Question: Since when did this annual Christmas-themed entertainment program exist that attracts more views than its rival Google Santa Tracker around the holiday season?

Context articles: NORAD Tracks Santa
Half-Moon Friends
Cake Wars
Google Santa Tracker
Ex (text editor)
The ABC Sunday Night Movie
Holiday (Vampire Weekend song)
Elf Yourself
The Elf on the Shelf
Logie Award for Best Entertainment Program

NORAD Tracks Santa is an annual Christmas-themed entertainment program, which has existed since 1955, produced under the auspices of the North American Aerospace Defense Command (NORAD).
 Every year on Christmas Eve, "NORAD Tracks Santa" purports to track Santa Claus as he leaves the North Pole and delivers presents to children around the world.
Half-Moon Friends (Hangul: 반달친구; RR: "Bandalchingu") is a South Korean television entertainment program aired by JTBC from April 23, 2016 to July 16, 2016, total of 12 Episodes.
 It is also distributed online on MiaoPai, popular Chinese video-streaming application, recording average of six million views for each episode and surpassing 32,100,000 views in accumulated number.
Cake Wars is an American reality competition series which was first broadcast on June 29, 2015 and aired on the cable TV channel Food Network.
 "Cake Wars" is a spinoff of Food Network's popular baking reality series "Cupcake Wars".
 Jonathan Bennett hosts a competition where four bakers face off to have their cakes featured in a special event, in addition to a $10,000 prize.
 Star pastry chefs Waylynn Lucas, Ron Ben-Israel and Richard Ruskell judge which cakes are worthy of headlining parties for things such as "The Simpsons", "The Sound of Music", DC Comics, and more.
 The first season of the show ran for 8 episodes and later seasons of the show, Season 2 and so on run for 13 episodes.
 There was also an annual Christmas-themed spin-off of the show called "Cake Wars: Christmas" which made its debut the same year as "Cake Wars" and is identical and similar to another annual holiday-themed show called "Halloween Wars" which is for Halloween instead of Christmas.
Google Santa Tracker is an annual Christmas-themed entertainment program by Google, Inc. that allows users to track Santa during Christmas Eve and before that allows users to play, watch, and learn through little activities that are added daily from the start of December.
 Most of the year, Google Santa Tracker gets an average of 30,000–45,000 views, but around the holiday season starting early October, it increases to around 150,000, which is fewer than Google's rival santa tracker, NORAD Tracks Santa.
ex, short for EXtended, is a line editor for Unix systems originally written by Bill Joy in 1976, beginning with an earlier program written by Charles Haley.
 Multiple implementations of the program exist; they are standardized by POSIX.
The ABC Sunday Night Movie is a television program that aired on Sunday nights, first for a brief time in 1962 under the title "Hollywood Special" (although "Time" magazine lists this version as "The Sunday Night Movie") to supposedly replace an open time slot for a cancelled TV show, "Bus Stop", which was cancelled after March 1962.
 It then began airing regularly under its more commonly known title from late 1964 to 1998, on ABC.
 Since 2004, it has aired sporadically as a special program, now titled the "ABC Sunday Movie of the Week", though as of the 2011-12 television season, the only films in this timeslot were aired under the "Hallmark Hall of Fame" banner, which transferred to ABC in that season.
 However, in 2014, The Hallmark Hall of Fame moved exclusively to cable on the Hallmark Channel, and as a result, said program is no longer on broadcast television in any form (including ABC) for good.
 As a result of this, the Sunday Night Movie is now exclusively relegated to 2 special holiday movies, "The Sound of Music" every holiday season and "The Ten Commandments" every Easter.
"Holiday" is Vampire Weekend's third single from their album "Contra".
 The video premiered on MTV.com on May 27, 2010.
 The song was featured in Christmas-themed television advertisements for Tommy Hilfiger and Honda during the 2010 holiday season.
 The single's b-side, "Ottoman", originally appeared on the soundtrack for the 2008 romantic comedy film "Nick and Norah's Infinite Playlist".
Elf Yourself is an American interactive viral website where visitors can upload images of themselves or their friends, see them as dancing elves, and have the option to post the created video to other sites or save it as a personalized mini-film.
 The video and website were created by Evolution Bureau (EVB), in collaboration with New York company "Toy."
 for Office Max's holiday season advertising campaign.
 The "Elf Yourself" website and advertising campaign first launched for the Christmas holiday season in early December 2006, and has returned each subsequent season.
 According to ClickZ, visiting the site "has become an annual tradition that people look forward to".
The Elf on the Shelf: A Christmas Tradition is a 2005 children's picture book, written by Carol Aebersold and her daughter Chanda Bell, and illustrated by Coë Steinwart.
 The book tells a Christmas-themed story, written in rhyme, that explains how Santa Claus knows who is naughty and who is nice.
 It describes elves visiting children between Thanksgiving and Christmas Eve, after which they return to the North Pole until the next holiday season.
 "The Elf on the Shelf" comes in a keepsake box that features a hardbound picture book and a small soft toy in the form of a pixie scout elf.
The Logie for Best Entertainment Program is an award presented annually at the Australian TV Week Logie Awards.
 It was first awarded at the 28th Annual TV Week Logie Awards, held in 1986 when the award was originally called Most Popular Australian Light Entertainment Program.
 Over the years, it has also been known as Most Popular Light Entertainment Program (1987–1988, 1993–2014), Most Popular Light Entertainment or Comedy Program (1989–1992) and Most Popular Entertainment Program (2015).
 For the 2016 ceremony, the award was renamed Best Entertainment Program.