Wisconsin Administrative Code › Department of Safety and Professional Services › SPS 1-299 - Professional Services › SPS 50-69 - Barbering and Cosmetology Schools and Instructors › Chapter SPS 62 - Regulation of schools and specialty schools › Section SPS 62.04 - Deceptive sales practices prohibited

Current through June 24, 2024
(1) No school or
				  specialty school shall engage in any deceptive sales practices. The term
				  "deceptive sales practice" includes, but is not limited to:
(a) The use of "help wanted" or other
				  employment columns in a newspaper or other publication to contact prospective
				  students in such a manner as to lead such prospective students into the belief
				  that a job is offered.
(b) The use
				  of "blind" advertisements or sales literature to attract prospective students
				  when the advertisements or literature fails to set forth that courses of
				  instruction or other educational services are being offered for sale.
(c) The making of false or deceptive
				  statements or representations or any statements or representations which have
				  the tendency or capacity to mislead or deceive students, prospective students,
				  or the public regarding actual or probable earnings or opportunities in any
				  field or vocation. It is an unfair and deceptive sales practice to represent or
				  imply in any way that persons employed in a particular field or position earn a
				  stated income or that persons completing a training course will earn the stated
				  income or "up to" the stated income unless:
1.
				  The salary or income is equal to or less than the average salary or income of
				  persons employed in the indicated field or position for less than 5 years and
				  the advertisement or representation indicates the basis for calculation of the
				  average salary or income; and,
2.
				  The advertisement or representation also states clearly and conspicuously that
				  no guarantee is made that a person who purchases the advertised services will
				  earn the stated salary or income, unless the guarantee is actually offered by
				  the school or specialty school.
(d) The making of false or deceptive
				  statements or representations, or any statements or representations which have
				  the tendency or capacity to mislead or deceive prospective students, students,
				  or the public regarding any opportunities in any vocation or field of activity
				  as a result of the completion of any given course of instruction or educational
				  service.
(e) The use of terms or
				  titles such as "registrar", "counselor","advisor", or words of similar import
				  to describe or refer to a school's or specialty school's salesmen, agents,
				  representatives, or other employees in a manner which misrepresents the
				  training, qualifications, experience, status, or position of the person to whom
				  reference is made.
(f) The use of
				  any illustration in any catalog, sales literature, or otherwise which tends to
				  convey a false impression of the size, importance, location, or facilities of a
				  school or specialty school.
(g) The
				  making of any false or deceptive statement or representation which has the
				  capacity or tendency to deceive or mislead any prospective student, student, or
				  the public regarding the amount or nature or terms of a prospective student's
				  or student's financial obligation to the school or specialty school or any
				  third party as a result of any agreement between the prospective student or
				  student, or on behalf of a prospective student or student, and the school or
				  specialty school.