Hype, shmyp!  These are the best genetically, but most importantly, the best handled fish in Alaska. The fishermen of the CopperFlats know that the most damage to a fishes flesh is the first 30 minutes. They know how to treat fish as food.  And have  for 30 yrs. The "brand" took hold, finally, after much diligence on their part, 15 yrs ago in a big way. Nevertheless, the market is ridiculous. And it hurts the fishermen and the market in the long run. The back lash isn't worth it.   Wait awhile, buy it later, even much later.  A vac pac frozen Copper River Salmon properly cooked will still win any tast test. And buy it whole, princess dressed not filleted. Use the head for soup, roast the skin. Save 25%. ☺️  Be like a Native.

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