Question: The Toyota Owners 400 was sponsored from 2007 to 2011 by a brand that is owned by which company?

Context articles: 2013 Toyota Owners 400
Crown Royal
Toyota Owners 400
2014 Toyota Owners 400
Scion (automobile)
2015 Toyota Owners 400
Federated Auto Parts 400
2017 Toyota Owners 400
2016 Toyota Owners 400
Jim Lentz

The 2013 Toyota Owners 400 was a NASCAR Sprint Cup Series stock car race that was held on April 27, 2013, at Richmond International Raceway in Richmond, Virginia, United States.
 Contested over 406 laps-- extended from 400 laps due to a Green-white-checker finish on the 0.75-mile (1.20 km) D-shaped oval, it was the ninth race of the 2013 Sprint Cup Series championship.
 Kevin Harvick of Richard Childress Racing won the race, his first win of the 2013 season, while Clint Bowyer finished second.
 Joey Logano, Juan Pablo Montoya, and Jeff Burton rounded out the top five.
Crown Royal is a blended Canadian whisky owned by Diageo, which purchased it when the Seagram portfolio was dissolved in 2000.
 It is the top-selling Canadian whisky in the United States.
The Toyota Owners 400 is a 400 lap Monster Energy NASCAR Cup Series stock car race held at the Richmond Raceway in Richmond, Virginia.
 From 2007 to 2011, former race title sponsor Crown Royal named the race after the winner of an essay contest during Daytona Speedweeks.
 The winner of the first essay contest was Jim Stewart from Houma, Louisiana, with subsequent contests won by Dan Lowry of Columbiana, Ohio and Russ Friedman of Huntington, New York, with the 2010 race being named for Army veteran Heath Calhoun of Clarksville, Tennessee.
 Since 2010 only military service members have been eligible to win the contest.
 Crown Royal moved the "Your Name Here" sponsorship to the Brickyard 400 beginning in 2012.
The 2014 Toyota Owners 400 was a NASCAR Sprint Cup Series stock car race held on April 26, 2014, at Richmond International Raceway in Richmond, Virginia.
 Contested over 400 laps on the 0.75 mi D-shaped short track, it was the ninth race of the 2014 Sprint Cup Series championship.
 Joey Logano recorded his fifth career win in this race.
 Jeff Gordon finished second, while Kyle Busch, Brad Keselowski, and Matt Kenseth rounded out the top five.
 The top rookies of the race were Kyle Larson (16th), Justin Allgaier (21st), and Austin Dillon (27th).
Scion is a discontinued marque of Toyota that started in 2003.
 It was designed as an extension of its efforts to appeal towards younger customers.
 The Scion brand primarily featured sports compact vehicles (primarily badge engineered from Toyota's international models), a simplified "pure price" model, and eschewed trim levels in favor of offering a single trim for each vehicle with a range of factory and aftermarket options for buyers to choose from to personalize their vehicle.
 The "Scion" name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners.
 The brand first soft launched in the United States at selected Toyota dealers in the state of California in June 2003, before expanding nationwide by February 2004.
 In 2010, Scion expanded into Canada.
 In an effort to target the generation Y demographic, Scion primarily relied on guerrilla and viral marketing techniques.
The 2015 Toyota Owners 400 was a NASCAR Sprint Cup Series race held at Richmond International Raceway in Richmond, Virginia.
 It was scheduled to be held on April 25, 2015, but was run on April 26, 2015 due to rain.
 Contested over 400 laps on the 0.75 mile (1.2 km) D-shaped short track, it was the ninth race of the 2015 NASCAR Sprint Cup season.
 Kurt Busch won the race, his first of the season, while teammate Kevin Harvick finished runner-up.
 Jimmie Johnson, Jamie McMurray and Joey Logano rounded out the top five.
The Federated Auto Parts 400 is an annual Monster Energy NASCAR Cup Series stock car race held at the Richmond Raceway in Richmond, Virginia, being the second of two races with the first one being the Toyota Owners 400 in the spring.
 From 2004 to 2017, the race has served as the last race in NASCAR's "regular season" for the Monster Energy NASCAR Cup Series.
 Following the race, the top sixteen drivers in points standings advance to the Monster Energy NASCAR Cup Series playoffs, Starting in 2018, As part of schedule realignment, the Federated Auto Parts 400 will become the second race in the Round of 16 of the Monster Energy NASCAR Cup Series playoffs, The Brickyard 400 will be the final race of the regular season.
The 2017 Toyota Owners 400 was a Monster Energy NASCAR Cup Series race held on April 30, 2017, at Richmond International Raceway in Richmond, Virginia.
 Contested over 400 laps on the 0.75 mile (1.2 km) asphalt short track, it was the ninth race of the 2017 Monster Energy NASCAR Cup Series season.
The 2016 Toyota Owners 400 was a NASCAR Sprint Cup Series race held on April 24, 2016, at Richmond International Raceway in Richmond, Virginia.
 Contested over 400 laps on the 0.75 mile (1.2 km) asphalt short track, it was the ninth race of the 2016 NASCAR Sprint Cup Series season.
 Carl Edwards won the race.
 Kyle Busch finished second.
 Jimmie Johnson, Kasey Kahne and Kevin Harvick rounded out the top-five, The race had 23 lead changes among different drivers and eight cautions for 29 laps.
Jim Lentz is the chief executive officer for Toyota North America; president and chief operating officer of Toyota Motor North America, Inc. (TMA); and a senior managing officer of the parent company Toyota Motor Corporation (TMC) which is located in Japan.
 In that role Lentz manages all of Toyota’s North American affiliate companies which include TMA, Toyota Motor Sales, U.S.A., Inc. (TMS), and Toyota Motor Engineering & Manufacturing, North America, Inc. (TEMA), which includes responsibilities for Toyota Motor Manufacturing Canada Inc. (TMMC), and oversight for Toyota Canada, Inc. (TCI).
 Lentz also serves as the chairman of the North American Executive Committee.
 This is composed of the top leaders from the affiliate companies.
 Most recently Lentz was the president and chief executive officer of TMS and senior vice president of TMA and served in a global advisory capacity as the managing officer for TMC.
 Before that he served as president and chief operating officer and executive vice president of TMS.
 Lentz previously held several executive positions including Toyota division group vice president and general manager where he oversaw all sales, logistics and marketing activities for Toyota and Scion regional sales offices and distributors.
 He also served as the group vice president of marketing for the Toyota division and vice president of Scion, and was responsible for the initial launch of a new line of vehicles.
 Lentz spent several years in the field as vice president and general manager of the Los Angeles region and before that general manager of the San Francisco region.
 Prior to his role as general manager Lentz was vice president of marketing services for CAT in Maryland.
 He has also held several other TMS positions, including field training manager, sales administration manager and truck sales team member.
 Lentz joined Toyota in 1982 as the merchandising manager for its Portland, Oregon region where he later became the distribution manager and field operations manager.
 He serves as chairman on the board of directors of The Global Automakers and is also a member of the executive advisory board for Daniels College of Business at the University of Denver (DU), his alma mater.
 He was named “Marketer of the Year” by Advertising Age in 2006, an Automotive News “All Star” in 2007 and honored at Industry Leader of the year.