on labour market and on capital and technology allocation among sectors of the economy. to minimize such risks, the bank of albania advises you to discontinue the inertial moves in your behaviour and realistically assess the regional and european context in your choices. the competitive advantages of albania should not be sought only in natural resources, or in meeting of yet unserved demands of the albanian market, but also in the cheap work force of the country and in its position as a future eu member. the increasing interaction with the banking system would help to clarify your plans and reduce the financial risk, providing you with the opportunity to focus on business risk administration you are specialized in. completing my discussion related to stable development of the country, i would like to underline that the banking system can and should do more in this respect. the financial system is the brain of a market economy ; it determines the expected return and risk of investments in the economy, enabling later on the prioritized use of limited financial funds. despite its good performance, the albanian banking system should do more to incorporate macroeconomic and sectoral analyses, and also the country ’ s financial stability in decision - making. the development of research units within large banks is actually a requirement of the time we are living in. moreover, more efforts should be made, to increase the support of small and medium - sized enterprises with funds. in addition, a more aggressive marketing of derivative instruments, which will lower the corporate financial risk, particularly of those operating in the export sector, requires a greater attention from the banking system. what i just mentioned will be an important part of the future philosophy of the bank of albania in the field of structural reforms in the financial market and in developing and advancing its supervisory and regulatory function in it. structural vulnerabilities and the need for reform a useful lesson that the bank of albania has learnt from the crisis is the need to continue and deepen the structural reforms in the economy. these reforms, not only will create a more appropriate environment for promoting the private entrepreneurship, but will also increase the economy ’ s resilience to shocks. they also help to absorb foreign direct investments, which are the best support to the country ’ s development in the medium and long run. however, as stipulated even in the ebrd ’ s report, albania is among the few countries that have continued structural reforms even during 2009. in this regard, albania has lagged behind the regional countries, attracting in total only about usd

##finance institutions of uganda ( amfiu ), sewa bank, microfinance innovation centre for resource and alternatives ( micra ), world bank institute, aflatoun, and others. conclusion : i would like to conclude with the thought that consumer protection and financial education should be vital components of any financial inclusion initiative. it is now clear that policies which focus entirely on changing the supply of financial products and services can leave consumers ill - informed, vulnerable and not willing to participate in financial markets. moreover, the focus of financial literacy program should be broader than financial inclusion. it bis central bankers ’ speeches should aim to increase consumer awareness about their rights, obligations and mechanisms for recourse to build a fair, inclusive and robust financial sector. in addition, i would like to encourage financial service providers to partner in the nflp rollout and exercise proportionate level of accountability and responsibility to act in the best interest of their clients. intermediaries should fully disclose their terms and conditions to clients before selling them a product or service. finally, i would like to thank all of you for coming together to show your commitment to promoting financial literacy in pakistan. * * * * * * * * * * * * * * bis central bankers ’ speeches