secondly, avail your infrastructure to support the informal sector and be an enabling platform for sme and cottage industries to find markets in fiji and the rest of the world. 3. thirdly, become the repository for data and information. you will be able to record the transaction records and other statistics to facilitate better economic planning. 4. fourthly, can yehdo be a catalyst for self employment? for instance, given the low start up cost for an account, establishing a business can be easier. 5. lastly, i am encouraged by the availability of yehdo to the far flung reaches of fiji and am optimistic that it can be a platform to take trade to these remote areas and improve livelihoods. yehdo is indeed a timely contribution to economic progress and growth. by the way, yehdo is a happy local expression that means we have done it and done it well! it also has a congratulatory connotation. we must say yedho that transtel has lived up to its vision – the world at your fingertips. launch once again, i thank mr. tabualevu for his kind invitation. i wish him and his team at transtel every success with yehdo. i now have much pleasure in launching yehdo.

new products, new initiatives and new businesses. and in today ’ s business world, the customer is king. the expectations of the customers on telecommunications are very high as they know what is available globally. they want to have the kind of service they want, when and where they want it. it is not good enough for telecommunications providers to simply meet these expectations but more importantly they need to anticipate them. i believe that is what transtel has done. they have more than met the modern expectations of customers. this is good for customers, good for business, good for the shareholders and definitely good for the economy. again, congratulations to transtel. transtel limited as you know, transtel limited is one of the five companies under telecom fiji limited. the other companies are connect, xceed pasifika limited, vodafone fiji limited and fiji directories limited. transtel is a fully owned subsidiary of telecom limited and is also part of the ath group of companies. the company was set up in 2003 and took over the functions previously carried out by the card services unit for telecom fiji. the company processes financial transactions over telecommunications networks. it also manages and maintains fiji ’ s public phone service facilities. transtel was once considered a phone card company, however, with new technological advancements, it has expanded into prepaid internet, prepaid utilities, e - banking and other products where prepayment can be seen as value added. i am sure that you are aware of transtel ’ s two strong brands – telecard which is fiji ’ s main prepaid phone card and the drua which are the uniquely designed public phone booths around fiji. what is yedho? yehdo is an innovative product created by team transtel and the result of their resolve to satisfy their customers. it is created in the realisation that the telecom industry can and does have a positive impact on human lives by the use of new technologies. advancement in the telecommunication sector and in particular the internet has, in the developed world at least, presented the market new and convenient ways of interaction between the customer and the supplier of goods and or services. customers are now able to dedicate a lot more of their time and energy to pursue their economic goals rather than being at a queue or traveling to one, to pay for goods or services. regrettably these benefits have not been readily replicated in countries such as ours for two main reasons. firstly, the digital divide has resulted