Wisconsin Administrative Code › Department of Transportation › Chapter Trans 200 - Erection Of Signs On Public Highways And Disabled Parking Signs › Section Trans 200.08 - Tourist-oriented directional signs

Current through June 24, 2024
(1) SIGNS
			 PERMITTED. The department and local authorities that have adopted an enabling
			 ordinance may authorize the erection and maintenance of tourist-oriented
			 directional signs within highways under their jurisdiction subject to the
			 provisions of s.
			 86.196,
			 Stats., and the following restrictions:
(a) No
			 tourist-oriented directional sign may be erected or maintained by an
			 applicant.
(b) No tourist-oriented
			 directional sign may be erected or maintained for any business that has a
			 guidance sign erected on a right-of-way under s.
			 Trans
			 200.03 on the same road, in the same direction, unless
			 the guidance sign is removed before the tourist-oriented directional sign is
			 erected.
(c) No tourist-oriented
			 directional sign may be installed or maintained directing to a tourist-oriented
			 business, service or activity that is located within an urban area as defined
			 by s.
			 86.196(1)
			 (c), Stats.
(d) No tourist-oriented directional sign may
			 be erected or maintained that fails to conform with s.
			 86.19,
			 86.191,
			 86.196
			 or
			 346.41,
			 Stats., or rules implementing or interpreting these statutes, as determined by
			 the department.
(e) No
			 tourist-oriented directional sign may be erected or maintained if the applicant
			 has an outdoor advertising sign for the same business, service or activity in
			 violation of s.
			 84.30,
			 Stats., or ch. Trans 201.
(f) Any
			 person permitted to have a tourist-oriented directional sign shall provide for
			 the installation and maintenance of any supplemental signing deemed necessary
			 by the department to guide traffic to the tourist-oriented business, service or
			 activity.
(g)
1. No tourist-oriented directional sign may
			 be erected on a conventional state trunk highway directing to a
			 tourist-oriented business, service or activity that is located on a freeway,
			 expressway or any other conventional state trunk highway. Local authorities may
			 adopt similar restrictions with reference to highways under their
			 jurisdiction.
2. No
			 tourist-oriented directional sign may be erected on an expressway directing to
			 a tourist-oriented business, service or activity that is located on a freeway
			 or any other expressway.
(h) No intersection tourist-oriented
			 directional assembly may be erected or maintained at a location such that there
			 exists another intersection between the assembly and the intersection at which
			 the assembly applies. The department may authorize advance tourist-oriented
			 directional assemblies in accordance with sub. (6) (d) and (e) at locations
			 where 2 intersections are so closely spaced that it is not practical to install
			 intersection tourist-oriented directional assemblies between the 2
			 intersections.
(i) The location of
			 an existing official traffic control device, or the need for a new device,
			 shall take precedence over the location of a tourist-oriented directional sign,
			 either existing or proposed.
(j)
			 The department reserves the right to require the relocation or removal of
			 tourist-oriented directional signs, if necessary, for the safety of the
			 traveling public, to install official traffic signs at or in the vicinity of
			 existing tourist-oriented directional signs.
(k) When there are more tourist-oriented
			 directional signs requested than the number that may be permitted, priority
			 shall be given in the following order:
1. The
			 businesses, services or activities with existing permitted tourist-oriented
			 directional signs.
2. Businesses,
			 services or activities with the earliest received application. Applications
			 received on the same day will be considered received simultaneously.
3. The business, service or activity that is
			 nearest the highway on which the tourist-oriented directional sign is located.
(l) Any tourist-oriented
			 directional sign for a business, service or activity operated on a seasonal
			 basis shall be removed during off-seasons. The permittee shall notify the
			 department or its contractor not less than 15 calendar days before the closing
			 and reopening date.
(m) No
			 tourist-oriented directional sign may be erected or maintained:
1. That does not meet department
			 specifications.
2. That has an
			 objectionable appearance as determined by the department due to accident,
			 vandalism, fading, deterioration or other causes.
3. That fails to conform with Wisconsin or
			 federal statutes or rules.
4. In
			 violation of an order of the department or any court of competent
			 jurisdiction.
5. For any business
			 service or activity that fails to conform with all applicable laws concerning
			 the provision of public accommodations without regard to race, religion, color,
			 sex, sexual orientation or national origin.
6. If the business, service or activity does
			 not meet pertinent health and other administrative regulations including, but
			 not limited to, licensure by an appropriate agency.
7. Until an investigation by the department
			 determines that no conflict resulting in unsafe driving conditions will exist
			 with other official traffic control devices.
8. Which displays the hours of operation or
			 dates of operation, if seasonal, of the business, service or
			 activity.
9. To direct to a
			 business, service or activity that is located on the same highway on which
			 tourist-oriented directional signs are requested.
(n) Tourist-oriented directional sign removal
			 shall not be stayed by filing any appeal of the department's decision or order
			 to remove a tourist-oriented directional sign. A reviewing court may order a
			 stay upon such terms as it deems proper pursuant to s.
			 227.54,
			 Stats.
(o) Tourist-oriented
			 directional sign removal shall not affect a sign requestor's liability for any
			 unpaid fees, interest and costs of collection as determined by the
			 department.