Question: The director of Greenspan Associates LLC had which book named after his "irrational exuberance" quote?

Context articles: Dawn Mello
Irrational exuberance
Alan Greenspan
Causes of the United States housing bubble
Case–Shiller index
Peter Allen Peyser
Irrational exuberance (disambiguation)
108 North State Street
United States housing market correction
Irrational Exuberance (book)

Dawn Mello is an American Fashion retail executive and consultant and the former fashion director and President of what is perhaps Manhattan's most exclusive retail clothing emporium Bergdorf Goodman.
 Currently she is the President of her own firm President of Dawn Mello & Associates LLC.
"Irrational exuberance" is a phrase used by the then-Federal Reserve Board chairman, Alan Greenspan, in a speech given at the American Enterprise Institute during the dot-com bubble of the 1990s.
 The phrase was interpreted as a warning that the market might be overvalued.
Alan Greenspan {'1': ", '2': ", '3': ", '4': "} ( ; born March 6, 1926) is an American economist who served as Chairman of the Federal Reserve of the United States from 1987 to 2006.
 He currently works as a private adviser and provides consulting for firms through his company, Greenspan Associates LLC.
 First appointed Federal Reserve chairman by President Ronald Reagan in August 1987, he was reappointed at successive four-year intervals until retiring on January 31, 2006, after the second-longest tenure in the position (behind William McChesney Martin).
Observers and analysts have attributed the reasons for the 2001–2006 housing bubble and its 2007–10 collapse in the United States to "everyone from home buyers to Wall Street, mortgage brokers to Alan Greenspan".
 Other factors that are named include "Mortgage underwriters, investment banks, rating agencies, and investors", "low mortgage interest rates, low short-term interest rates, relaxed standards for mortgage loans, and irrational exuberance" Politicians in both the Democratic and Republican political parties have been cited for "pushing to keep derivatives unregulated" and "with rare exceptions" giving Fannie Mae and Freddie Mac "unwavering support".
The Standard & Poor's Case–Shiller Home Price Indices are repeat-sales house price indices for the United States.
 There are multiple Case–Shiller home price indices: A national home price index, a 20-city composite index, a 10-city composite index, and twenty individual metro area indices.
 These indices are calculated and kept monthly by Standard & Poor's, with data points calculated for the time period of January 1987 through the present.
 The indices kept by Standard and Poor are normalized to have a value of 100 in January 2000.
 These Indices are based on original work by economists Karl Case and Robert Shiller, in which their team calculated the home price index back to 1890.
 That index is normalized to have 1890 have a value of 100.
 The Case–Shiller Index being kept on Shiller's website (http://www.econ.yale.edu/~shiller/data.htm) is updated quarterly.
 Due to the different set reference points, and perhaps calculation differences, the index numbers provided in each data set can be very different.
 For example, in 4th quarter 2013, the Standard and Poor 20 city index point was in the 160's, while the index point for 4th quarter on the Shiller data was in the 130's.
 Shiller claims in his book "Irrational Exuberance" that such a long series of home prices does not appear to have been published for any country.
Peter Allen Peyser is a United States public affairs consultant.
 He is a former member of the administration of New York City Mayor Edward I. Koch, former Chief of Staff to Rep. Geraldine A. Ferraro (D-NY) and former staffer to Reps. James J. Delaney (D-NY) and Peter H. Kostmayer (D-PA).
 In 2012, he founded Peyser Associates LLC, a public affairs and strategic business consulting firm with offices in New York City and Washington, DC.
 From 2005-2012 he was a Principal at Blank Rome Government Relations LLC, a subsidiary of the law firm Blank Rome LLP.
 He was Managing Principal of the firm from 2006-2012.
 Prior to joining Blank Rome, Mr. Peyser was president of Peyser Associates, Inc., a Washington, DC based public affairs firm from 1982-2005.
Irrational exuberance is a term used in 1996 by Alan Greenspan, then chairman of the U.S. Federal Reserve Board, with regards to equity prices in the United States.
Block 37, also known as 108 North State Street or Block Thirty Seven, is a development located in the Loop community area of downtown Chicago, Illinois.
 The 3 building structure was being developed by Joseph Freed and Associates LLC, as a project inherited from the Mills Corporation.
 However, in 2011 Bank of America foreclosed on the property and sold it in 2012 to CIM Group.
 Retail development responsibilities were undertaken by Joseph Freed and Associates LLC.
 It is located on the square block bounded clockwise from the North by West Randolph Street, North State Street, West Washington Street and North Dearborn Street that is known as "Block 37", which was its designated number as one of the original 58 blocks of the city.
 The project broke ground on November 15, 2005.
 On July 31, 2006, the construction phase began.
 July 2008 marked the opening of the first of the three structures and the shopping center opened in November 2009.
A real estate bubble is a type of economic bubble that occurs periodically in local, regional, national or global real estate markets.
 A housing bubble is characterized by rapid and sustained increases in the price of real property, such as housing' usually due to some combination of over-confidence and emotion, fraud, the synthetic offloading of risk using mortgage-backed securities, the ability to repackage conforming debt via government-sponsored enterprises, public and central bank policy availability of credit, and speculation.
 Housing bubbles tend to distort valuations upward relative to historic, sustainable, and statistical norms as described by economists Karl Case and Robert Shiller in their book, "Irrational Exuberance".
 As early as 2003 Shiller questioned whether or not there was, "a bubble in the housing market" that might in the near future correct.
Irrational Exuberance is a March 2000 book written by Nobel Prize-winning Yale University professor Robert Shiller, named after Alan Greenspan's "irrational exuberance" quote.