CBC's sports coverage has also attained high viewership in border markets, including its coverage of the NHL's Stanley Cup Playoffs, which was generally considered to be more complete and consistent than coverage by other networks such as NBC. Its coverage of the Olympic Games also found a significant audience in border regions, primarily due to the fact that CBC aired more events live than NBC's coverage, which had been criticized in recent years for tape delaying events to air in primetime, even if the event is being held in a market in the Pacific Time Zone during primetime hours on the East (where it would still be delayed for West coast primetime).
What is the sponsor for the Stanley Cup?
NHL