Washington Administrative Code › Title 314 - Liquor and Cannabis Board › Chapter 314-52 - Advertising › Section 314-52-005 - Purpose and application of rules

Current through Register Vol. 24-14, July 15, 2024
(1)
			 The liquor control board regulates alcohol advertising to promote public
			 safety, prevent the misuse of alcohol and reduce youth exposure to alcohol
			 advertising and marketing. These rules provide reasonable regulations as to the
			 kind, character, size, and location of advertising of liquor, as authorized by
			 RCW
			 66.08.060.
(2) No person engaged in business as a
			 manufacturer, importer, distributor, or retailer of liquor shall publish or
			 disseminate in any media any advertisement of liquor, unless such advertisement
			 is in conformance with these rules.
(3) The board holds each manufacturer,
			 importer, distributor, or retailer of liquor responsible for complying with the
			 advertising rules of the Washington state liquor control board in any
			 advertising material placed by them or on their behalf by their agents. If
			 desired, advertising may be submitted prior to publication for an advisory
			 opinion by the Washington state liquor control board, but advisory opinions
			 will be restricted to advertising material submitted by manufacturers,
			 importers, distributors, or retailers of liquor, or their agents.
(4) Liquor advertising materials, defined as
			 institutional or educational advertising in WAC
			 314-52-015, intended for
			 placement in retail outlets of the Washington state liquor control board shall
			 be presented to the Washington state liquor control board for prior approval
			 before placement. All other forms of advertising approved and accepted by the
			 board shall not be prohibited under this rule.
Statutory Authority:
				  RCW
				  66.08.030,
				  66.08.060, and 66.28.010.
				  10-06-122, § 314-52-005, filed 3/3/10, effective 4/3/10. Statutory
				  Authority:
				  RCW
				  66.08.030,
				  15.88.030,
				  19.126.020,
				  66.04.010,
				  66.08.180, 66.16.100,
				  66.20.010,
				  66.20.300,
				  66.20.310,
				  66.24.150,
				  66.24.170,
				  66.24.185,
				  66.24.200,
				  66.24.206,
				  66.24.210,
				  66.24.230,
				  66.24.240,
				  66.24.244,
				  66.24.250,
				  66.24.375,
				  66.24.380,
				  66.24.395,
				  66.24.400,
				  66.24.420,
				  66.24.425,
				  66.24.440,
				  66.24.450,
				  66.24.455,
				  66.24.495,
				  66.24.540, 66.28.010,
				  66.28.040,
				  66.28.050,
				  66.28.170,
				  66.28.180,
				  66.28.190,
				  66.28.200,
				  66.28.310, 66.44.190,
				  66.44.310,
				  66.98.060 and
				  82.08.150. 98-18-097, §
				  314-52-005, filed 9/2/98, effective 10/3/98. Statutory Authority:
				  RCW
				  66.08.060. 86-15-041 (Order 191, Resolution
				  No. 200), § 314-52-005, filed 7/16/86. Statutory Authority:
				  RCW
				  66.08.030 and
				  66.98.070. 82-17-031 (Order 108,
				  Resolution No. 117), § 314-52-005, filed 8/11/82. Statutory Authority:
				  RCW
				  66.08.030,
				  66.08.060 and
				  66.98.070. 80-09-078 (Order 73,
				  Resolution No. 82), § 314-52-005, filed 7/18/80; Order 46, §
				  314-52-005, Rule 115.5, filed 6/9/76; Order 10, § 314-52-005, Rule 115.5,
				  filed 10/27/70, effective 11/27/70.