Wisconsin Administrative Code › Department of Transportation › Chapter Trans 200 - Erection Of Signs On Public Highways And Disabled Parking Signs › Section Trans 200.06 - Specific information and business signs

Current through June 24, 2024
(1) SIGNS
			 PERMITTED. The department may authorize the erection and maintenance of
			 business signs on specific information signs in accordance with s.
			 86.195,
			 Stats., subject to the following restrictions:
(c) No business sign may be erected or
			 maintained for any business that has a guidance sign under s.
			 Trans
			 200.03 on the same highway unless the guidance sign is
			 removed before the business sign is erected.
(d) When a business sign is erected, any
			 existing motorist service signs for the same services at the same intersection
			 in the same direction shall be removed.
(f) Any person permitted to have a business
			 sign shall provide any supplemental signing deemed necessary to guide traffic
			 to the motorist service. Supplemental signing includes ramp signing or other
			 lawful signing.
(g) No business
			 sign may be erected or maintained on an exit ramp sign without a corresponding
			 business sign on the specific information sign along the main roadway. A
			 business sign may be erected and maintained on a specific information sign
			 along the main roadway without a corresponding business sign on an exit ramp
			 sign unless deemed necessary by the department to guide traffic to the motorist
			 service.
(h) No business sign may
			 be erected or maintained on a freeway for a business that is reached by any
			 other freeway. No business sign may be erected or maintained on an expressway
			 for a business that is reached by any other expressway or by any freeway. No
			 business sign may be erected or maintained on a conventional highway for a
			 business that is reached by any other conventional state trunk highway or by
			 any expressway or freeway. The department may allow exceptions to the
			 restrictions in this paragraph when it deems it necessary to provide motorists
			 with service information.
(i) No
			 business sign may be erected or maintained at a location where there is an
			 intersection or interchange on the same highway between the sign location and
			 the intersection or interchange at which the business to which the sign applies
			 is located. This paragraph does not apply to double-exit
			 interchanges.
(j) No business sign
			 may be erected or maintained at less than normal spacing in order to
			 accommodate the sign between 2 successive intersections or interchanges. This
			 paragraph does not apply to double-exit interchanges.
(k) When there are more business signs
			 requested than the number that may be permitted, the businesses with existing
			 permitted signs shall have priority; then the businesses that are nearest the
			 through federal-aid primary or secondary highway shall have next priority. At
			 double-exit interchanges, the distance shall be measured separately for each
			 pair of double exits, and the shorter distance shall determine
			 priority.
(L) Any business sign for
			 a motorist service operated on a seasonal basis shall be removed or covered
			 during off seasons.
(m) No business
			 sign, brand, symbol, trademark or any other message may be erected or
			 maintained that resembles any official traffic control device or railroad sign
			 or signal.
(n) No business sign may
			 be erected or maintained that does not meet the department's
			 specifications.
(o) No business
			 sign may be erected or maintained that has an objectionable appearance as
			 determined by the department due to vandalism, fading, deterioration or other
			 causes.
(p) No business sign may be
			 erected or maintained for a motorist service that does not fulfill the service
			 requirements of s.
			 86.195(3),
			 Stats.
(q) No business sign may be
			 erected or maintained by any applicant for the sign.
(r) No business sign may be erected or
			 maintained that fails to conform with s.
			 86.19,
			 86.191,
			 86.195
			 or
			 346.41,
			 Stats., or rules interpreting and implementing these statutes, as determined by
			 the department.
(s) No business
			 sign may be erected or maintained that fails to conform with Wisconsin statutes
			 or federal statutes.
(t) No
			 business sign may be erected or maintained in violation of an order of the
			 department or any court of competent jurisdiction.
(u) No business sign may be erected or
			 maintained for any business that fails to conform with all applicable laws
			 concerning the provisions of public accommodations without regard to race,
			 religion, color, sex, sexual orientation or national origin.
(v) Sign removal shall not be stayed by
			 filing any appeal of the department's decision or order to remove a
			 sign.
(w) Sign removal shall not
			 affect a sign requestor's liability for any unpaid fees, interest and costs of
			 collection as determined by the department.