Question: General Mills, Inc. markets this advertising campaign created by the Washburn-Crosby Company in which year?

Context articles: John Crosby (General Mills)
Swimblack
Get a Mac
Joe Harris (illustrator)
Onslaught (Dove)
General Mills
Pillsbury Company
Make a Smellmitment
Betty Crocker Kitchens
Betty Crocker

John Crosby (November 1, 1828 – December 29, 1887) was a businessman and early partner in the Washburn-Crosby Company (the forerunner of General Mills).
Swimblack (also written as Swim Black) is a 1998 advertisement for Guinness-brand draught stout which was broadcast in the United Kingdom.
 It is the first in the Good things come to those who wait advertising campaign created by Abbott Mead Vickers BBDO who had won the Guinness account from Ogilvy & Mather in January 1998.
 The centrepiece of the "Swimblack" campaign is a 60-second television and cinema commercial written by Tom Carty, art directed by Walter Campbell and directed by Jonathan Glazer, which depicted an aging local sports hero's annual swimming race from an offshore buoy to his brother's seafront pub against the "clock" of pint of Guinness being "correctly" poured at the bar.
 The ad was shot in the remote Italian village of Monopoli and used local villagers for the crowd scenes.
 The aims of the campaign were to promote Guinness in general, to turn around the negative consumer opinion of the length of time required to correctly pour a pint of Guinness from the tap, usually quoted as 119.5 seconds, and to encourage bartenders to take the time to do so.
The "Get a Mac" campaign was a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009.
 Shown in the United States, Canada, Australia, New Zealand, the United Kingdom, and Japan, the advertisements in the campaign have become easily recognizable because each advertisement follows a standard simple template: against a minimalist all-white background, a man dressed in casual clothes introduces himself as a Mac ("Hello, I'm a Mac.")
, while a man in a more formal suit-and-tie combination introduces himself as a Windows personal computer ("And I'm a PC.")
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Joseph Benjamin Harris III (January 5, 1928 – March 26, 2017) was an American illustrator and storyboard artist.
 He is best known for creating the Trix Rabbit, the cartoon mascot for General Mills' Trix breakfast cereal, who debuted in 1959.
 He also penned the Trix rabbit's memorable commercial tagline, "Silly rabbit!
 Trix are for kids", which is still utilized in General Mills' advertising campaign, as of 2017.
 Additionally, in 1959 Harris, Chet Stover, and W. Watts Biggers co-founded Total Television, which produced Saturday morning cartoons.
 Harris created some of Total Television's best known characters and series, including "King Leonardo and His Short Subjects" (1960–1963), "Klondike Kat" (1963–1965), and "Tennessee Tuxedo and His Tales" (1963–1966).
 His best known character creation was Underdog, the canine star of the animated series, "Underdog", from 1964 to 1967.
Onslaught is an online advertising campaign created by Unilever in 2007 to promote the Dove Self-Esteem Fund.
 It is the third such piece to be released, following "Daughters" and "Evolution".
 As with the previous spots, the 80-second spot was managed by advertising agency Ogilvy & Mather and was directed by Tim Piper.
 The campaign won a number of prestigious awards from within the advertising industry, including at the Cannes Lions International Advertising Festival.
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores.
 It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.
 The company markets many well-known North American brands, including Annie's Homegrown, Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs, and Lucky Charms.
 Its brand portfolio includes more than 89 other leading U.S. brands and numerous category leaders around the world.
Pillsbury is an American brand name used by Minneapolis-based General Mills and Orrville, Ohio-based J.M. Smucker Company.
 Historically, the Pillsbury Company, also based in Minneapolis, was a rival company to General Mills and was one of the world's largest producers of grain and other foodstuffs until it was bought out by General Mills in 2001.
 Antitrust law required General Mills to sell off some of the products.
 General Mills kept the rights to refrigerated and frozen Pillsbury products, while dry baking products and frosting are now sold by Smucker under license.
Make a Smellmitment is an advertising campaign created by Wieden+Kennedy for Old Spice in the United States.
 The campaign is preceded by “The Man Your Man Could Smell Like" which was a television advertising campaign by Wieden+Kennedy for Old Spice.
 The "Make a Smellmitment" campaign retains much of the format from the previous campaign including its characters played by Isaiah Mustafa and Terry Crews.
 The content of the new campaign ads also consist of character monologues during long single shots while engaging in random activities and addressing the female audience.
 The inaugural commercial, titled “And So It Begins”, lasts 1:02 minutes and introduces returning Old Spice actors Isaiah Mustafa as well as Terry Crews.
 This advertising campaign markets Wild Collection Bearglove Men’s Body Wash and Timber Bar Soap.
 Isaiah Mustafa and Terry Crews returned in their recurring roles from previous Old Spice advertisements.
 Mustafa’s character (referred to as the “Old Spice Man”) continues to target women despite marketing hygiene products for men as it was determined that women often buy household products for men.
 Terry Crews also reprised his Old Spice character that targets the male audience as he is always screaming and breaking things.
 The theme of the campaign focuses on the contrast between the smooth-talking monologues by Isaiah Mustafa and screaming Terry Crews interrupting each other as they advertise Old Spice Timber and Bearglove respectively.
 The commercials usually end with the two men each holding up their respective products side by side and pointing at them with Crews repeatedly yelling “Bearglove!”
 and Mustafa eventually saying “stop it”.
 "The point of it is more than just bringing two guys together.
 It's about helping people who think about or use Old Spice pick the scent that best fits their personality by connecting scents with the personalities of Isaiah and Terry", said John Sebastian, marketing director for Old Spice.
The Betty Crocker Kitchens are part of the test kitchens at the world headquarters of General Mills in Golden Valley, Minnesota.
 The Betty Crocker Kitchens were remodeled in 2003 and the facility contains 19 individual kitchens.
 They are modeled after and equipped like a kitchen you would find in someone’s home since the products and recipes tested are intended for home use.
 Majory Child Husted, an economist hired by the Washburn-Crosby company, was not only a key player in developing the persona of Betty Crocker but also recognized the subtle difference in how home cooks measured and approached recipes compared to how these recipes were made in the test kitchens.
 Based on her cooking instruction experience, Hustad felt that Betty Crocker’s recipes need to be reliable and fool-proof for the home cook.
 She passed her observations on to the company’s research department.
Betty Crocker is a fictional character used in advertising campaigns for food and recipes.
 It was originally created by the Washburn-Crosby Company in 1921 following a contest in the Saturday Evening Post that required a female response.
 In 1954, General Mills, an American Fortune 500 corporation branded the red spoon logo, giving various food-related merchandise the Betty Seal of Approval.
 A portrait of Betty Crocker first commissioned in 1936 and revised several times since appears on printed advertisements and product packaging.
 On television and radio broadcasts, Betty Crocker was portrayed by several actresses, most notably by Adelaide Hawley Cumming between 1949 and 1964.