Question: Which American author, Rachel Carson or William Faulkner, had a greater influence on attitudes about the global environmental movement.

Context articles: Arne Næss
William Faulkner
Global environmental analysis
Rachel Carson Award
WaterGAP
Rachel Carson (film)
Rachel Carson
Environmental movement in the United States
Rachel Carson Prize (environmentalist award)
Rachel Carson (disambiguation)

Arne Dekke Eide Næss ( ; ] ; 27 January 1912 – 12 January 2009) was a Norwegian philosopher who coined the term "deep ecology" and was an important intellectual and inspirational figure within the environmental movement of the late twentieth century.
 Næss cited Rachel Carson's 1962 book "Silent Spring" as being a key influence in his vision of deep ecology.
 Næss combined his ecological vision with Gandhian nonviolence and on several occasions participated in direct action.
William Cuthbert Faulkner ( ; September 25, 1897 – July 6, 1962) was an American writer and Nobel Prize laureate from Oxford, Mississippi.
 Faulkner wrote novels, short stories, a play, poetry, essays, and screenplays.
 He is primarily known for his novels and short stories set in the fictional Yoknapatawpha County, based on Lafayette County, Mississippi, where he spent most of his life.
The analysis of the global environment of a company is called global environmental analysis.
 This analysis is part of a company’s analysis-system, which also comprises various other analyses, like the industry analysis, the market analysis and the analyses of companies, clients and competitors.
 This system can be divided into a macro and micro level.
 Except for the global environmental analysis, all other analyses can be found on the micro level.
 Though, the global environmental analysis describes the macro environment of a company.
 Obviously, a company is influenced by its environment.
 Many environmental factors, especially economical or social factors, play a big role in a company’s decisions, because the analysis and the monitoring of those factors reveal chances and risks for the company’s business.
 This environmental framework also gives information about location issues.
 A company is thereby able to determine its location sites.
 Furthermore, many other strategic decisions are based on this analysis.
 One may also apply the BBW model.
 In addition, the factors are analyzed to evaluate external business developments.
 It is finally the task of the management to adapt the firm to its environment or to influence the environment in an adequate way.
 The latter is mostly the more difficult option.
 There are different instruments to analyze the company’s environment which are going to be explained afterwards.
The Rachel Carson Award is a premier award which honors distinguished female leaders impacting the environmental world.
 It is awarded each spring by National Audubon Society’s Women in Conservation to recognize “women whose immense talent, expertise, and energy greatly advance conservation and the environmental movement locally and globally. ”
 Honorees are drawn from diverse backgrounds, including the worlds of journalism, academics, business, science, entertainment, philanthropy and law.
The global freshwater model WaterGAP calculates flows and storages of water on all continents of the globe (except Antarctica), taking into account the human influence on the natural freshwater system by water abstractions and dams.
 It supports understanding the freshwater situation across the world’s river basins during the 20th and the 21st century, and is applied to assess water scarcity, droughts and floods and to quantify the impact of human actions on freshwater.
 Modelling results of WaterGAP have contributed to international assessment of the global environmental situation including the UN World Water Development Reports, the Millennium Ecosystem Assessment, the UN Global Environmental Outlooks as well as to reports of the Intergovernmental Panel on Climate Change.
 They were included in the 2012 Environmental Performance Index which ranks countries according to their environmental performance (index for impact of human water use on ecosystems).
Rachel Carson is a 2017 American documentary film directed by Michelle Ferrari.
 It is based on the life and work of Rachel Carson, a marine biologist and conservationist.
 Her 1962 book "Silent Spring" would serve to advance the environmental movement.
 The film aired on the PBS network series "American Experience" on January 24, 2017.
Rachel Louise Carson (May 27, 1907 – April 14, 1964) was an American marine biologist, author, and conservationist whose book "Silent Spring" and other writings are credited with advancing the global environmental movement.
In the United States today, the organized environmental movement is represented by a wide range of organizations sometimes called non-governmental organizations or NGOs.
 These organizations exist on local, national, and international scales.
 Environmental NGOs vary widely in political views and in the amount they seek to influence the environmental policy of the United States and other governments.
 The environmental movement today consists of both large national groups and also many smaller local groups with local concerns.
 Some resemble the old U.S. conservation movement - whose modern expression is The Nature Conservancy, Audubon Society and National Geographic Society - American organizations with a worldwide influence.
The Rachel Carson Prize ("Rachel Carson-prisen") is an international environmental award, established in Stavanger, Norway in 1991 to commemorate the achievements of environmentalist Rachel Carson and to award efforts in her spirit.
 The prize is awarded to a woman who has distinguished herself in outstanding work for the environment in Norway or internationally.
Rachel Carson (1907–1964) was a marine biologist and nature writer whose writings are credited with advancing the global environmental movement.