Question: Which magazine has a larger target audience, Woman's Viewpoint or Women's Running?

Context articles: Women's Running
New York Woman
Jane (magazine)
REN TV
Nova (UK magazine)
Media strategy
Target audience
Woman's Viewpoint (magazine)
Political psychological rationalization
WBTP

Women's Running, formerly "Her Sports + Fitness" is a magazine geared towards female running enthusiasts.
 Published 10 times yearly by Competitor Group, Inc., it is the only women's-specific running magazine available in the North American market.
 According to the publisher it was created "to serve a rapidly growing community of female runners."
New York Woman was a magazine that blended features on fashion and the arts, literary and humorous essays, and consumer-oriented services pieces such as reviews of restaurants, shops or films.
 Its target audience was intelligent women living in the New York Metropolitan area.
 It was launched as a bimonthly by the Esquire Magazine Group Inc. in 1986.
 The first issue was published in September-October of that year.
 The mergers-and-acquisitions specialist Bruce Wasserstein of Wasserstein Perella reportedly brokered the magazine's sale to American Express Publishing, publisher of "Travel + Leisure" and "Food & Wine".
Jane was an American magazine created to appeal to the women who grew up reading "Sassy Magazine"; Jane Pratt was the founding editor of each.
 Its original target audience (pitched to advertisers) was aged 18–34, and was designed to appeal to women who did not like the typical women's magazine format.
 Pratt originally intended the magazine to be named "Betty", but she was voted down by everyone else involved in the making of the magazine.
REN TV (Russian: РЕН ТВ ) is one of the largest private federal TV channels in Russia.
 Founded by Irena Lesnevskaya and her son, Dmitry Lesnevsky, who had been running REN TV as a production house for other national Russian television channels, it has broadcast since 1 January 1997.
 Its target audience is a young to middle-age city worker.
 Even though it focuses mostly on the audience in the 18 to 45 demographic, REN offers programming for a wide range of demographics, since the target viewer has a family and respects family values.
 The channel has won 13 TEFIs awards presented by the Russian Academy of Television.
Nova, published from March 1965 to October 1975, was a thoughtful glossy title that created its own unique niche in the British consumer magazine market at the very moment when women's hemlines rose six inches above the knee.
 It has been described as "a politically radical, beautifully designed, intellectual women's magazine.
 In 1965 "Nova" discussed sex and the Pill, and epitomised the sophistication of London with its bold type and white space."
 For its day, Nova's agenda of journalistically taboo subjects included contraception, abortion, cancer, race, homosexuality, divorce and royal affairs, invariably boosted by stylish and provocative cover images, making it a rarity among magazines.
 It was Nova's courageous second editor, Dennis Hackett, together with visionary art director Harri Peccinotti, who swiftly established their magazine as an influential must-read for the movers and shakers of Swinging London, with men as well as the original target audience of women becoming devotees of its heady mixture of social issues and cutting-edge fashion and modern lifestyle features.
Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets.
 It involves: identifying the characteristics of the target audience or market, who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages, with the intent being to influence the behaviour of the target audience or market pertinent to the initial brief.
 Examples of such strategies today have revolved around an Integrated Marketing Communications approach whereby multiple channels of media are used i.e. advertising, public relations, events, direct response media, etc.
A target audience is the intended audience or readership of a publication, advertisement, or other message.
 In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
 Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother’s Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves.
The Woman's Viewpoint was a woman's magazine founded in Texas in 1923 and published by Florence M. Sterling.
 The magazine was progressive and ran from 1923 to 1927.
As a tool of political warfare, PPR utilizes a number of psychological and sociological concepts, but is not truly rationalization in a classical psychology context.
 In psychology, rationalization is generally an internal (and usually subconscious) coping mechanism used to justify actions and decisions arrived at through alternative logic paths—but in a political context, rationalization is usually an external (and almost always conscious) justification used to create a specific association for the target audience.
 In theory, a political actor using PPR could exploit the phenomenon of group think (whereby an idea has unfounded credibility because many members of a particular group adhere to it in a desire to maintain cohesion) to rationalize a particular political position.
 In some cases, PPR might also be a defense mechanism against being branded with a negative image by an opponent through active exploitation of cognitive dissonance, creating alternative messages to rationalize a real or perceived inconsistency in policy or a previous attack by an opponent.
 Due to the highly subjective nature of both broadcaster and target audience perceptions, it is difficult to definitively label a particular messaging campaign as being an example of PPR.
WBTP is an urban contemporary radio station that serves the Tampa Bay area that plays hip-hop, R&B, and soul music that aims towards the African American community.
 It is owned and operated by iHeartMedia.
 Its target audience is African Americans between the ages of 18-34, but its main competitor is WLLD, which has a very similar target audience as well.
 It was the home of former Russ Parr Morning Show co-host, Olivia Fox, who was host of the station's morning drive show from 2004 to mid-2006.
 Licensed to Clearwater, the station's studios are located in South Tampa and the transmitter site is in Gandy.