Question: American Eagle Outfitters established what other company to present a different take on the company or brand's main idea?

Context articles: Iskra Lawrence
Fashion line
American Eagle Outfitters
New American Music Union
Gilly Hicks
Ruehl No.925
Barbie Ferreira
Martin + Osa
Susan McGalla
Aerie (American Eagle Outfitters)

Iskra Arabella Lawrence (born 11 September 1990) is an English model represented by JAG Models and Models1.
 Lawrence models for, and is the global Role Model for, Aerie, a brand of clothing from American Eagle Outfitters.
 She is also a National Eating Disorders Association (NEDA) brand ambassador and creator of the NEDA Inspires Award.
A fashion line is a clothing subsidiary (usually maintained by a parent company) that designs and sells garments according to a specific ethos, often only slightly different from the company's flagship brand.
 A single designer or creative director will often be in charge of many lines, each presenting a different take on the company or brand's main idea.
 A few notable fashion lines include: Abercrombie and Fitch, Aéropostale and American Eagle Outfitters.
American Eagle Outfitters, Inc. is an American clothing and accessories retailer, headquartered in the Southside Works Neighborhood of Pittsburgh, Pennsylvania.
 It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company which also owned and operated Silverman's Menswear.
 The Silvermans sold their ownership interests in 1991 to Jacob Price of Knoxville, Tennessee.
 American Eagle Outfitters is also the parent company of Aerie.
New American Music Union was a two-day summer music festival scheduled on August 8 and 9, 2008, at the SouthSide Works in Pittsburgh, Pennsylvania.
 Lineups on two different stages were curated by Anthony Kiedis of the Red Hot Chili Peppers.
 It featured established music acts along with college bands vying for a recording contract.
 The show was presented by American Eagle Outfitters and co-produced by Live Nation.
 It was designed to be a Pittsburgh version of Milwaukee's Summerfest and Seattle's Bumbershoot.
Gilly Hicks is a lingerie brand owned by Abercrombie & Fitch, specializing in women's underwear and loungewear.
 It competes primarily with Victoria's Secret, Victoria's Secret PINK, and Aerie (an intimates spinoff of American Eagle Outfitters).
Ruehl No.925 was an upscale clothing brand owned by Abercrombie & Fitch, selling apparel, leather goods and lifestyle accessories.
 Themed after New York City's Greenwich Village, the store was meant to attract post-graduate individuals aged 22 to 35, competing primarily with J.Crew, Polo Ralph Lauren, and American Eagle Outfitters' equally short-lived spinoff Martin + Osa.
Barbara "Barbie" Linhares Ferreira (born December 14, 1996) is an American model.
 She models for Aerie, a brand of clothing from American Eagle Outfitters.
Martin + Osa (Martin & Osa) was a brand of clothing and stores developed by American Eagle Outfitters.
 The store's name and inspiration came from Martin and Osa Johnson, a husband and wife team from southeast Kansas who explored Africa and the South Pacific Islands, chronicling their travels in photographs and diaries.
Susan McGalla is an American businesswoman and executive consultant from Pittsburgh, Pennsylvania.
 She is best known as the former president of American Eagle Outfitters Inc. and former chief executive officer of Wet Seal Inc..
 McGalla sits on the boards of HFF Inc., a publicly traded company that provides commercial real estate services, and the Magee-Womens Hospital Research Institute and Foundation.
 She is a former trustee of the University of Pittsburgh and director of the Allegheny Conference on Community Development.
Aerie, stylized as aerie, is a lingerie retailer and intimate apparel sub-brand owned by American Eagle Outfitters.
 The brand targets the American 15- to 25-year-old female demographic.
 In addition to lingerie such as a wide variety of bras and other undergarments, the aerie line also sells dormwear, active apparel, loungewear, accessories and sleepwear.