Question: Which social media platform that weRead has expanded to is named after a Google employee?

Context articles: Tracking the Wild
Social employee
Privacy concerns with social networking services
Orkut
Bret Taylor
Google Developer Expert
James Kavanagh (public figure)
WeRead
Lamplight Analytics
Google for Work

Tracking the Wild is a social media platform built specifically for wildlife.
 The platform has a two-pronged approach.
 On the one hand, it is a social media tool to share wildlife sightings and provide a host of reserve specific information.
 On the other hand, the platform embraces crowdsourcing and citizen science to generate valuable wildlife sightings data for conservation research.
Social employee is a term used to describe workers operating within a social business model.
 Following an organization's social computing guidelines, social employees use social media tools both for internal workflow and collaboration purposes and for external engagement with customers, prospects and stakeholders through a combination of social media marketing, content marketing, social marketing, and social selling.
 Social employee programs are considered to be as much about culture and engagement as they are about business processes and best practices.
 In addition to increased leads and sales, social employee best practices are said to improve business outcomes important to social media marketing, such as increased connections and web traffic, improved brand identification and "chatter", and better customer advocacy.
Since the arrival of early social networking sites in the early 2000s, online social networking platforms have expanded exponentially, with the biggest names in social media in the mid-2010s being Facebook, Instagram, Twitter and SnapChat.
 The massive influx of personal information that has become available online and stored in the cloud has put user privacy at the forefront of discussion of the databases ability to safely store such personal information.
 The extent to which users and social media platform administrators can access user profiles has become a new topic of ethical consideration and the legality, awareness and boundaries of subsequent privacy violations are critical concerns in the advance of the technological age.
Orkut was a social networking website owned and operated by Google.
 The service was designed to help users meet new and old friends and maintain existing relationships.
 The website was named after its creator, Google employee Orkut Büyükkökten.
Bret Taylor is an American computer programmer and entrepreneur.
 He was the co-creator of Google Maps and the Google Maps API.
 Taylor left Google in June 2007 to join venture capital firm Benchmark Capital as an entrepreneur-in-residence, where he and Jim Norris, another former Google employee, created the social network web site FriendFeed.
 Taylor was the CEO of FriendFeed until August 2009, when the company was acquired by Facebook for an estimated $50 million.
A Google Developer Expert (GDE) is a person recognized by Google Inc. as having exemplary expertise in one or more of their Google Developer products.
 GDEs are awarded through the Google Developer Experts program established and administered by Google.
 GDEs have a tenure of one year which can be extended through re-interview.
 A Google Developer Expert cannot be a Google employee whilst a member of the program.
 GDEs are not permitted to "make any statements on behalf of Google or any Google company" and be clear that any opinions are not those of Google.
James Alan Kavanagh (born July 17, 1989) is an Irish social media personality.
 He rose to prominence doing vlogs and parodies on the social media platform Snapchat in late 2015.
 He has since gained a significant following on the platform among others, with over 100,000 followers.
 In 2016 he started the food company "Currabinny" with his partner William Murray, which they sell their produce at food festivals around Ireland.
weRead, formerly iRead, is an online community of book enthusiasts.
 weRead started out as a social cataloging application on Facebook in June 2007 and has since expanded to over 3.1 million active members across Facebook, MySpace, Orkut, Hi5, and Bebo.
Lamplight Analytics is a social media analytics company headquartered in Hong Kong.
 The company provides a software-as-a-service (SaaS) social media platform called Lamplight that allows users to capture and aggregate data from social media, blogs, boards, forums and other media online.
Google for Work was a service from Google that provides customizable enterprise versions of several Google products using a domain name provided by the customer.
 It featured several Web applications with similar functionality to traditional office suites, including Gmail, Hangouts, Google Calendar, Drive, Docs, Sheets, Slides, Groups, News, Play, Sites, and Vault.
 It was the vision of Rajen Sheth, a Google employee who later developed Chromebooks.