What's not entirely clear in this article is whether the economic benefits being measured are entirely on tangible financial measures. Do these studies try to place a value on intangible benefits; civic profile abroad, civic pride, civic amenities etc.?

Large cities often seek sport teams, sporting events (Olympics etc.). They also seek to have cultural facilities such as museums, theatres, parks etc. There must be some reason for this. So the question remains how badly does Calgary want an NHL hockey team; Atlanta was once their home & I'm sure there are cities in North America who would welcome the chance to have one despite the financial risk.

Must admit I admire Toronto for supporting the Leafs for so long with their Cup drought.

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