Question: What method does myThings use to determine what ads to display to consumers from advertisers?

Context articles: AdKeeper
Datalogix
Zedo
Pay per play
Behavioral retargeting
Share of voice
AdTaily
AdWords
Scad (fraud)
MyThings

AdKeeper was an online advertising platform that allowed consumers to keep online ads for future use.
 A button is inserted into advertising creative elements, and is visible to users as a small button in the ad with the letter “k” inside the button.
 Consumers can click on the k button to keep the ads, and then return to the cloud-based Adkeeper at a future time, to review the ads they have kept.
 The users can also share ads with others, via email or social networks.
Datalogix is a consumer data collection company based in Denver, Colorado.
 Datalogix provides online, direct mail, and mobile services to their clients.
 The company's primary objective is to obtain and track offline and online data purchasing behavioral patterns, with the use of information obtained from retailers' loyalty card programs.
 This information is used to help advertisers maximize ad campaigns that will potentially increase profits.
 However, Datalogix clients extend further than retail stores, as some of their clients include grocers, travel agencies, Pepsico, Ford, and the Dr. Pepper Snapple Group.
 After consumer spending behaviors are measured, the information is sold to advertising companies and publishers, such as Facebook and Google.
 Advertisers then use the information obtained to tailor online ads based on what a consumer purchases offline, with the belief that a consumer is likely to purchase more of a particular offline item, if they see more advertisements for that product online.
 The advertisers also use this information to reach new or existing customers.
 In turn, publishers use the data from companies, such as Datalogix, to determine the amount of profit advertisers earned and to convince them to purchase more ads that will feature on their websites.
 Advertisers and publishers frequently use Datalogix to help increase profits, as the use of digital media continues to expand.
Zedo (trademark styled as ZEDO) is a privately held company founded in 1999 by Roy de Souza, which provides several online advertising products and services to Internet publishers, advertisers, and agencies.
 The company works with publishers who sell space on their web pages to online advertisers.
 Zedo's servers send advertisements to users' browsers.
 Zedo uses an HTTP cookie to track users' browsing history resulting in targeted pop-up ad and pop-under ads.
 The cookie is often flagged by spyware and adware removal programs.
 In a 2013 case study written by Amazon, Amazon described ZEDO as a company that develops innovative technology solutions to help publishers sell and deliver Internet ads.
Pay per play (PPP), also known as cash per play (CPP), is an online advertising method that plays an audio advertisement on websites.
 The term "pay per play" comes from advertisers paying for each audio ad played.
 Also, the web page playing the audio ad is normally paid for each ad they serve.
 Ads are typically automatically played when a visitor loads a web page.
 Most commonly initiated via JavaScript, audio ads normally cannot be stopped once they start.
 Audio ads vary in length, and a website visitor will usually hear only one advertisement per visit to any specific web page.
Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.
Share of Voice in Online Advertising is an ad revenue model that focuses on weight or percentage among other advertisers.
 For example, if there are four advertisers on a website, each advertiser gets 25 percent of the advertising weight.
 This method ensures one ad will not be seen any more than the other three advertisers.
 And, since there are typically a limited number of advertisers using a Share of Voice model, ad exposure is optimized.
AdTaily is a self-service advertising network company based in London.
 The company's service allows online publishers to sell ads directly.
 Rather than using the popular pay per click or cost per mille method of charging advertisers for displaying ads on a website, AdTaily charges per day, per week, or per month.
Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users.
 Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers.
 Google uses these characteristics to place advertising copy on pages where they think it might be relevant.
 Advertisers pay when users divert their browsing to click on the advertising copy.
 Partner websites receive a portion of the generated income.
A scad is a scam disguised as an advertisement, usually in reference to internet spam.
 The term (which is a portmanteau of the words "scam" + "ad") has been used by the Alliance Against Bait and Click to describe scam ads that lure consumers to click on their site using a brand name or an outrageous deal while in turn providing suspect products and deals.
 This technique is called "bait and click" and has received significant press coverage from Consumer Reports Webwatch which has warned consumers to be wary of scads because they divert unsuspecting searchers from what they are looking for and waste their time.
 At worst, scads can send users to unsecured or malicious sites – exposing them to fraud, scams, viruses, exploits, trojans, malware, and spyware.
 Sponsored search results contain over twice as many risky sites as organic listings for the same search terms, according to a study by online security company McAfee.
 Scads exist in sponsored links and several have delivered Internet users to sites that charge for Firefox, a popular free web browser.
 One research study found that the display of a company's ads in response to searches for a competitor's brand name was not a widespread phenomenon.
myThings is a personalized retargeting specialist providing advertisers with display ads (banners), in real time, for visitors who have left their sites without completing a purchase.
 These users are served ads as they continue surfing the web.
 Personalized retargeting is a form of online targeted advertising, in which online advertising is delivered to consumers based on their previous actions (such as pages browsed, products added to basket) on a company's website or app.