Actually, you don't.  Rural + suburban + small towns + western Canada can easily equal a majority government.  Trolling for conservative votes in downtown Toronto and Vancouver is a lost cause and a poor use of scarce resources.

What the party cannot afford to do is to find themselves on election night close to 100 seats behind at the Quebec/Ontario border.  The new leader must be able to make inroads into Quebec and Atlantic Canada.  That means a fluently bilingual leader and real effort on the ground in the Maritimes.

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