earn income through entrepreneurship, and set the foundations for their future through financial literacy. in the light of these objectives, during the week, a number of activities will be organised such as lectures, contests, and visits to commercial banks and the museum, aimed at including as many students as possible. this year ’ s motto “ money : you reap what you sow ” highlights the importance of money matters as a necessary means to achieve and maintain welfare. the activities that will take place during this week seek to draw the attention of the children and young people to the significance of personal finance and the impact of well - informed decisions on the personal success of each one of us individually, and of the whole society. 1 / 2 bis central bankers'speeches like in any other educational activity of the bank of albania, beyond the message that we want to convey, we consider that the inspiration, originality and pro - active thinking are determinant elements for an effective comprehension of a complex, at the same time practical, topic such as finances. we may proudly say that all the submissions for the contests are characterised by these elements, thus demonstrating that, though challenging, the financial education of children and young people may be and is possible. moreover, their work and commitment is an incentive to us to introduce more ambitious projects and expand this activity, geographically, each year. the contests for students from nine - year schools and high schools have been welcomed and the number of participants has been higher each year. this year, around 55 nine - year schools, 14 high schools, 8 universities and over 1000 pupils and students in 14 cities were involved. this success is also owed to the teachers and professors, whose passion has contributed to materialising all these efforts. concluding, i would like to thank you all for the insofar cooperation and avail myself of the opportunity to invite all the participating institutions to continue and intensify the cooperation in the future, in the commitment to contribute to the future generations and the albanian society. 2 / 2 bis central bankers'speeches

, the weight on the former will be increased while the weight on the latter will be reduced. these are interesting ideas, and we will explore them in greater detail. finally, let me turn to consumer literacy and protection. as we reach more and more of the population, we have to be sure that they understand the products they are being sold and have the information to make sensible decisions. caveat emptor or let the buyer beware is typically the standard used in financial markets – that is, so long as the buyer is not actively misled, she is responsible for researching her product choices and making purchase decisions. while this puts a lot of burden on the buyer to do due diligence, it also gives her a lot of freedom to make choices, including of course the freedom to make bad choices. but with poorly informed and unsophisticated investors, we should consider the dr. nachiket mor committee ’ s recommendation of setting some guidelines on what products are suitable for different categories of investors. broadly speaking, the more complicated the product the more sophisticated should be the target customer. should we move to a norm where a suite of simple products is pre - approved for dissemination to all, but as products get more complicated, financial sector providers bear more and more responsibility to show that the buyer was sophisticated and / or appropriately counseled before she purchased the product? of course, the longer run answer is for customers to become more savvy. can the technology sector help educate people in financial matters? after all, finance is not something most people learn in schools, but it is something they encounter every day in the world. low cost but high quality distance finance education is something the country very much needs and we look to entrepreneurs here to think of innovative ways to provide it. before i conclude, one caveat. technology can magnify the reach of finance for bad purposes as well as good. many of you must receive frequent emails, purportedly from me, informing you of a large sum of money that awaits you at the rbi, and urging you to send me bis central bankers ’ speeches your account details so that i can transfer the money to you. let me assure you that the rbi does not give out money, i do not send these emails, and if you do fall for such emails, you will lose a lot of money to crooks and be reminded of the adage – if anything looks too good to be true, it probably is not true.