He might be a bully - I don't know him and his T.V. personality could all be fake for attention - but he certainly isn't "Trump-lite". Beyond the business background and no experience in politics, he has publicly stated he supports immigration and free trade. 
I agree he's not the right person to lead the Conservatives - he is not bilingual and his dumb gun-shooting video posted at the wrong time shows he is not ready to lead a Federal party, and both would be an issue during the next election if he was leader.

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