Sosiologi gender

Objectification of women refers to instances in the media in which women may be viewed as, or directly compared to, insentient objects that can be acquired and/or possessed. This can be examined in the context of advertisements, where objects may be anthropomorphized and given feminine qualities or aspects of the female form. Some studies indicate that widespread objectification of women in the media may have significant repercussions on society, such as low self-esteem and/or eating disorders among women.