Virginia Administrative Code › Title 8 - EDUCATION › Agency 20 - STATE BOARD OF EDUCATION › Chapter 543 - REGULATIONS GOVERNING THE REVIEW AND APPROVAL OF EDUCATION PROGRAMS IN VIRGINIA › Part VII - Competencies for Endorsement › Article 3 - PreK-12 Endorsements, Special Education, Secondary Grades 6-12 Endorsements, and Adult Education › Section 8VAC20-543-210 - Career and technical education - marketing education

Current through Register Vol. 40, No. 24, July 15, 2024
The program in marketing shall ensure that the candidate
						has demonstrated the following competencies:
1. Knowledge of marketing processes and the
					 environment; management and supervision; economics; merchandising and
					 operations; advertising and promotion; sales and selling; communication theory
					 and techniques; consumer behavior; international or global marketing; finance;
					 accounting or marketing mathematics; and technology applications through a
					 variety of educational and work experiences;
2. Knowledge of skills and principles common
					 across the marketing pathways: channel management; marketing-information
					 management; market planning; pricing; product and service management promotion;
					 and selling;
3. Ability to plan,
					 develop, and administer a comprehensive marketing program for high school
					 students and adults;
4. Ability to
					 organize and use a variety of instructional methods and techniques for teaching
					 youths and adults;
5. Ability to
					 conduct learning programs that include a variety of career objectives and
					 recognize and respond to individual differences in students;
6. Ability to assist learners of different
					 abilities in developing skills needed to qualify for further education and
					 employment;
7. Knowledge of
					 occupational skill development and career planning for opportunities in
					 marketing, merchandising, hospitality, and management;
8. Knowledge and skills necessary to teach
					 leadership skills, organize and manage an effective co-curricular student
					 organization, such as DECA and implement the organization's activities as an
					 integral part of instruction;
9.
					 Application of and proficiency in grammar, usage, and mechanics and their
					 integration in writing;
10.
					 Understanding of and proficiency in pedagogy to incorporate writing as an
					 instructional and assessment tool for candidates to generate, gather, plan,
					 organize, and present ideas in writing to communicate for a variety of
					 purposes;
11. Application of and
					 proficiency in instructional technology and current technological applications
					 as these relate to marketing functions;
12. Demonstration and integration of
					 workplace readiness skills in the classroom and real-world
					 activities;
13. Ability to plan,
					 deliver, and manage work-based learning methods of instruction, such as
					 internship, job shadowing, cooperative education, mentorship, service learning,
					 clinical, and youth apprenticeship; and
14. Ability to apply mathematical operations
					 to solve marketing problems.
Statutory Authority: §§
													22.1-16
						  and
						  22.1-298.2
						  of the Code of Virginia.