Question: The thriller film 3 gained high anticipation due to the viral marketing of what song that was written and sung by Dhanush, and composed by Anirudh Ravichander?

Context articles: Why This Kolaveri Di
Kaaki Sattai
Maari (film)
Naanum Rowdy Dhaan
3 (2012 Tamil film)
Vignesh Shivan
Rum (film)
Kaththi
Vivegam
Skies of Arcadia

"Why This Kolaveri Di" (English: Why This Killing rage, Girl? )
 is a song from the soundtrack of the 2012 Tamil psychological thriller film, "3".
 The song is written and sung by Dhanush, and composed by Anirudh Ravichander.
Kaaki Sattai (English: "Tan Uniform" ) is a 2015 Indian Tamil action masala film co-written and directed by R. S. Durai Senthilkumar and produced by Dhanush, their second collaboration after "Ethir Neechal" (2013).
 The film features Sivakarthikeyan and Sri Divya in the lead roles.
 The film's music was composed by Anirudh Ravichander.
 The story revolves around police constable Mathimaran who wants to prove himself as a true, powerful cop by finding ways to solve issues of corruption in the law and order system in the department of police.
Maari is a 2015 Tamil gangster comedy film written and directed by Balaji Mohan starring Dhanush and Kajal Aggarwal.
 The film was jointly produced by Listin Stephen and Raadhika Sarathkumar's Magic Frames and Dhanush's Wunderbar Films.
 Anirudh Ravichander composed the film's soundtrack and score while Om Prakash undertook the film's cinematography.
 After being in pre-production phase since March 2014, principal photography began on 4 November 2014 and lasted till 15 March 2015.
 The film was shot in and around Chennai and Tuticorin.
 "Maari" was released on 17 July 2015.
 The film received mixed reviews.
 The film was dubbed and released in Malayalam under the same title, in Telugu as "Maas" in 2016 and Hindi as "Rowdy Hero" by Goldmines Telefilms in 2016.
Naanum Rowdy Dhaan (English: "I am a Gangster, too" ) is a 2015 Indian Tamil-language black comedy film written and directed by Vignesh Shivan.
 Vijay Sethupathi and Nayanthara are in the lead roles.
 Produced by actor Dhanush under his banner Wunderbar Films, the film features music composed by Anirudh Ravichander.
 The film was shot in Puducherry and Chennai over 75 days.
 It was released on 21 October 2015.
 receiving positive reviews from critics and became a profitable venture at the box office.
3 is a 2012 Indian Tamil romantic-psychological thriller film written and directed by Aishwarya R. Dhanush in her directorial debut.
 It stars her husband Dhanush, who himself co-produced the film, alongside his wife.
 The soundtrack and film score were composed by debutante Anirudh Ravichander while the cinematography was handled by Velraj.
 The film gained high anticipation due to the viral marketing of the song "Why This Kolaveri Di".
Vignesh Shivan is a Tamil film director, actor and lyric writer who works in Tamil cinema.
 He has been regularly associated in projects involving Simbu, Dhanush and Anirudh Ravichander, as well as helming independent music videos.
Rum (English: Verdict ) is a 2017 Indian Tamil-language horror heist thriller film written and directed by Sai Bharath.
 Featuring Hrishikesh, Narain, Sanchita Shetty and Miya George in the lead roles, the film's score and soundtrack is composed by Anirudh Ravichander.
 The film began production during early 2016 and was released on 17 February 2017.
Kaththi (English: "The Knife" ) is a 2014 Indian Tamil masala film written and directed by AR Murugadoss.
 The film stars Vijay in dual roles while Samantha Ruth Prabhu, Neil Nitin Mukesh, Tota Roy Chowdhury and Sathish play supporting roles.
 Anirudh Ravichander composed the film's soundtrack and score.
 Cinematography was done by George C. Williams and the film was edited by A. Sreekar Prasad.
 Lyca Productions and Ayngaran International bankrolled the venture and Eros International purchased the theatrical and audio rights for the film.
 The story revolves around the tale of Kathiresan and Jeevanantham who are lookalikes and focuses on the issue of farmers committing suicide due to corporate encroachment.
 The film, which commenced filming in January 2014 in Kolkata, was released on 22 October 2014 worldwide, coinciding with the festival of Deepavali.
 Upon release, the film opened to mostly positive reviews from critics and was the highest grossing Tamil film of 2014.
Vivegam (English: "Prudence" ) is a 2017 Indian Tamil-language action thriller film co-written and directed by Siva.
 The movie features Ajith Kumar as primary lead, with Vivek Oberoi, Kajal Aggarwal and Akshara Haasan playing the supporting roles.
 The film's background score and soundtrack were composed by Anirudh Ravichander, whose soundtrack album released on 7 August 2017.
 Cinematography was performed by Vetri and editing by Anthony L. Ruben.
Skies of Arcadia, released in Japan as Eternal Arcadia (エターナルアルカディア ) , is a role-playing video game developed by Overworks for the Dreamcast and published by Sega in 2000.
 First announced under the code name "Project Ares" in 1999, the game was met with high anticipation due the background of the development team members, who had previously contributed to "Panzer Dragoon Saga", "Phantasy Star", "Sonic the Hedgehog" and "Sakura Wars" titles.
 Upon the discontinuation of the Dreamcast, and Sega's subsequent exit from the hardware industry, a director's cut of the game, Skies of Arcadia Legends was ported to the Nintendo GameCube across 2002 and 2003.