Question: how is WOWW and Southaven, Mississippi connected?

Context articles: WOWW
Landers Center
Carl Byrum
Northwest Mississippi Community College
DeSoto Central High School
Southaven, Mississippi
Tanger Outlets Southaven (Memphis)
Southaven High School
2010–11 Mississippi RiverKings season
Grenada Railway

WOWW is a broadcast radio station licensed to Germantown, Tennessee and serving Memphis, Tennessee.
 WOWW is owned and operated by Flinn Broadcasting Corporation.
 Studios are in Southaven, Mississippi and a transmitter tower is in Bartlett, Tennessee.
The Landers Center is an 8,400-seat multi-purpose arena in Southaven, Mississippi.
 It was built in 2000.
 It is home to the Mississippi RiverKings, a team in the Southern Professional Hockey League.
Carl Edward Byrum (born June 29, 1963) is a former American football running back who played three seasons with the Buffalo Bills of the National Football League (NFL).
 He was drafted by the Bills in the fifth round of the 1986 NFL Draft.
 He played college football at Mississippi Valley State University and attended Southaven High School in Southaven, Mississippi.
Northwest Mississippi Community College is a two-year public community college located in Senatobia, Mississippi, United States and has been in existence since 1928.
 As of August 2008, Northwest's enrollment exceeds 7,100 students.
 There are approximately 3,000 students on the Senatobia campus—1,100 of which reside in the college's residence halls.
 Slightly over 3,000 students are enrolled at the DeSoto Center in Southaven, Mississippi, and nearly 1,200 are enrolled at the Lafayette-Yalobusha Center in Oxford, Mississippi.
DeSoto Central High School is a public high school in Southaven, Mississippi.
 DeSoto Central is a part of the DeSoto County School District.
 DeSoto Central serves students from Southaven, Olive Branch, and Nesbit.
Southaven is a city in DeSoto County, Mississippi, United States.
 It is a suburb of Memphis, Tennessee, and a principal city in the Memphis metropolitan area.
 The 2010 census reported a population of 48,982, making Southaven the third largest city in Mississippi.
 Southaven is traversed from north to south by the I-55/I-69 freeway.
 The city's name derives from the fact that Southaven is located south of Whitehaven, a neighborhood in Memphis.
Tanger Outlets Southaven is an outlet mall in Southaven, Mississippi, just outside Memphis, Tennessee.
 The mall, located at the intersection of I-55/I-69 and Church Road, began construction in January 2015 and opened in November 2015.
 Tanger Outlets Southaven is the first outlet mall in the Memphis metro area.
Southaven High School is a public secondary school located in Southaven, Mississippi.
The 2010–11 Mississippi RiverKings season was the 19th season of the Central Hockey League (CHL) franchise in Southaven, Mississippi.
The Grenada Railway (reporting mark GRYR) is a 187-mile long (301 km) shortline railroad that runs from Southaven, Mississippi to Canton, Mississippi, along former Illinois Central Railroad trackage.
 GRYR interchanges with the Canadian National Railway.
 The main commodities the railroad hauls include forestry products, scrap metal, and grain.
 Grenada Railway is operated by Iowa Pacific Holdings.