Oklahoma Administrative Code › Title 365 - Insurance Department › Chapter 10 - Life, Accident and Health › Subchapter 3 - Advertising › Part 1 - ACCIDENT AND HEALTH INSURANCE › Section 365:10-3-15 - Introductory, initial or special offers

Current through Vol. 41, No.
				  20, July 1, 2024
Advertisements of accident, health, hospitalization and
					 disability insurance policies shall comply with the following:
(1)
Introductory offer.
(A) An advertisement of an individual policy
				  shall not directly or by implication represent that a contract or combination
				  of contracts is an introductory, initial or special offer, or that applicants
				  will receive substantial advantages not available at a later date, or that the
				  offer is available only to a specified group of individuals, unless such is the
				  fact. An advertisement shall not contain phrases describing an enrollment
				  period as "special", "limited", or similar words or phrases when the insurer
				  uses such enrollment periods as the usual method of advertising accident,
				  disability and sickness insurance.
(B) An enrollment period during which a
				  particular insurance product may be purchased on an individual basis shall not
				  be offered within this state unless there has been a lapse of not less than
				  three (3) months between the close of the immediately preceding enrollment
				  period for the same product, and the opening of the new enrollment period. The
				  advertisement shall indicate the date by which the applicant must mail the
				  application, which shall not be less than ten (10) days and not more than forty
				  (40) days from the date that such enrollment period is advertised for the first
				  time. This paragraph applies to all advertising media, i.e., mail, newspapers,
				  radio, television, magazines and periodicals, by any one insurer. It is
				  inapplicable to solicitations of employees or members of a particular group or
				  association which otherwise would be eligible under specific provisions of the
				  Insurance Code for group, blanket or franchise insurance. The phrase "any one
				  insurer" includes all the affiliated companies of a group of insurance
				  companies under common management or control.
(C) This paragraph prohibits any statement or
				  implication to the effect that only a specific number of policies will be sold,
				  or that a time is fixed for the discontinuance of the sale of the particular
				  policy advertised because of special advantages available in the policy, unless
				  such is the fact.
(D) The phrase "a
				  particular insurance product" in (B) of this paragraph means an insurance
				  policy which provides substantially different benefits than those contained in
				  any other policy. Different terms of renewability; an increase or decrease in
				  dollar amounts of benefits; an increase or decrease in any elimination period
				  or waiting period from those available during an enrollment period for another
				  policy shall not be sufficient to constitute the product being offered as a
				  different product eligible for concurrent or overlapping enrollment
				  periods.