Paris Hilton

Jadwal dalam berita hiburan untuk persona larut malamnya pada tahun 2001, Hilton menarik ketenaran secara luas dalam partisipasinya di "1 Night in Paris" (sebuah video seks yang bocor sebelum episode pertama dari "The Simple Life" ditayangkan) di akhir tahun 2003. Paparazzi mulai mengikutinya, dan hubungan serta gaya hidupnya secara umum menjadi target dari situs-situs gosip dan tabloid di seluruh dunia. Para kritikus menyatakan bahwa Hilton melambangkan "celebutante", sebagai contoh dari fenomena terkenal karena terkenal—a celebrity for no particularly identifiable reason other than inherited wealth and lavish lifestyle. She has been credited with influencing the revival of the term during most of the 2000s, and once remarked: "Back in the day, when I first came into this world, there was no one like it. It was almost like creating a new genre, and I think before its time. [...] Now we see it all coming back, and everyone’s calling me the OG, and it’s like, yeah. It feels really good".