Prompt: Successful companies use advertisement to make more sales. What can make an advertisement very effective? Do you think this is a bad thing or a good thing for the society?

In the modern world, advertising has become an essential part of marketing.There are several things that can make a commercial powerful. I personally believe it has more negative impacts on society than the positives. Throughout this essay, I will explain it in detail. Ċ To begin with, celebrities are the first tool that companies use to make a successful advertisement. People who follow different artists, tend to use or buy the same products for their own self-satisfaction. This trick especially used in cosmetic and perfume industries. The second best marketing master plan is, they deliver a message in a short period of time. It can attract many people withing a few seconds. For instance, in a 2 minutes YouTube video, at least there are 2 to 4 different ads can be played to promote various items. Thus, using famous artists and delivering a message within a short amount of time are the reasons why advertisements are very powerful in the modern generation. Ċ According to my personal view, it creates various bad impacts on society and the environment. Individuals tend to spend more money on unnecessary branded products since they think that is a way of measuring the status of living. Therefore, some families who earn low-income struggle to purchase some items and they will eventually lose their self-confident. Furthermore, printed flyers and posters can cause environmental pollution. For example, a study done in Colombo University found out printed posters, billboards contribute 35% of environmental pollution. Hence, it is certain that there are several drawbacks in this trend. Ċ To sum up, even though, using world-famous artists and supplying details in a very short time are the main reasons for successful advertisements,in my opinion, there are various negative impacts for society and the environment as well.