Question: What substance does Bugles and General Mills have in common?

Context articles: Carole MacGillvray
Pillsbury Company
Rainbow Crafts
Reatha King
Wanchai Ferry (brand)
Betty Crocker Cookbook
Joe Harris (illustrator)
General Mills
Bugles
Total Television

Carole MacGillvray Rappeport was an employee of the General Mills Toy Group.
 As early as 1978, she was associate vice-president of Hasbro's toy marketing unit; in the early 1980s, she served as vice-president of U.S. marketing at General Mills' CPG (Consumer Products Group) division.
 In February 1984, she became president of General Mills' M.A.D. (Marketing and Design) service, replacing Bernard Loomis.
 In the mid-1990s, she ran a toy consulting company in Santa Barbara, California.
Pillsbury is an American brand name used by Minneapolis-based General Mills and Orrville, Ohio-based J.M. Smucker Company.
 Historically, the Pillsbury Company, also based in Minneapolis, was a rival company to General Mills and was one of the world's largest producers of grain and other foodstuffs until it was bought out by General Mills in 2001.
 Antitrust law required General Mills to sell off some of the products.
 General Mills kept the rights to refrigerated and frozen Pillsbury products, while dry baking products and frosting are now sold by Smucker under license.
Rainbow Crafts Company, Inc. or, Rainbow Crafts was a toy manufacturing company created and operated by Noah McVicker and his nephew Joseph McVicker as a subsidiary of the midwestern soap company, Kutol Products.
 The company manufactured Play-Doh, a modeling compound for children.
 Rainbow Crafts operated under the McVickers from 1956 until 1965 when it was sold to General Mills with all rights to Play-Doh.
 In 1971, Rainbow Crafts and Kenner Products (both subsidiaries of General Mills) merged, and, in 1987, Tonka Corporation bought both subsidiaries.
 Hasbro currently manufactures Play-Doh.
Reatha Clark King (born April 11, 1938) is an African-American chemist, the former Vice President of the General Mills Corporation; and the former President, Executive Director, and Chairman of the Board of Trustees of the General Mills Foundation, the philanthropic foundation of General Mills, Inc.
Wanchai Ferry is a brand of Chinese food dinner kits owned by General Mills.
 The company's roots began in 1972 when Chong Kin Wo – often known as Madame Chong – began selling dumplings, a business that led to her "dumpling queen" nickname and the 1985 establishment of the Wanchai Ferry Peking Dumpling Company.
 In 1997, Pillsbury Company entered a joint venture with Wanchai Ferry which led the brand to become part of General Mills when Pillsbury was acquired in 2001.
The Betty Crocker Cookbook (11th edition, John Wiley and Sons, 2011) is a general kitchen reference sponsored and written by staff at General Mills, the holders of the Betty Crocker trademark.
 First published in 1950 as the "Betty Crocker Picture Cook Book", the "Betty Crocker Cookbook" is the flagship book of a large collection of books with the Betty Crocker name and is available in binder, trade paperback and comb-bound formats, as well as several special-interest formats such as bridal, heart health, and a breast cancer fundraiser; in addition, mobile apps for iOS and Android are available to access the Betty Crocker recipe database on the web.
 It has traditionally made extensive use of photography and charts for easy access to data and technique information.
 It is sometimes informally known as "The Big Red", a term that General Mills has trademarked.
Joseph Benjamin Harris III (January 5, 1928 – March 26, 2017) was an American illustrator and storyboard artist.
 He is best known for creating the Trix Rabbit, the cartoon mascot for General Mills' Trix breakfast cereal, who debuted in 1959.
 He also penned the Trix rabbit's memorable commercial tagline, "Silly rabbit!
 Trix are for kids", which is still utilized in General Mills' advertising campaign, as of 2017.
 Additionally, in 1959 Harris, Chet Stover, and W. Watts Biggers co-founded Total Television, which produced Saturday morning cartoons.
 Harris created some of Total Television's best known characters and series, including "King Leonardo and His Short Subjects" (1960–1963), "Klondike Kat" (1963–1965), and "Tennessee Tuxedo and His Tales" (1963–1966).
 His best known character creation was Underdog, the canine star of the animated series, "Underdog", from 1964 to 1967.
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores.
 It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.
 The company markets many well-known North American brands, including Annie's Homegrown, Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs, and Lucky Charms.
 Its brand portfolio includes more than 89 other leading U.S. brands and numerous category leaders around the world.
Bugles are a corn snack food originally from General Mills.
Total Television was founded in 1959 by Buck Biggers, Chester "Chet" Stover, Joe Harris, W. Watts Biggers, and Treadwell D. Covington.
 They were executives in the advertising agency Dancer Fitzgerald Sample who had the account for the General Mills food corporation.
 Total was formed to create cartoon characters encouraging children to buy General Mills breakfast cereals and other products.