Question: What is the name of the 1981 international bestseller written by the co-presenter of an event organised by Northern Telecom in which Professor Nicholas Negroponte's 'trading places' idea was renamed the 'Negroponte Switch'? 

Context articles: Diana Villiers Negroponte
George Gilder
Daily Me
Being Digital
Negroponte
OLPC XO
Nicholas Negroponte
Negroponte switch
Ambient Devices
Peggy Weil

Diana Mary Villiers Negroponte (born 1947) is an English-born American trade lawyer and adjunct professor of law at Fordham University whose professional name is "Diana Villiers Negroponte".
 She is the wife of John Negroponte, the former United States Deputy Secretary of State and former U.S. Director of National Intelligence.
George Franklin Gilder (born November 29, 1939) is an American investor, writer, economist, techno-utopian advocate, and co-founder of the Discovery Institute.
 His 1981 international bestseller "Wealth and Poverty" advanced a practical and moral case for supply-side economics and capitalism during the early months of the Reagan administration and made him Ronald Reagan's most quoted living author.
 Married to Nini Gilder, he has four children.
The Daily Me is a term popularized by MIT Media Lab founder Nicholas Negroponte to describe a virtual daily newspaper customized for an individual's tastes.
 Negroponte discusses it in his 1995 book, Being Digital, referencing a project under way at the media lab, Fishwrap.
 Designed by Pascal Chesnais and Walter Bender and implemented by media lab students, the system allowed a greater deal of customization than commercially available systems in 1997.
Being Digital is a non-fiction book about digital technologies and their possible future by technology author Nicholas Negroponte.
 It was originally published in January 1995 by Alfred A. Knopf.
Negroponte, a name of the city of Chalkis and the island of Euboea of which it is the capital.
 The word is from the Greek phrase στὸν Εὔριπον 'to Evripon', rebracketed as στὸ Νεὔριπον 'to Nevripon', then interpreted as Negroponte 'black bridge' in Italian by folk etymology, the "ponte" 'bridge' being interpreted as the bridge of Chalcis.
 All of the senses below go back to this meaning, and not to an Italian original 'black bridge'.
The OLPC XO, previously known as the $100 Laptop, Children's Machine, and 2B1, is an inexpensive laptop computer intended to be distributed to children in developing countries around the world, to provide them with access to knowledge, and opportunities to "explore, experiment and express themselves" (constructionist learning).
 The XO was developed by Nicholas Negroponte, a co-founder of MIT's Media Lab, and designed by Yves Behar's Fuseproject company.
 The laptop is manufactured by Quanta Computer and developed by One Laptop per Child (OLPC), a non-profit 501(c)(3) organization.
Nicholas Negroponte (born December 1, 1943) is a Greek American architect.
 He is the founder and Chairman Emeritus of Massachusetts Institute of Technology's Media Lab, and also founded the One Laptop per Child Association (OLPC).
In the 1980s, Professor Nicholas Negroponte of the Media Lab at MIT originated the idea that came to be known as the "Negroponte Switch".
 He suggested that due to accidents of engineering history we had ended up with static devices – such as televisions – receiving their content via signals travelling over the airways, while devices which should have been mobile and personal – such as telephones – were receiving their content over static cables.
 It was his idea that a better use of available communication resource would result if the information (such as phone calls) going through the cables was to go through the air, and that going through the air (such as TV programmes) was to be delivered via cables.
 Negroponte called this "trading places," but his co-presenter George Gilder at an event organised by Northern Telecom called it the "Negroponte Switch", and that name stuck.
Ambient Devices, Inc. is a privately held company based in Cambridge, Massachusetts, USA that designs and markets various ambient devices for display of information ranging from weather to traffic reports to stock quotes.
 The company was founded by David L. Rose, Ben Resner, Nabeel Hyatt and Pritesh Gandhi, and is a spin-off from the MIT Media Lab.
 It is funded by First Round Capital, .406 Ventures, and Nicholas Negroponte.
 The company also maintains the Ambient Information Network, a U.S. nationwide datacasting network presently hosted by U.S.A. Mobility, a U.S. paging service.
 The service is similar to the discontinued Microsoft's SPOT service.
She graduated from Harvard in 1976 and received a master's degree from MIT in 1982.
 There she was a part of the Architecture Machine Group where she worked under Nicholas Negroponte.