Improve customer service? Step one: Get rid of automated screening tiers. I don't want to press five buttons to get in line for half an hour to talk to someone.
Step two: Don't hire foreigners to man your call centers. They just read from a script and you get the sense they don't really understand what your problem is.
Step three: Stop raising prices at rates that rival the medical industry. We can and will go elsewhere, especially as more people realize they don't need the TV on 24/7 to fill the void in their homes. Netflix ($11), Amazon ($9), Hulu ($12), and individual channel subscriptions are way cheaper.

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