EDGAR 10-K Filing

Company CIK: 1530425
Filing Year: 2021
Filename: 1530425_10-K_2021_0001477932-21-006871.json

---

ITEM 1. BUSINESS
ITEM 1. BUSINESS
Organization
On September 14, 2009, the Company was incorporated under the laws of the State of Nevada. Until the date of filing of this Annual Report on Form 10-K, we were engaged in the business of acquisition, exploration and development of natural resource properties. On April 17, 2018, under the laws of the State of Nevada, we changed our name from “Lash, Inc.” to “Artisan Consumer Goods, Inc.” On October 19, 2016, under the laws of the State of Nevada, we changed our name from “Cassidy Ventures Inc.” to “Lash, Inc.”
Amber Joy Finney has served as our President and Chief Executive Officer, Treasurer and sole director since September 28, 2016. Ms. Finney is also the holder of 2,271,429 shares of our common stock, amounting to 51.6% of the issued and outstanding shares of our common stock. William Drury has served as our Secretary since February 19, 2013.
William Drury also served as our Treasurer and sole director from February 19, 2013, until September 28, 2016. Mr. Drury also served as our President from July 31, 2015 until September 28, 2016.
As of June 30, 2021, we were authorized to issue 500,000,000 shares of common stock, par value $.001 per share, and 25,000,000 shares of “blank check” preferred stock, par value $0.001 per share.
We have never earned any revenues.
Our independent auditor has issued an audit opinion which includes a statement raising substantial doubt as to our ability to continue as a going concern.
Our Business - and Immediate Need for Financing
We are in the business of branding, creating, sourcing and distributing artisan consumer packaged goods. The Company’s administrative offices are located at 999 N Northlake Way Ste 203, Seattle, Washington 98103-3442. We do not conduct any operations at such address. The Company is looking for principal office space, appropriate for the Company’s stage of development.
We require minimum funding of $87,300 for the next twelve months in order to implement our plan of business. After a twelve-month period, we may require additional financing. If we do not generate sufficient revenue, we may need a minimum of $21,825 additional funds to meet SEC filing requirements. Amber Finney, our President and sole director, has agreed to loan the Company funds. However, she has no firm commitment, arrangement or legal obligation to advance or loan funds to the Company. If we do not generate sufficient revenue and Ms. Finney does not loan the Company funds, we intend to raise these additional funds through private debt or equity financing. We have not commenced any activities to raise these funds. We cannot provide any assurance that we will successfully raise this additional funding. We have no revenues and have incurred losses since inception.
In the event the Company is able to raise $87,300 in financing (or increments of 25%, 50% or 75% of $87,300), the Company plans to use the funds as follows:
Prospective Gross Proceeds Needed
$ 21,825
$ 43,650
$ 65,475
$ 87,300
Independent Contractor Professional Fees
-
-
4,500
6,000
Advertising
-
2,500
7,500
10,000
Logo and brand identity design
-
2,500
4,500
7,500
Trademarking Expenses
-
2,000
3,000
4,500
Print Design and Production
-
1,500
4,475
7,500
Websites / eCommerce Development
4,125
5,000
5,000
7,500
Product Ingredients and Packaging
-
4,500
8,500
15,000
Product Storage
1,500
1,500
2,000
Office Rent
-
2,400
2,400
2,400
Office Software and Equipment
-
1,500
2,000
2,500
Offices Expenses
1,750
1,750
Telephone and Mobile Services
1,450
1,450
EDGAR expenses
-
1,200
1,200
1,500
Accounting
4,200
4,200
4,200
4,200
Auditor
5,500
5,500
5,500
5,500
Legal Services
4,500
4,500
4,500
4,500
Transfer Agent
3,500
3,500
3,500
3,500
Totals
$ 21,825
$ 43,650
$ 65,475
$ 87,300
Initial Focus of our Business
The company’s initial focus will be on achieving growth through aggressive product development and commercialization. Our long-term objective is to build a diverse portfolio of artisan consumer packaged brands. To meet this objective, the Company is currently engaging in concept development and analysis. We plan to begin production, market testing and commercialization of our brands as soon as we obtain financing.
The Company’s corporate website is planned to reside at ArtisanConsumerGoods.com. We have registered additional domains for certain products, however, we may choose not to use those domains pending market testing and other go-to-market strategy inputs.
We expect that the development and testing phase will take eight months to complete. We anticipate that it will take a further fourth months to see our products for sale online.
Consumer packaged goods (“CPG”), also sometimes classified as fast-moving consumer products, “FMCP,” are a category of goods consumed frequently by consumers. This category consists of goods that typically are replaced often (as compared to durable goods, which are used for extended periods of time). Examples of CPGs are personal hygiene, packaged food and drinks, clothing, makeup, tobacco, alcoholic beverages, and household cleaning products.
Artisan goods are by definition, made in a traditional or non-mechanized way using high-quality ingredients and are especially one that involves making things by hand.
Artisan goods are created using time tested techniques that have been passed down from craftsperson to craftsperson.
Often made in smaller quantities or “small batch,” we believe that today’s consumers have a desire, for higher quality, socially conscious, environmentally friendly, organic, table to table goods. We seek out the creation of products that are made in the artisan tradition and facilitates the making, marketing, packaging, and delivery of these products. We plan to focus on consumer driven packaging, delivery, and service.
Our Products and Services
We plan to launch the Company with diverse product lines that address high-value consumer segments within our target audience. Some of our planned products are as follows:
Salish Seasons
SalishSeasons.com
We plan on assembling a sampling of indigenous Salish flavors and spices. These spices will be packaged for individual sale and as a “pantry starter gift pack” that is bundled with a spice rack. Indigenous Salish flavors are those that existed in the traditional harvest zone of the American Indian nations who inhabited the Northwest U.S.A. and Southwest Canada during the ingredients. They are gathered, grown, ground fresh, and packaged for sale in the Pacific Northwest.
Heirloom Grove
Heirloomgrove.com
Our Heirloom Grove brand is planned to include sauces, jams, compotes, and other canned fruit products sourced from organic, world-renowned orchards and groves of Washington state. Product packaging and social media promotion of Heirloom Grove will connect consumers with real artisans and farmers and their communities. The stories behind the brand will highlight the fair-trade practices of these farmers and artisans, in a stark and refreshing contrast to the practices of large-scale megafarms and agriculture conglomerates.
Carefully Cooked
CarefullyCooked.com
We plan on developing a line of carefully produced and gourmet pantry starter foods. We envision these soups and baking mixes to be hand-crafted in small batches, using superior cooking methods and high-quality ingredients. Patience and attention to detail is what Carefully Cooked is all about. This product line will feature jarred artisan soups and boxed baking mixes of classic, timeless “comfort food” flavors such as French Onion, Lobster Bisque, and Creamy Oyster Stew.
Herb Infused Coconut Oil
(HerbInfusedCoconutoil.com, HerbCoconutoil.com, Coconutoilrefined.com)
Enjoy all the benefits of coconut oil without the coconut flavor. Our herb-infused, flavorless, and refined liquid coconut oils are a healthy alternative to traditional cooking oils, oil-based marinades and dressings. Naturally rich in medium chain triglycerides (“MCTs”) or medium chain fatty acids, our oils are more easily digested and processed in the liver than other fats. We believe that MCTs fuel the brain and body while creating a thermogenic effect, aiding in caloric burn. As a favorite feature of ketogenic diets, we believe that MTCs make it much easier to get into and stay in ketosis.
Environmentally Safe, High-end Cleaning Products
Our line of “earth-conscious” cleaning products offer artisan craftsmanship in an innovative package that is easy to transport, simple to use, and safe to store. Our distinctively fragranced, expert-crafted products are free of harsh chemicals such as ammonia, bleach, dyes, formaldehyde, parabens, & phthalates. Artisan Consumer Goods cleaning products are designed for the health and safety of our planet and its inhabitants.
Quinoa Pilaf
PilafQuinoa.com
Seasoned Quinoa dishes combine nutrition, convenience, and taste. Pairing the freshest high-quality seasonings, organic dried bone broths, vegetables, and nuts. With ethically-sourced, pre-washed, and delicious alternative to plain Quinoa, Artisan Consumer Goods takes the guesswork and time out of including this super seed into your diet. Native to western South America, protein and fiber rich Quinoa has been consumed for over 4,000 years, and is known today as an “ancient grain.” In fact, Quinoa is not a grain but a seed that provides 5 more grams of fiber and double the protein of rice, with a delightful crunch and a subtle nutty flavor. Sample Quinoa Pilaf flavors may include: Vegetable Medley, Mushroom, Shallot, Parmesan, Mediterranean, and Tomato Basil.
The Market
Consumer packaged goods (“CPG”), also sometimes classified as fast-moving consumer products, are a category of goods consumed often by households and individuals. This category consists of goods that are replaced regularly, as compared to durable goods, like appliances or automobiles, which are used over longer periods of time). Some basic examples of CPGs are food and beverages, clothing, tobacco, and household products.
CPGs are intended to be used quickly and are often sold at a relatively low cost. As the name implies, they usually come in some form of packaging that can be displayed on the shelves of retail businesses.
Cosmetics are an example of a consumer packaged good. Like most CPGs, they typically have a limited shelf life; the product deteriorates over time or if exposed to temperature fluctuations. Sold in individual packages at fairly low prices, cosmetics like lipsticks, foundation, blush and eyeshadow are used daily, requiring frequent replenishment.
Prospective Buyers of our Products
Our products will appeal to consumers who, when shopping for goods, seek additional emotional, psychological, or practical benefits, and are willing to pay for those benefits. April 2015 research from Deloitte found that consumers will pay premiums of between 19% and 33% for products with benefits such as:
·
easier to use, carry, or store;
·
healthier version of a product;
·
the option to customize or personalize;
·
“craft” versions of food and beverages;
·
a new, innovative product; and
·
an improved version of an existing product.1
___________________
1 http://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-2015-american-pantry-study.pdf.
Our target consumers have higher-than-average discretionary incomes, but are focused on value when selecting products to purchase. They are loyal to brands with which they feel an emotional, or even an ideological, connection. When they evaluate premium-priced products, they consider the opinions of peers and trusted experts. They also endeavor to know the story behind the brand, and the journey the product took, from raw materials to the store shelf.
Geographic Market Growth
Our research has found that a thoughtful approach to geographic market selection will be an important element to the execution of our business plan. For example, in the United States, the overall compound annual growth rate (“CAGR”) of beer consumption is 1.1%. But many metropolitan markets (predominantly in the South and West) are seeing CAGR greater than 2%, with a handful of markets (like Prescott, Arizona) seeing CAGRs of over 3%.2
The variance in geographic market growth rates will play a central role in our go-to-market approach. For example, we will leverage geo-targeting capabilities of our online marketing vendors to ensure our marketing dollars are spent in growing markets with expanding populations of our target consumers.
Nature of Competition
The CPG market is highly competitive. This is primarily due to low consumer switching costs, and relatively low barriers to entry for suppliers. In 2016, there were 21,435 new product introductions in the food and beverage market in the U.S. This figure nearly doubles the quantity of new food and beverage product introductions in 1998, according to Mintel’s Global New Product Database (“GNPD”).3
In recent years, there has been a macro trend of small-to-midsize CPG companies taking share from large players. These large players lacked the incentive and the know-how to pursue market opportunities that did not meet certain thresholds for scalable revenue growth.
April 2016 research from Information Resources Inc. and Boston Consulting Group found that “U.S. sales of consumer-packaged goods in 2015 rose by 3.1 percent, to $670 billion, a pace last achieved in 2012. It also found that small companies (less than $1 billion in sales) and midsized companies ($1 billion to $5 billion) accounted for 46.4 percent of total CPG sales, a 0.5 percentage-point gain since 2014, and 2.7 percentage point gain since 2011. That translates into a more than $18 billion shift in market share [from 2011 through 2015].”4
This success of smaller CPG firms at the expense of their larger rivals has not gone unnoticed. Many of the established incumbents have begun to invest in, or acquire outright, their smaller competitors.
Market Size
The global market for consumer-packaged goods is projected to grow from $8 trillion in 2014 to $14 trillion in 2025.5 The North American packaged foods market is projected to grow from $416.9 billion in 2014 to $440.3 billion in 2019.6 Although overall growth in recent years has been relatively slow in North America, significant growth exists in certain product categories, geographies, and distribution channels (or combinations of these).
_________________
2 http://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/three-myths-about-growth -in-consumer-packaged-goods
3 http://www.ers.usda.gov/topics/food-markets-prices/processing-marketing/new-products/
4 http://www.iriworldwide.com/IRI/media/IRI-POV-Growth-Leaders.pdf
5 http://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/three-myths-about-growth
6 http://www.slideshare.net/BloombergLP/consumergoods-slidesharefinal
We have not found any authoritative market sizing estimates for the artisan food category. We believe this is due to both category nascence and the lack of commonly-accepted industry definitions.
Competition
The level of competition in the artisan consumer packaged goods is extremely high. Many of our established competitors have developed a brand following which would make our potential customers prefer their products over ours. Economies of scale would make it easier for our larger established competitors to negotiate price discounts with their suppliers, which would leave us at a disadvantage. The principal competitive factors in our industry are public taste and diet, pricing and quality of food. We will be in a market where we compete with many domestic and international companies offering similar food products. We will be in direct competition with them. Many large companies will be able to provide their products through established distribution channels. Many of these companies may have a greater, more established customer base than we do. We will likely lose business to such companies. Also, many of these companies will be able to afford to offer better prices for similar food products as ours, which may also cause us to lose business. We foresee to continue to face challenges from new market entrants. We may be unable to continue to compete effectively with these existing or new competitors, which could have a material adverse effect on our financial condition and results of operations.
The Company has not yet entered the market and has no market penetration to date. The Company is aware of the following businesses, which may compete in the artisan consumer packaged goods business:
Bai Brands, LLC http://www.drinkbai.com/
Bai Brands, LLC is focused solely on the specialty beverage market. It was founded in 2009 and sold to Dr. Pepper Snapple Group in November 2016 for $1.7 billion. It continues to operate as a wholly-owned subsidiary of Dr. Pepper Snapple Group.
KIND Snacks http://www.kindsnacks.com/
KIND is a private company founded in 2004. In November 2017, it completed its first round of funding, led by Mars. In 2016, KIND was granted permission from the FDA to resume using the word “healthy” on its product packaging; one year earlier, the FDA had evaluated KIND’s products as below the “healthy” nutritional threshold).
WhiteWave Foods http://www.whitewave.com/
Acquired by French conglomerate Danone in 2017 for $12.5B USD, the WhiteWave Foods Company engages in the manufacture, marketing, distribution, and sale of plant-based foods and beverages, coffee creamers and beverages, and dairy products in North America and Europe. We believe ACG differs from these competitors in two primary ways:
·
We believe our “online-first, telesales-second” distribution method will ultimately prove more efficient than resource-intensive “feet on the street” methods traditionally used in the CPG industry; and
·
We are building product diversification into our business model from inception. Diversification allows us to test a wider range of consumer markets.
We believe the combination of diversification and efficient distribution will allow ACG to rapidly test our way into (or out of) new consumer markets, and operate more nimbly than our competition. We believe this ultimately will translate into greater shareholder value over time.
Marketing
Branding and Packaging
Because ACG is a purveyor of premium artisan products, manifestations of the brand will create and reinforce the consumer’s perception of quality, integrity and trustworthiness. We will communicate these positive brand attributes to consumers through:
·
Products that work as advertised;
·
High integrity in how we do business with consumers, retailers, and suppliers; and
·
Engaging and inviting packaging that reminds consumers of our focus on artisans.
Below are some examples of how our packaging will support consumer perceptions of quality, integrity and trustworthiness:
·
Use of matte finish versus gloss on paper and cardboard;
·
Use of packaging methods that demonstrate a human was involved in the assembly of the package;
·
Limited use of dyes and other packaging elements that are adverse to the environment;
·
Clever and engaging copy writing; and
·
Hand-written batch numbers and expiration dates.
Go-To-Market Phase One: Online Distribution
Phase One of our go-to-market will focus exclusively on establishing online distribution for our products. We will offer our products through leading consumer e-Commerce platforms and promote them through digital advertising and social media channels.
Paid Media
Initially, we will concentrate our online marketing dollars on a small number of U.S. metropolitan areas with high densities of our target customers. As we grow our customer base, we will append our purchase data with additional demographic information, which we will sourced from third party consumer data firms. Analyzing these enriched data sets will help us answer two key go-to-market questions:
·
Which metropolitan areas contain sufficiently high concentrations of “look-alikes” (e.g., consumers with similar demographic profiles to our customer base) to make these metro areas attractive targets for marketing investment.; and
·
Within the markets we are currently targeting, where (e.g., at the ZIP/postal code or neighborhood level) should we focus our brick-and-mortar distribution efforts in Phase Two?
Earned Media
Connecting with our consumers through social media will be an important element of our business growth strategy. According to a recent study, approximately 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.7 Another study of 1,000 consumers found that approximately 48% want to purchase from brands that are responsive to their customers on social media.8
For example, every time we ship in order to Los Angeles, we should include a slip with the order encouraging the purchaser to share their purchase with local specific hashtags, such as hashtag Los Angeles Artisan Foods.
_______________________
7 http://www.getambassador.com/blog/social-customer-service-infographic
8 http://www.socialmediaexaminer.com/how-consumers-respond-to-brands-on-social-media-new-research/
Go-To-Market Phase Two: Brick and Mortar
Phase Two of our go-to-market involves the following components:
Retail Store Targeting
We will leverage our third-party-enriched purchase data to create detailed demographic profiles of our customers (e.g., household income, age, discretionary spending) and their look-alikes within the markets we are currently targeting through online advertising.
Within the geographies we are targeting with ad spend, we will then identify concentrations (e.g., cities, ZIP/postal codes, and neighborhoods) of our customers and their demographic look-alikes.
We will then use third-party data sources to build target lists of retail locations in proximity to our customers (and/or their demographic “look-alikes”) within markets currently targeted through online advertising.
Finally, we will enable our telesales function to provide high-level insights to their retail distributors on how our products are selling, and what other products our high-value customers may be looking for when shopping for consumer staples.
Sales
Our company will focus on the distribution of small-batch consumer goods through direct-to-consumer channels and high-end brick-and-mortar retail locations.
We expect revenue to come principally from three sources:
Revenue derived from direct-to-consumer channels
During Phase One of our go-to-market, we will sell through leading direct-to-consumer platforms such as Amazon.com and other platforms that reach our target audience. We will support the eCommerce channels with paid and earned (i.e., social) media.
Revenue derived from brick-and-mortar channels
Using insights from our direct-to-consumer efforts in Phase One, Phase Two will involve deployment of a centrally managed telesales, which will be responsible for:
·
Signing up new retailers - introductory call, market and consumer insight, business case, initial/trial order placement;
·
Onboarding new retailers - setting up ACG in retailer’s procurement process, setting up retailer in ACG order management process, training retailer on placing and receiving orders.; and
·
Ongoing account management - helping existing retailers optimize sales of existing SKUs, introduce new SKUs, delivering market-level insights, and expanding the relationship (e.g., adding new store locations.
Revenue derived from emerging artisan products companies
Once we have established the ACG brand, built our manufacturing hub, and created a network of online and offline distributors, we expect to become a launching platform for emerging artisan products. These firms will pay ACG upfront fees for access to our manufacturing hub and distributor network, and consultations on go-to-market strategy. Subsequent product sales will also be subject to revenue sharing agreement.
Patents, trademarks, licenses, franchise restrictions and contractual obligations & concessions.
We have not entered into any franchise agreements or other contracts that have given, or could give rise to, obligations or concessions. We are planning to develop our website and intend to protect its contents by registering for appropriate copyright and trademark protection where our management deems such registration necessary or beneficial. We have not conducted any independent searches or other inquiry into patents or other intellectual property which may be owned by others and which may constrain our business plan, nor have we received independent opinions of counsel on such matters. Beyond our trade name, we do not hold any other intellectual property rights.
Compliance with Government Regulation
The FDA regulates all food and cosmetic product for sale for interstate commerce. We plan on complying with all regulations set forth by all governmental authorities and regulatory bodies for which we are responsible. We do not currently plan on registering an FDA facility and instead are planning on renting already registered. We do not currently plan on offering meat, poultry or egg products which would require regulation from the USDA.
We will be required to comply with all regulations, rules and directives of governmental authorities and agencies applicable to the construction and operation of any facility in any jurisdiction which we would conduct activities.
We do not believe that government regulation will have a material impact on the way we conduct our business, however, any government regulation imposing greater fees for Internet use or restricting information exchange over the Internet could result in a decline in the use of the Internet and the viability of Internet-based services, which could harm our business and operating results.
Research and Development Activities and Costs
We have not incurred any research and development costs to date. We have plans to undertake certain research and development activities during the first 12 months following the date of this prospectus related to the development of our website.
Employees and Employment Agreements
Amber Finney, our President and a director, is our sole employee, and she currently works full time on Company matters. We have no agreement with Ms. Finney regarding her performance of duties for the Company. William Drury, our Secretary, serves solely in his capacity as Secretary and does not work on day-to-day Company operations.
Insurance
We do not maintain any insurance and do not intend to maintain insurance in the future. Because we do not have any insurance, if we are made a party of a legal action, we may not have sufficient funds to defend the litigation. If that occurs a judgment could be rendered against us that could cause us to cease operations.
Facilities
We currently do not rent any real property or offices. Our current administrative business address is 999 N Northlake Way Ste 203, Seattle, Washington 98103-3442. We do not conduct any operations at such address. The Company is looking for principal office space, appropriate for the Company’s stage of development, in Gold Bar, Washington.

---

ITEM 1A. RISK FACTORS
ITEM 1A. RISK FACTORS
RISKS RELATING TO OUR COMPANY
As a smaller reporting company (as defined in Rule 12b-2 of the Exchange Act), we are not required to provide the information called for by this Item 1A.

---

ITEM 1B. UNRESOLVED STAFF COMMENTS
ITEM 1B. UNRESOLVED STAFF COMMENTS
None.

---

ITEM 2. PROPERTIES
ITEM 2. PROPERTIES
Our current business address is 999 N Northlake Way Ste 203, Seattle, Washington 98103-3442. We do not conduct any operations at that address. Our telephone number is (206) 517-7141.

---

ITEM 3. LEGAL PROCEEDINGS
ITEM 3. LEGAL PROCEEDINGS
We are not currently involved in any legal proceedings and we are not aware of any pending or potential legal actions.

---

ITEM 4. MINE SAFETY DISCLOSURE
ITEM 4. MINE SAFETY DISCLOSURES.
None.
PART II

---

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY
ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS MARKET INFORMATION
MARKET INFORMATION
Our shares of common stock are quoted on the over-the-counter markets, currently on the OTC Pink tier of the OTC Markets Group, Inc. (the “OTC Markets Group”), under the stock symbol “ARRT”. As of September XX, 2021, the Company had 4,400,048 shares of common stock issued and outstanding, and we had approximately 28 holders of record of our common stock.
DIVIDENDS
Historically, we have not paid any dividends to the holders of our common stock and we do not expect to pay any such dividends in the foreseeable future as we expect to retain our future earnings for use in the operation and expansion of our business.
TRANSFER AGENT
Our transfer agent is Empire Stock Transfer of Henderson, Nevada. Their address is 1859 Whitney Mesa Dr., Henderson, Nevada 89014, whose telephone number is (702) 818-5898.
RECENT SALES OF UNREGISTERED SECURITIES
None.
SECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS
We have not established any compensation plans under which equity securities are authorized for issuance.
PURCHASES OF EQUITY SECURITIES BY THE REGISTRANT AND AFFILIATED PURCHASERS
We did not purchase any of our shares of common stock or other securities during the year ended June 30, 2021.

---

ITEM 6. SELECTED FINANCIAL DATA
ITEM 6. SELECTED FINANCIAL DATA
As a “smaller reporting company,” as defined in Rule 12b-2 of the Exchange Act, we are not required to provide the information called for by this Item.

---

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The following discussion should be read in conjunction with our financial statements and the related notes that appear elsewhere in this annual report. The following discussion contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements. Factors that could cause or contribute to such differences include those discussed below and elsewhere in this annual report on Form 10-K.
OVERVIEW
We intend to engage a distribution partner that has a sufficient broker network and co-packer/manufacturer in order distribute our products through several channels. We believe there will be an increasing demand for enhanced and functional products in 2022 as consumers look for healthy alternatives to enhance their lifestyle. We expect our brand to capitalize on this and potential consumer demand.
CASH FLOWS
Our financial statements are prepared using generally accepted accounting principles in the United States of America applicable to a going concern, which contemplates the realization of assets and satisfaction of liabilities in the normal course of business. We have not yet established an ongoing source of revenues sufficient to cover our operating costs. Our ability to continue as a going concern is dependent on our company obtaining additional capital to fund operating losses until we become profitable. If we are unable to obtain additional capital, we could be forced to significantly curtail or cease operations.
We have only realized nominal revenues from our business. In the next 12 months, we plan to identify business to whom we can license and/or distribute our brand and product(s) as well as seek additional opportunities to continue as a going concern.
COVID-19
In December 2019, a novel strain of COVID-19 was reported in China. Since then, the COVID-19 has spread globally including across North America and the United States. The spread of COVID-19 from China to other countries has resulted in the World Health Organization (WHO) declaring the outbreak of COVID-19 as a “pandemic,” or a worldwide spread of a new disease, on March 11, 2020.
Specifically, we caution that our business could be materially and adversely affected by the risks, or the public perception of the risks, related to the outbreak of COVID-19. To date, COVID has directly impacted the ability we have to participate in trade show events and other in-person marketing. Although retailers which may carry our products may be considered essential businesses and therefore be allowed to remain operational, they may experience significantly reduced demand. The risk of a pandemic, or public perception of the risk, could cause customers to avoid public places, including retail properties, and could cause temporary or long-term disruptions in our supply chains and/or delays in the delivery of our inventory to our customers. Further, such risks could also adversely affect retail customers’ financial condition, resulting in reduced spending on our products, which are marketed as premium products. “Shelter-in-place” or other such orders by governmental entities could also disrupt our operations, if our employees or the employees of our sourcing partners who cannot perform their responsibilities from home, are not able to report to work. Risks related to an epidemic, pandemic or other health crisis, such as COVID-19, could also lead to the complete or partial closure of one or more of our co-packing facilities or operations of our sourcing partners.
CRITICAL ACCOUTNING POLICIES
Please refer to Note 2 - Summary of Significant Accounting Policies in the accompanying Notes to the Consolidated Financial Statements.
RESULTS OF OPERATIONS
Overview. We had no revenues for the years ended June 30, 2021 and 2020, respectively. There was a net income of $15,344 after a return to the Company of $25,080 in stock-based compensation and a gain of $12,350 from extinguishment of debt and a net loss of $22,723 year ended June 30, 2020. The 37,067 decrease in net loss is attributable to the factors discussed below.
Revenues. We generated no revenues for the fiscal years ended June 30, 2021 and 2020.
Expenses. For the year ended June 30, 2021, we incurred total operating expenses of $(3,408), consisting of a return to the Company of stock-based compensation of ($25,080) offset by stock-based compensation of $560, professional fees of $20,490, and general and administrative expenses of $622. For the year period ended June 30, 2020, we incurred total operating expenses of $18,152, consisting of stock-based compensation of $910, professional fees of $15,744, and general and administrative expenses of $1,498.
Other Income (Expense). Our total other income (expense) was $11,936 and ($3,571) for the years ended June 30, 2021 and 2020, respectively. The decrease of $15,507 was attributable to a gain of $12,350 from extinguishment of debt and a $3,157 decrease in other expense related to the change in market value of shares issued to Mr. Drury but not yet sold (See Note 3 - Related Party Transaction in the accompanying notes to the financial statements).
The following table provides selected financial data about our company for the years ended June 30, 2021 and 2020.
Balance Sheet Data
June 30,
June 30,
Cash
$ 901
$ 5,409
Total Assets
$ 901
$ 5,776
Total Liabilities
$ 183,117
$ 178,816
Shareholders’ Deficit
$ (182,216 )
$ (173,040 )
GOING CONCERN
Artisan Consumer Goods, Inc. currently has limited operations. Our independent auditor has issued an audit opinion for Artisan Consumer Goods, Inc. which includes a statement raising substantial doubt as to our ability to continue as a going concern.
LIQUIDITY AND CAPITAL RESOURCES
Our cash balance at June 30, 2021 was $901 with $183,117 in outstanding liabilities. Total expenditures over the next 12 months are expected to be approximately $100,000. If we experience a shortage of funds prior to generating revenues from operations we may utilize funds from our directors, who have informally agreed to advance funds to allow us to pay for operating costs, however they have no formal commitment, arrangement or legal obligation to advance or loan funds to us. Management believes our current cash balance will not be sufficient to fund our operations for the next twelve months.
As at June 30, 2021, our total assets were $901 for cash.
As at June 30, 2021, our current liabilities of $183,117 were comprised of account payable of $32,349, accrued liabilities for $48,571 and related party loans of 102,497. As at June 30, 2021, our stockholders’ deficiency was $(182,216).
Cash Flows from Operating Activities
We have not generated positive cash flows from operating activities. Net cash used in operations was $(14,508) and $(14,591) for the fiscal years ended June 30, 2021 and 2020, respectively.
Cash Flows from Financing Activities
For the fiscal years ended June 30, 2021 and 2020, net cash flows provided by financing activities was $10,000 and $20,000, respectively from related party cash advances.
PLAN OF OPERATION
Our plan of operation for the following twelve months is as follows:
On July 15, 2021, we acquired the assets of Paleo Scavenger, LLC for $10,000. Paleo owns the Within / Without Granola (“WWG”) brand. The purchase price includes the WWG trademarks, brands, books, records, intellectual property, commercial sales channel, customer lists and manufacturing rights. Early in 2021, WWG ceased operations and we intend to restart the manufacturing process in the next six months.
We must raise at least $87,300 to commence our plan of operation, described above, and fund our ongoing operational expenses. We have no assurance that future financing will materialize. If that financing is not available, we may be unable to continue our operations. Management believes that if we are successful in raising $87,300, we will be able to generate sales revenue within the following twelve months thereof. However, if such financing is not available, we could fail to satisfy our future cash requirements. We have no assurance that future financing will materialize. Management believes that if subsequent private placements are successful, we will be able to generate sales revenue within the following twelve months thereof. However, additional equity financing may not be available to us on acceptable terms or at all, and thus we could fail to satisfy our future cash requirements.
If we are unsuccessful in raising at least $100,000 through a private placement, we will then have to seek additional funds through debt financing, which would be highly difficult for a new, development stage business to obtain. Therefore, the Company is highly dependent upon the success of an anticipated private placement offering and failure thereof would result in the Company having to seek capital from other sources such as debt financing, which may not even be available to the Company. However, if such financing were available, because we are a development stage company with little in the way of operations to date, we would likely have to pay additional costs associated with high-risk loans and be subject to an above market interest rate. If and when these funds are obtained, management would evaluate the terms of such debt financing and determine whether the business could sustain operations and growth and manage the debt load. If we cannot raise additional proceeds via a private placement of our common stock or secure debt financing, we would be required to cease business operations and as a result, investors in our common stock would lose all of their investment.
OFF-BALANCE SHEET ARRANGEMENTS
We have no off-balance sheet arrangements.

---

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
As a “smaller reporting company,” as defined in Rule 12b-2 of the Exchange Act, we are not required to provide the information called for by this Item.

---

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
ITEM 8. FINANCIAL STATEMENTS
Artisan Consumer Goods, Inc.
June 30, 2021 and June 30, 2020
Index to the Financial Statements
Contents
Page(s)
Report of Independent Registered Public Accounting Firm
Balance Sheets at June 30, 2021 and 2020
Statements of Operations for the years ended June 30, 2021 and 2020
Statement of Changes in Stockholders’ Deficiency for the years ended June 30, 2021 and 2020
Statements of Cash Flow for the years ended June 30, 2021 and 2020
Notes to the financial statements
Report of Independent Registered Public Accounting Firm
To the shareholders and the board of directors of Artisan Consumer Goods, Inc.
Opinion on the Financial Statements
We have audited the accompanying balance sheet of Artisan Consumer Goods, Inc. (the “Company”) as of June 30, 2021, the related statement of operations, stockholders’ equity (deficit), and cash flows for the year then ended, and the related notes (collectively referred to as the “financial statements”). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of June 30, 2021, and the results of its operations and its cash flows for the year then ended, in conformity with accounting principles generally accepted in the United States.
Substantial Doubt about the Company’s Ability to Continue as a Going Concern
The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 2 to the financial statements, the Company’s significant operating losses raise substantial doubt about its ability to continue as a going concern. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.
Basis for Opinion
These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s financial statements based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (“PCAOB”) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding of internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.
Our audit included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audit provides a reasonable basis for our opinion.
/s/ BF Borgers CPA PC
BF Borgers CPA PC
We have served as the Company’s auditor since 2021
Lakewood, CO
September 28, 2021
MICHAEL GILLESPIE & ASSOCIATES, PLLC
CERTIFIED PUBLIC ACCOUNTANTS
10544 ALTON AVE NE
SEATTLE, WA 98125
206.353.5736
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors
Artisan Consumer Goods, Inc.
Opinion on the Financial Statements
We have audited the accompanying balance sheet of Artisan Consumer Goods, Inc. as of June 30, 2020 and 2019 and the related results of its operations, changes in stockholders’ deficit, cash flows, and the related notes (collectively referred to as “financial statements”) for the periods then ended. In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of June 30, 2020 and 2019, the results of its operations and its cash flows, in conformity with accounting principles generally accepted in the United States of America.
Going Concern
The accompanying financial statements have been prepared assuming the Company will continue as a going concern. As discussed in Note #2 to the financial statements, although the Company has limited operations it has yet to attain profitability. This raises substantial doubt about its ability to continue as a going concern. Management’s plan in regard to these matters is also described in Note #1. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.
Basis for Opinion
These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s financial statements based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audit, we are required to obtain an understanding of internal control over financial reporting, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.
Our audit included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audit provides a reasonable basis for our opinion.
/s/ Michael Gillespie & Associates, PLLC
Michael Gillespie & Associates, PLLC
We have served as the Company’s auditor since 2016.
Seattle, Washington
November 21, 2020
ARTISAN CONSUMER GOODS, INC.
Balance Sheets
June 30,
June 30,
Assets
Current assets:
Cash
$ 901
$ 5,409
Inventory
-
Total current assets
5,776
Total Assets
$ 901
$ 5,776
Liabilities and Stockholders' Deficiency
Current liabilities:
Accounts payable
$ 32,349
$ 38,462
Accrued expenses
48,271
47,857
Related party loans
102,497
92,497
Total current liabilities
183,117
178,816
Commitments and contingencies
-
-
Stockholders' deficiency:
Preferred stock, $0.001 par value; 25,000,000 shares authorized, -0- preferred stock shares issued and outstanding as of June 30, 2021 and 2020
-
-
Common stock, $0.001 par value, 500,000,000 shares authorized 4,400,048 issued and outstanding as of June 30, 2021 and 2020
4,400
4,400
Additional paid-in capital
18,984,200
18,984,200
Stock to be issued
6,073
30,593
Accumulated deficit
(19,176,889 )
(19,192,233 )
Total stockholders' deficiency
(182,216 )
(173,040 )
Total Liabilities and Stockholders' Deficiency
$ 901
$ 5,776
The accompanying notes are an integral part of these financial statements.
ARTISAN CONSUMER GOODS, INC.
Statements of Operations
For the Years Ended
June 30,
June 30,
Operating expenses:
Stock based compensation
$ (24,520 )
$ 910
Professional fees
20,490
15,744
General and administrative expenses
1,498
Total operating expenses
(3,408 )
18,152
Net operating income (loss)
3,408
(18,152 )
Other income (expense):
Other income
(414 )
(3,571 )
Gain in extinguishment of debt
12,350
-
Total Other income (expense)
11,936
(3,571 )
Net income (loss)
$ 15,344
$ (21,723 )
Basic and diluted income (loss) per share
$ 0.00
$ (0.00 )
Weighted average number of common shares outstanding - basic and diluted
4,400,048
4,400,048
The accompanying notes are an integral part of these financial statements.
ARTISAN CONSUMER GOODS, INC.
Statement of Changes in Stockholders' Deficiency
Common Stock
Preferred Stock
Additional
Paid-In
Common
Stock
Accumulated
Total
Stockholders'
Shares
Amount
Shares
Amount
Capital
To Be Issued
Deficit
Deficiency
Balance at June 30, 2019
4,400,048
$ 4,400
-
$ -
$ 18,984,200
$ 29,683
$ (19,170,510 )
$ (152,227 )
Common Stock to be issued
Net loss
(21,723 )
(21,723 )
Balance at June 30, 2020
4,400,048
$ 4,400
-
$ -
$ 18,984,200
$ 30,593
$ (19,192,233 )
$ (173,040 )
Common Stock to be issued
(24,520 )
(24,520 )
Net loss
15,344
15,344
Balance at June 30, 2021
4,400,048
$ 4,400
-
$ -
$ 18,984,200
$ 6,073
$ (19,176,889 )
$ (182,216 )
The accompanying notes are an integral part of these financial statements.
ARTISAN CONSUMER GOODS, INC.
Statements of Cash Flow
For the Years Ended
June 30,
June 30,
Cash flows from operating activities:
Net income (loss)
$ 15,344
$ (21,723 )
Adjustments to reconcile net loss to net cash used in operating activities:
Stock based compensation
(24,520 )
Fair value adjustment for shares issued from settlement agreement (Note 3)
-
Gain on extinguishment of debt
(12,350 )
-
Changes in operating assets and liabilities:
Inventory
Accounts payable
6,237
2,595
Accrued expenses
-
3,571
Net cash used in operating activities
(14,508 )
(14,591 )
Cash flows from financing activities
Proceeds from related party advances
10,000
20,000
Net cash provided by financing activities
10,000
20,000
Net increase (decrease) in cash
(4,508 )
5,409
Cash - beginning of the year
5,409
-
Cash - end of the year
$ 901
$ 5,409
Supplemental disclosures:
Interest paid
$ -
$ -
Income taxes
$ -
$ -
The accompanying notes are an integral part of these financial statements.
Artisan Consumer Group, Inc.
Notes to Financial Statements
As of June 30, 2021 and 2020
NOTE 1 ORGANIZATION AND DESCRIPTION OF BUSINESS
Artisan Consumer Goods, Inc. (the “Company”) was incorporated in the State of Nevada on September 14, 2009, and its year-end is June 30. The Company’s principle executive office address is 999 N Northlake Way Ste 203, Seattle, Washington 98103-3442.
The Company had previously acquired mineral properties located in the Thunder Bay mining district, Province of Ontario, Canada but never determined whether these properties contain reserves that are economically recoverable. As of June 30, 2015, the Company ceased our exploration operations in the Thunder Bay mining district due to a lack of funds. As of September 30, 2018, the Company ceased pursing all mining exploration. The Company is currently in the business of branding, creating, sourcing and distributing artisan consumer packaged goods.
NOTE 2 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Basis of Presentation
The Company’s consolidated financial statements have been prepared on an accrual basis of accounting, in conformity with accounting principles generally accepted in the United States of America (US GAAP).
Use of Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. The Company provides estimates for its common stock valuations and valuation allowances for deferred taxes.
Cash Flow Reporting
The Company follows ASC 230, Statement of Cash Flows, for cash flows reporting, classifies cash receipts and payments according to whether they stem from operating, investing, or financing activities and provides definitions of each category, and uses the indirect or reconciliation method (“Indirect method”) as defined by ASC 230, Statement of Cash Flows, to report net cash flow from operating activities by adjusting net income to reconcile it to net cash flow from operating activities by removing the effects of (a) all deferrals of past operating cash receipts and payments and all accruals of expected future operating cash receipts and payments and (b) all items that are included in net income that do not affect operating cash receipts and payments.
Cash and Cash Equivalents
The Company considers all highly liquid debt instruments and other short-term investments with maturity of three months or less, when purchased, to be cash equivalents. There were no cash equivalents as of June 30, 2021.
The Company maintains its cash balance at one financial institution that is insured by the Federal Deposit Insurance Corporation.
Inventory
Inventory is stated at the lower of cost (FIFO: first-in, first-out) or market. The cost of inventory includes the cost of raw materials and freight. As of June 30, 2021 and 2020, the Company had raw materials inventory of -0- and $367, respectively, with no allowance for obsolescence. At March 31, 2021, the Company wrote-off the inventory as spoiled in the accompanying statements of operations.
Basic Earnings (loss) per Share
The Company computes net income (loss) per share in accordance with ASC 260, Earnings per Share. ASC 260 specifies the computation, presentation and disclosure requirements for earnings (loss) per share for entities with publicly held common stock.
Basic net earnings (loss) per share amounts are computed by dividing the net earnings (loss) by the weighted average number of common shares outstanding. Diluted earnings (loss) per share are the same as basic earnings (loss) per share due to the lack of dilutive items in the Company.
Share Based Compensation
The Company accounts for share-based compensation in accordance with the fair value recognition provisions of the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) No. 718 and No. 505. The Company issues restricted stock to employees and consultants for their services. Cost for these transactions are measured at the fair value of the equity instruments issued at the date of grant. These shares are considered fully vested and the fair market value is recognized as expense in the period granted. The Company recognized consulting expenses and a corresponding increase to additional paid-in-capital related to stock issued for services. For agreements requiring future services, the consulting expense is to be recognized ratably over the requisite service period. Stock based compensation amounted to ($24520) and $910 for the years ended June 30, 2021and 2020, respectively. On August 16, 2020, a consultant released the Company from issuing 50,000 shares of the Company’s unregistered common stock earned under a January 15, 2019 agreement. On August 16, 2020, the Company reversed the unissued shares valued at $25,500 or $0.51 per share to operating expense in the accompanying statement of operations.
Fair Value Measurements
In September 2006, the FASB issued ASC 820 which defines fair value, establishes a framework for measuring fair value, and expands disclosures about fair value measurements. The provisions of ASC 820 were effective January 1, 2008.
As defined in ASC 820, fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (exit price). The Company utilizes market data or assumptions that market participants would use in pricing the asset or liability, including assumptions about risk and the risks inherent in the inputs to the valuation technique. These inputs can be readily observable, market corroborated, or generally unobservable. The Company classifies fair value balances based on the observations of those inputs. ASC 820 establishes a fair value hierarchy that prioritizes the inputs used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurement) and the lowest priority to unobservable inputs (level 3 measurement).
The three levels of the fair value hierarchy defined by ASC 820 are as follows:
Level 1 - Quoted prices are available in active markets for identical assets or liabilities as of the reporting date. Active markets are those in which transactions for the asset or liability occur in sufficient frequency and volume to provide pricing information on an ongoing basis. Level 1 primarily consists of financial instruments such as exchange-traded derivatives, marketable securities and listed equities.
Level 2 - Pricing inputs are other than quoted prices in active markets included in level 1, which are either directly or indirectly observable as of the reported date. Level 2 includes those financial instruments that are valued using models or other valuation methodologies. These models are primarily industry-standard models that consider various assumptions, including quoted forward prices for commodities, time value, volatility factors, and current market and contractual prices for the underlying instruments, as well as other relevant economic measures. Substantially all of these assumptions are observable in the marketplace throughout the full term of the instrument, can be derived from observable data or are supported by observable levels at which transactions are executed in the marketplace. Instruments in this category generally include non-exchange-traded derivatives such as commodity swaps, interest rate swaps, options and collars.
Level 3 - Pricing inputs include significant inputs that are generally less observable from objective sources. These inputs may be used with internally developed methodologies that result in management’s best estimate of fair value.
The Company did not identify any assets or liabilities that are required to be presented on the balance sheet at fair value in accordance with ASC 825-10 as of June 30, 2021 and 2020.
Income Taxes
The Company’s policy is to provide for deferred income taxes based on the difference between the financial statement and tax bases of assets and liabilities using enacted tax rates that will be in effect when the differences are expected to reverse. The U.S. Tax Cuts and Jobs Act (TCJA) legislation reduces the U.S. federal corporate income tax rate from 35.0% to 21.0% and is effective June 22, 2018 for the Company. We did not provide any current or deferred U.S. federal income tax provision or benefit for any of the periods presented because we have experienced operating losses since inception. When it is more likely than not that a tax asset cannot be realized through future income the Company must allow for this future tax benefit. We provided a full valuation allowance on the net deferred tax asset, consisting of net operating loss carryforwards, because management has determined that it is more likely than not that we will not earn income sufficient to realize the deferred tax assets during the carryforward period.
The Company’s policy is to provide for deferred income taxes based on the difference between the financial statement and tax bases of assets and liabilities using enacted tax rates that will be in effect when the differences are expected to reverse. The U.S. Tax Cuts and Jobs Act (TCJA) legislation reduces the U.S. federal corporate income tax rate from 35.0% to 21.0% and is effective June 22, 2018 for the Company. We did not provide any current or deferred U.S. federal income tax provision or benefit for any of the periods presented because we have experienced operating losses since inception. When it is more likely than not that a tax asset cannot be realized through future income the Company must allow for this future tax benefit. We provided a full valuation allowance on the net deferred tax asset, consisting of net operating loss carryforwards, because management has determined that it is more likely than not that we will not earn income sufficient to realize the deferred tax assets during the carryforward period.
The Company intends to file income tax returns in the U.S. federal tax jurisdiction and various state tax jurisdictions. The tax years for 2010 to 2018 remain open for examination by federal and/or state tax jurisdictions. The Company is currently not under examination by any other tax jurisdictions for any tax year.
Going Concern
These financial statements have been prepared on a going concern basis which assumes the Company will be able to realize its assets and discharge its liabilities in the normal course of business for the foreseeable future. The Company has incurred a loss since inception resulting in an accumulated deficit of $19,176,889 at June 30, 2021 and further losses are anticipated in the development of its business raising substantial doubt about the Company’s ability to continue as a going concern. The ability to continue as a going concern is dependent upon the Company generating profitable operations in the future and/or obtaining the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due. Management intends to finance operating costs over the next twelve months with existing cash on hand, loans from directors and/or private placement of common stock.
There is no guarantee that the Company will be able to raise any capital through any type of offering.
Recently Issued Accounting Standards
There have been no new accounting pronouncements during the year ended June 30, 2021 that we believe would have a material impact on our financial position or results of operations.
NOTE 3 RELATED PARTY TRANSACTIONS
On February 1, 2015, the Company entered into a 24-month consulting agreement extension with William Drury, an Officer of the Company and WICAWIBE LLC. Prior to subsequent termination, the agreement was to expire on January 31, 2017 and the monthly fee was $15,000. On September 28, 2016, Mr. Drury resigned as President and Treasurer of the Company. On September 29, 2016, a settlement agreement between Mr. Drury and the Company was signed which provides a payment of $50,000 in cash and $50,000 in the Company’s common stock to release the Company from all possible claims of accrued salary, independent contractor fees, expense and cost owed to Mr. Drury and terminate the consulting agreement which was scheduled to expire on January 31, 2017. On October 2, 2016, Mr. Drury resigned as director and the Company accepted his resignation and ratified the settlement agreement dated September 29, 2016. According to the settlement agreement, $46,500 was paid directly to Mr. Drury on October 5, 2016 and the remaining $3,500 paid directly to an attorney for the legal fees related to the settlement agreement. The shares of the Company’s common stock are issuable to Mr. Drury in increments of 3,571 shares. Mr. Drury will continue to be issued 3,571 until he is able to garner $50,000 by selling the shares in the over-the-counter market or an exchange (as defined under the securities act of 1933, as amended). On October 24, 2016, the Company issued 14,286 shares of the Company’s common stock to Mr. Drury to partially settle the $50,000 common stock obligation. Those shares had a fair value of $3,200 at the date of issuance. This liability represents an unconditional obligation to issue a variable number of shares for a fixed monetary amount. The fair value of the shares issued to Mr. Drury but not yet sold are netted against the liability in the balance sheet. Subsequent adjustments to the fair value of the shares issued but not sold are recognized as an adjustment to the net liability and other income/expense until such time as the shares are sold. Mr. Drury has not sold these shares as of June 30, 2021. For the years ended June 30, 2021 and 2020, the Company recognized ($414) and ($3,571) respectively, of other income (expense) due to the marking of these shares to fair value subsequent to issuance. As a result of the settlement agreement, the Company wrote-off liabilities of $624,900 related to Mr. Drury to additional paid-in capital on the accompanying balance sheet during the three months ended September 30, 2016.
Since September 2016, the Company’s President, Amber Finney, advanced the Company $92,497 as a related party loan. During May 2017, a related party advanced the Company an additional $10,000. The proceeds for these loans were used for working capital. As of June 30, 2021, and 2020, there are related party loans totaling $102,497 and $92,497, respectively. These advances are unsecured, due on demand and carry no interest or collateral.
The officers of the Company could become involved in other business activities as they become available. This could create a conflict between the Company and the other business interests. The Company has not formulated a policy for the resolution of such a conflict should one arise.
NOTE 4 EQUITY TRANSACTIONS
On September 19, 2016, the shareholders of Company approved an increase to the number of authorized shares from 256,000,000 shares to 500,000,000 shares of common stock and added 25,000,000 shares of (“blank check”) preferred stock, par value $0.001 per share.
On February 14, 2017, the Company received final approval for a 1-for-70 reverse stock split of its common stock. Immediately after effecting the subject 1-for-70 reverse stock split, the Company had 4,400,000 shares of common stock issued and outstanding and -0- shares of preferred stock issued and outstanding. The authorized shares did not change in connection with the split and will remain at 500,000,000 shares of common stock and 25,000,000 shares of (“blank check”) preferred stock.
On November 8, 2016, the Company signed an agreement with a consultant for accounting services to the Company. The consultant is compensated with cash and paid $35 per hour in restricted shares of the Company’s common stock based on the closing price of the Company’s common stock on the date of the invoice from the consultant. As of June 30, 2021, the consultant has earned 24,385 shares valued at $6,073 or $0.249 per share. The shares were not issued to the consultant as of June 30, 2021.
As of June 30, 2021, there are 500,000,000 shares of common stock at par value of $0.001 per share authorized and 4,400,048 issued and outstanding and 25,000,000 shares of (“blank check”) preferred stock, par value $0.001 per share authorized and -0- shares issued and outstanding.
NOTE 5 SUBSEQUENT EVENTS
On July 15, 2021, the Company acquired the assets of Paleo Scavenger, LLC for $10,000. Paleo owns the Within / Without Granola (“WWG”) brand. The purchase price includes the WWG trademarks, brands, books, records, intellectual property, commercial sales channel, customer lists and manufacturing rights. Early in 2021, WWG ceased operations and the Company intends to restart the manufacturing process in the next six months.
The Company evaluated all events or transactions that occurred after June 30, 2021 up through September 28, 2021. During this period, the Company did not have any material recognizable subsequent events.

---

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON FINANCIAL DISCLOSURE
None.

---

ITEM 9A. CONTROLS AND PROCEDURES
ITEM 9A. CONTROLS AND PROCEDURES
DISCLOSURE CONTROLS AND PROCEDURES
Under the supervision and with the participation of our management, including our principal executive officer and the principal financial officer, we are responsible for conducting an evaluation of the effectiveness of the design and operation of our internal controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as of the end of the fiscal year covered by this report. Disclosure controls and procedures means that the material information required to be included in our Securities and Exchange Commission (“SEC”) reports is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms relating to our company, including any consolidating subsidiaries, and was made known to us by others within those entities, particularly during the period when this report was being prepared. Based on this evaluation, our principal executive officer and principal financial officer concluded as of the evaluation date that our disclosure controls and procedures were not effective as of June 30, 2021.
MANAGEMENT’S ANNUAL REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING
As of June 30, 2021, management assessed the effectiveness of our internal control over financial reporting. The Company’s management is responsible for establishing and maintaining adequate internal control over financial reporting for the Company. Internal control over financial reporting is defined in Rule 13a-15(f) or 15d-15(f) promulgated under the Securities Exchange Act of 1934, as amended, as a process designed by, or under the supervision of, the Company’s principal executive officer and the principal financial officer and effected by the Company’s Board of Directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with GAAP in the United States of America and includes those policies and procedures that:
·
Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect our transactions and dispositions of our assets;
·
Provide reasonable assurance our transactions are recorded as necessary to permit preparation of our financial statements in accordance with GAAP, and that receipts and expenditures are being made only in accordance with authorizations of our management and directors; and
·
Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on the financial statement.
In evaluating the effectiveness of our internal control over financial reporting, our management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) in Internal Control - Integrated Framework. Based on that evaluation, completed only by Amber Joy Finney, our President and Chief Officer, Treasurer and sole director, who also serves as our principal executive officer, principal financial officer and principal accounting officer, Ms. Finney concluded that, as of June 30, 2021, such internal controls and procedures were not effective to detect the inappropriate application of US GAAP rules as more fully described below.
This was due to deficiencies that existed in the design or operation of our internal controls over financial reporting that adversely affected our internal controls and that may be considered to be material weaknesses.
The matters involving internal controls and procedures that our management considered to be material weaknesses under the standards of the Public Company Accounting Oversight Board were: (i) lack of a functioning audit committee due to a lack of a majority of independent members and a lack of a majority of outside directors on our board of directors, resulting in ineffective oversight in the establishment and monitoring of required internal controls and procedures; (ii) inadequate segregation of duties consistent with control objectives; and (iii) ineffective controls over period end financial disclosure and reporting processes. The aforementioned material weaknesses were identified by our President and Chief Executive Officer, and sole Director, who also serves as our principal financial officer and principal accounting officer, in connection with the review of our financial statements as of June 30, 2021.
Management believes that the lack of a functioning audit committee and the lack of a majority of outside directors on our board of directors results in ineffective oversight in the establishment and monitoring of required internal controls and procedures, which could result in a material misstatement in our financial statements in future periods.
CHANGES IN INTERNAL CONTROL OVER FINANCIAL REPORTING.
There were no changes in the Company’s internal control over financial reporting that occurred during the fourth quarter of the year ended June 30, 2021 that have materially affected, or that are reasonably likely to materially affect, the Company’s internal control over financial reporting.

---

ITEM 9B. OTHER INFORMATION
ITEM 9B. OTHER INFORMATION.
None.
PART III

---

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
Our executive officer’s and director’s and their respective ages as of June 30, 2021 are as follows:
Name
Age
Positions and Offices
Amber Joy Finney
President and Chief Executive Officer, Treasurer and director
William Drury
Secretary
The directors named above will serve until the next annual meeting of the stockholders or until their respective resignation or removal from office. Thereafter, directors are anticipated to be elected for one-year terms at the annual stockholders’ meeting. Officers will hold their positions at the pleasure of the Board of Directors, absent any employment agreement, of which none currently exists or is contemplated.
Set forth below is a brief description of the background and business experience of our executive officers and directors for the past five years.
AMBER JOY FINNEY
Ms. Finney has served as our President and Chief Executive Officer, Secretary, Treasurer and director since September 28, 2016. From October 2012 until December 2016, Ms. Finney served as President of VoiceFlix, a Seattle-area based advertising and marketing company, which she had founded. In 2004, Ms. Finney obtained a BA degree from The Evergreen State College. Ms. Finney’s experience in advertising, marketing and sales led to our conclusion that Ms. Finney should be serving as a member of our board of directors in light of our business and structure.
WILLIAM DRURY
Mr. Drury has served as our secretary since February 19, 2013. Mr. Drury also served as our Treasurer and sole director from February 19, 2013, until September 28, 2016, and also served as our President from July 31, 2015 until September 28, 2016. Mr. Drury also serves as President and sole Director of Hub Deals Corp. Mr. Drury has over 19 years of executive level experience in a wide range of disciplines. Mr. Drury is President at General 3D Corp. Previously, Mr. Drury served as President of Quantum Genomics Corp., an international biochemical development business based in Paris, France. Mr. Drury has also served as Director of Production and Content Services at NewSight Corp., a software and hardware company that invents, manufactures, markets and sells auto stereoscopic LCD and Plasma displays and content. Prior to his time at NewSight, Mr. Drury was the Vice President of Production at VRex, a stereoscopic visualization technology company. At VRex, Mr. Drury designed, constructed, and staffed one of the first full time true 3D stereoscopic production facilities in the world, creating content for clients, such as, the United States Army, Merck, Merrill Lynch, and Pfizer. At VRex Mr. Drury’s work was instrumental in the sale of VRex to the Malaysian Government for inclusion in their Cyber Jaya Technology Park. Mr. Drury holds degrees from Boston University and Baruch College. Mr. Drury is also member of the boards of directors of Quantum Genomics Corporation, ICN Corporation and Global Oxygen Development Corp.
TERM OF OFFICE
All directors hold office until the next annual meeting of the stockholders of the Company and until their successors have been duly elected and qualified. The Company’s Bylaws provide that the Board of Directors will consist of no less than three members. Officers are elected by and serve at the discretion of the Board of Directors.
DIRECTOR INDEPENDENCE
Our board of directors is currently composed of one member, which director does not qualify as an independent director in accordance with the published listing requirements of the NASDAQ Global Market. The NASDAQ independence definition includes a series of objective tests, such as that the director is not, and has not been for at least three years, one of our employees and that neither the director, nor any of his or her family members has engaged in various types of business dealings with us. In addition, our board of directors has not made a subjective determination as to each director that no relationships exist which, in the opinion of our board of directors, would interfere with the exercise of independent judgment in carrying out the responsibilities of a director, though such subjective determination is required by the NASDAQ rules. Had our board of directors made these determinations, our board of directors would have reviewed and discussed information provided by the directors and us with regard to each director’s business and personal activities and relationships as they may relate to us and our management.
CERTAIN LEGAL PROCEEDINGS
No director, nominee for director, or executive officer of the Company has appeared as a party in any legal proceeding material to an evaluation of his ability or integrity during the past five years.
SIGNIFICANT EMPLOYEES AND CONSULTANTS
Other than our officers and directors, we currently have no other significant employees.
AUDIT COMMITTEE AND CONFLICTS OF INTEREST
Since we do not have an audit or compensation committee comprised of independent directors, the functions that would have been performed by such committees are performed by our directors. The Board of Directors has not established an audit committee and does not have an audit committee financial expert, nor has the Board of Directors established a nominating committee. The Board is of the opinion that such committees are not necessary since the Company is an early exploration stage company and has only two directors, and to date, such directors have been performing the functions of such committees. Thus, there is a potential conflict of interest in that our directors and officers have the authority to determine issues concerning management compensation, nominations, and audit issues that may affect management decisions.
There are no family relationships among our directors or officers. Other than as described above, we are not aware of any other conflicts of interest with any of our executive officers or directors.
CODE OF ETHICS
The Company has not adopted a code of ethics that applies to its principal executive officers, principal financial officer, principal accounting officer or controller, or persons performing similar functions. The Company has not adopted a code of ethics because it has only commenced operations.

---

ITEM 11. EXECUTIVE COMPENSATION
ITEM 11. EXECUTIVE COMPENSATION
The following tables set forth certain information about compensation paid, earned or accrued for services by our President and all other executive officers (collectively, the “Named Executive Officers”) in the fiscal years ended June 30, 2021 and 2020:
SUMMARY COMPENSATION TABLE
The table below summarizes all compensation awarded to, earned by, or paid to our Officers for all services rendered in all capacities to us for the fiscal year ended as indicated:
Name and Principal Position
Year
Salary($)
Bonus($)
Stock
Awards($)
Option
Awards($)
Non-Equity
Incentive
Plan
Compensation($)
Nonqualified
Deferred
Compensation($)
All Other
Compensation($)
Total($)
Amber Joy Finney (1)
William Drury (2)
_____________
(1)
Appointed President and Chief Executive Officer, Treasurer and director on September 28, 2016.
(2)
Appointed Secretary on February 19, 2013. Appointed President on July 31, 2015, appointed Treasurer and director on February 19, 2013, and resigned as President, Treasurer and director September 28, 2016.
None of our directors have received monetary compensation since our inception through June 30, 2021. We currently do not pay any compensation to our directors serving on our board of directors.
STOCK OPTION GRANTS
We have not granted any stock options to the executive officers since our inception. Upon the further development of our business, we will likely grant options to directors and officers consistent with industry standards for junior mineral exploration companies.
EMPLOYMENT AGREEMENTS
The Company is not a party to any employment agreement and has no compensation agreement with any of its officers and directors.
DIRECTOR COMPENSATION
The following table sets forth director compensation as of June 30, 2021:
Fees
Non-Equity
Nonqualified
Earned
Incentive
Deferred
Paid in
Stock
Option
Plan
Compensation
All Other
Name
Cash
($)
Awards
($)
Awards
($)
Compensation
($)
Earnings
($)
Compensation
($)
Total
($)
Amber Joy Finney (1)
_____________
(1)
Appointed President and Chief Executive Officer, Treasurer and director on September 28, 2016.

---

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
The following table lists, as of December 15, 2020, the number of shares of common stock of our Company that are beneficially owned by (i) each person or entity known to our Company to be the beneficial owner of more than 5% of the outstanding common stock; (ii) each officer and director of our Company; and (iii) all officers and directors as a group. Information relating to beneficial ownership of common stock by our principal shareholders and management is based upon information furnished by each person using “beneficial ownership” concepts under the rules of the Securities and Exchange Commission. Under these rules, a person is deemed to be a beneficial owner of a security if that person has or shares voting power, which includes the power to vote or direct the voting of the security, or investment power, which includes the power to vote or direct the voting of the security. The person is also deemed to be a beneficial owner of any security of which that person has a right to acquire beneficial ownership within 60 days. Under the Securities and Exchange Commission rules, more than one person may be deemed to be a beneficial owner of the same securities, and a person may be deemed to be a beneficial owner of securities as to which he or she may not have any pecuniary beneficial interest. Except as noted below, each person has sole voting and investment power.
The percentages below are calculated based on 4,400,048 shares of our common stock issued and outstanding as of December 15, 2020. We do not have any outstanding warrant, options or other securities exercisable for or convertible into shares of our common stock.
Title of Class
Name and Address of
Beneficial Owner (5)
Amount and Nature of Beneficial Ownership
Percent of
Common Stock
(1)
Common Stock
Amber Joy Finney (2)
2,271,426
51.6 %
Common Stock
William Drury (3)
681,434
15.5 %
Common Stock
Jean Jacques Mariani (4)
342,859
7.8 %
All directors and executive officers as a group (2 persons)
3,295,719
74.9 %
_____________
(1)
As of December 15, 2020 we had 4,400,048 shares of common stock outstanding.
(2)
Appointed President and Chief Executive Officer, Treasurer and director on September 28, 2016.
(3)
Appointed Secretary on February 19, 2013. Appointed President on July 31, 2015, appointed Treasurer and director on February 19, 2013, and resigned as President, Treasurer and director September 28, 2016. 85,717 shares held by Wicawibe LLC, and 595,717 shares held by Gain Delight Trading Ltd.
(4)
Address is unknown.
(5)
Unless otherwise noted, the address of each person listed is c/o Artisan Consumer Goods, Inc., 999 N Northlake Way Ste 203, Seattle, Washington 98103-3442.

---

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
None.

---

ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES
ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES
For the year ended June 30, 2021 and 2020, the total fees charged to the company for audit services, including quarterly reviews were $8,335 and $8,350 and for tax services and other services were $0 and $0, respectively.
PART IV

---

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES
ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULE
(a) The following Exhibits, as required by Item 601 of Regulation SK, are attached or incorporated by reference, as stated below.
Number
Description
3.1.1
Articles of Incorporation (1)
3.1.2
Certificate of Amendment (2)
3.1.3
Certificate of Amendment (3)
3.1.4
Certificate of Amendment (4)
3.1.5
Certificate of Change (5)
3.1.6
Certificate of Amendment (6)
3.2.1
Bylaws (1)
31.1
Certification of Principal Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2
Certification of Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2
Certification of Principal Executive Officer and Principal Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS *
XBRL Instance Document
101.SCH *
XBRL Taxonomy Extension Schema Document
101.CAL *
XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF *
XBRL Taxonomy Extension Definition Linkbase Document
101.LAB *
XBRL Taxonomy Extension Label Linkbase Document
101.PRE *
XBRL Taxonomy Extension Presentation Linkbase Document
_________________
(1)
Incorporated by reference to the Registrant’s Form S-1 (File No. 333-176939), filed with the Commission on September 21, 2011.
(2)
Incorporated by reference to the Registrant’s Form 10-K (File No. 000-54838), filed with the Commission on October 15, 2013.
(3)
Incorporated by reference to the Registrant’s Form 10-K (File No. 000-54838), filed with the Commission on January 31, 2017.
(4)
Incorporated by reference to the Registrant’s Form 10-Q for the fiscal quarter ended September 30, 2016 (File No. 000-54838), filed with the Commission on February 1, 2017.
(5)
Incorporated by reference to the Registrant’s Form 10-K (File No. 000-54838), filed with the Commission on October 16, 2017.
(6)
Incorporated by reference to the Registrant’s Form 8-K (File No. 000-54838), filed with the Commission on May 23, 2018.
____________
* XBRL (Extensible Business Reporting Language) information is furnished and not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise is not subject to liability under these sections.