Pennsylvania Code › Title 49 - PROFESSIONAL AND VOCATIONAL STANDARDS › Part I - DEPARTMENT OF STATE › Subpart A - PROFESSIONAL AND OCCUPATIONAL AFFAIRS › Chapter 29 - STATE BOARD OF PODIATRY › ADVERTISING › Section 29.31 - Advertising

Current through Register Vol. 54, No. 28, July 13, 2024
(a) A podiatrist
					 may advertise in any lawful medium.
(b) Advertising that is false, misleading or
					 deceptive is prohibited.
(c) A
					 podiatrist may indicate or list areas of podiatry which the podiatrist
					 practices.
(d) A podiatrist who is
					 certified by a specialty board approved by the Council on Podiatric Medical
					 Education of the American Podiatric Medical Association may advertise that the
					 podiatrist is so certified or specializes in the area of practice.
(e) A podiatrist who advertises that the
					 podiatrist specializes in an area or is certified by a specialty board not
					 approved by the Council on Podiatric Medical Education of the American
					 Podiatric Medical Association shall include the following statement in the
					 advertisement: "This certification (or area of specialization) is not
					 sanctioned by the State Board of Podiatry." This statement shall immediately
					 follow the advertisement and shall be as prominent as the claim of
					 specialization or certification.
(f) A podiatrist may advertise as a
					 "podiatrist" or "foot specialist," or "surgeon podiatrist," or "surgeon
					 podiatrist and foot specialist," or advertise the practice as "foot ailments."
					 The use of the term "orthopedic," whether as a statement of an area of practice
					 or as part of a claim of specialization or certification shall be confined to
					 "podiatric orthopedics." The following are examples of permissible uses of the
					 term "orthopedic": "John Smith, D.P.M., Practice limited to podiatric
					 orthopedics." "Jane Smith, D.P.M., Certified by the American Board of Podiatric
					 Orthopedics." "John Doe, D.P.M., Specialist in Podiatric Orthopedics." The
					 following are examples of impermissible uses of the term "orthopedic": "Jane
					 Doe, D.P.M. Practice limited to orthopedics." "John Smith, D.P.M., Orthopedic
					 Specialist."
(g) When a podiatrist
					 succeeds another podiatrist who has retired, changed address or died, the
					 succeeding podiatrist may retain the old listings or signs, or both, for 1
					 year. During this period, the successor may display the predecessor's sign and
					 carry the successor's own telephone listing. After 1 year has elapsed, the
					 successor may no longer carry the listing or display a sign which might imply
					 to or be construed by the public that the former practitioner is still carrying
					 on the practice at that location. The successor may continue indefinitely to
					 list himself or display signs stating that he is the successor to the former
					 practitioner, for example, "John Doe, D.S.C., successor to Richard Roe,
					 D.S.C.," or similar wording.
(h)
					 Advertising of a fee or method of payment is permissible if each specific
					 service and part of service advertised is identified as to price. Advertising
					 any portion of a potential treatment program as "free" is specifically
					 prohibited as being inherently deceptive and misleading where receipt of the
					 "free" service is conditioned upon the purchase of some other service, unless
					 the advertisement fully discloses the terms and conditions for receiving the
					 services.
(i) A podiatrist may not
					 lend his name, professional position or public endorsement to the sale of a
					 drug, appliance or product when the advertisement utilizing the name, position
					 or endorsement is misleading, deceptive or fraudulent.