EDGAR 10-K Filing

Company CIK: 894501
Filing Year: 2025
Filename: 894501_10-K_2025_0001091818-25-000017.json

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ITEM 1. BUSINESS
Item 1. Business.
Business
Gold Rock Holdings, Inc., (Gold Rock) a Nevada corporation, is a holding company that acquires technological assets.
The Company changed its business model from engineering and construction management services, as a result of a change in control on October 2, 2023.
Gold Rock intends to grow and further establish itself through mergers, acquisitions,and management of technological assets. As such, Gold Rock Holdings, Inc. (the “Company”) announced on December 12, 2023, that it formed a Wyoming corporation by the name of LOOT8, Inc. as its operating wholly-owned subsidiary. LOOT8, Inc. acquired certain intellectual property known as “LOOT8.” LOOT8 is a Web3 Commerce and Content Management Engine Software. At its core, it harnesses the power of multiple public blockchains alongside the IPFS file system, with a user-friendly interface akin to Web2. LOOT8 is engineered to cater to a variety of enterprise necessities including digital product passports, private communication channels, and loyalty programs, among others. LOOT8 provides enterprises the capability to oversee and manage their content on IPFS nodes, leveraging Artificial Intelligence (AI) to make the underlying content interactive as a way to enable small businesses and content creators to scale at a faster pace and to create unique experiences.
LOOT8, Inc. currently in its infancy in marketing its Web3 online platform phase of its business and has no revenue. However, it has developed a Web3 content management system (CMS) pioneering the “Relationship Economy” through SocialFi, and a new monetization model. This model is designed to empower individuals with compelling stories to monetize their relationships beyond traditional influencer models.
The new monetization model is made up of three discrete revenue streams. It is planned that the first stream will be a direct-to-consumer (D2C) model where LOOT8 will employ Web3 technology to manage collectibles and fan engagements. Key initiatives include athletes’, musicians’, and influencers’ Name, Image, and Likeness (NIL) rights, and revenue generation through a 10% transaction fee on subscriptions and digital collectible sales. The model also includes a collaboration with LBX Food Robotics for vending machines at universities and other venues, which serve as sales points for digital memorabilia, and the integration of APPIX for real-time notifications on collectible availability. The second anticipated revenue stream targets the youth market. LOOT8 plans to leverage high-profile athletes, musicians, and influencers to create personalized, customizable avatars. This feature is expected to contribute to revenue through a 10% transaction fee on cosmetic items for AI companions, while maintaining these digital assets on LOOT8’s platform. The third anticipated stream will utilize an enterprise model, leveraging Marcus Daley, GRHI’s CEO’s background with NeuralMetrics, towards Software as a Service (SaaS) and Platform as a Service (PaaS) licensing models. The Company plans to focus on Annual Contract Value (ACV) and Annual Recurring Revenue (ARR) from corporate clients. This approach will allow the Company to address enterprise needs in digital agent, persona and workflow solutions that accelerate existing business use-cases. For purposes of authenticity and compliance, the offerings optionally leverage digital product passport type solutions that address regulations in Europe and similar use-cases globally.
In June 2024, the Company opened its K-Project Artificial Intelligence (AI) division that currently offers AI coding and language learning tools. The K-Project division’s AI operations seeks to integrate its AI technology applications and software solutions across various industries, creating and deploying AI personas.
GRHI’s management business plan is to fully deploy, market and and utilize its LOOT8 platform, expanding blockchain innovation in digital assets, the SocialFi revolution, and expanding into direct-to-business relationships, and build forward it’s K Project Division, focusing on its AI software solutions and programs. The K- Project expects to expand its sale and marketing of its unique language learning services and other AI initiatives tools that can be utilized to create specific AI personas for a number of industries, including but no limited to health care, law enforcement, governmental agencies, education, shipping logistics, travel, and other industries. The K Project has (1) one customer who is receiving AI persona coding services for the client’s specific operational needs.
Gold Rock Holdings, Inc. maintains an executive office in Virginia Beach, Virginia where all marketing, sales, and customer supports activities are implemented.
Transfer Agent
Our transfer agent is Legacy Stock Transfer. whose address is 16891 Addison Road, Suite 247, Addison, Texas, 75001 and its telephone number 972-612-4120.
Company Contact Information
Our principal executive and subsidiary offices are located at 2020 General Booth Blvd., Unit 230, Virginia Beach, VA 23454, telephone (757) 306-6090. The information to be contained in our internet websites, www.goldrockholdings.com and loot8.io shall not constitute part of this report.

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ITEM 1A. RISK FACTORS
ITEM 1A. Risk Factors.
We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and are not required to provide the information called for under this item.

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ITEM 1B. UNRESOLVED STAFF COMMENTS
Item 1B. Unresolved Staff Comments.
None.

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ITEM 2. PROPERTIES
ITEM 2. Properties.
The Company’s administrative functions take place in the office space of Yes International, which is owned and operated by Richard Kaiser, Gold Rock Holdings, Inc. CFO, Secretary and Director. As a result, the Company neither rents nor owns any properties. The Company currently has no policy with respect to investments or interests in real estate, real estate mortgages or securities of, or interests in, persons primarily engaged in real estate activities.

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ITEM 3. LEGAL PROCEEDINGS
ITEM 3. Legal Proceedings.
At this time, there are no material pending legal proceedings to which the Company is a party or as to which any of its property is subject, and no such proceedings are known to the Company to be threatened or contemplated against it.

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ITEM 4. MINE SAFETY DISCLOSURE
ITEM 4. Mine Safety Disclosure- (Removed and Reserved).
Not applicable to this Company.
PART II

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ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY
ITEM 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
Our common stock has been traded on the OTCMARKETS since April 15, 2009, under the symbol “GRHI”
The following table sets forth the high and low bid prices for our common stock on the OTCPINK as reported by various market makers for 2024 and 2023. The quotations do not reflect adjustments for retail mark-ups, mark-downs, or commissions and may not necessarily reflect actual transactions.
High Low
2023 Quarter Ended:
March 31, 2023 $ 0.0045 $ 0.0045
June 30, 2023 $ 0.0037 $ 0.0037
September 30, 2023 $ 0.015 $ 0.0095
December 31, 2023 $ 0.075 $ 0.064
High Low
2024 Quarter Ended:
March 31, 2024 $ 0.06 $ 0.06
June 30, 2024 $ 0.06 $ 0.06
September 30, 2024 $ 0.05 $ 0.05
December 31, 2024 $ 0.035 $ 0.055
As of December 31, 2024, we were authorized to issue 850,000,000 shares, $0.001 par value, of our common stock, of which 238,136,969 shares were outstanding. Our shares of common stock are held by approximately 170 stockholders of record. The number of record holders was determined from the records of our transfer agent and does not include beneficial owners of our common stock whose shares are held in the names of various securities brokers, dealers, and registered clearing agencies.
Preferred Stock
We are authorized to issue up to 50,000,000 shares of our preferred stock, par value $0.001 per share, from time to time in one or more series. As of the date of this prospectus, no shares of preferred stock have been issued. Our Board of Directors, without further approval of our stockholders, is authorized to fix the dividend rights and terms, conversion rights, voting rights, redemption rights, liquidation preferences and other rights and restrictions relating to any series of preferred stock that may be issued in the future.
On January 11, 2024, the board of directors adopted a resolution designating 20,000,000 shares of Series A Preferred Stock. Each of these shares has a par value of $0.001, is not entitled to dividends, has voting rights equal to 25 common votes per share, has the same liquidation rights as common and are not convertible. After this designation, the Company still has 30,000,000 blank check preferred stock, par value, $0.001 per share available for designation. The Company has no preferred shares issued and outstanding at this time.
Issuances of shares of preferred stock, while providing flexibility in connection with possible financings, acquisitions and other corporate purposes, could, among other things, adversely affect the voting power of the holders of our common stock and prior series of preferred stock then outstanding.
Dividends
We have not paid or declared any dividends on our common stock, nor do we anticipate paying any cash dividends or other distributions on our common stock in the foreseeable future. Any future dividends will be declared at the discretion of our board of directors and will depend, among other things, on our earnings, if any, our financial requirements for future operations and growth, and other facts as our board of directors may then deem appropriate.

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ITEM 6. SELECTED FINANCIAL DATA
ITEM 6. Selected Financial Data.
Not applicable.

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ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS
ITEM 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
THE FOLLOWING DISCUSSION SHOULD BE READ TOGETHER WITH THE INFORMATION CONTAINED IN THE CONSOLIDATED FINANCIAL STATEMENTS AND RELATED NOTES INCLUDED ELSEWHERE IN THIS ANNUAL REPORT ON FORM 10-K.
The following discussion reflects the results of our operations. This discussion should be read in conjunction with the financial statements which are attached to this report. This discussion contains forward-looking statements, including statements regarding our expected financial position, business and financing plans. These statements involve risks and uncertainties. Our actual results could differ materially from the results described in or implied by these forward-looking statements as a result of various factors, including those discussed below and elsewhere in this report, particularly under the headings “Special Note Regarding Forward-Looking Statements.”
Unless the context otherwise suggests, “we,” “our,” “us,” and similar terms, as well as references to “GRHI” or “Gold Rock” all refer to Gold Rock Holdings, Inc. as of the date of this report.
Going Concern
On December 31, 2024, we had total assets of $253,614 and total liabilities of $78,400. In the absence of significant revenue and profits, we will be completely dependent on additional debt and equity financing. If we are unable to raise needed funds on acceptable terms, we will not be able to execute our business plan, develop or enhance existing services, take advantage of future opportunities, if any, or respond to competitive pressures or unanticipated requirements. If we do not obtain sufficient capital, we will not be able to continue operations.
As of December 31, 2024, Gold Rock Holdings, Inc. had an accumulated deficit of $1,106,731, which included a net loss of $240,694. Also, during the year ended December 31 2024, we used net cash of $216,914 for operating activities. These factors raise substantial doubt about our ability to continue as a going concern.
While we are attempting to generate revenues, our cash position may not be significant enough to support our daily operations. Management intends to raise additional funds by way of an offering of our debt or equity securities (See Item 9B - Other Information). Management believes that the actions presently being taken to further implement our business plan and generate revenues provide the opportunity for Gold Rock Holdings, Inc. to continue as a going concern. While we believe in the viability of our business strategy to generate revenues and in our ability to raise additional funds, we may not be successful.
Our ability to continue as a going concern is dependent upon our capability to further implement our business plan and generate revenues.
Results of Operations
Year Ended December 31, 2024 Compared to Year Ended December 31, 2023.
Revenues for the Company’s year ended December 31, 2024 totaled $138,000 from sales of it AI coding and language modeling and in December 31, 2023 the Company had -0- revenue.
Cost of Goods Sold for the year ended December 31, 2024 and December 31, 2023 totaled $-0-.
Gross profit for the year ended December 31, 2024 was $138,000 and for the year ended December 31, 2023 was $-0- due to no sales.
Gross profit margins for year ended December 31, 2024 increased to 100% from 0% for the year ended December 31, 2023.
General and Administrative expenses for the year ended December 31, 2024 totaled $108,837 compared to $50,311 for December 31, 2023, primarily due to increases in professional service fees and other general business expenses.
Total Operating expenses for the year ended December 31, 2024 totaled $379,194 compared to $232,311 for December 31, 2023. Advertising fees were $30,857 for the year ended December 31, 2024 compared to $-0- advertising cost for the year ended December 31, 2023. Board of Director fees were $212,500 for the year ended December 31, 2024 compared to $170,000 for the year ended December 31, 2023. Consulting Fees for the year ended December 31, 2024 were $27,000 compared to $12,000 in December 31, 2023.
Net Loss
Net loss for the years ended December 31, 2024 and 2023 were $240,694 and $232,311 respectively. The increases in loss was due to the increases in advertising cost, consulting fees, board of directors compensation and General and Administrative cost.
Liquidity and Capital Resources:
As of December 31, 2024, our assets totaled 253,614 that consist of $209,614 in cash and $44,000 in account receivable. The Company’s total liabilities were 78,400 which consisted of accounts payable and accrued expenses and accrued board of director compensation fees. As of December 31, 2024, the Company had an accumulated deficit of $1,106,731 and working capital of $175,214.
For the year ended December 31, 2024, net cash used in operations of $216,194 was the result of a net loss of $240,694, from an increase in accounts receivables of $44,000, a decrease in accounts payable and accrued expenses of $8,500 and from an increase in accrued board of directors’ compensation of $77,000.
For the year ended December 31, 2023, net cash used in operations of $22,258 was the result of a net loss of $231,311, from common stock issued for board of director and consulting services of $172,000 and from common stock issued to prepay director for payment of operating expenses of $29,000 and from the increase in accounts payable and accrued expenses of $8,725.
The Company’s significant operating losses raise substantial doubt about its ability to continue as a going concern. The financial statements do not include any adjustments that might result from the outcome of this uncertainty. As indicated herein, we need capital for the implementation of our business plan, and we will need additional capital for continuing our operations. We do not have sufficient revenues to pay our operating expenses at this time. Unless the Company is able to raise working capital, it is likely that the Company will either have to cease operations or substantially change its methods of operations or change its business plan. For the next 12 months the Company has an oral commitment from its CEO, Marcus Daley, to advance funds as necessary to meeting our operating requirement.
Investing Activities
Net cash used in investing activities was $0 for both calendar years ended December 31, 2024, and 2023.
Cash from Financing Activities
Net cash provided by financing activities was $425,700 for year ended December 31, 2024, and was $21,410 for year ended December 31, 2023.
Critical Accounting Policies
Our consolidated financial statements and accompanying notes are prepared in accordance with generally accepted accounting principles in the United States. Preparing financial statements requires management to make estimates and assumptions that impact the reported amounts of assets, liabilities, revenue, and expenses. These estimates and assumptions are affected by management’s application of accounting policies. Critical accounting policies include revenue recognition and impairment of long-lived assets.
Revenue Recognition
In accordance with ASC Topic 606, Revenue from Contracts with Customers (“ASC 606”), revenues are recognized when control of the promised goods or services is transferred to our clients, in an amount that reflects the consideration to which we expect to be entitled in exchange for those goods and services. To achieve this core principle, we apply the following five steps: 1) Identify the contract with a client; (2) Identify the performance obligations in the contract; (3) Determine the transaction price; (4) Allocate the transaction price to performance obligations in the contract; and (5) Recognize revenues when or as the company satisfies a performance obligation.
We adopted this ASC on January 1, 2021. Although the new revenue standard is expected to have an immaterial impact, if any, on our ongoing net income, we did implement changes to our processes related to revenue recognition and the control activities within them.
Stock-Based Compensation
We account for employee and non-employee stock-based compensation in accordance with the guidance of FASB ASC Topic 718, Compensation-Stock Compensation, which requires all share-based payments, including grants of stock options, to be recognized in the financial statements based on their fair values. The fair value of the equity instrument is charged directly to compensation expense and credited to additional paid-in capital over the period during which services are rendered.
Recent Accounting Pronouncements
The Company has implemented all new accounting pronouncements that are in effect and is evaluating any that may impact its financial statements, including revenue recognition. The Company does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.
Off-Balance Sheet Arrangements
We do not have any off-balance sheet arrangements.

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ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 7A. Quantitative and Qualitative Disclosures About Market Risk.
Not applicable.

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ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
ITEM 8. Financial Statements and Supplementary Data.
The financial statements and related notes are included as part of this report as indexed in the appendix on page, et seq.

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ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS
ITEM 9. Changes In and Disagreements With Accountants on Accounting and Financial Disclosures.
There are no disagreements with the accountants on accounting and financial disclosures.

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ITEM 9A. CONTROLS AND PROCEDURES
ITEM 9A. CONTROLS AND PROCEDURES.
Disclosure Controls and Procedures
Under the supervision and with the participation of our management, including the Chief Operating Officer (our principal executive officer) and Chief Financial Officer (our principal financial officer), we have evaluated the effectiveness of the design and operation of our disclosure controls and procedures, as such term is defined in Exchange Act Rules 13a-15(e) and 15d-15(e), as of the end of the period covered by this report.
Evaluation of Disclosure Controls and Procedures
We conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures (“Disclosure Controls”) as of the end of the period covered by this Form 10-K. The Disclosure Controls evaluation was conducted under the supervision and with the participation of management, including our Chief Operating Officer and Chief Financial Officer. Disclosure Controls are controls and procedures designed to reasonably assure that information required to be disclosed in our reports filed under the Exchange Act, such as this Form 10-K, is recorded, processed, summarized and reported within the time periods specified in the U.S. Securities and Exchange Commission’s rules and forms. Disclosure Controls are also designed to provide reasonable assurance that such information is accumulated and communicated to our management, including our Chief Operating Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.
The evaluation of our Disclosure Controls included a review of the controls’ objectives and design, our implementation of the controls and the effect of the controls on the information generated for use in this Form 10-K. Throughout the course of our evaluation of our internal control over financial reporting, we advised our Board of Directors that we had identified a material weakness as defined under standards established by the Public Company Accounting Oversight Board (United States). A material weakness is a deficiency, or combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the Company’s annual or interim financial statements will not be prevented or detected on a timely basis. The material weakness we identified is discussed in “Internal Control Over Financial Reporting” below. Our Chief Operating Officer and Chief Financial Officer have concluded that as a result of the material weakness, as of the end of the period covered by this Annual Report on Form 10-K, our Disclosure Controls were not effective.
Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting; as such term is defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act.
Our internal control system was designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes, in accordance with generally accepted accounting principles. Because of inherent limitations, a system of internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate due to change in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
Our management, including our principal operating officer and principal accounting officer, conducted an evaluation of the effectiveness of our internal control over financial reporting using the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control-Integrated Framework.
Based on our evaluation, our management concluded that there is a material weakness in our internal control over financial reporting. The material weakness identified did not result in the restatement of any previously reported financial statements or any related financial disclosure, nor does management believe that it had any effect on the accuracy of the Company’s financial statements for the current reporting period.
● The Company has inadequate segregation of duties within its cash disbursement control design.
● During the year ended December 31, 2024, the Company internally performed all aspects of its financial reporting process, including, but not limited to the underlying accounting records and the recording of journal entries and for the preparation of financial statements. This process was deficient, because these duties were performed often times by the same people, and therefore a lack of review was created over the financial reporting process that might result in a failure to detect errors in spreadsheets, calculations, or assumptions used to compile the financial statements and related disclosures as filed with the SEC. These control deficiencies could result in a material misstatement to our interim or annual financial statements that would not be prevented or detected.
● The Company is continuing the process of remediating its control deficiencies. However, the material weakness in internal control over financial reporting that has been identified will not be remediated until numerous internal controls are implemented and operate for a period of time, are tested, and the Company is able to conclude that such internal controls are operating effectively. The Company cannot provide assurance that these procedures will be successful in identifying material errors that may exist in the financial statements. The Company cannot make assurances that it will not identify additional material weaknesses in its internal control over financial reporting in the future. Management plans, as capital becomes available to the Company, to increase the accounting and financial reporting staff and provide future investments in the continuing education and public company accounting training of our accounting and financial professionals.
Our internal control over financial reporting includes those policies and procedures that:
(i) pertain to the maintenance of records, that in reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets;
(ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that our receipts and expenditures are being made only in accordance with the authorization of our management and directors, and;
(iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on our financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
Management, including our Principal Executive Officer and Principal Financial Officer, assessed the effectiveness of our internal control over financial reporting as of December 31, 2024. In making this assessment, management used the May 2013 updated criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control over Financial Reporting - Guidance for Smaller Public Companies.
It should be noted that any system of controls, however well designed and operated, can provide only reasonable, and not absolute, assurance that the objectives of the system are met. In addition, the design of any control system is based in part upon certain assumptions about the likelihood of future events. Because of these and other inherent limitations of control system, there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.
Because of the material weakness described above, management concluded that, as of December 31, 2024 our internal control over financial reporting was not effective based on the criteria established in Internal Control-Integrated Framework issued by COSO. There has been no change in our internal controls that occurred during our most recent fiscal period that has materially affected, or is reasonably likely to affect, our internal controls.
In May 2013, the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) released an updated version of its Internal Control - Integrated Framework (“2013 Framework”), Initially issued in 1992, the original framework (“1992 Framework”) provided guidance to organizations to design, implement and evaluate the effectiveness of internal control concepts and simplify their use and application. The 2013 Framework is intended to improve upon systems of internal control over external financial reporting by formalizing the principles embedded in the 1992 Framework, incorporating business and operating environment changes and increasing the framework ease of use and application. The 1992 Framework remained available until December 15, 2014, after which it was superseded by the 2013 Framework. The Company did not experience significant changes to its internal control over financial reporting as a result of the transition to the 2013 Framework.
This annual report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over financial reporting. Management’s report was not subject to attestation by the Company’s registered public accounting firm pursuant to rules of the SEC that permit smaller reporting companies like us to provide only management’s report in this annual report.
This report shall not be deemed to be filed for purposes of Section 18 of the Securities Exchange Act of 1934, or otherwise subject to the liabilities of that section, and is not incorporated by reference into any filing of the Company, whether made before or after the date hereof, regardless of any general incorporation language in such filing.
No changes have occurred in the Company’s internal controls over financial reporting during the Company’s last fiscal quarter, which has materially affected or is likely to affect such controls.

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ITEM 9B. OTHER INFORMATION
Item 9B. Other Information
On January 1, 2024, Merle Ferguson sent a letter to the Company’s Board of Directors stating he cancelled his employment compensation agreement that was entered into on January 1, 2023. At this time Mr. Ferguson has no compensation agreement in place with the Company.
On January 2, 2024, the Company signed a stock subscription agreement with an individual in the amount of $50,000 for 833,333 shares of restricted common stock. As of the date of this report, the $50,000 has been received while the shares have yet to be issued.
On January 11, 2024, the board of directors adopted a resolution authorizing the designation of Series A Preferred Stock. The number of shares designated is 20,000,000. Each of these shares has a par value of $0.001, is not entitled to dividends, has voting rights equal to 25 common votes per share, has the same liquidation rights as common and are not convertible.
On January 31, 2024, the Company signed a stock subscription agreement with an individual in the amount of $50,000 for 833,333 shares of restricted common stock. As of the date of this report, the $50,000 has been received, but the shares have not yet been issued.
On February 1, 2024, the Company’s wholly-owned subsidiary LOOT8, Inc. hired Anthony Denkinger as its Chief Executive Officer.
On February 7, 2024, the Company signed a stock subscription agreement with an individual in the amount of $200,000 for 3,333,333 shares of restricted common stock. As of the date of this report, the $200,000 has been received but the shares have not yet been issued.
On February 13, 2024, Loot8, Inc., the Company’s wholly owned subsidiary entered into a sponsorship commitment with the University of Houston in the amount of $125,000 for one year ending on February 12, 2025 under the contract the Company is to be paid in twelve (12) installments of $10,416.66 each.
On February 15, 2024, the Company signed a stock subscription agreement with an individual in the amount of $50,000 for 833,333 shares of restricted common stock. As of the date of this report, the $50,000 has been received, but the shares have not yet been issued.
On February 20, 2024, the Company entered into a Business Advisory Agreement with EAN Companies. The agreement call for EAN Companies and its representative to provide consulting and financial marketing services for a total fee of $15,000; $5000 paid at the time of signing, February 20, 2024, and subsequent monthly payments of $2500. The agreement ended on June 19, 2024 and the Company didn’t re-engage.
On May 7, 2024, the Company’s changed its PCAOB auditing firm to Michael Gillespie & Associates, CPAs,PLLC.
On June 01, 2024, GRHI started a new operational division, “K Project,” a division committed to finding new technological advancements in Artificial Intelligent (AI) applications through unique AI agent personas.
On July 2, 2024, LOOT8, Inc., the Company’s wholly-owned subsidiary received from Perpetual Sports. LLC the return of approximately $20,833 to the Company for payments made on the consulting agreement for April and May 2024. The Company and Perpetual Sports mutually agreed to terminated month-to-month consultant agreement on July 18, 2024.
Subsequent Events
On February 6, 2025, the Company announced that Anthony Denkinger was appointed as Chief Operations Officer (COO) of Gold Rock Holdings, Inc.
PART III

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ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
ITEM 10. Directors, Executive Officers and Corporate Governance.
The following table provides information concerning our officers and directors. All directors hold office until the next annual meeting of stockholders or until their successors have been elected and qualified.
NAME
AGE
POSITION
Marcus Daley (1)
CEO/Chairman
Richard Kaiser
CFO/Secretary/Director
Merle Ferguson (1)
Chairman/President
Anthony Denkinger (2)
COO
(1) On October 2, 2023, the Board of Directors (“the Board”) accepted the resignation from Mr. Merle Ferguson as the Company’s Chief Executive Officer; Mr. Ferguson remains the Company’s Chairman of the Board and President of the Company. On October 3, 2023, the Board appointed Mr. Marcus Daley as a Board of Director and Chief Executive Officer (See Item 13 - Certain Relationships and Related Transactions and Director Independence).
(2) On February 6, 2025, the Board of Directors appointed Mr. Anthony Denkinger the Company’s Chief Operation Officer, and since February 1, 2024 he has been the Chief Executive Officer of the Company’s wholly-owned subsidiary, LOOT8, Inc.
BIOGRAPHY
Marcus Daley recently served as Chief Technology Officer for S&P Global Ratings from early 2018 to mid-2022 where he revitalized the technology organization and led an initiative to move global operations and product delivery to a single cloud platform. During that same time, from late 2021 to mid-2022 he served as CTO for Mountain America Credit Union, helping them explore Web3 and digital assets as the next frontier for financial services. Prior to that, from 2004 to 2018 he was CTO for Nice inContact and CTO for S&P Global Market Intelligence among other roles as CTO building innovative startups and helping mid-size companies through M&A transformations. Mr. Daley attended Utah State University and Colorado State University where he received a BA in International Studies and an MBA. The Board reviewed Mr. Daley’s background and considered him qualified for his positions.
Mr. Ferguson became Chairman of the Board of the Company in January 2000, and since January 2014 he has been the sole officer / director of the Company. Prior to that, he had no relationship with the Company. Mr. Ferguson attended Yakima Valley College from 1964-1966 with a major in forestry and a minor in Business Management. In April of 1966, he enlisted in the United States Marine Corps, serving two tours in Vietnam, and was honorably discharged in 1970. From January 12, 2010 to March, 19, 2019, Mr. Ferguson served as Chairman, Secretary, Treasurer and a majority shareholder of Predictive Technology Group, Inc., a company located in Salt Lake City, Utah. Predictive Technology Group, Inc. is a biotech company involved in the manufacturing and marketing of products making stem cells and genetic therapeutics. Predictive Technology Group, Inc.’s stock trades on the OTC Markets-Pink. From January 2009 to the present, Mr. Ferguson has served as Chairman, President, CEO, CFO and majority owner of Element Global, Inc., located in Virginia Beach, Virginia. Element Global provides mining, media and energy services. The stock of Element Global trades on the OTC Markets Pink, no information market. Beginning in May, 2014, Mr. Ferguson also became Chairman and President of Element Global. Mr. Ferguson became Chairman of the Board of the BioForce Nanosciences Holdings, Inc. on July 8, 2013, and subsequently on December 1, 2016 he also became CEO and President of the BioForce Nanosciences Holdings, Inc., a company which sells vitamin supplements and which is located in Virginia Beach, Virginia. He resigned as CEO and President of Bioforce in November 2021, but remains BFNH’s Chairman. BFNH is a fully reporting entity with its stock trading on the OTC MARKET - Pink under the symbol BFNH. From November 2018 to April 2023, Mr. Ferguson served as President, Chairman and CEO of Bravo Multinational, Inc., which is traded on the OTC Markets under the symbol BRVO and operates gaming machines in the casino industry. The Board reviewed Mr. Ferguson’s background and considered him qualified for his position due to his educational background and his experience with SEC filings and public companies.
Richard Kaiser in August 2022 became a Director, CFO, Corporate Secretary and Corporate Governance Officer of Gold Rock Holdings, Inc. He has served as an officer and Co-Owner of Yes International since July, 1991. Yes International is a full-service EDGAR conversion filing agent, investor relations and venture capital firm located in Virginia Beach, Virginia. From July 1, 2013 to the present, Mr. Kaiser has also served as a Director, Secretary and CFO of BioForce NanoSciences Holdings, a public company formed under the laws of Nevada with its headquarters located in Virginia Beach, Virginia. BioForce NanoSciences Holdings, Inc. is in the business private labeling vitamins and nutritional supplements. BioForce NanoSciences Holdings, Inc. trades under the symbol BFNH on the OTC Markets. From April 1, 2015 to the present, Mr. Kaiser has also served as a Director, Secretary, and CFO of Bravo Multinational, Inc., a public company under symbol BRVO on OTC Markets. Bravo Multinational Incorporated is formed under the laws of Wyoming with its headquarters located in Virginia Beach, VA. Bravo is in the business of buying and selling casino gaming equipment. In 1990, Mr. Kaiser received a Bachelor of Arts degree in International Economics from Oakland University (formerly known as Michigan State University-Honors College). The Board reviewed Mr. Kaiser’s background and considered him qualified for his position due to his educational background and his experience with SEC filings and public companies.
Anthony Denkinger on February 1, 2024 became the Chief Executive Officer (CEO) at LOOT8, Inc. (LOOT8), which is a wholly owned subsidiary of Gold Rock Holdings, Inc. LOOT8 drives advanced solutions in AI and blockchain. He honed his leadership and operational acumen as a U.S. Air Force Captain, overseeing hundreds of personnel across critical logistical operations. Holding a B.S. from the U.S. Air Force Academy and an MBA from the University of Illinois, he blends strategic thinking with agile methodologies to tackle complex challenges. On February 6, 2025 Mr. Denkinger was appointed the Chief Operations Officer of Gold Rock Holdings, Inc. Mr. Denkinger’s results-focused leadership style unites cross-functional teams, fostering trust and decisive action. The Board reviewed Mr. Denkinger’s background and considered him qualified for his positions.
BOARD OF DIRECTORS AND COMMITTEES
The Board of Directors acts as the Audit Committee and the Board has no separate committees. The Company has no qualified financial expert, because it has inadequate financial resources at this time to hire such an expert.
The Company anticipates that a qualified financial expert will be obtained when the Company’s financial position improves.

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ITEM 11. EXECUTIVE COMPENSATION
ITEM 11. Executive Compensation.
The table below summarizes the compensation during the last two fiscal years received by our executive officers:
Name and Principal Position Year Salary
Bonus
($)
Stock Awards
($)
Option Awards
($)
Non-Equity
Incentive
Plan Compensation
($)
Nonqualified
Deferred
Compensation
($)
All Other
Compensation
($)
Total
($) (1)(2)
Marcus Daley,
CEO & Directors (2)
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
Merle Ferguson
President & Chairman
$95,000
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$410,000(3)
$-0-
Richard Kaiser
CFO, Secretary & Director
$75,000
$75,000
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$23,000 (4)
$38,350 (4)
Anthony Denkinger
COO
$-0-
$150,000
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$-0-
$120,000 (5)
(1) Does not include perquisites and other personal benefits, or property, unless the aggregate amount of such compensation is more than $10,000.
(2) Marcus Daley became CEO and Director on October 3, 2023. In 2023 & 2024, no compensation contract has been entered into with Mr. Daley as of the date of this filing.
(3) Mr. Ferguson received $95,000 in restricted shares for Board of Director/Officer salary, $350,000 in restricted shares for repayment on working capital and service expenses paid on behalf of the Company from 1998 to 2023, received $29,000 in restricted shares for 2023 expenses paid on behalf of the Company, and received $31,000 for Board of Director/officer fees accrued prior to 2023. On January 01, 2024, Mr. Ferguson’s contract was cancelled, no new compensation agreement in place.
(4) In 2023, Mr. Kaiser received $75,000 in restricted shares for Board of Director/Officer Salary, and received $23,000 in fees owed to him for past role as consultant to the Company. In 2024, Mr. Kaiser received $26,500 in compensation on accrued wages owed and $12,000 in consulting fee to YES International, a Company controlled by Mr. Kaiser
(5) Anthony Denkinger on February 1, 2024 entered into a 2-year employment contract with the Company’s wholly-owned subsidiary LOOT8, Inc. whereas he is the CEO. The parent Company Gold Rock Holdings, Inc. pays him as the COO of LOOT8, Inc. $10,000 per month with $2,500 being deferred; accrued payment not expected until such time when the Company and/or wholly subsidiary has stronger financial status. On February 6, 2025, Mr. Denkinger became the COO of Gold Rock Holdings, Inc. and at this time he does not have an employment compensation agreement.
Employment Agreements
On January 1, 2023, the Company entered into a five-year employment contract with Mr. Ferguson starting January 01, 2023 until December 31, 2028, annual pay at $95,000 (See Exhibit 10.3). On January 1, 2024, Mr. Ferguson cancelled his employment contract with the Company. As of this date of the filing, Mr. Ferguson has yet to enter into a new employment contract with the Company.
On January 1, 2023, the Company entered into an employment contract with Mr. Kaiser for his rolls as CFO/Secretary/ Director for a three (3) year period from January 01, 2023 until December 31, 2026, annual pay at $75,000 (See Exhibit 10.4).
The Company had no employment agreement with Mr. Kaiser through December 31, 2022. Prior to becoming an officer/director Mr. Kaiser had a consulting agreement with the Company. The consulting agreement is a monthly agreement for the period ending 2024 and is still active with Mr. Kaiser’s company YES International (See Exhibit 10.2).
As of the date of this filing, Mr. Daley has yet to enter into an employment agreement with the Company. Mr. Daley has decided to wait until the Company can become financial stable before entering into an employment agreement with the Company.
On February 01, 2024, Mr. Anthony Denkinger entered into an employment agreement with the Company’s wholly-owned subsidiary, LOOT8, Inc. as the Chief Executive Officer. The contract is a 2-year agreement which will terminate on January 31, 2026, but can continue on a month-to-month bases with a 30-day notification prior to the contract’s end date. Anthony Denkinger receives $12,500 per month of which $2,500 is deferred until the Company’s wholly-owned subsidiary and/or the parent Company, Gold Rock Holdings, Inc. has the financial health to support full payment on accrued wages. On February 6, 2025, Anthony Denkinger was appointed the Chief Operations Officer (COO) of Gold Rock Holdings, Inc., and at this time there in no compensation agreement with the parent Company.
Stock Options
The Company had no stock options outstanding at December 31, 2024.
Board of Directors Compensation
Mr. Ferguson, President/Chairman was paid $95,000 in the form of new common stock awards for his services as an Office/Director of the Company for the year ended December 31, 2023. On January 1, 2024, Mr. Ferguson cancelled his Director compensation
agreement*
Mr. Kaiser, CFO/Secretary/Director was paid $75,000 in the form of new common stock awards for his services as an Officer/Director of the Company for the year ended December 31, 2023.* During the period ending 2024, Mr. Kaiser had received monetary compensation for accrued wages equaling $26,350.
Mr. Daley CEO/Director, has no compensation agreement in place as his role as an Officer/Director of the Company.
* The common shares issued in lieu of cash compensation are thinly traded and they are restricted from sale under Rule 144. It is very likely that the actual cash value of any issued shares is greatly less than the imputed accounting value reflected above.

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ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
ITEM 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.
The following table sets forth certain information regarding the beneficial ownership of our common stock as of December 31, 2024, by (i) each person who is known by us to own beneficially more than 5% of our outstanding common stock; (ii) each of our officers and directors; and (iii) all of our directors and officers as a group.
Name and Address of
Beneficial Owner
Amount of Common
Stock Beneficially
Owned
Percentage Ownership of
Common stock (1)
Marcus Daley(2)
2020 General Booth Blvd.
Virginia Beach, VA 23454
165,032,519
69.30%
Richard Kaiser(3)
2020 General Booth Blvd.
Virginia Beach, VA 23454
5,997,043
2.52%
Merle Ferguson
2020 General Booth Blvd
Virginia Beach, VA 23454
Anthony Denkinger(4)
2020 General Booth Blvd
Virginia Beach, VA 23454
6,919,231
2.905%
All Officers and Directors as a Group (4 persons)
202,706,486
74.725%
(1) Applicable percentage ownership is based on 238,136,969 shares outstanding as of March 10, 2025. There are no options, warrants, rights, conversion privilege or similar right to acquire the common stock of the Company outstanding as of the date of this filing
(2) Marcus Daley became the controlling shareholder and Office/Director in October 2023.
(3) Mr. Kaiser owns directly 5,99,5834 shares of common stock and he owns 1,209 shares beneficially through his Company, Yes International. Mr. Kaiser became a officer/director in August 2022.
(4) Anthony Denkinger on February 1, 2024 became the Chief Executive Officer of LOOT8, Inc. the Company’s wholly-owned subsidiary, and on February 6, 2025 he became the Chief Operations Officer for Gold Rock Holdings, Inc.
All Officer/Director beneficial ownership reports are current and filed with US SEC EDGAR system.
RECENT SALES OF UNREGISTERED SECURITIES.
2023 Unregistered Securities
During the year ended December 31, 2023, the Company issued 40,952,381 shares to pay $172,000 of board of directors and consulting services that was included in the statement of operations at December 31, 2023. The shares value was based on the market price of the Company’s common stock of on the measurement dates.
During the year ended December 31, 2023, the Company issued 6,904,761 shares to pay $29,000 to a director who pays all the operating expenses of the Company. The shares value was based on the market price of the Company’s common stock of on the measurement dates. During the year ended December 31, 2023, the Company issued 95,714,286 shares to pay $402,000 for accounts payable and accrued expenses that were on the balance sheet at December 31, 2022. The shares value was based on the market price of the Company’s common stock of on the measurement dates.
2024 Unregistered Securities
On January 2, 2024, the Company signed a stock subscription agreement with an accredited investor in the amount of $50,000 for 833,333 shares of restricted common stock. On April 4, 2024, the Company issued restricted 144-shares at $0.06 per share.
On January 31, 2024, the Company signed a stock subscription agreement with an accredited investor in the amount of $50,000 for 833,333 shares of restricted common stock. On April 4, 2024, the Company issued restricted 144-shares at $0.06 per share.
On February 7, 2024, the Company signed a stock subscription agreement with an accredited business entity in the amount of $200,000 for 3,333,333 shares of restricted common stock. On April 4, 2024, the Company issued restricted 144-shares at $0.06 per share.
On February 20, 2024, the Company signed a stock subscription agreement with an accredited business entity in the amount of $50,000 for 833,333 shares of restricted common stock. On April 4, 2024, the Company issued restricted 144-shares at $0.06 per share.
On June, 2024, the Company signed a stock subscription agreement with an accredited investor in the amount of $75,000 for 1,250,000 shares of restricted common stock. On July 1 2024, the Company issued restricted 144-shares at $0.06 per share.
In 2024, the above stock issuances of 7,083,332 restricted shares in aggregate were not a public offering as defined in Section 4(2) due to the limited number of persons that received the shares, and the manner of the issuance. The proceeds are for the Company’s working capital needs.
All securities issuances described above are deemed “restricted securities” within the meaning of that term as defined in Rule 144 of the Securities Act and have been issued pursuant to the “private placement” exemption under Section 4(2) of the Securities Act. Such transactions did not involve a public offering of securities. All purchasers in the private placement had access to information on the Company necessary to make an informed investment decision. The Company has been informed that all purchasers were able to bear the economic risk on investment in the Company and the new shareholders are aware that the securities were not registered under the Securities Act, and cannot be re-offered or re-sold unless they are registered or are qualified for sale pursuant to an exemption from registration. The transfer agent and registrar of the Company will be instructed to mark “stop transfer” on its ledger regarding these shares.
As of the date of this filing the Company has outstanding 238,136,969 shares of common stock, par value $0.001 per share.
REPORTS TO SECURITY HOLDERS
The public may read and copy any materials the Company files with the SEC at the SEC’s Public Reference Room at 100 F Street, N.E., Room 1580, Washington, D.C. 20549. The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. Additionally, the SEC maintains an internet site that contains reports, proxy and information statements, and other information regarding issuers that file electronically with the SEC, which can be found at http://www.sec.gov.

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ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
ITEM 13. Certain Relationships and Related Transactions and Director Independence.
On October 1, 2023 Merle Ferguson sold his controlling share position, 199,709,443 shares of Gold Rock Holdings, Inc., common stock, par value $0.001. This was private transaction between Merle Ferguson and Marcus Daley. As part of this transaction, all accrued Board of Directors fees were eliminated, effective at closing, and there was a change in control of the Company.
On October 3, 2023, after the change in shareholder control, Mr. Marcus Daley became the Company’s CEO/Director. He has paid $11,219 in 2023 for professional services and other Company expenses.
Mr. Merle Ferguson, Chairman and President of the Company paid $29,000 in 2023 and he paid $37,965 in 20221 for Company expenses. On December 31, 2022, the Board of Directors provided a new five-year contract to Mr. Ferguson starting January 1, 2023 until December 31, 2028 with annual pay at $95,000 (See Exhibit 10.3). Further, on December 31, 2022, the Board of Directors agreed to pay Mr. Ferguson $350,000 in Rule 144 restricted shares for repayments from 1998 to present for working capital and other service expenses paid on behalf of the Company. On January 1, 2024, Mr. Ferguson cancelled his compensation agreement with the Company. As of this date of the filing there is no new compensation agreement between the Company and Mr. Ferguson.
On August 26, 2022, Mr. Richard Kaiser was appointed by The Company’s Board of Directors as the CFO, Secretary and Director. On December 31, 2022, the Board of Directors approved a three-year employment contract from January 01, 2023 until December 31, 2026. Mr. Kaiser is to receive $75,000 per year during the term of the contract (See Exhibit 10.4).
Mr. Richard Kaiser, CFO, Secretary and Director is the owner of YES International which has a consulting agreement with Gold Rock Holdings, Inc. (See Exhibit 10.2). YES International is to receive $1000 per month for its services. The Consulting expense for each of the years ended December 31, 2024 and 2023 was $12,000, respectively. Outside of the consulting agreement, the Company paid YES International for each of the years ended December 31, 2024 and 2023 for press release wire services and Edgar filing fees a total in the amount of $5,265 and $375 respectively.
Except as otherwise indicated above, there have been no other related party transactions, or any other transactions or relationships required to be disclosed pursuant to Item 404 of Regulation S-K.

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ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES
ITEM 14. Principal Accounting Fees and Services.
Audit Related Fees
The aggregate fees billed by BF Borgers CPA PC for audit and review services for financial statements for the year ended December 31, 2024 was $27,500 and for the year ended December 31, 2023 was $38,500.
The aggregate fees billed by Michael Gillespie & Associates, CPAs,PLLC for audit and review services for financial statements for the year ended December 31, 2024 was $31,000 (On May 7, 2024, the Company’s changed its PCAOB auditing firm to Michael Gillespie & Associates, CPAs ,PLLC.)
Tax Fees
There were no aggregate fees billed by BF Borgers CPA PC for professional services rendered for tax services for the fiscal years ended December 31, 2023.
There were no aggregate fees billed by Michael Gillespie & Associates, CPAs, PLLC. for professional services rendered for tax services for the fiscal years ended December 31, 2024.
All Other Fees
There were no other fees billed by BF Borgers CPA PC for professional service rendered for the fiscal years ended December 31, 2023, other than as stated under the captions Audit Fees, Audit-Related Fees, and Tax Fees.
There were no other fees billed by Michael Gillespie & Associates, CPAs, PLLC. for professional service rendered for the fiscal years ended December 31, 2024, other than as stated under the captions Audit Fees, Audit-Related Fees, and Tax Fees.

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ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES
ITEM 15. Financial Statements and Exhibits.
Index to Financial Statements -
(b) Index to Exhibits.
Exhibit No.
Description of Exhibit
3.1
Certificate of Incorporation*
3.2
Bylaws*
10.1
Employment Agreement - Merle Ferguson (Old Contract)*
10.2
Consulting Agreement- Richard Kaiser (Yes International)*
10.3
Employment Agreement - Merle Ferguson (New Contract)*
10.4
Employment Agreement - Richard Kaiser*
10.5
Employment Agreement - Anthony Denkinger+
31.1
Certification Chief Executive Officer pursuant to 18 U.S.C. §1350, as adopted pursuant to §302 of the Sarbanes-Oxley Act of 2002+
31.2
Certification Chief Fianancial Officer pursuant to 18 U.S.C. §1350, as adopted pursuant to §302 of the Sarbanes-Oxley Act of 2002+
32.1
Certification Chief Executive Officer pursuant to 18 U.S.C. §1350, as adopted pursuant to §906 of the Sarbanes-Oxley Act of 2002+
32.2
Certification Chief Fianancial Officer pursuant to 18 U.S.C. §1350, as adopted pursuant to §906 of the Sarbanes-Oxley Act of 2002+
Interactive XBRL Instance Document (XBRL tags are embedded within the Inline XBRL document)+
* Previously filed
+ Filed herewith