Ugnayang pangmalda

Ing Ugnayang pangmalda  (public relations o PR) ing dapat a pamanibala king pamikalat ning impormasyun pilatan ning indibidwal o between an individual or aguman o organisasyun ampo ing malda o publiku (public). Malyaring iyabe king ugnayang pangmalda ing aguman o individual a miraras king malda kapamilatan ning pamangamit kareng paksang pangpublikung interes ampong balitang e mangaylangang diretsung pamamayad. Ing parasan o kapagnasan ning ugnayang pangmalda ya pin ing pamagkumbinsi king malda o publiku, deng mamuhunan (investors), kasosyu (partners), empleadyu, ampong reng aliwang sektor a maki interes keting mika partikular a pamalak o paglalawe tungkul kaniti, deng kayang manibala, produktu, o desisyung pampulitika. Kayabe la kareng aktibidad a makaugne keti deng pamagsalita kareng kumperensya, pamanyambut galal king industria, pamakiugnayan kareng pahayagan, ampong komunikasyun kareng empleyadu.

Dalerayan

Karagdagang babasan 

 A History of Public Relations , from The Institute for Public Relations
 Scott Cutlip (1994) The Unseen Power: Public Relations: A History, Lawrence Erlbaum Associates ISBN 0-8058-1464-7 .
 Scott Cutlip (1995) Public Relations History: from the 17th to the 20th Century, Lawrence Earlbaum Associates ISBN 0-8058-1780-8 .

Medius
Etika