Question: What is the "Say Good NIght To Illiteracy" book series publisher's original motto?

Context articles: It Don't Cost Nothin' to Say Good Morning
Trading of East German political prisoners
Eddie (Louie)
Half Price Books
Good Night (The Simpsons short)
Kabhi Alvida Naa Kehna
Baby Good Night
Good Night (Reece Mastin song)
Say Good Night to Illiteracy
Di buen día a papá

It Don't Cost Nothin' to Say Good Morning 1994 is an award winning documentary film directed by Kenny Hotz and Spencer Rice.
 The film is about the life of a homeless man, known only as "'Shorty' Gordy", who was a beloved but drunken, potty-mouthed panhandler, which was filmed over three years, covering Gordy's life and death.
 The movie premiered at Palm Springs Film Festival, Cinéfest, the Worldwide Short Film Festival and won best short at the Hot Docs Film Festival.
Häftlingsfreikauf (literally "Sale of prisoners' freedom") is the term used in Germany for an informal and for many years secret series of transactions between the German Democratic Republic (East Germany) and the German Federal Republic (West Germany) between 1962 and 1989.
 The object of the transactions was the release of nearly 34,000 East German political prisoners for which West Germany paid East Germany, generally in cash or goods, an average amount of approximately 40,000 Deutsche Marks per person.
 Political prisoners whose freedom had been purchased could choose to be expelled directly from their place of detention to West Germany, and frequently were given no notice or opportunity to communicate with their families nor to say good bye to fellow prisoners before crossing the Inner German border to West Berlin.
"Eddie" is the ninth episode of the second season of "Louie".
 It first aired on the FX channel in the United States on August 11, 2011.
 The series stars stand-up comedian Louis C.K. as a fictionalized version of himself and this episode has him reconnecting with an estranged friend from the comedy club circuit who confesses that he is planning on killing himself and just wants to say good bye to the only person who will associate with him.
 The episode was received positively by critics.
Half Price Books, Records, Magazines, Incorporated is the largest family-owned chain of new and used bookstores in the United States.
 The company’s original motto is "We buy and sell anything printed or recorded except yesterday's newspaper", and many of the used books, music, and movies for sale in each location are purchased from local residents.
 The corporate office is located in the flagship Northwest Highway location in Dallas, Texas.
 Half Price Books now operates more than 127 stores (including outlets) in 17 states.
"Good Night" (also known as "Good Night Simpsons") is the first of forty-eight Simpsons shorts that appeared on the variety show "The Tracey Ullman Show".
 It originally aired on the Fox network in the United States on April 19, 1987, during the third episode of "The Tracey Ullman Show" and marks the first appearance of the Simpson family — Homer, Marge, Bart, Lisa, and Maggie — on television.
 After three seasons on Tracey Ullman, the shorts would be adapted into the animated show "The Simpsons".
 "Good Night" has since been aired on the show in the episode "The Simpsons 138th Episode Spectacular" (in its entirety), along with several other Ullman shorts, and is one of the few shorts to ever be released on DVD, being included in the Season 1 DVD set.
Kabhi Alvida Naa Kehna (English: "Never Say Good Bye"), also known as KANK, is a 2006 Indian musical romantic drama film directed by Karan Johar and produced under the Dharma Productions banner.
 Released on 11 August 2006 in India and North America, it stars Shah Rukh Khan, Rani Mukherji, Abhishek Bachchan and Preity Zinta in the lead roles, while Amitabh Bachchan and Kirron Kher play pivotal supporting roles.
 Arjun Rampal also makes a special appearance in the film.
"Baby Good Night" (Korean: 잘자요 굿나잇 "Jaljayo Good Night"; Japanese: おやすみ Good Night "Oyasumi, Good Night"), also known as Sleep Well, Good Night, is the third and lead single from the repackaged edition of B1A4's album Ignition.
 A Japanese version of the song was released on August 29, 2012 as the group's second Japanese single.
"Good Night" is the debut single by British-Australian recording artist Reece Mastin, who won the third series of "The X Factor" (Australia) in 2011.
 It was released digitally on 22 November 2011, shortly after the show ended, as the lead single from his self-titled debut album.
 The song was written by Hayley Warner with Anthony Egizii and David Musumeci of the songwriting and production duo DNA Songs.
 "Good Night" received mixed to positive reviews from music critics, most of whom noted its similarities to Pink's "Raise Your Glass" (2010).
 The song debuted at number one on the ARIA Singles Chart, and became the first number-one winner's single for "The X Factor" (Australia).
 It was certified five times platinum by the Australian Recording Industry Association (ARIA), denoting sales of 350,000 copies.
 "Good Night" also peaked at number one in New Zealand and was certified platinum by the Recording Industry Association of New Zealand (RIANZ).
Say Goodnight to Illiteracy is a children's bedtime storybook series, published annually by Half Price Books, Records, Magazines, Incorporated through their publishing entity Hackberry Press.
 All proceeds from the sales of the book are donated by Half Price Books to literacy organizations across the nation such as Reach Out and Read.
Di buen día a papá (English: Say Good Morning to Dad ) is a 2005 Bolivian film directed by Fernando Vargas.