, in the case of debt financing, or cause substantial dilution for our stockholders, in case of equity financing.
Our failure to obtain future financing or to produce levels of revenue to meet our financial needs could result in our inability to continue as a going concern and, as a result, our investors could lose their entire investment.
We have a new business model, which makes it difficult for us to forecast our financial results, creates uncertainty as to how investors will evaluate our prospects, and increases the risk that we will not be successful.
We recorded revenue of $78,407 and a gross profit of $15,234 for the year ended June 30, 2022. We spent $63,173 in costs of services for the year ended June 30, 2022. Our small gross profit number was caused by high costs for masks from vendors and high courier rates. We have determined that the business as originally conceived (Prior Business) is likely unsustainable and as such, we replaced our management team, hired new employees and are moving forward with the new business model.
Accordingly, it will be difficult for us to forecast our future financial results, and it will be uncertain how our new business model will affect investors’ perceptions and expectations of our prospects. Additionally, it may be difficult for investors to evaluate our business due to the lack of similarly situated competitors. Furthermore, our new business model may not be successful. You should not rely upon our historical financial results as indicators of our future financial performance, and our financial results and stock price may be volatile.
Our New Business is in start-up mode building out our comprehensive platform capability, we currently are not licensed for online gaming in any jurisdiction and as such, we are precluded from generating any revenues from our online gaming technology and currently have no revenues from our other offerings, we are completely dependent on the continued availability of financing in order to continue our business. Without financing sufficient to support our nascent New Business, we will go out of business.
Reductions in discretionary consumer spending could have an adverse effect on our business, financial condition, results of operations and prospects.
Our New Business is particularly sensitive to reductions from time to time in discretionary consumer spending. Demand for entertainment and leisure activities, including online gaming, can be affected by changes in the economy and consumer tastes, both of which are difficult to predict and beyond our control. Unfavorable changes in general economic conditions, including recessions, economic slowdowns, sustained high levels of unemployment, and rising prices or the perception by consumers of weak or weakening economic conditions, may reduce our prospective users’ disposable income or result in fewer individuals engaging in entertainment and leisure activities. As a result, we cannot ensure that demand for our offerings will materialize or remain constant. Adverse developments affecting economies throughout the world, including a general tightening of availability of credit, decreased liquidity in certain financial markets, increased interest rates, foreign exchange fluctuations, increased energy costs, acts of war or terrorism, transportation disruptions, natural disasters, declining consumer confidence, sustained high levels of unemployment or significant declines in stock markets, as well as concerns regarding pandemics, epidemics and the spread of contagious diseases, could lead to a further reduction in discretionary spending on leisure activities, such as online gaming.
Our projections are subject to significant risks, assumptions, estimates and uncertainties, including assumptions regarding future legislation and changes in regulations, both inside and outside of the U.S. As a result, our projected revenues, market share, expenses and profitability may differ materially from our expectations.
We operate in rapidly changing and competitive industries and our projections are subject to the risks and assumptions made by management with respect to our industries. Operating results are difficult to forecast because they generally depend on our assessment of the timing of adoption of future legislation and regulations by different states, which are uncertain. Furthermore, if we invest in the development of new products or distribution channels that do not achieve significant commercial success, whether because of competition or otherwise, we may not recover the often substantial “up front” costs of developing and marketing those products and distribution channels or recover the opportunity cost of diverting management and financial resources away from other products or distribution channels.
Additionally, as described above under “Reductions in discretionary consumer spending could have an adverse effect on our business, financial condition, results of operations and prospects,” our business may be affected by reductions in consumer spending from time to time as a result of a number of factors which may be difficult to predict. This may result in decreased revenue levels, and we may be unable to adopt measures in a timely manner to compensate for any unexpected shortfall in income. This inability could cause our operating results in a given quarter to be higher or lower than expected. If actual results differ from our estimates, analysts may react negatively, and our stock price could be materially impacted.
Our business may be harmed by fraudulent activities.
As an e-commerce business, we may receive in the future, communications from customers due to purported fraudulent activities, including fraudulent activities on our websites such as fraudulent credit card transactions. Negative publicity generated as a result of fraudulent conduct by third parties could damage our reputation and diminish the value of our brand name. Fraudulent activities could also subject us to losses and could lead to scrutiny from lawmakers and regulators regarding the operation of our businesses, including the operation of our websites. We expect to continue to receive requests from customers for reimbursement due to purportedly fraudulent activities or threats of legal action against us if no reimbursement is made.
Despite our security measures, our information technology and infrastructure may be vulnerable to attacks by hackers or breached due to employee error, malfeasance or other disruptions. Any such breach could compromise our networks and the information stored there could be accessed, publicly disclosed, lost or stolen. Any such access, disclosure or other loss of information could result in legal claims or proceedings, liability under laws that protect the privacy of personal information, and regulatory penalties, disruption of our operations and the services we provide to users, damage to our reputation, and a loss of confidence in our products and services, which could adversely affect our business.
The secure maintenance and transmission of user information is a critical element of our operations. Our information technology and other systems that maintain and transmit user information, or those of service providers, business partners or employee information may be compromised by a malicious third- party penetration of our network security, or that of a third-party service provider or business partner, or impacted by intentional or unintentional actions or inaction by our employees, or those of a third- party service provider or business partner. As a result, our users’ information may be lost, disclosed, accessed or taken without our users’ consent. We expect that we will be subject to attempts to gain unauthorized access to or through our information systems or those we develop for our customers, whether by our employees or third parties, including cyber-attacks by computer programmers and hackers who may develop and deploy viruses, worms or other malicious software programs. We cannot provide assurance that they will not have a material impact in the future.
We rely on encryption and authentication technology licensed from third parties in an effort to securely transmit confidential and sensitive information, including credit card numbers. Advances in computer capabilities, new technological discoveries or other developments may result in the whole or partial failure of this technology to protect transaction data or other confidential and sensitive information from being breached or compromised. In addition, websites are often attacked through compromised credentials, including those obtained through phishing and credential stuffing. Our security measures, and those of our third-party service providers, may not detect or prevent all attempts to breach our systems, denial-of-service attacks, viruses, malicious software, break-ins, phishing attacks, social engineering, security breaches or other attacks and similar disruptions that may jeopardize the security of information stored in or transmitted by our websites, networks and systems or that we or such third
parties otherwise maintain, including payment card systems, which may subject us to fines or higher transaction fees or limit or terminate our access to certain payment methods. We and such third parties may not anticipate or prevent all types of attacks until after they have already been launched. Further, techniques used to obtain unauthorized access to or sabotage systems change frequently and may not be known until launched against us or our third-party service providers.
In addition, security breaches can also occur as a result of non-technical issues, including intentional or inadvertent breaches by our employees or by third parties. These risks may increase over time as the complexity and number of technical systems and applications we use also increases. Breaches of our security measures or those of our third-party service providers or cybersecurity incidents could result in unauthorized access to our sites, networks and systems; unauthorized access to and misappropriation of user information, including users’ personally identifiable information, or other confidential or proprietary information of ourselves or third parties; viruses, worms, spyware or other malware being served from our sites, networks or systems; deletion or modification of content or the display of unauthorized content on our sites; interruption, disruption or malfunction of operations; costs relating to breach remediation, deployment of additional personnel and protection technologies, response to governmental investigations and media inquiries and coverage; engagement of third-party experts and consultants; litigation, regulatory action and other potential liabilities. If any of these breaches of security should occur and be material, our reputation and brand could be damaged, our business may suffer, we could be required to expend significant capital and other resources to alleviate problems caused by such breaches, and we could be exposed to a risk of loss, litigation or regulatory action and possible liability. We cannot guarantee that recovery protocols and backup systems will be sufficient to prevent data loss. Actual or anticipated attacks may cause us to incur increasing costs, including costs to deploy additional personnel and protection technologies, train employees and engage third-party experts and consultants. While we expect to obtain and maintain cybersecurity insurance coverage that we believe is adequate for our business, such coverage may not cover all potential costs and expenses associated with cybersecurity incidents that may occur in the future.
In addition, any party who is able to illicitly obtain a user’s password could access the user’s transaction data or personal information, resulting in the perception that our systems are insecure. Any compromise or breach of our security measures, or those of our third-party service providers, could violate applicable privacy, data protection, data security, network and information systems security and other laws and cause significant legal and financial exposure, adverse publicity and a loss of confidence in our security measures, which could have a material adverse effect on our business, financial condition, results of operations and prospects. We devote significant resources to protect against security breaches or we may need to in the future to address problems caused by breaches, including notifying affected subscribers and responding to any resulting litigation, which in turn, diverts resources from the growth and expansion of our business.
We rely on other third-party service providers and if such third parties do not perform adequately or terminate their relationships with us, our costs may increase and our business, financial condition and results of operations could be adversely affected.
Our success depends in part on our relationships with other third-party service providers. For example, we rely on third parties for content delivery, load balancing and protection against distributed denial-of-service attacks. If those providers do not perform adequately, our users may experience issues or interruptions with their experiences. Furthermore, if any of our partners terminates its relationship with us or refuses to renew its agreement with us on commercially reasonable terms, we would need to find an alternate provider, and may not be able to secure similar terms or replace such providers in an acceptable time frame. We also rely on other software and services supplied by third parties, such as communications and internal software, and our business may be adversely affected to the extent such software and services do not meet our expectations, contain errors or vulnerabilities, are compromised or experience outages. Any of these risks could increase our costs and adversely affect our business, financial condition and results of operations. Further, any negative publicity related to any of our third-party partners, including any publicity related to regulatory concerns, could adversely affect our reputation and brand, and could potentially lead to increased regulatory or litigation exposure.
We incorporate technology from third parties into our offerings. We cannot be certain that our licensors are not infringing the intellectual property rights of others or that the suppliers and licensors have sufficient rights to the technology in all jurisdictions in which we may operate. Some of our license agreements may be terminated by our licensors for convenience. If we are unable to obtain or maintain rights to any of this technology because of intellectual property infringement claims brought by third parties against our suppliers and licensors or against us, or if we are unable to continue to obtain the technology or enter into new agreements on commercially reasonable
terms, our ability to develop our offerings containing that technology could be severely limited and our business could be harmed.
Additionally, if we are unable to obtain necessary technology from third parties, we may be forced to acquire or develop alternate technology, which may require significant time and effort and may be of lower quality or performance standards. This would limit and delay our ability to provide new or competitive offerings and increase our costs. If alternate technology cannot be obtained or developed, we may not be able to offer certain functionality as part of our offerings, which could adversely affect our business, financial condition and results of operations.
If Internet and other technology-based service providers experience service interruptions, our ability to conduct our business may be impaired and our business, financial condition and results of operations could be adversely affected.
A substantial portion of our network infrastructure is provided by third parties, including Internet service providers and other technology-based service providers. We require technology-based service providers to implement cyber-attack-resilient systems and processes. However, if Internet service providers experience service interruptions, including because of cyber-attacks, or due to an event causing an unusually high volume of Internet use (such as a pandemic or public health emergency), communications over the Internet may be interrupted and impair our ability to conduct our business. Internet service providers and other technology-based service providers may in the future roll out upgraded or new mobile or other telecommunications services, such as 5G or 6G services, which may not be successful and thus may impact the ability of our users to access our offerings in a timely fashion or at all. In addition, our ability to process e-commerce transactions depends on bank processing and credit card systems. To prepare for system problems, we continuously seek to strengthen and enhance our current facilities and the capabilities of our system infrastructure and support. Nevertheless, there can be no assurance that the Internet infrastructure or our own network systems will continue to be able to meet the demand placed on us by the continued growth of the Internet, the overall online gaming industry and our users. Any difficulties these providers face, including the potential of certain network traffic receiving priority over other traffic (i.e., lack of net neutrality), may adversely affect our business, and we exercise little control over these providers, which increases our vulnerability to problems with the services they provide. Any system failure as a result of reliance on third parties, such as network, software or hardware failure, including as a result of cyber-attacks, which causes a loss of our users’ property or personal information or a delay or interruption in our online services and products and e-commerce services, including our ability to handle existing or increased traffic, could result in a loss of anticipated revenue, interruptions to our offerings, cause us to incur significant legal, remediation and notification costs, degrade the customer experience and cause users to lose confidence in our offerings, any of which could have a material adverse effect on our business, financial condition, results of operations and prospects.
We may invest in or acquire other businesses, and our business may suffer if we are unable to successfully integrate acquired businesses into our company or otherwise manage the growth associated with multiple acquisitions.
As part of our business strategy, we have made, and we intend to continue to make, acquisitions as opportunities arise to add new or complementary businesses, products, brands or technologies. In some cases, the costs of such acquisitions may be substantial, including as a result of professional fees and due diligence efforts. There is no assurance that the time and resources expended on pursuing a particular acquisition will result in a completed transaction, or that any completed transaction will ultimately be successful. In addition, we may be unable to identify suitable acquisition or strategic investment opportunities, or may be unable to obtain any required financing or regulatory approvals, and therefore may be unable to complete such acquisitions or strategic investments on favorable terms, if at all. We may decide to pursue acquisitions with which our investors may not agree and we cannot assure investors that any acquisition or investment will be successful or otherwise provide a favorable return on investment. In addition, acquisitions and the integration thereof require significant time and resources and place significant demands on our management, as well as on our operational and financial infrastructure. In addition, if we fail to successfully close transactions or integrate new teams, or integrate the products and technologies associated with these acquisitions into our company, our business could be seriously harmed. Acquisitions may expose us to operational challenges and risks, including:
·the ability to profitably manage acquired businesses or successfully integrate the acquired businesses’ operations, personnel, financial reporting, accounting and internal controls, technologies and products into our business;
·increased indebtedness and the expense of integrating acquired businesses, including significant administrative, operational, economic, geographic or cultural challenges in managing and integrating the expanded or combined operations;
·entry into jurisdictions or acquisition of products or technologies with which we have limited or no prior experience, and the potential of increased competition with new or existing competitors as a result of such acquisitions;
·diversion of management’s attention and the over-extension of our operating infrastructure and our management systems, information technology systems, and internal controls and procedures, which may be inadequate to support growth;
·the ability to fund our capital needs and any cash flow shortages that may occur if anticipated revenue is not realized or is delayed, whether by general economic or market conditions, or unforeseen internal difficulties; and
·the ability to retain or hire qualified personnel required for expanded operations.
Our acquisition strategy may not succeed if we are unable to remain attractive to target companies or expeditiously close transactions. Issuing shares of common stock to fund an acquisition would cause economic dilution to existing stockholders. If we develop a reputation for being a difficult acquirer or having an unfavorable work environment, or target companies view our common stock unfavorably, we may be unable to consummate key acquisition transactions essential to our corporate strategy and our business may be seriously harmed.
Our growth prospects depend on the legal status of online sports betting and online gaming in various jurisdictions, predominantly within the U.S., and legalization may not occur in as many states as we expect, or may occur at a slower pace than we anticipate. Additionally, even if jurisdictions legalize online sports betting and online gaming, this may be accompanied by legislative or regulatory restrictions and/or taxes that make it impracticable or less attractive to operate in those jurisdictions, or the process of implementing regulations or securing the necessary licenses to operate in a particular jurisdiction may take longer than we anticipate, which could adversely affect our future results of operations and make it more difficult to meet our expectations for financial performance.
A number of states have legalized, or are currently considering legalizing, online sports betting and online gaming, and our business, financial condition, results of operations and prospects are significantly dependent upon legalization of online sports betting and online gaming. Our business plan is partially based upon the legalization of online sports betting and online gaming for a specific percent of the population on a yearly basis and the legalization may not occur as we have anticipated. Additionally, if a large number of additional states or the federal government enact online sports betting and online gaming legislation and we are unable to obtain, or are otherwise delayed in obtaining the necessary licenses to operate online sports betting or online gaming websites in U.S. jurisdictions where such games are legalized, our future growth in online sports betting and online gaming could be materially impaired.
As we enter into new jurisdictions, states or the federal government may legalize online sports betting and online gaming in a manner that is unfavorable to us. As a result, we may encounter legal, regulatory and political challenges that are difficult or impossible to foresee and which could result in an unforeseen adverse impact on planned revenues or costs associated with the new opportunity. For example, states may require us to have a relationship with a retail operator for online sports betting access, which tends to increase our costs of revenue. States that have established state-run monopolies may limit opportunities for private sector participants like us. States also impose substantial tax rates on online sports betting and online gaming revenue, in addition to the federal excise tax of 25 basis points on the amount of each wager. As most state product taxes apply to various measures of modified gross profit, tax rates, whether federal- or state-based, that are higher than we expect will make it more costly and less desirable for us to launch in a given jurisdiction, while tax increases in any of our existing jurisdictions may adversely impact our profitability.
Therefore, even in cases in which a jurisdiction purports to license and regulate online sports betting or online gaming, the licensing and regulatory regimes can vary considerably in terms of their business-friendliness and at times may be intended to provide incumbent operators with advantages over new licensees. Therefore, some “liberalized” regulatory regimes are considerably more commercially attractive than others.
Failure to comply with regulatory requirements in a particular jurisdiction, or the failure to successfully obtain a license or permit applied for in a particular jurisdiction, could impact our ability to comply with licensing and regulatory requirements in other jurisdictions, or could cause the rejection of license applications or cancellation of existing licenses in other jurisdictions, or could cause financial institutions, online and mobile platforms, advertisers and distributors to stop providing services to us which we will need to rely upon to receive payments from, or distribute amounts to, our users, or otherwise to deliver and promote our services.
Compliance with the various regulations applicable to online sports betting and online gaming is costly and time-consuming. Regulatory authorities at the non-U.S., U.S. federal, state and local levels have broad powers with respect to the regulation and licensing of online sports betting and online gaming operations and may refuse to issue, revoke, suspend, condition or limit our online sports betting or online gaming licenses, impose substantial fines on us and take other actions, any one of which could have a material adverse effect on our business, financial condition, results of operations and prospects. These laws and regulations are dynamic and subject to potentially differing interpretations, and various legislative and regulatory bodies may expand current laws or regulations or enact new laws and regulations regarding these matters. We will strive to comply with all applicable laws and regulations relating to our business. It is possible, however, that these requirements may be interpreted and applied in a manner that is inconsistent from one jurisdiction to another and may conflict with other rules. Non-compliance with any such law or regulations could expose us to claims, proceedings, litigation and investigations by private parties and regulatory authorities, as well as substantial fines and negative publicity, each of which may materially and adversely affect our business.
Any online sports betting or online gaming license could be denied, and if issued could be revoked, suspended or conditioned at any time. The loss of a license in one jurisdiction could trigger the loss of a license or affect our eligibility for such a license in another jurisdiction, and any of such losses, or potential for such loss, could cause us to cease offering some or all of our offerings in the impacted jurisdictions. We may be unable to obtain or maintain all necessary registrations, licenses, permits or approvals, and could incur fines or experience delays related to the licensing process, which could adversely affect our operations. Our delay or failure to obtain or maintain licenses in any jurisdiction may prevent us from distributing our offerings, increasing our customer base and/or generating revenues. We cannot assure you that we will be able to obtain and maintain the licenses and related approvals necessary to conduct our planned New Business operations. Any failure to obtain, maintain or renew licenses, registrations, permits or approvals could have a material adverse effect on our business, financial condition, results of operations and prospects.
Our growth prospects and market potential will depend on our ability to obtain licenses to operate in a number of jurisdictions and if we fail to obtain such licenses our business, financial condition, results of operations and prospects could be impaired.
Our ability to grow our business will depend on our ability to obtain and maintain licenses to offer our product offerings in a large number of jurisdictions or in heavily populated jurisdictions. If we fail to obtain and maintain licenses in large jurisdictions or in a greater number of mid-market jurisdictions, this may prevent us from expanding the footprint of our product offerings, increasing our user base and/or generating revenues. We cannot be certain that we will be able to obtain and maintain licenses and related approvals necessary to conduct our proposed business operations. Any failure to obtain and maintain licenses, registrations, permits or approvals could have a material adverse effect on our business, financial condition, results of operations and prospects.
Given our business, we may the subject of governmental investigations and inquiries with respect to the operation of our businesses and we could be subject to future governmental investigations and inquiries, legal proceedings and enforcement actions. Any such investigation, inquiry, proceeding or action, could adversely affect our business.
We may receive formal and informal inquiries from time to time, from government authorities and regulators, including tax authorities and gaming regulators, regarding compliance with laws and other matters, particularly as we grow and expand our operations. Violation of existing or future regulations, regulatory orders or consent decrees could subject us to substantial monetary fines and other penalties that could negatively affect our financial condition and results of operations. In addition, it is possible that future orders issued by, or inquiries or enforcement actions initiated by, government or regulatory authorities could cause us to incur substantial costs, expose us to unanticipated liability or penalties, or require us to change our business practices in a manner materially adverse to our business.
We allow our customers in certain markets to buy, hold and sell certain cryptocurrencies as well as use the proceeds from sales of cryptocurrencies to pay for purchases or services as well as deposit into a properly onboarded online gaming account.
These cryptocurrencies consist of Bitcoin, USDT, and ICX. We engage third parties, which are properly licensed entities, to provide certain custodial services, including holding our customers’ cryptographic key information, securing our customers’ crypto assets, and protecting them from loss or theft, including indemnification against certain types of losses such as theft. Our third-party custodian holds the crypto assets in a custodial account in our name for the benefit of our customers. We maintain the internal recordkeeping of our customers’ crypto assets, including the amount and type of crypto asset owned by each of our customers in that custodial account. As such, since we currently utilize one third-party custodian, there is concentration risk in the event the custodian is not able to perform in accordance with our agreement.
A particular crypto asset’s status as a “security” in any relevant jurisdiction is subject to a high degree of uncertainty and if we are unable to properly characterize a crypto asset, we may be subject to regulatory scrutiny, inquiries, investigations, fines, and other penalties, which may adversely affect our business, operating results, and financial condition.
The Securities Exchange Commission (SEC) and its staff have taken the position that certain crypto assets fall within the definition of a “security” under the U.S. federal securities laws. The legal test for determining whether any given crypto asset is a security is a highly complex, fact-driven analysis that evolves over time, and the outcome is difficult to predict. The SEC generally does not provide advance guidance or confirmation on the status of any particular crypto asset as a security. Furthermore, the SEC’s views in this area have evolved over time and it is difficult to predict the direction or timing of any continuing evolution. It is also possible that a change in the governing administration or the appointment of new SEC commissioners could substantially impact the views of the SEC and its staff. For example, Chair Gary Gensler has repeatedly remarked on the need for further regulatory oversight on crypto assets, crypto trading, and lending platforms by the SEC. Public statements made in the past by senior officials at the SEC have indicated that the SEC does not intend to take the position that Bitcoin or Ethereum are securities (in their current form). In May 2022, Chairman of the Commodity Futures Trading Commission (CFTC), Rostin Behnam stated that Bitcoin and Ethereum are commodities. However, in June 2022, Mr. Gensler suggested that Bitcoin is a commodity but did not opine on the status of other crypto assets. Such statements or efforts by officials at the CFTC and SEC are not official policy statements by these agencies and reflect only the speakers’ views, which are not binding on any agency or court and cannot be generalized to any other crypto asset. Also, through the SEC’s Strategic Hub for Innovation and Innovation and Financial Technology published a framework for analyzing whether any given crypto asset is a security in April 2019, this framework is also not a rule, regulation or statement of the SEC and is not binding on the SEC. Despite the SEC being the principal federal securities law regulator in the U.S., whether or not an asset is a security under federal securities laws is ultimately determined by a federal court.
Several foreign jurisdictions have taken a broad-based approach to classifying crypto assets as “securities,” while other foreign jurisdictions, such as Switzerland, Malta, and Singapore, have adopted a narrower approach. As a result, certain crypto assets may be deemed to be a “security” under the laws of some jurisdictions but not others. Various foreign jurisdictions may, in the future, adopt additional laws, regulations, or directives that affect the characterization of crypto assets as “securities.”
The classification of a crypto asset as a security under applicable law has wide-ranging implications for the regulatory obligations that flow from the offer, sale, trading, and clearing of such assets. For example, a crypto asset that is a security in the U.S. may generally only be offered or sold in the U.S. pursuant to a registration statement filed with the SEC or in an offering that qualifies for an exemption from registration. Persons that effect transactions in crypto assets that are securities in the U.S. may be subject to registration with the SEC as a “broker” or “dealer.” Platforms that bring together purchasers and sellers to trade crypto assets that are securities in the U.S. are generally subject to registration as national securities exchanges, or must qualify for an exemption, such as by being operated by a registered broker-dealer as an Alternative Trading System (ATS) in compliance with rules for ATSs. Persons facilitating clearing and settlement of securities may be subject to registration with the SEC as a clearing agency. Foreign jurisdictions may have similar licensing, registration, and qualification requirements.
We have policies and procedures to analyze whether each crypto asset that we seek to facilitate trading on our platform could be deemed to be a “security” under applicable laws. Our policies and procedures do not constitute a
legal standard, but rather represent our company-developed model, which we use to make a risk-based assessment regarding the likelihood that a particular crypto asset could be deemed a “security” under applicable laws. Regardless of our conclusions, we could be subject to legal or regulatory action in the event the SEC, a state or foreign regulatory authority, or a court were to determine that a supported crypto asset currently offered, sold, or traded on our platform is a “security” under applicable laws.
Because our platform is not registered or licensed with the SEC or foreign authorities as a broker-dealer, national securities exchange, or ATS (or foreign equivalents), and we do not seek to register or rely on an exemption from such registration or license to facilitate the offer and sale of crypto assets on our platform, we only permit trading on our core platform of those crypto assets for which we determine there are reasonably strong arguments to conclude that the crypto asset is not a security. We believe that our process reflects a comprehensive and thoughtful analysis and is reasonably designed to facilitate consistent application of available legal guidance to crypto assets to facilitate informed risk-based business judgment. However, we recognize that the application of securities laws to the specific facts and circumstances of crypto assets may be complex and subject to change, and that a listing determination does not guarantee any conclusion under the U.S. federal securities laws. Accordingly, we expect our risk assessment policies and procedures to continuously evolve to take into account case law, facts, and developments in technology.
There can be no assurances that we will properly characterize any given crypto asset as a security or non-security for purposes of determining whether our platform will support trading of the crypto asset, or that the SEC, foreign regulatory authority, or a court, if the question was presented to it, would agree with our assessment. If an applicable regulatory authority or a court, in either case having final determinative authority on the topic, were to determine that a supported crypto asset currently offered, sold, or traded on our platform is a security, we would not be able to offer such crypto asset for trading until we are able to do so in a compliant manner. A determination by the SEC, a state or foreign regulatory authority, or a court that an asset that we currently support for trading on our platform constitutes a security may result in removing that crypto asset from our platform and may also result in us determining that it is advisable to remove assets from our platform that have similar characteristics to the asset that was alleged or determined to be a security. Alternatively, we may determine not to remove a particular crypto asset from our platform even if the SEC or another regulator alleges that the crypto asset is a security, pending a final judicial determination as to that crypto asset’s proper characterization, and the fact that we waited for a final judicial determination would generally not preclude penalties or sanctions against us for our having previously made our platform available for trading that crypto asset without registering as a national securities exchange or ATS. As such, we could be subject to judicial or administrative sanctions for failing to offer or sell the crypto asset in compliance with the registration requirements, or for acting as a broker, dealer, or national securities exchange without appropriate registration. Such an action could result in injunctions, cease and desist orders, as well as civil monetary penalties, fines, and disgorgement, criminal liability, and reputational harm. Customers that traded such supported crypto asset on our platform and suffered trading losses could also seek to rescind a transaction that we facilitated as the basis that it was conducted in violation of applicable law, which could subject us to significant liability. We may also be required to cease facilitating transactions in the supported crypto asset other than via our licensed subsidiaries, which could negatively impact our business, operating results, and financial condition. Furthermore, if we remove any assets from trading on our platform, our decision may be unpopular with users and may reduce our ability to attract and retain customers, especially if such assets remain traded on unregulated exchanges, which includes many of our competitors.
Further, if Bitcoin, Ethereum, or any other supported crypto asset is deemed to be a security under any U.S. federal, state, or foreign jurisdiction, or in a proceeding in a court of law or otherwise, it may have adverse consequences for such supported crypto asset. For instance, all transactions in such supported crypto asset would have to be registered with the SEC or other foreign authority, or conducted in accordance with an exemption from registration, which could severely limit its liquidity, usability and transactability. Moreover, the networks on which such supported crypto assets are utilized may be required to be regulated as securities intermediaries, and subject to applicable rules, which could effectively render the network impracticable for its existing purposes. Further, it could draw negative publicity and a decline in the general acceptance of the crypto asset. Also, it may make it difficult for such supported crypto asset to be traded, cleared, and custodied as compared to other crypto assets that are not considered to be securities. Specifically, even if transactions in a crypto asset were registered with the SEC or conducted in accordance with an exemption from registration, the current intermediary-based framework for securities trading, clearance and settlement is not consistent with the operations of the crypto asset market. For example, under current SEC guidance, crypto asset securities cannot be held on behalf of customers by broker-dealers that also support custody of traditional securities; and the SEC has not permitted public permissionless blockchain-based clearance and settlement systems for securities.
We may have difficulty accessing the service of banks, credit card issuers and payment processing services providers, which may make it difficult to sell our products and services.
Although financial institutions and payment processors are permitted to provide services to us and others in our industry, banks, credit card issuers and payment processing service providers may be hesitant to offer banking and payment processing services to online sports betting and online gaming businesses. Consequently, those businesses involved in our industry, including our own, may encounter difficulties in establishing and maintaining banking and payment processing relationships with a full scope of services and generating market rate interest. If we were unable to maintain our bank accounts or our users were unable to use their credit cards, bank accounts or e-wallets to make deposits and withdrawals from our offerings it would make it difficult for us to operate our business, increase our operating costs, and pose additional operational, logistical and security challenges which could result in an inability to implement our business plan.
If we are unable to hire and retain key personnel, we may not be able to implement our business plan.
Due to the specified nature of our New Business, having certain key personnel is essential to the development and marketing of the products and services we plan to sell and thus to the entire business itself. Our officer and director, John Linss, and our officer, Anthony J. Fidaleo, are instrumental in the viability of our business and our future success. Consequently, the loss of either of those individuals may have a substantial effect on our future success or failure. We may have to recruit qualified personnel with competitive compensation packages, equity participation, and other benefits that may affect the working capital available for our operations. Management may have to seek to obtain outside independent professionals to assist them in assessing the merits and risks of any business proposals as well as assisting in the development and operation of many company projects. No assurance can be given that we will be able to obtain such needed assistance on terms acceptable to us. Our failure to attract additional qualified employees or to retain the services of key personnel could have a material adverse effect on our operating results and financial condition.
Our commercial success depends significantly on our ability to develop and commercialize our products without infringing the intellectual property rights of third parties.
Our commercial success will depend, in part, on operating our business without infringing the trademarks or proprietary rights of third parties. Third parties that believe we are infringing on their rights could bring actions against us claiming damages and seeking to enjoin the development, marketing and distribution of our products. If we become involved in any litigation, it could consume a substantial portion of our resources, regardless of the outcome of the litigation. If any of these actions are successful, we could be required to pay damages and/or to obtain a license to continue to develop or market our products, in which case we may be required to pay substantial royalties. However, any such license may not be available on terms acceptable to us or at all. Ultimately, we could be prevented from commercializing a product or forced to cease some aspect of our business operations as a result of patent infringement claims, which would harm our business.
Because the Chairman of the Board beneficially owns stock representing a majority of the total voting power of our outstanding stock, you may not have any influence in the corporate decisions of the company, including the election of directors.
Our current Chairman of the Board, Bruce Cassidy, through his companies Eagle Investment Group, LLC and Excel Family Partners, LLLP, beneficially owns outstanding voting securities representing 51.2% of the total voting power of our outstanding common stock and preferred stock. Currently, there are 39,230,000 shares of common stock outstanding that entitle the holders to 1 vote per share for a total of 39,230,000 votes. We also have 11,693 shares of Series B preferred stock outstanding that have the right to 100 votes per share for a total of 1,169,300 votes, and 5,813,331 shares of Series C preferred stock outstanding that have the right to 1 vote per share for a total of 5,813,331 votes. Thus, there are a total of 46,212,631 total votes available and Mr. Cassidy controls 23,663,966 votes for 51.2% voting power over the company.
As a result, Mr. Cassidy has a majority of the voting power in all matters submitted to our stockholders for approval including:
·Election of members of the Board;
·Removal of any of our directors;
·Amendment of our Certificate of Incorporation or bylaws;
·Adoption of measures that could delay or prevent a change in control or impede a merger, takeover or other business combination involving us.
As a result of his ownership and position, Mr. Cassidy is able to substantially influence all matters requiring stockholder approval, including the election of directors and approval of significant corporate transactions. In addition, the future prospect of sales of significant amounts of shares held by Mr. Cassidy could affect the market price of our common stock if the marketplace does not orderly adjust to the increase in shares in the market and the value of your investment in our company may decrease. Mr. Cassidy’s stock ownership may discourage a potential acquirer from making a tender offer or otherwise attempting to obtain control of us, which in turn could reduce our stock price or prevent our stockholders from realizing a premium over our stock price.
Compliance with changing regulation of corporate governance and public disclosure may result in additional expenses.
Changing laws, regulations and standards relating to corporate governance and public disclosure, including the Sarbanes-Oxley Act of 2002 and new SEC regulations, are creating uncertainty for companies such as ours. These new or changed laws, regulations and standards are subject to varying interpretations in many cases due to their lack of specificity, and as a result, their application in practice may evolve over time as new guidance is provided by regulatory and governing bodies, which could result in continuing uncertainty regarding compliance matters and higher costs necessitated by ongoing revisions to disclosure and governance practices. We are committed to maintaining high standards of corporate governance and public disclosure. As a result, we intend to invest resources to comply with evolving laws, regulations and standards, and this investment may result in increased general and administrative expenses and a diversion of management time and attention from revenue-generating activities to compliance activities. If our efforts to comply with new or changed laws, regulations and standards differ from the activities intended by regulatory or governing bodies due to ambiguities related to practice, our reputation may be harmed.
If we fail to comply with the new rules under the Sarbanes-Oxley Act related to accounting controls and procedures, or if material weaknesses or other deficiencies are discovered in our internal accounting procedures, our stock price could decline significantly.
Section 404 of the Sarbanes-Oxley Act requires annual management assessments of the effectiveness of our internal controls over financial reporting and a report by our independent auditors addressing these assessments. We are in the process of documenting and testing our internal control procedures, and we may identify material weaknesses in our internal control over financial reporting and other deficiencies. If material weaknesses and deficiencies are detected, it could cause investors to lose confidence in our Company and result in a decline in our stock price and consequently affect our financial condition. In addition, if we fail to achieve and maintain the adequacy of our internal controls, we may not be able to ensure that we can conclude on an ongoing basis that we have effective internal controls over financial reporting in accordance with Section 404 of the Sarbanes-Oxley Act. Moreover, effective internal controls, particularly those related to revenue recognition, are necessary for us to produce reliable financial reports and are important to helping prevent financial fraud. If we cannot provide reliable financial reports or prevent fraud, our business and operating results could be harmed, investors could lose confidence in our reported financial information, and the trading price of our Common Stock could drop significantly. In addition, we cannot be certain that additional material weaknesses or significant deficiencies in our internal controls will not be discovered in the future.
As an “emerging growth company” under the JOBS Act, we are permitted to rely on exemptions from certain disclosure requirements.
We qualify as an “emerging growth company” under the JOBS Act. As a result, we are permitted to, and intend to, rely on exemptions from certain disclosure requirements. For so long as we are an emerging growth company, we will not be required to:
·have an auditor report on our internal controls over financial reporting pursuant to Section 404(b) of the Sarbanes-Oxley Act;
·comply with any requirement that may be adopted by the Public Company Accounting Oversight Board regarding mandatory audit firm rotation or a supplement to the auditor’s report providing additional information about the audit and the consolidated financial statements (i.e., an auditor discussion and analysis);
·submit certain executive compensation matters to stockholder advisory votes, such as “say-on-pay” and “say-on-frequency;” and
·disclose certain executive compensation related items such as the correlation between executive compensation and performance and comparisons of the Chief Executive’s compensation to median employee compensation.
In addition, Section 107 of the JOBS Act also provides that an emerging growth company can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. In other words, an emerging growth company can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. We have elected to take advantage of the benefits of this extended transition period. Our consolidated financial statements may therefore not be comparable to those of companies that comply with such new or revised accounting standards.
We will remain an “emerging growth company” until the earliest of: (i) the last day of the first fiscal year in which our total annual gross revenues exceed $1.07 billion; (ii) the date that we become a “large accelerated filer” as defined in Rule 12b-2 under the Securities Exchange Act of 1934, which would occur if the market value of our ordinary shares that is held by non-affiliates exceeds $700 million as of the last business day of our most recently completed second fiscal quarter; (iii) the date on which we have issued more than $1 billion in non-convertible debt during the preceding three year period; or (iv) June 30, 2026. Even if we no longer qualify for the exemptions for an emerging growth company, we may still be, in certain circumstances, subject to scaled disclosure requirements as a smaller reporting company. For example, smaller reporting companies, like emerging growth companies, are not required to provide a compensation discussion and analysis under Item 402(b) of Regulation S-K or auditor attestation of internal controls over financial reporting.
Until such time, however, we cannot predict if investors will find our common stock less attractive because we may rely on these exemptions. If some investors find our common stock less attractive as a result, there may be a less active trading market for our common stock and our stock price may be more volatile.
Risks Related to Our Securities
Our common stock price may be volatile and could fluctuate widely in price, which could result in substantial losses for investors.
The market price of our common stock is likely to be highly volatile and could fluctuate widely in price in response to various factors, many of which are beyond our control, including:
·technological innovations or new products and services by us or our competitors;
·government regulation of our products and services;
·the establishment of partnerships with other technology companies;
·intellectual property disputes;
·additions or departures of key personnel;
·sales of our common stock
·our ability to integrate operations, technology, products and services;
·our ability to execute our business plan;
·operating results below expectations;
·loss of any strategic relationship;
·industry developments;
·economic and other external factors; and
·period-to-period fluctuations in our financial results.
Because we are an emerging growth company with nominal revenues to date, you should consider any one of these factors to be material. Our stock price may fluctuate widely as a result of any of the above. In addition, the securities markets have from time-to-time experienced significant price and volume fluctuations that are unrelated to the operating performance of particular companies. These market fluctuations may also materially and adversely affect the market price of our common stock.
We have not paid cash dividends in the past and do not expect to pay cash dividends in the future on our common stock. Any return on investment may be limited to the value of our common stock.
We have never paid cash dividends on our common stock and do not anticipate paying cash dividends in the foreseeable future. The payment of cash dividends on our common stock will depend on earnings, financial condition and other business and economic factors at such time as the board of directors may consider relevant. If we do not pay cash dividends, our common stock may be less valuable because a return on your investment will only occur if its stock price appreciates.
Our shares will be subject to the Penny Stock Reform Act, which will affect your ability to sell your shares in any secondary market, which may develop. If our shares are not listed on a nationally approved exchange or NASDAQ, we do not meet certain minimum financing requirements, or have a bid price of at least $5.00 per share, they will likely be defined as a “penny stock”. Broker-dealer practices, in connection with transactions in “penny stocks”, are regulated by the SEC. Rules associated with transactions in penny stocks include the following:
·the delivery of standardized risk disclosure documents;
·the provision of other information such as current bid/offer quotations, compensation to be provided broker-dealer and salesperson, monthly accounting for penny stocks held in the customers’ account;
·written determination that the penny stock is a suitable investment for purchaser;
·written agreement to the transaction from purchaser; and
·a two-business day delay prior to execution of a trade
These disclosure requirements and the wide fluctuations that “penny stocks” often experience in the market may make it difficult for you to sell your shares in any secondary market, which may develop.
Rule 144 sales in the future may have a depressive effect on our stock price as an increase in supply of shares for sale, with no corresponding increase in demand will cause prices to fall.
All of the outstanding shares of common stock held by the present officers, directors, and affiliate stockholders are “restricted securities” within the meaning of Rule 144 under the Securities Act of 1933, as amended. As restricted shares, these shares may be resold only pursuant to an effective registration statement or under the requirements of Rule 144 or other applicable exemptions from registration under the Act and as required under applicable state securities laws. Rule 144 provides in essence that a person who is an affiliate or officer or director who has held restricted securities for six months may, under certain conditions, sell every three months, in brokerage transactions, a number of shares that does not exceed the greater of 1.0% of a company’s outstanding common stock. There is no limit on the amount of restricted securities that may be sold by a non-affiliate after the owner has held the restricted securities for a period of six months if the company is a current reporting company under the 1934 Act. A sale under Rule 144 or under any other exemption from the Act, if available, or pursuant to subsequent registration of shares of common stock of present stockholders, may have a depressive effect upon the price of the common stock in any market that may develop.
FINRA sales practice requirements may also limit a stockholder’s ability to buy and sell our stock.
In addition to the “penny stock” rules described above, the Financial Industry Regulatory Authority (FINRA) has adopted rules that require that in recommending an investment to a customer, a broker-dealer must have reasonable grounds for believing that the investment is suitable for that customer. Prior to recommending speculative low priced securities to their non-institutional customers, broker-dealers must make reasonable efforts to obtain information about the customer’s financial status, tax status, investment objectives and other information. Under interpretations of these rules, FINRA believes that there is a high probability that speculative low priced securities will not be suitable for at least some customers. FINRA requirements make it more difficult for broker-dealers to recommend that their customers buy our common stock, which may limit your ability to buy and sell our stock and have an adverse effect on the market for our shares.

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ITEM 1B. UNRESOLVED STAFF COMMENTS
Item 1B. Unresolved Staff comments
None

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ITEM 2. PROPERTIES
Item 2. Properties
Currently, we do not own any real estate, but are on a month-to-month lease for limited office space in Las Vegas, Nevada. We have a mailbox service at 8400 W. Sunset Road, Las Vegas, Nevada 89113. Our phone number: (866)
783-9435
We believe that our current lease is adequate for our current needs, but growth potential may require larger facilities due to anticipated addition of personnel. We do not have any policies regarding investments in real estate, securities or other forms of property.

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ITEM 3. LEGAL PROCEEDINGS
Item 3. Legal Proceedings
We have no current legal proceedings.

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ITEM 4. MINE SAFETY DISCLOSURE
Item 4. Mine Safety Disclosures
Not applicable.
PART II

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ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY
Item 5. Market for Registrant’s Common Equity and Related Stockholder Matters and Issuer Purchases of Equity Securities
Market Information
Shares of our common stock are listed for quotation on the OTC Markets Group’s Pink Open Market under the symbol “KEYR.” Our shares, however, are not actively traded and there is currently no established public trading market for our shares of common stock. Any quotations that do occur reflect inter-dealer prices, without retail mark-up, mark-down or commission and may not represent actual transactions.
Holders of Our Common Stock
As of October 10, 2022, we had 39,230,000 shares of our common stock issued and outstanding, held by approximately 55 stockholders of record.
Dividends
We currently intend to retain future earnings for the operation of our business. We have never declared or paid cash dividends on our common stock, and we do not anticipate paying any cash dividends in the foreseeable future.
In the event that a dividend is declared, common stockholders on the record date are entitled to share ratably in any dividends that may be declared from time to time on the common stock by the Board from funds legally available.
There are no restrictions in our articles of incorporation or bylaws that restrict us from declaring dividends. The Nevada Revised Statutes, however, do prohibit us from declaring dividends where, after giving effect to the distribution of the dividend:
1.We would not be able to pay our debts as they become due in the usual course of business; or
2.Our total assets would be less than the sum of our total liabilities, plus the amount that would be needed to satisfy the rights of shareholders who have preferential rights superior to those receiving the distribution.
Recent Sales of Unregistered Securities
During our fiscal year ended June 30, 2022, all sales of equity securities that were not registered under the Securities Act were previously reported in a Quarterly Report on Form 10-Q or in a Current Report on Form 8-K.
Purchase of Equity Securities by the Issuer and Affiliated Purchasers
We did not purchase any of our shares of our equity securities that are registered by us pursuant to Section 12 of the Exchange Act during our fourth quarter of our fiscal year ended June 30, 2022..

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ITEM 6. SELECTED FINANCIAL DATA
Item 6. Selected Financial Data
Not required under Regulation S-K for “smaller reporting companies.”

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ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
The following discussion of our financial condition and results of operations should be read in conjunction with our audited consolidated financial statements and the related notes thereto and other financial information appearing elsewhere in this Annual Report. The following discussion contains forward-looking statements that reflect our plans, estimates, and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements. Factors that could cause or contribute to these differences include those discussed below and elsewhere in this Annual Report, particularly in the section titled “Risk Factors.”
Results of Operations
Fiscal Year Ended June 30, 2022, Compared to Fiscal Year Ended June 30, 2021
Revenues and Costs of Revenues
Revenues for the years ended June 30, 2022, and 2021 were $78,407 and $47,172, respectively. Costs of revenues for the years ended June 30, 2022, and 2021 were $63,173 and $43,932, respectively. Our sales and gross profits principally increased as a result of higher margin convention services revenues of $67,056 for the year ended June 30, 2022, compared with $0 for the year ended June 30, 2021.
Operating Expenses
Operating expenses for the years ended June 30, 2022, and 2021 were $648,160 and $48,883, respectively.
Our operating expenses consisted of general and administrative costs and salaries and wages. The significant increase in operating expenses during the year ended June 30, 2022, compared to the year ended June 30, 2021, was primarily due to an increase in general and administrative costs of $335,065 and salaries and wages of $264,212 during the year ended June 30, 2022, compared to the year ended June 30, 2021.
General and Administrative Expenses
General and administrative costs for the years ended June 30, 2022, and 2021 were $383,948 and $48,476, respectively. The increase was due to significant legal and professional fees during the last half of the year ended June 30, 2022, that were principally related to funding raises, and exploring and hiring personnel as part of the transition from our Prior Business to our New Business.
Salaries and Wages
Salaries and wages of $264,212 were incurred during the year ended June 30, 2022, compared to $0 during the year ended June 30, 2021. The increase is due to the hiring of new executives and key personnel on June 16, 2022, as part of our transition from our Prior Business to our New Business.
Other Expenses
Other expenses for the years ended June 30, 2022, and 2021 were $830,150 and $5,995, respectively. The increase is primarily due to the recording of the $821,307 non-cash loss on the extinguishment of related party debt. The loss was recorded as part of a transaction where the noteholder Zixiao Chen, our former Chief Financial Officer, transferred her ownership in a $10,000 convertible note payable to another entity that is controlled by Bruce Cassidy, our former Chief Executive Officer through June 14, 2022, a member and Chairman of the Board. The Company and the new noteholder mutually agreed to allow the note to be converted into Series B preferred stock at the conversion price of $1.00 per share. The principal balance and accrued interest were converted into 11,693 shares of Series B preferred stock. The fair value of the stock was $833,000, and we recorded a loss on the extinguishment of debt of $821,307.
Net Loss
Our net loss for the years ended June 30, 2022, and 2021 was $1,463,076 and $51,638, respectively. The significant increase in the net loss is primarily related to the above-noted increase in legal and professional fees, compensation,
and the non-cash loss from the extinguishment of related party debt, all related to our transition from our Prior Business to our New Business.
Liquidity and Capital Resources
Liquidity is the ability of a company to generate funds to support its current and future operations, satisfy its obligations, and otherwise operate on an ongoing basis. Significant factors in the management of liquidity are funds generated by operations, levels of accounts payable and accrued expenditures, and capital expenditures, including the costs associated with internally developed software and attaining Gaming licenses.
As of June 30, 2022, and June 30, 2021, we had total current assets of $76,296, and $107,050, a working capital deficit of $537,113, and $4,277, respectively.
Net cash used in operating activities during the year ended June 30, 2022, was $280,596 compared to $10,182, for the year ended June 30, 2021.
The $270,414 increase in negative operating cash flow from operations during the year ended June 30, 2022, as compared to the year ended June 30, 2021, is principally the result of the $264,212 increase in salaries and wages and $328,006 in legal and professional fees associated with our hiring new employees, fundraising, and other legal and professional costs associated with our transition from our Prior Business to our New Business, offset by an increase in accrued salaries and wages of $213,166 and an increase in accounts payable of $127,572.
Net cash provided by financing activities during the year ended June 30, 2022, was $258,272 compared to $60,829 for the year ended June 30, 2021.
The $197,443 increase in net cash provided from financing activities during the year ended June 30, 2022, as compared to the year ended June 30, 2021, was principally the result of the receipt of $97,240 in net proceeds from the issuance of Series C preferred stock and $166,539 in proceeds from the issuance of common stock, all from related parties, during the year ended June 30, 2022. This compares to proceeds of $30,000 in notes payable from a related party, and $39,977 in proceeds from the issuance of common stock to a related party during the year ended June 30, 2021.
We were incorporated on April 16, 2020. Our operations from our Prior Business, to date, have been devoted primarily to startup, development activities, preparing our eCommerce site, establishing vendors for our products, collecting inventory, selling products, and other activities. As part of our transition to our New Business, on August 26, 2022, we entered into an Asset Purchase Agreement to purchase certain technology assets from ZenSports, Inc. We purchased the assets so we could offer gambling and entertainment opportunities through technology, principally the online gaming technology and use of the name ZenSports.
On September 12, 2022, we entered into an Asset Purchase Agreement with Excel Members, LLC (“Excel”), a company controlled by Bruce Cassidy, (our former Chief Executive Officer through June 14, 2022) a member and Chairman of the Board, to acquire certain assets from Excel. Excel acquired certain assets of Ultimate Gamer, LLC, a company that used to host eSports tournaments, through an assignment for the benefit of the creditor’s court process.
On September 15, 2022, we entered into an agreement to assign all of our rights in our Prior Business, including certain assets and liabilities, to TopSight Corporation, a company owned by Zixiao Chen, our former Chief Financial Officer.
As of the filing date of this Annual Report, we have ceased all operations relating to our Prior Business and commenced executing our business plan for our New Business. Since our New Business has no history of generating revenues or operating successfully, we will be dependent upon, among other things, achieving a level of profitable operations and receiving additional cash infusions including securing additional lines of credit and raising additional capital through the placement of preferred and/or common stock in order to implement our business plan. Because of our limited operating history, it is difficult to predict our capital needs on a monthly, quarterly, or annual basis. We will have no capital available to us if we are unable to raise money through private equity offerings or find alternate forms of financing, which we do not have in place at this time.
We expect our revenues to significantly decrease in the short term as we transition from our Prior Business to our New Business.
We expect to incur significant increases in operating costs as we incur the costs of transitioning from our Prior Business to our New Business and begin to execute our New Business operating plan. The expected significant increases in costs will include, but not be limited to, costs relating to obtaining licenses, technology development, sales and marketing, legal and professional.
Going Concern
Our consolidated financial statements are prepared using the accrual method of accounting in accordance with accounting principles generally accepted in the U.S. and have been prepared on a going concern basis, which contemplates the realization of assets and the settlement of liabilities in the normal course of business. We had an accumulated deficit of $1,522,307 as of June 30, 2022. We had a net loss of $1,463,076 and negative cash flows of $280,596 from operations for the year ended June 30, 2022. These conditions raise substantial doubt about our ability to continue as a going concern. Our independent auditors, in their report on our audited consolidated financial statements for the year ended June 30, 2022, expressed substantial doubt about our ability to continue as a going concern.
As of the filing date of this Annual Report, we have ceased all operations relating to our Prior Business and commenced executing our business plan for our New Business. Since our New Business has no history of generating revenues or operating successfully, we will be dependent upon, among other things, achieving a level of profitable operations and receiving additional cash infusions including securing additional lines of credit and raising additional capital through the placement of preferred and/or common stock in order to implement our business plan. There can be no assurance that we will be successful in order to continue as a going concern. We are funding our New Business operations by utilizing a related party demand line of credit, issuing preferred stock, and issuing common stock through private placements.
We cannot be certain that capital will be provided when it is required or in amounts sufficient to meet our operating requirements. Management believes the existing stockholders, the prospective new investors, and future sales will provide the additional cash needed to meet our obligations as they become due and will allow the development of our core business operations. No assurance can be given that any future financing will be available or, if available, that it will be on terms that are satisfactory to us. Even if we are able to obtain additional financing, it may contain restrictions on our operations, in the case of debt financing, or cause substantial dilution for our stockholders, in the case of equity financing. If adequate working capital is not available, we may not continue our operations.
The consolidated financial statements do not include any adjustments relating to the recoverability and classification of asset-carrying amounts or the amount and classification of liabilities that might be necessary should we be unable to continue as a going concern.
Off-Balance Sheet Arrangements
As of June 30, 2022, and 2021, there were no off-balance sheet arrangements.
Emerging Growth Company Status
We qualify as an “emerging growth company” under the JOBS Act. As a result, we are permitted to, and intend to, rely on exemptions from certain disclosure requirements. For so long as we are an emerging growth company, we will not be required to:
·have an auditor report on our internal controls over financial reporting pursuant to Section 404(b) of the Sarbanes-Oxley Act;
·comply with any requirement that may be adopted by the Public Company Accounting Oversight Board regarding mandatory audit firm rotation or a supplement to the auditor’s report providing additional information about the audit and the consolidated financial statements (i.e., an auditor discussion and analysis);
·submit certain executive compensation matters to stockholder advisory votes, such as “say-on-pay” and “say-on-frequency;” and
·disclose certain executive compensation-related items such as the correlation between executive compensation and performance and comparisons of the CEO’s compensation to median employee compensation.
In addition, Section 107 of the JOBS Act also provides that an emerging growth company can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. In other words, an emerging growth company can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. We have elected to take advantage of the benefits of this extended transition period. Our consolidated financial statements may therefore not be comparable to those of companies that comply with such new or revised accounting standards.
We will remain an “emerging growth company” until the earliest of: (i) the last day of the first fiscal year in which our total annual gross revenues exceed $1.07 billion; (ii) the date that we become a “large accelerated filer” as defined in Rule 12b-2 under the Securities Exchange Act of 1934, which would occur if the market value of our ordinary shares that is held by non-affiliates exceeds $700 million as of the last business day of our most recently completed second fiscal quarter; (iii) the date on which we have issued more than $1 billion in non-convertible debt during the preceding three year period; or (iv) June 30, 2026. Even if we no longer qualify for the exemptions for an emerging growth company, we may still be, in certain circumstances, subject to scaled disclosure requirements as a smaller reporting company. For example, smaller reporting companies, like emerging growth companies, are not required to provide a compensation discussion and analysis under Item 402(b) of Regulation S-K or auditor attestation of internal controls over financial reporting.

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ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act, and are not required to provide the information under this Item.

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ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
Item 8. Financial Statements and Supplementary Data
The information required by this Item is incorporated herein by reference to the consolidated financial statements and supplementary data set forth in Item 15 - “Exhibits and Consolidated Financial Statement Schedules” of Part IV of this Annual Report.

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ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS
Item 9. Changes In and Disagreements with Accountants on Accounting and Financial Disclosure
There were no changes in, disagreements or reportable events required to be disclosed under Item 304(b) of Regulation S-K.

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ITEM 9A. CONTROLS AND PROCEDURES
Item 9A. Controls and Procedures
Evaluation of Effectiveness of Disclosure Controls and Procedures
Our management is responsible for establishing and maintaining a system of disclosure controls and procedures (as defined in Rule 13a-15(e) and 15d-15(e) under the Exchange Act) that is designed to ensure that information required to be disclosed by us in the reports we file or submit under the Exchange Act is recorded, processed, summarized, and reported, within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by an issuer in the reports that it files or submits under the Exchange Act is accumulated and communicated to the issuer’s management, including its principal executive officer(s) and principal financial officer(s), or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.
In accordance with Exchange Act Rules 13a-15 and 15d-15, an evaluation was completed under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures as of the fiscal year ended June 30, 2022.
Based on that evaluation, our management, including our Chief Executive Officer and Chief Financial Officer, concluded that our disclosure controls and procedures were not effective in providing reasonable assurance that
information required to be disclosed in our reports filed or submitted under the Exchange Act was recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms.
Management’s Report on Internal Control over Financial Reporting
Our management is also responsible for establishing and maintaining adequate internal control over financial reporting, as defined in Rule 13a-15(f) and 15d-15(f) under the Exchange Act. Our internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of consolidated financial statements for external purposes in accordance with generally accepted accounting principles.
Our internal control over financial reporting includes those policies and procedures that;
·Pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets;
·Provide reasonable assurance that transactions are recorded as necessary to permit preparation of consolidated financial statements in accordance with generally accepted accounting principles,
·That our receipts and expenditures are being made only in accordance with authorizations of our management and directors; and
·Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on the consolidated financial statements.
As of June 30, 2022, management conducted an evaluation of the effectiveness of internal control over financial reporting based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on this evaluation, management concluded that our internal control over financial reporting was not effective as of June 30, 2022.
Management has identified the following material weaknesses and is taking action to remedy and remove the weakness in its internal controls over financial reporting:
·Lack of an independent Board, including an independent financial expert. The current Board is evaluating expanding the Board to include additional independent directors.
·Lack of segregation of duties and adequate documentation of our internal controls.
·Lack of multiple levels of review in our financial reporting process.
Limitations on the Effectiveness of Internal Controls
Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect that our disclosure controls and procedures or our internal controls will prevent all error and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues, misstatements, errors, and instances of fraud, if any, within our company have been or will be prevented or detected. These inherent limitations include the realities that judgments in decision making can be faulty, and that breakdowns can occur because of a simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management or Board override of the control.
The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.
Auditor’s Report on Internal Control over Financial Reporting
This annual report does not include a standard internal control report by our registered public accounting firm regarding internal control over financial reporting. Management’s report was not subject to attestation by our registered public accounting firm pursuant to current rules of the SEC that permit us, as a smaller reporting company and an emerging growth company, to provide only management’s report in this annual report.
Changes in Internal Controls over Financial Reporting
In connection with our continued monitoring and maintenance of our controls procedures as part of the implementation of Section 404 of the Sarbanes-Oxley Act, we continue to review, test, and improve the effectiveness of our internal controls. There have not been any changes in our internal control over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) during the year ended June 30, 2022, that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
Remediation of Material Weakness
We are unable to remedy our controls related to the lack of segregation of duties and inadequate documentation of our internal controls until we receive additional financing specifically to hire additional employees who could help cost-effectively mitigate these issues and/or add systems that would assist in addressing these issues.
PART III

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ITEM 9B. OTHER INFORMATION

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ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
Item 10. Directors, Executive Officers and Corporate Governance
The current executive officers and directors of our company are as follows:
Name
Age
Position
Date First Appointed
Bruce A. Cassidy
Secretary and Director
December 17, 2021(1)
John Linss
Chief Executive Officer, Principal Executive Officer, President and Director
June 14, 2022(2)
Anthony J. Fidaleo
Chief Financial Officer, Treasurer, Principal Financial Officer and Principal Accounting Officer
June 15, 2022
(1)Mr. Cassidy was appointed as our Secretary as of December 17, 2021, and as a member and chairman of the Board as of June 28, 2022.
(2)Mr. Linss was appointed as our Chief Executive Officer and Principal Executive Officer as of June 14, 2022, as our President as of June 15, 2022 and as a member of the Board as of June 28, 2022.
Bruce A. Cassidy: Since 2019, Mr. Cassidy has served as a member of the board of directors of Loop Media, Inc. (OTC: LPTV), a Glendale, California-based multichannel digital platform media company that offers self-curated, premium videos to customers in OOH venues and D2C on their personal in-home and mobile devices. Since November 2020, he has served as chairman of the board of Assisted 4 Living Inc. (OTC: ASSF), a Bradenton, Florida-based entity that provides, among other services, daily medical care for medically fragile and chronically ill children. Bruce also currently serves as chairman of the board of Segmint, Inc. He serves as Chairman of the Sarasota Green Group, the Executive Chairman of each of CelebYou LLC and CelebYou Productions, and is on the board of directors of Selinsky Force LLC. He was also the founding investor and served on the board of directors of Ohio Legacy Corp. Previously, Mr. Cassidy was the founder and CEO of Excel Mining Systems from 1991 until its sale in 2007 to Orica Mining Services, and from 2008 to 2009, served as the President and CEO of one of its subsidiaries, Minora North & South Americas. Bruce currently serves as President of The Concession Golf Club in Sarasota, Florida.
John Linss: Mr. Linss has been an entrepreneur, intrapreneur, and C-level executive for Fortune 500 companies and most recently served as the acting CEO and President of Ultimate Gamer, LLC from September 2021 to May 2022. From March 2021 to September 2021 he worked with Gartner, Inc. as an Executive Partner to Fortune 500 CIOs and CTOs. From June 2017 to July 2020, Mr. Linss served as VP, SVP, and CTO for Caesars Entertainment. As CTO, his broad areas of responsibility included M&A, technology operations, and global strategy while he worked closely with the senior management team to achieve aggressive enterprise-wide digital transformation initiatives. John successfully led integration activities for the $17.5 billion merger of Eldorado Resorts and Caesars to create the largest U.S. integrated resort and gaming company and accelerated over $100 million in synergies within loyalty program integration, property conversions, and business systems prior to financial close. From January 2016 to June 2017, Mr. Linss served as VP of Digital Enterprise Innovation, Transformation, and Technologies for Hexaware Technologies. He pursued dual Bachelor of Science majors in Economics and Interpersonal Communications at the University of Georgia, and he has served as an adjunct professor for Management Information Systems at Emory University’s Goizueta Business School.
Anthony J. Fidaleo: Mr. Fidaleo has been the CEO of his financial accounting and consulting practice since 1992, specializing in private and publicly traded companies, ranging from start-ups to Fortune 500 companies. From October 2021 to May 2022, Mr. Fidaleo served as the acting CFO of Ultimate Gamer, LLC. From 2013 to 2021, Mr. Fidaleo served as a Senior Executive Consultant for Buxbaum HCS, specializing in interim CFO, M&As, Quality of earnings, audit preparatory work, transaction coordination with investment bankers, legal counsel, CPA, and Due Diligence firms. Mr. Fidaleo has been the CFO of multiple publicly traded companies listed on Nasdaq and OTC, as well as having served as a member of the board of directors of several public and private companies. Mr. Fidaleo spent approximately 10 years in public accounting where he attained the title of Audit Senior Manager at BDO USA. Mr. Fidaleo is currently the financial expert on the board of directors of Origin Clear, a publicly traded company. Mr. Fidaleo is a California CPA (inactive) and has a Bachelor of Accounting from California State University at Long Beach.
Term of Office
Each of our directors is elected or appointed to hold office for a one-year term expiring at the next annual meeting of our stockholders or until his successor has been elected or appointed and qualified, or until his earlier death, resignation, or removal. There are no agreements with respect to the election of directors. Our executive officers are appointed by the Board and serve at the discretion of the Board or until they resign.
Family Relationships
There are no family relationships between or among the directors, executive officers or persons nominated or chosen by us to become directors or executive officers.
Involvement in Certain Legal Proceedings
None of our directors and executive officers has been involved in any legal or regulatory proceedings, as set forth in Item 401 of Regulation S-K, during the past ten years.
Delinquent Section 16(a) Reports
Section 16(a) of the Exchange Act requires our directors, executive officers and persons who are beneficial owners of more than 10% of a registered class of our equity securities, to file reports of ownership and changes in ownership with the SEC.
Based solely upon our review of Forms 3 and 4 and amendments thereto filed electronically with the SEC during our most recent fiscal year or prior fiscal year, and a review of Forms 5 and amendments thereto filed electronically with the SEC with respect to our most recent fiscal year or prior fiscal year, we believe that all of our directors, executive officers and any other applicable stockholders timely filed all reports required by Section 16(a) of the Exchange Act during the fiscal year ended June 30, 2022, except for the following: (i) Steven Lane filed a Form 3 on June 8, 2021, which was due on June 2, 2021; (ii) Bruce A. Cassidy failed to file a Form 3 which was due on December 27, 2021, and failed to file Forms 4 covering transactions that each required Form 4 filings due on December 30, 2021 and June 30, 2022; (iii) Roger Tichenor failed to file a Form 3 which was due on January 6, 2022; (iv) Eagle Investment Group, LLC failed to file a Form 3 which was due on December 30, 2021; (v) John Linss failed to file a Form 3 which was due on June 16, 2022; and (vi) Anthony J. Fidaleo failed to file a Form 3 which was due on June 17, 2022.
Code of Ethics
We have not adopted a Code of Ethics because we have not had any independent executive officers until our recent hiring of John Linss as our principal executive officer on June 14, 2022, and Anthony J. Fidaleo as our principal financial officer and principal accounting officer on June 15, 2022. We intend to adopt a Code of Ethics in the second fiscal quarter ending December 31, 2022.
Board and Committee Meetings
The Board does not have any standing committees. All proceedings of the board of directors were conducted by resolutions consented to in writing by all the directors and filed with the minutes of the proceedings of the directors. Such resolutions consented to in writing by the directors entitled to vote on that resolution at a meeting of the directors are, according to the Nevada Business Corporation Act and our Bylaws, as valid and effective as if they had been passed at a meeting of the directors duly called and held.
Nomination Process
As of June 30, 2022, we did not affect any material changes to the procedures by which our stockholders may recommend nominees to the Board. The Board does not have a policy with regards to the consideration of any director candidates recommended by our stockholders. The Board has determined that it is in the best position to evaluate our requirements as well as the qualifications of each candidate when it considers a nominee for a position on the Board. If stockholders wish to recommend candidates directly to the Board, they may do so by sending communications to our Chief Executive Officer at the address on the cover of this annual report.
Audit Committee
Currently our audit committee consists of the entire Board. We do not have a separately-designated standing audit committee as we currently have limited working capital and minimal revenues. Should we be able to raise sufficient funding to execute our business plan, we intend to form an audit committee and other applicable committees utilizing our directors’ expertise.
From inception to present date, we believe that the members of the Board have been and are collectively capable of analyzing and evaluating our consolidated financial statements and understanding internal controls and procedures for financial reporting.
Audit Committee Financial Expert
We do not currently have an audit committee financial expert because we do not have an audit committee. We also do not have a director who is qualified to act as financial expert of an audit committee.

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ITEM 11. EXECUTIVE COMPENSATION
Item 11. Executive Compensation
The following table sets forth all compensation awarded to, earned by, or paid to the following “named executive officers,” which is defined as follows:
(a)all individuals serving as our principal executive officer during the fiscal year ended June 30, 2022; and
(b)each of our two other most highly compensated executive officers who were serving as executive officers at the end of the year ended June 30, 2022.
Summary Compensation Table
Name
Title
Year
Salary
($)
Bonus
($)
Stock
Awards
($)
All Other
Compensation
($)
Total
($)
Steven Lane
President, Chief Executive Officer, Principal Executive Officer, Secretary and Director(1)
-
-
-
-
-
-
-
-
-
-
Bruce A. Cassidy
President, Chief Executive Officer, Principal Executive Officer, Treasurer, Secretary and Director(2)
-
n/a
-
n/a
-
n/a
-
n/a
-
n/a
John Linss
President, Chief Executive Officer, Principal Executive Officer and Director(3)
20,833
n/a
112,000
n/a
-
n/a
2,500
n/a
134,083
n/a
Anthony J. Fidaleo
Chief Financial Officer, Treasurer, Principal Financial Officer and Principal Accounting Officer(4)
10,500
n/a
50,000
n/a
-
n/a
-
n/a
60,500
n/a
(1)Mr. Lane resigned as President, Chief Executive Officer, Principal Executive Officer and Secretary as of December 17, 2021, and as a Director as of December 28, 2021.
(2)Mr. Cassidy was appointed as President, Chief Executive Officer, Principal Executive Officer, Treasurer and Secretary as of December 17, 2021, and as a Director as of June 28, 2022. He resigned as President, Chief Executive Officer and Principal Executive Officer as of June 14, 2022 and as Treasurer as of June 15, 2022.
(3)Mr. Linss was appointed as Chief Executive Officer and Principal Executive Officer as of June 14, 2022, as President as of June 15, 2022, and as a Director as of June 28, 2022. Salary represents one-half month of compensation and the bonus is a one-time signing bonus. Subsequent to fiscal year end, Mr. Linss received 2,980,000 shares of Series C preferred stock pursuant to the terms of his employment agreement executed on June 14, 2022. The shares were issued and granted on August 16, 2022, and are subject to our right to repurchase such shares and other transfer restrictions until such time as the shares become vested on
August 16, 2025, or sooner if we meet certain milestones. Mr. Linss is entitled to all voting rights with regard to such shares as of the date of grant.
(4)Mr. Fidaleo was appointed as Chief Financial Officer, Principal Financial Officer, Principal Accounting Officer and Treasurer as of June 15, 2022. Salary represents one-half month of compensation and the bonus is a one-time signing bonus.
Narrative to Compensation Table
Pursuant to Mr. Linss’ Employment Agreement he entered into with us on June 14, 2022 (the “Employment Agreement”), he receives an annual salary of $500,000. The $20,833 of salary set forth in the above table represents one-half of a month’s salary. Pursuant to the Employment Agreement: (1) Mr. Linss received a signing bonus of $112,000 (including employer payroll taxes), payable within 30 days of execution of the Employment Agreement; (2) within 60 days of execution of the Employment Agreement he was to receive a purchase agreement for the purchase of 2,980,000 shares of our common stock for a total purchase price of $2,980,000, with the full purchase price to be paid through a non-recourse secured promissory note (prior to entering into the purchase agreement or note, the Employment Agreement was amended; see discussion on the amendment below); and (3) if we do not provide medical health benefits at any time during the three-year term of the Employment Agreement, in addition to the base salary, Mr. Linss is entitled to $2,500 a month for private health insurance. Mr. Linss was paid his bonus on July 15, 2022 and was reimbursed $2,500 for medical health benefits for June 2022 as set forth in the above table. We obtained medical health insurance for our employees effective July 1, 2022.
On August 16, 2022, we entered into an amendment to the Employment Agreement. Pursuant to the amendment:
·Section 3(b) of the Employment Agreement relating to a stock purchase agreement to purchase and finance 2,980,000 shares of our common stock was deleted and replaced with a grant of 2,980,000 restricted shares of our Series C preferred stock (the “Restricted Shares”) pursuant to a Restricted Stock Award Agreement dated August 16, 2022 (the “Award Agreement”). Under the Award Agreement, the Restricted Shares are subject to a repurchase option by us until the shares vest. Provided Mr. Linss remains in continuous service with us or an affiliate, whether as an employee, consultant or member of our board of directors, through the vesting date, the Restricted Shares will vest upon the earlier of: (a) August 16, 2025; and (b) the occurrence of: (1) our common stock is listed for public trading on the Nasdaq Stock Market, the New York Stock Exchange or the NYSE American (an “Uplisting”); (2) a (i) sale of all or substantially all of our assets other than to an affiliated entity; (ii) merger, consolidation or other capital reorganization or business combination transaction of the Company with or into another corporation, limited liability company or other entity other than an affiliated entity; or (iii) consummation of a transaction, or series of related transactions, in which any “person” (as such term is used in Sections 13(d) and 14(d) of the Exchange Act of 1934) who did not before such transaction, or series of transactions, own more than 50% of our then outstanding voting securities becomes the “beneficial owner” (as defined in Rule 13d-3 of the Exchange Act of 1934), directly or indirectly, of more than 50% of our then outstanding voting securities; (3) the termination of Mr. Linss’ continuous service on account of death or disability; (4) an involuntary termination of employment by us other than for cause; or (5) Mr. Linss’ voluntary termination of employment for good reason.
·Section 3(c) of the Employment Agreement relating to an annual bonus was amended to add that provided Mr. Linss is employed by us as of December 31, 2022, his annual bonus will be an amount no less than $425,000, which will be paid by January 31, 2023.
·Section 3(f) of the Employment Agreement relating to payment of a bonus upon an Uplisting was amended to reduce the bonus amount to be paid upon an Uplisting from $1,700,000 to $300,000.
Pursuant to Mr. Fidaleo’s offer letter he entered into with us on June 15, 2022, he receives an annual salary of $252,000. The $10,500 of salary set forth in the above table represents one-half of a month’s salary. The offer letter also states that he is entitled to a signing bonus of $50,000 (excluding employer payroll taxes), contingent upon the successful completion of an initial closing of ZenSports, Inc.’s non-gambling related assets. Mr. Fidaleo was paid his bonus on July 15, 2022.
Outstanding Equity Awards at Fiscal Year End
The following table sets forth certain information regarding all outstanding equity awards held by our named executive officers as of June 30, 2022.
OPTION AWARDS
STOCK AWARDS
Name
Number of
Securities
Underlying
Unexercised
Options (#)
Exercisable
Number of
Securities
Underlying
Unexercised
Options (#)
Unexercisable
Equity
Incentive
Plan
Awards:
Number of
Securities
Underlying
Unexercised
Unearned
Options
(#)
Option
Exercise
Price
($)
Option
Expiration
Date
Number
of Units
or Units
of Stock
that have
not Vested
(#)
Market
Value
of
Units
or Units
of Stock
that have
not Vested
($)
Equity
Incentive
Plan
Awards:
Number of
Unearned
Units,
Units or
Other
Rights
that have
not Vested
($)
Equity
Incentive
Plan
Awards:
Market or
Payout
Value of
Unearned
Units,
Units or
Other
Rights that
have not
Vested
($)
Steven Lane
-
-
-
-
-
-
-
-
-
Bruce A. Cassidy
-
-
-
-
-
-
-
-
-
John Linss
-
-
-
-
-
-
-
-
-
Anthony J. Fidaleo
-
-
-
-
-
-
-
-
-
Director Compensation
We have not compensated our directors for service on the Board or reimbursed for expenses incurred for attendance at meetings of the Board for the year ended June 30, 2022. We do not have any agreements for compensating our directors for their services in their capacity as directors. The Board may, however, in the future determine to pay directors’ fees and reimburse directors for expenses related to their activities as such.
Equity Compensation Plan Information
Our 2021 Stock Plan (“2021 Stock Plan”) provides eligible participants with benefits consisting of one or more of the following: Incentive Stock Options (“ISOs”), Nonstatutory Stock Options (“NSOs”) and bonuses in the form of common stock in the Company (“Stock Bonuses”). The Board or a committee of directors shall administer the 2021 Stock Plan. The Board or committee shall determine what employees or officers shall receive an award under the Plan. ISOs, which are intended to be compliant with Section 422 of the Internal Revenue Code, may be awarded only to employees of the Company. NSOs and Stock Bonuses are not subject to Section 422 of the Internal Revenue Code and can be awarded to employees and non-employee officers. The aggregate number of Shares of the Company that can be awarded under the Plan is 5,960,000 shares of Common Stock, whether in the form ISOs, NSOs, or Stock Bonuses (or a combination thereof). Awards can be issued under the Plan for ten years from the effective date of the Plan. ISOs may be exercised during a period no longer than 10 years from the date of the award (5 years for individuals who own more than 10% of the combined voting power of the Company). NSOs may be exercised for a maximum period of 10 years from the date of the award. ISOs and NSOs may not be exercised after the earlier of the following: (a) in the event of termination for cause (as defined by the plan): the date of termination; (b) in the event of termination due to death or disability: the earlier of the ISO or NSO’s expiration or one year after the termination due to death or disability; (c) in the event of termination for any other reason: three months following the date of termination.
The following table summarizes the number of shares of our common stock authorized for issuance under our equity compensation plans (including individual compensation arrangements) as of June 30, 2022.
Plan Category
Number of securities
to be issued upon
exercise of outstanding
options, warrants and
rights
(a)
Weighted-average
exercise price of
outstanding options,
warrants and rights
(b)
Number of securities
remaining available
for future issuance
under equity
compensation plans
(excluding securities
reflected in column (a)
(c)
Equity compensation plans approved by security holders
$0
Equity compensation plans not approved by security holders(1)
$0
5,960,000
Total
$0
5,960,000
(1)Plan was approved by the Board on December 28, 2021 for officers, employees, directors and consultants, and will be submitted to the stockholders for approval at or before the next annual meeting.

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ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
The following table sets forth, as of September 30, 2022, certain information with respect to the beneficial ownership of shares of our common stock by: (i) each of our directors (including director nominees); (ii) each of our named executive officers; (iii) our directors and executive officers as a group; and (iv) each stockholder known by us to be the beneficial owner of more than 5% of our outstanding common stock. To our knowledge, none of the shares reported below are pledged as security. Unless otherwise indicated, the address of each of the individuals and entity listed below is c/o KeyStar Corp. 8400 W. Sunset Road, Suite 300, Las Vegas, Nevada 89113:
Common Stock
Series B Preferred Stock(2)
Series C Preferred Stock(3)
Name and Address
of Beneficial Owner(1)
Number of
Shares Owned(4)
Percent of
Class(5)
Number of
Shares Owned(4)
Percent of
Class(5)
Number of
Shares Owned(4)
Percent of
Class(5)
Bruce A. Cassidy(6)
Director & Chairman
23,663,966
56.25%
11,693
100%
1,666,666
28.67%
John Linss(7)
Chief Executive Officer & Director
3,313,333
7.79%
-
-
3,313,333
57%
Anthony J. Fidaleo
Chief Financial Officer
-
-
-
-
-
-
All Directors and Executive Officers
as a Group (3 persons)
26,977,299
59.45%
11,693
100%
4,979,999
85.67%
5% Holders
RAT Investment Holdings, LLC
2,800,000
7.14%
-
-
-
-
Zen SRQ, LLC
833,332
2.08%
-
-
833,332
14.33%
ZenSports, Inc.
6,500,000
16.57%
-
-
-
-
(1) Unless otherwise indicated, each person or entity named in the table has sole voting power and investment power (or shares that power with that person’s spouse) with respect to all shares of voting stock listed as owned by that person or entity.
(2) Holders of Series B preferred stock vote with the common stockholders on an as-converted basis, with each share of Series B preferred stock converting into 100 shares of common stock, on all matters submitted to a vote by holders of our common stock; but, with respect to the election of directors, however, the majority of the holders of Series B preferred stock shall have the power to elect a majority of the then-seated or to-be-seated members of our Board and the common stockholders are entitled only to elect a minority of the then-seated or to-be-seated members of our Board.
(3) Holders of Series C preferred stock vote with the common stockholders on an as-converted basis, with each share of Series C preferred stock converting into one share of common stock, on all matters submitted to a vote by holders of our common stock, including the election of directors and all other matters as required by law.
(4) Pursuant to Rules 13d-3 and 13d-5 of the Exchange Act, number of shares beneficially owned includes any shares as to which a stockholder has sole or shared voting power or investment power, and also any shares which the stockholder has the right to acquire within 60 days, including upon exercise of purchase options or warrants.
(5) The percent of class is based on 39,230,000 shares of common stock, 11,693 shares of Series B preferred stock and 5,813,331 shares of Series C preferred stock issued and outstanding as of September 30, 2022.
(6) Mr. Cassidy’s beneficial ownership includes (A) (i) 19,328,000 shares of common stock; and (ii) 11,693 shares of Series B preferred stock convertible into 1,169,300 shares of common stock held by Eagle Investment Group, LLC, of which Mr. Cassidy is the manager; (B) 1,666,666 shares of Series C preferred stock held by Excel Family Partners, LLLP, of which Mr. Cassidy is an indirect limited partner along with his wife, and he is the indirect general partner as sole manager of a limited liability company that is the general partner of Excel Family Partners; and (C) 1,500,000 shares of common stock held by Excel Members, LLC, of which Mr. Cassidy is the co-manager with two other people and may be deemed to share voting and investment power with respect to these shares.
(7) Mr. Linss’ beneficial ownership includes (A) 2,980,000 shares of Series C preferred stock subject to a repurchase option by us until the shares vest, and during the vesting period he is entitled to all of the rights of a stockholder of the Company with regards to such shares including, without limitation, the right to vote such shares; and (B) 333,333 shares of Series C preferred stock held by Corespeed, LLC, of which Mr. Linss is the sole member and manager.

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ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
Item 13. Certain Relationships and Related Transactions, and Director Independence
Except as disclosed herein, no director, executive officer, stockholder holding at least 5% of shares of our common stock, or any family member thereof, had any material interest, direct or indirect, in any transaction, or proposed transaction since July 1, 2020, in which the amount involved in the transaction exceeded or exceeds the lesser of $120,000 or one percent of the average of our total assets at the year-end for the last two completed fiscal years.
On December 30, 2020, we executed a promissory note with Zixiao Chen, our former Chief Financial Officer, for cash proceeds of $30,000. The note bears interest at 10% per annum and is due in two business days after the demand for payment. As of June 30, 2022, the principal balance was $30,000 and accrued interest was $4,496. The interest expense for the years ended June 30, 2022, and 2021 was $1,496 and $3,000 respectively.
On December 28, 2021, in connection with the assignment of that certain Demand Promissory Note dated April 20, 2020, in the principal amount of $10,000 (the “Demand Note”) that was initially in favor of Zixiao Chen, our Chief Financial Officer at the time of the Demand Note’s issuance, was purchased from Ms. Chen by Eagle Investment Group, LLC, we amended and restated the Demand Note that is now in favor of Eagle Investment Group, LLC, a company controlled by Bruce Cassidy, our former Chief Executive Officer through June 14, 2022, a member and the Chairman of the Board. On December 28, 2021, we issued 11,693 shares of Series B preferred stock to Eagle Investment Group, LLC in exchange for the extinguishment of the Demand Note. The loss from the extinguishment of debt is $821,307.
On February 22, 2022, we executed a non-revolving line of credit demand note for $250,000 with Excel Family Partners, LLLP a company controlled by Bruce Cassidy, our former Chief Executive Officer through June 14, 2022, a member and the Chairman of the Board. The note bears interest at 5% per annum. As of June 30, 2022, the balance of the line of credit was $166,539 including accrued interest.
On June 14, 2022, we entered into an employment agreement with John Linss, as our Chief Executive Officer. The agreement was amended on August 16, 2022. The agreement and amended agreement work in tandem and provide for a 3-year term at an annual base salary of $500,000, a $112,000 signing bonus, a bonus of no less than $425,000 if Mr. Linss is still employed on December 31, 2022, to be paid in January 2023, a bonus of $300,000 should we achieve a stock listing up-list, a grant on August 16, 2022 of 2,980,000 restricted Series C preferred stock, which
includes voting rights and 100% vesting as of August 16, 2022, or sooner if certain agreed upon transactions occur, as well as participation in any company benefits, stock option or bonus plans, none of which have been formalized or entered into at this time.
On June 28, 2022, we issued 666,666 shares of our Series C preferred stock to an entity controlled by Bruce Cassidy, our former Chief Executive Officer through June 14, 2022, a member and the Chairman of the Board, for cash proceeds of $200,000.
During the years ended June 30, 2022, and June 30, 2021, Zixiao Chen, our former Chief Financial Officer, paid expenses of $5,006 and $2,992, respectively, on our behalf and received repayments of $5,507 and $10,648, respectively. The balance due to Ms. Chen at June 30, 2022, and 2021 was $17,565 and $18,066 respectively.

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ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES
Item 14. Principal Accounting Fees and Services
Below are tables of Audit Fees (amounts in US$) billed by our auditors in connection with the audit of the Company’s annual financial statements and review of the quarterly financial statements for the years indicated below:
Consolidated Financial Statements
For the Year Ended June 30
Audit
Services
Audit
Related Fees
Tax Fees
Other Fees
$
20,838
$
-
$
-
$
-
$
11,000
$
-
$
-
$
PART IV

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ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES
Item 15. Exhibits, Financial Statements Schedules
(a)The following documents are filed as part of this Annual Report on Form 10-K:
(1)Consolidated Financial Statements
The following documents are filed as part of this Form 10 K, as set forth on the Index to Consolidated Financial Statements found below after the signature page.
·Report of Independent Registered Public Accounting Firm
·Consolidated Balance Sheets as of June 30, 2022 and 2021
·Consolidated Statements of Operations for the years ended June 30, 2022 and 2021
·Consolidated Statements of Stockholders’ Deficit for the years ended June 30, 2022 and 2021
·Consolidated Statements of Cash Flows for the years ended June 30, 2022 and 2021
·Notes to Consolidated Financial Statements
(2)Consolidated Financial Statement Schedules
All consolidated financial statement schedules are omitted because they are not applicable, or the required information is shown in the consolidated financial statements or notes thereto.
(b)Exhibits to this Form 10-K
Exhibit
Incorporated By Reference
Number
Exhibit Description
Form
As Exhibit
Filing Date
2.1
Asset Purchase Agreement with KeyStar Corp., ZenSports, Inc., Mark Thomas, Etan Mizrahi-Shalom, Adil Sher and John Dulay, dated August 26, 2022
8-K
2.1
09/01/2022
2.2
Asset Purchase Agreement with Excel Members, LLC, dated as of September 12, 2022
8-K
2.1
09/16/2022
3.1
Articles of Incorporation
S-1
3.1
02/11/2021
3.2
Certificate of Amendment
S-1
3.2
02/11/2021
3.3
Certificate of Designation of Series B Preferred Stock
8-K
3.1
01/12/2022
3.4
Certificate of Designation of Series C Preferred Stock
8-K
3.1
07/05/2022
3.5
Amended and Restated Bylaws
8-K
3.1
10/04/2022
4.1
Registration Rights Agreement for the Benefit of ZenSports, Inc., dated as of August 26, 2022
8-K
4.1
09/01/2022
10.1
Demand Promissory Note, dated December 30, 2020
S-1
10.1
02/11/2021
10.2
First Amended and Restated Demand Note, dated December 28, 2021
8-K
4.1
01/12/2022
10.3
Discretionary Non-Revolving Line of Credit Demand Note, dated February 22, 2022
8-K
10.1
03/22/2022
10.4†
Employment Agreement with John Linss, dated June 14, 2022
8-K
10.1
06/21/2022
10.5†
Employment Conditions Agreement with Anthony J. Fidaleo, dated June 15, 2022.
8-K
10.2
06/21/2022
10.6
Form of Securities Purchase Agreement between KeyStar Corp. and Investors
8-K
10.1
07/05/2022
10.7†
Amendment to Employment Agreement with John Linss, dated August 16, 2022.
8-K
10.2
08/23/2022
Exhibit
Incorporated By Reference
Number
Exhibit Description
Form
As Exhibit
Filing Date
10.8
Amended and Restated Discretionary Non-Revolving Line of Credit Demand Note, dated August 16, 2022
8-K
10.1
08/23/2022
10.9†
Restricted Stock Award Agreement between KeyStar Corp. and John Linss, dated August 16, 2022
8-K
10.3
08/23/2022
10.10*†
KeyStar Corp. 2021 Stock Plan
31.1*
Certification of Principal Executive Officer filed pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.2*
Certification of Principal Financial Officer filed pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32.1**
Certification of Chief Executive Officer furnished pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
32.2**
Certification of Chief Financial Officer furnished pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
101.INS
Inline XBRL Instance Document
101.SCH
Inline XBRL Taxonomy Extension Schema Document
101.CAL
Inline XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF
Inline XBRL Taxonomy Extension Definition Linkbase Document
101.LAB
Inline XBRL Taxonomy Extension Label Linkbase Document
101.PRE
Inline XBRL Taxonomy Extension Presentation Linkbase Document
Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)
*Filed herewith.
**Furnished herewith.
†Indicates a management contract or compensation plan, contract or arrangement.