Question: What parade, which is the second-largest in the world, was started by John Martin & Co.?

Context articles: John Martin Thompson
Anywhere for You (John Martin song)
John Martin Brewery
John Martin Scripps
John Martin &amp; Co.
John Martin Reservoir State Park
The Only Way (1927 film)
Adelaide Christmas Pageant
John Martin Taylor
John Martin (singer)

John Martin Thompson (1829–1907) was a lumberman and civic leader, born in the old Cherokee Nation prior to removal in what is now Cass County, Georgia, USA.
 He was the son of Benjamin Franklin Thompson, a South Carolinian of Scottish descent, and Annie Martin, a mix blood Cherokee.
 She was the daughter of Judge John Martin, the first Chief Justice of the Cherokee Nation.
"Anywhere for You" is the debut single by Swedish recording artist John Martin, as the lead single from his debut studio album.
 The song was released in Sweden as a digital download on 12 February 2014 and was released in the United Kingdom on 30 March 2014.
 The song was written by John Martin, Vincent Pontare, Michel Zitron and Adam Baptiste, the song was produced by Michel Zitron.
 The song has peaked to number 38 on the Swedish Singles Chart, the song has also peaked to number 47 in Australia.
John Martin is the name of a beer brewery in Genval (Walloon Brabant), Belgium, founded in 1909 by English businessman John Martin (1886-1966).
 A family company, it is currently run by his grandson, Anthony Martin.
 Besides brewing Belgian-style ales, the company also imports British and Irish beers, and produces soft drinks for Schweppes under license.
 It is the oldest Guinness distributor in the world.
John Martin (born John Martin Scripps, 9 December 1959 – 19 April 1996) was an English spree killer who murdered three tourists—Gerard Lowe in Singapore, and Sheila and Darin Damude in Thailand—with another three unconfirmed victims.
 He posed as a tourist himself when committing the murders, for which British tabloids nicknamed him "the tourist from Hell".
 He cut up all his victims' bodies, using butchery skills he had acquired in prison, before disposing of them.
John Martin & Co. Ltd, colloquially known as John Martin's or simply Johnnies, was an Adelaide-based company which ran a popular chain of department stores in South Australia.
 It operated for more than 130 years, from 1866 until its closure in 1998.
 Johnnies, owned by the prominent Hayward family for the majority of its existence, became an Adelaide icon, responsible for the famous Adelaide Christmas Pageant.
John Martin Reservoir State Park is a state park in Colorado.
 It contains John Martin Reservoir, which is the second largest body of water in Colorado by capacity.
 It is also known for being a prime birdwatching location.
 Bent County, Colorado has been documented to have over 400 different species of birds.
 The namesake reservoir of the park is created by a 118 ft and 2.6 mi , which goes by the name of John Martin Dam.
The Only Way is a 1926 British drama film directed by Herbert Wilcox and starring John Martin Harvey, Madge Stuart and Betty Faire.
 It was adapted from the play "The Only Way" which was itself based on the novel "A Tale of Two Cities" by Charles Dickens.
 John Martin Harvey had been playing Carton in the play since 1899 and it was his most popular work.
 It cost £24,000 to make and was shot at Twickenham Studios.
 The film was a commercial success and reportedly took over £53,000 in its first two years on release.
 It was a particularly notable achievement given the collapse in British film production between the Slump of 1924 and the passage of the Cinematograph Films Act 1927 designed to support British film making.
The Adelaide Christmas Pageant is a parade held annually in the South Australian capital of Adelaide.
 Recognised as a heritage icon, the pageant is a state institution and is sponsored by four local credit unions.
 Since 1996 it has been known as the Credit Union Christmas Pageant.
 It is the second-largest parade of its kind in the world, following only Macy's Thanksgiving Day Parade, and the largest in the Southern Hemisphere and in the Commonwealth of Nations.
John Martin Taylor, also known as Hoppin' John, is an American food writer and culinary historian, best known for his expertise on the cooking of the American South, and, in particular, the foods of the lowcountry, the coastal plain of South Carolina and Georgia. "
The New York Times" referred to him as "the lowcountry food maven" in a 2006 travel article about Charleston’s culinary scene.
 He is often credited with restoring many traditional southern dishes, and he advocated the return to stone-ground, whole-grain, heirloom grits and cornmeal production.
 "Gourmet" magazine said of Taylor in a March 2006 article: "Artisanal food supplier and cookbook author John Martin Taylor...fueled the back-to-the-stone-ground-grits movement... Taylor's coarse grits and more finely ground cornmeal are used as polenta from Puglia to Puget Sound."
 "Charleston" Magazine named Taylor one of the city's Top 100 Most Influential people in its 337-year history: "Before Hoppin' John's Lowcountry Cooking was published in 1992, Charleston cuisine was unfocused.
 Thanks to Taylor, we took pride in our produce, seafood, biscuits, and sweet tea.
 And foodies of the world agreed."
 In an article that originally appeared in "The Atlanta Journal", the culinary historian Karen Hess is quoted as saying, "I don't know of anyone who has done more for Southern cookery."
 The author of the article added, "Taylor has a Capote-esque acid wit, boyish charm and all-consuming passion for food that has won the writer a faithful following."
John Martin Lindström (born 22 August 1980) is a Swedish singer and songwriter.
 He is best known for his collaborations with the Swedish House Mafia.
 Since 2010, he has collaborated with Tinie Tempah and released his debut single "Anywhere For You", written alongside music partner Michel Zitron.
 John's vocal tracks include: "Anywhere For You", "Reload", "Save The World", "Don't You Worry Child", and an in progress track, "Love Louder" with David Guetta.
 On 3 April 2014 Lindstron appeared on the BBC Radio 1 Live Lounge covering Haim's "If I Could Change Your Mind".
 John Martin is now working on his debut album which was planned to be released in August 2014, however it has been delayed awaiting a new collaboration before the release.