Seattle in this period attracted widespread attention as home to these many companies, but also by hosting the 1990 Goodwill Games and the APEC leaders conference in 1993, as well as through the worldwide popularity of grunge, a sound that had developed in Seattle's independent music scene. Another bid for worldwide attention—hosting the World Trade Organization Ministerial Conference of 1999—garnered visibility, but not in the way its sponsors desired, as related protest activity and police reactions to those protests overshadowed the conference itself. The city was further shaken by the Mardi Gras Riots in 2001, and then literally shaken the following day by the Nisqually earthquake.
What was it about grunge that increased Seattle's visibility worldwide?
popularity