Etnografi dunia maya

“A good historian of science will note that laypeople and scholars present at the birth of electricity, the railroad, the telephone, the television, and most of the other major innovations uttered similar pronouncements. But, as it inevitably turns out, our theories and techniques almost always can accommodate the new phenomena, be they global air travel or digital avatars in virtual worlds. In fact, shedding light on the similarities and differences with what has gone before – theoretically and substantively – is very often our objective as scholars and scientific thinkers.” (Kozinets, 2010)