New Jersey Administrative Code › Title 16 - TRANSPORTATION › Chapter 42 - SPONSORSHIP PROGRAM › Subchapter 4 - GENERAL REQUIREMENTS AND SPECIFICATIONS › Section 16:42-4.1 - General requirements for acknowledgment signs and acknowledgment plaques

Current through Register Vol. 56, No. 14, July 15, 2024
(a) All
				acknowledgment signs and acknowledgment plaques shall comply with the
				provisions of the MUTCD.
(b) All
				acknowledgment signs and acknowledgment plaques shall be placed as close to the
				site(s) being sponsored as possible.
(c) All acknowledgment signs and
				acknowledgment plaques shall remain in place only for the duration of the
				sponsorship agreement.
(d)
				Acknowledgment signs and acknowledgment plaques shall not display any
				directional information.
(e)
				Acknowledgment signs and acknowledgment plaques shall not display telephone
				numbers, Internet addresses, or other legends designed for the purpose of
				contacting the sponsoring entity or to obtain information on the sponsorship
				program, such as, but not limited to, how to become a sponsor at an available
				site.
(f) Sponsorship includes the
				provision of highway-related services, products, or monetary payments that
				occurs through naming sponsorship (sometimes referred to as "naming rights") of
				officially mapped named or numbered highways. A naming sponsorship may be
				acknowledged in the highway right-of-way with an acknowledgment sign. However,
				an acknowledgment sign shall not display a legend that states, either
				explicitly or by implication, that the highway is named for the sponsor.
				Directional signs or signs on connecting roadways may not be used to indicate
				that a highway has been unofficially named to acknowledge a sponsoring
				entity.
(g) Acknowledgment signs
				and acknowledgment plaques shall only take the form of static, non-changeable,
				non-electronic legends.
(h) With
				the exception of sponsorship of travel service programs that are not
				site-specific, such as 511 Traveler Information, Radio-Weather, Radio-Traffic,
				and Emergency Service Patrol, acknowledgment sign and acknowledgment plaque
				messages shall not be interspersed, combined, or alternated with other official
				traffic control messages, either in the same display space, by adjacency in the
				same assembly, or by adjacency of multiple assemblies whose longitudinal
				separation does not meet the placement criteria contained in the MUTCD,
				including when placed on opposite sides of the roadway facing the same
				direction of travel.
(i) Only
				roadside, post-mounted installations of acknowledgment signs and acknowledgment
				plaques are allowed. Acknowledgment signs and acknowledgment plaques shall not
				be overhead installations.
(j) When
				a graphic logo is used to represent the sponsor, instead of a word legend using
				the Federal Highway Administration Standard Alphabets (as found in the MUTCD),
				the logo shall be the principal trademarked official logo that represents the
				corporate name of the sponsor. Secondary logos or representations, even if
				trademarked, copyrighted, or otherwise protected, are classified as promotional
				advertising and shall not be allowed.
(k) An alternative business name whose sole
				or primary purpose appears to circumvent the provisions of the MUTCD is
				classified as promotional advertising rather than an acknowledgment of a
				sponsoring entity of a highway-related service and shall not be allowed on any
				traffic control device or its supports.
(l) No acknowledgment sign or acknowledgment
				plaque that includes displays mimicking advertising shall be allowed.
A brief jurisdiction-wide slogan may be displayed on an
				  acknowledgment sign. The slogan displayed shall be a program name, such as
				  "ADOPT-A-HIGHWAY." Slogans for companion, supplementary, or other programs
				  unrelated to the service being sponsored shall not be displayed on any
				  acknowledgment sign or acknowledgment plaque.