do you understand the financial health needs of your customers? do you have products and services that meet their needs at the different stages of their life cycles? the needs of different customer segments vary given their income segment and stage of life. the risk appetite of high networth customers will indeed differ from a middle class family with children about to join university. a broad brush stroke approach to product development in an environment like this is redundant and the challenge is to customize products and services accordingly. second, is transparency and disclosure. customers are now faced with a myriad of financial services and products that they may not understand. the allure of anytime and anywhere financial services is increasingly leading consumers to partaking the services and products without adequate knowledge. this has led to challenges including overindebtness and addiction to betting and gaming. third, a holistic and collective approach to financial health is imperative. all players including regulators, financial service providers, customers must come to the table to strengthen the financial health of our populace. i am therefore pleased to note the participation in today's launch not just of commercial banks, but also of insurance companies, microfinance banks, saccos and payment services providers. we are all serving the same customers who require a variety of products for their financial wellbeing and ultimately enhanced lives and livelihoods. 3 / 4 bis - central bankers'speeches as i draw to a close, the campaign we are launching today should not just be about financial literacy. it should be about enhancing the financial health of kenyans. the words of queen maxima of netherlands, a global proponent of financial health are apt, " it is important to remember that financial inclusion on its own - is not enough - rather it is a means to an end. it remains critical to be deliberate in targeting positive development outcomes that strengthen the resilience of people and small businesses, and contribute to their improved financial health. " we have ways to go but i am confident we will get there. we must. and in the words of a famous proverb, if you want to go far, go together. thank you! 4 / 4 bis - central bankers'speeches

, will provide a framework through which we will jointly determine effective policy solutions to advance mfs across the african continent while recognising the unique circumstances, environments, conditions and needs of each country within the region. specifically, ampi will seek to launch new, or expand on existing mfs policy, regulatory initiatives and strategies with the objective of deepening the penetration of mfs across africa in line with our national agendas and policy priorities, including the maya declarations, where they apply. further, ampi will provide a platform for regional networking and cooperation. african afi members will be in a position to share experiences and address policy issues which are common in nature. this is expected to help us develop effective solutions, policy strategies and regulatory frameworks that will be beneficial not only to africa but also to the wider afi network. ladies and gentlemen, it is envisaged that ampi ’ s broad objectives will be achieved through tailored activities which include ; • tapping into the synergies and experiences of the afi african members ; bis central bankers ’ speeches • mapping of comparative case studies on policies and regulatory implications of new business models ; • advancement of research, studies and exchange of knowledge and experiences around mfs ; • supporting the implementation of the maya declaration commitments relating to mfs ; and • secondment / attachment of staff / members to different organisations of african afi member countries for further learning. to successfully operationalise the ampi initiative, we propose to establish an ampi help desk, but not necessarily a physical one, which will provide all technical coordination towards the implementation of ampi ’ s objectives and activities. the key mandates of this help desk will be focused on facilitating communication of the results and progress of ampi, enabling engagement among the afi members and external stakeholders and ensuring synchronization of the overall afi strategy towards enhancing mfs in africa. in addition, it will contribute to our fulfilment of the maya declaration commitments relating to mfs. we will discuss, sharpen and adopt this proposal over the next two days. ladies and gentlemen, it is my ardent belief that this initiative will go a long way in enhancing financial inclusion in africa. ampi will pave the way for us to create an enabling environment to support the delivery of financial services through mobile phone technology and other emerging technologies, leading to increased penetration of mfs in africa. in addition, through the interaction between members and the external stakeholders, ampi will serve as a peer learning and knowledge platform for afi