Question: What kind of discipline is the design type that UXUS specializes in alongside hospitality design?

Context articles: UXUS
CBD Architects
Hirsch Bedner Associates
Krista Ninivaggi
USS Talladega (APA-208)
Holmes Street Bridge
Retail design
Grand design spiral galaxy
Wreath cent
Windrider (glider)

UXUS (You Times Us) is a global strategic design consultancy, specialized in retail and hospitality design, architecture and futures research.
 In 2013, UXUS became part of FutureBrand), a subsidiary of Interpublic Group of Companies, one of the big four advertising holding companies (the others being Omnicom, WPP and Publicis).
CBD Architects, also known as Chicago Building Design, P.C., is an American commercial architecture firm specializing in hospitality design.
 Founded in Chicago (1998), CBD has diversified to offices in Miami and New Orleans, with licensed architects in nine states: Colorado, Florida, Illinois, Indiana, Louisiana, Mississippi, Montana, New York, Texas, Washington, and Wisconsin.
HBA/Hirsch Bedner Associates is an American international hospitality design firm headquartered in Santa Monica, California.
 HBA is the largest hospitality design firm in the world.
Krista Ninivaggi is an interior designer who has had considerable success in hospitality design.
 She is one of the few designers named by "Contract Magazine" as its Designer of the Year while still in her 30's.
 Her innovation in hospitality design and creative pull in materiality makes her a highly sought after designer.
 Based in New York, she has recently expanded from her focus on restaurants, perfected during her years at Rockwell Group and AvroKO.
 Her wider design portfolio now includes projects from art design to dot.com offices.
USS "Talladega" (APA/LPA-208) was a "Haskell"-class attack transport of the US Navy.
 She was of the VC2-S-AP5 Victory ship design type.
 "Talladega" was named for Talladega County, Alabama.
The Holmes Street Bridge, also designated Bridge 4175, is a historic truss bridge over the Minnesota River in Shakopee, Minnesota, United States.
 It is one of the state's only examples of a deck truss bridge.
 It was constructed in 1927 with parts manufactured by the Minneapolis Steel & Machinery Company.
 The bridge was listed on the National Register of Historic Places in 2010 for having state-level significance in the theme of engineering.
 It was nominated for its rare design type and its fabrication by an important Minnesota bridge manufacturer.
Retail design is a creative and commercial discipline that combines several different areas of expertise
A grand design spiral galaxy is a type of spiral galaxy with prominent and well-defined spiral arms, as opposed to multi-arm and flocculent spirals which have subtler structural features.
 The spiral arms of a grand design galaxy extend clearly around the galaxy through many radians and can be observed over a large fraction of the galaxy's radius.
 As of 2002, approximately 10 percent of all currently known spiral galaxies are classified as grand design type spirals, including M81, M51, M74, M100, and M101.
The Wreath cent was an American large cent.
 It was the second design type, following the Chain cent in 1793.
 It was produced only during that year.
The Windrider walkalong glider is a commercially available toy airplane designed to be flown by controllable slope soaring.
 The design was first invented, manufactured and sold by Tyler MacCReady, son of Paul MacCready.
 The same design appeared as the Air Surfer from WowWee for a brief period before being produced by the current manufacturer, Windrider Ltd. of Hong Kong.
 The Windrider is a flying wing design type of fixed-wing aircraft.