South Carolina Code of Regulations › Chapter 65 - SOUTH CAROLINA HUMAN AFFAIRS COMMISSION › Subchapter 2 - FAIR HOUSING › Article 4 - FAIR HOUSING ADVERTISING › Section 65-244 - Use of Words, Phrases, Symbols, and Visual Aids

Current through Register Vol. 48, No. 6, June 28, 2024
A. The following words, phrases, symbols and
				forms typify those most often used in residential real estate advertising to
				convey either overt or tacit discriminatory preferences or limitations. In
				considering a complaint under the Fair Housing Law, the Commission will
				normally consider the use of these and comparable words, phrases, symbols, and
				forms to indicate a possible violation of the act and to establish a need for
				further proceedings on the complaint, if it is apparent from the context of the
				usage that discrimination within the meaning of the Act is likely to result.
(1) Words descriptive of dwelling, landlord,
				and tenants: White private home, Colored home, Jewish home, Hispanic residence,
				Adult building.
(2) Words
				indicative of race, color, religion, sex, handicap, familial status or national
				origin:
(a) Race-Negro, Black, Caucasian,
				Oriental, American Indian.
(b)
				Color-White, Black, Colored.
(c)
				Religion-Protestant, Christian, Catholic, Jew.
(d) National origin-Mexican American, Puerto
				Rican, Italian, Chicano, African, Hispanic, Chinese, Indian, Latino.
(e) Sex-The exclusive use of words in
				advertisements including those involving the rental of separate units in a
				single or multi-family dwelling, stating or tending to imply that the housing
				being advertised is available to persons of only one sex and not the other,
				except where the sharing of living areas is involved. Nothing in this section
				restricts advertisements of dwellings used exclusively for dormitory facilities
				by educational institutions.
(f)
				Handicap-Crippled, blind, deaf, mentally ill, retarded, impaired, handicapped,
				physically fit. Nothing in this section restricts the inclusion of information
				about the availability of accessible housing in advertising of
				dwellings.
(g) Familial
				status-Adults, children, singles, mature persons. Nothing in this part
				restricts advertisements of dwellings which are intended and operated for
				occupancy by older persons and which constitute "housing for older persons" as
				defined in 65-217.
(h) Catch
				words-Words and phrases used in a discriminatory context should be avoided,
				e.g. "restricted", "exclusive", "private", "integrated", "traditional", "board
				approval" or "membership approval".
(3) Symbols or logotypes: Symbols or
				logotypes which imply or suggest race, color, religion, sex, handicap, familial
				status, or national origin.
(4)
				Colloquialisms. Words or phrases used regionally or locally which imply or
				suggest race, color, religion, sex, handicap, familial status, or national
				origin.
(5) Directions to real
				estate for sale or rent (use of maps or written instructions). Directions can
				imply a discriminatory preference, limitation, or exclusion. For example,
				references to real estate location made in terms of racial or national origin
				significant landmarks, such as an existing black development (signal to blacks)
				or an existing development known for its exclusion of minorities (signal to
				whites). Specific directions which make reference to a racial or national
				origin significant area may indicate a preference. to a synagogue, congregation
				or parish may also indicate a religious preference.
(6) Area (location) description. Names of
				facilities which cater to a particular racial, national origin or religious
				group, such as country club or private school designations, or names of
				facilities which are used exclusively by one sex may indicate a
				preference.