Question: In what year did the co-founder of BEworks write " "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick."?

Context articles: Babs (2017 film)
List of Septimus Heap characters
Predictably Irrational
EarthTones
Diane Chamberlain
Business process reengineering
The Mirror Foundation
United Nations Free &amp; Equal
Dan Ariely
Cancer Breakthroughs 2020

Babs is a BBC biopic about the life of British actress Barbara Windsor.
 Details of the film were announced by Charlotte Moore, the BBC's Acting Director of Television, on 26 May 2016, a week after Windsor made her final appearance in "EastEnders" as the long-running character Peggy Mitchell.
 The film, written by "EastEnders" scriptwriter Tony Jordan, shows Windsor in the 1990s as she prepares to go on stage and recalls events from her life, including her childhood and marriage to gangster Ronnie Knight, as well as her rise to fame as part of the "Carry On" cast.
 It was broadcast on 7 May 2017, to coincide with Windsor's 80th birthday.
 Upon the announcement of the project, Windsor spoke of her delight that Jordan had been chosen to write the screenplay: "Tony knows the real me and what makes me tick and I was particularly taken by the way he wants to tell my tale which is not in the way people will expect it to be.
 [...] I am honoured and excited that Tony and the BBC have commissioned this."
This article catalogs the key characters from the books in the Septimus Heap series by Angie Sage.
 These include the books "Magyk", "Flyte", "Physik", "Queste", "Syren", "Darke", and Fyre.
 Some characters play a central role in all the books, while others are only central to the plot in one or two of the books.
 When reviewing the first book in the series, "Magyk", Sabina Qazi of Dawn.com described the characters as follows:These characters remind us of the different types of people around us.
 Sage separates the qualities that make us who we are and typecasts them into these roles.
 The good and the bad characteristics are accompanied by the dull and the intelligent, the silly with the mature and the unapproachable with the loving.
 But this doesn’t mean that her characters are not well-rounded people.
 They are, but by highlighting certain aspects of their personality, she makes it easy for the reader to think of real people in terms of these characters.
 Thus an evil principal becomes the necromancer, the dead queen loved grandparent, Septimus as the most intelligent but quiet boy in class and Jenna, perhaps, as the new best friend in the neighbourhood" - "Dawn.com"
Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought.
 Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick.
 I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing.
 Once you see how systematic certain mistakes are—how we repeat them again and again—I think you will begin to learn how to avoid some of them".
EarthTones is a non-profit arts organization committed to raising social consciousness and connecting people around the globe through the power of music and media.
 The organisation is registered in California as a 501c3 non-profit organization.
 EarthTones produces and supports the production of emotionally compelling content while partnering with top level talent, like-minded organizations and large scale entertainment platforms to engage, inform and inspire people around the globe.
Diane Chamberlain is an American author of adult fiction.
 DianeChamberlain is the New York Times, USA Today and Sunday Times bestselling author of 24 novels published in more than twenty languages.
 Some of her most popular books include Necessary Lies, The Silent Sister, The Secret Life of CeeCee Wilkes, and TheKeeper of the Light Trilogy.
 Diane likes to write complex stories about relationships between men and women, parents and children, brothers and sisters, and friends.Although the thematic focus of her books often revolves around family, love,compassion and forgiveness, her stories usually feature a combination of drama,mystery, secrets and intrigue.
 Diane’s background in psychology has given her akeen interest in understanding the way people tick, as well as the backgroundnecessary to create her realistic characters.
Business process re-engineering (BPR) is a business management strategy, originally pioneered in the early 1990s, focusing on the analysis and design of workflows and business processes within an organization.
 BPR aimed to help organizations fundamentally rethink how they do their work in order to dramatically improve customer service, cut operational costs, and become world-class competitors.
 In the mid-1990s, as many as 60% of the Fortune 500 companies claimed to either have initiated reengineering efforts, or to have plans to do so.
The Mirror Foundation, formerly known as Mirror Art Group, is a non-government organization based in northern Thailand in the Chiang Rai Province's sub-district of Mae Yao.
 The organization's aim is to help the hill tribe people around the area with issues such as citizenship, drug abuse, erosion of culture and the trafficking of women and children through several projects.
 Founded in 1991 by Mr Sombat Boonngamanong, the Foundation has for over 15 years worked to promote the rights of the hilltribes.
 With its bannok.com website, it has recruited local volunteers and donations to help out at the hilltribe villages.
As a support to the equality of the lesbian, gay, bisexual and transgender (LGBT) community, the United Nation's Free & Equal Project was established by the Office of the United Nations High Commissioner for Human Rights in partnership with the Purpose Foundation.
 Free & Equal aims at raising awareness of homophobic, transphobic, violence and discrimination.
 It focuses on promoting greater respect for the rights of LGBT people, everywhere.
 The campaign has been successful in engaging millions of people around the globe in conversations that will help in promoting the fair treatment of LGBT people and the generation of support for measures to protect their rights.
 The campaign's message of acceptance and equality reached more than a billion people.
Dan Ariely (Hebrew: דן אריאלי‎ ‎ ; born April 29, 1967) is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of The Center for Advanced Hindsight and co-founder of BEworks, Timeful, Genie and Shapa.
 Ariely is also associated with Qapital and Lemonade in the capacity of Chief Behavioral Economist and Chief Behavioral Officer, respectively.
 Ariely's TED talks have been viewed over 10 million times.
 He is the author of "Predictably Irrational","The Upside of Irrationality", and "The Honest Truth about Dishonesty".
 All three books became "New York Times" best sellers.
 He also wrote two semi-books: Irrationally Yours-an illustrated collection of his immensely popular "The Wall Street Journal" advice column, “Ask Ariely” and Payoff, a short TED book.
Cancer Breakthroughs 2020, formerly Cancer Moonshot 2020, is a coalition announced in January 2016 in the United States with the goal of finding vaccine-based immunotherapies against cancer.
 By pooling the resources of multinational pharmaceutical, biotechnology companies, academic centers and community oncologists, it intends to create access to over 60 novels and approved agents under exploration in the war against cancer and is expected to enable rapid testing of novel immunotherapy combination protocols.
 The initiative is being managed by a consortium of companies called The National Immunotherapy Coalition (NIC).
 The NIC plans to design, initiate and complete randomized clinical trials in cancer patients with cancer at all stages of disease in up to 20 tumor types in as many as 20,000 patients by the year 2020.
 The project's stated goal is to aggressively focus on rapidly developing new treatments for the disease.
 The organization attempts to rethink how cancer is tackled, using the body's own immune system and re-training it to detect and destroy the body's cancer cells.