Ohio Administrative Code › Title 4715 - State Dental Board › Chapter 4715-13 - Advertising › Section 4715-13-01 - Public announcements, publicity, advertising and solicitation

Current through all regulations passed and filed through July 1, 2024
Definitions: Only for the purposes of rules
				4715-13-01
				to
				4715-13-04
				of the Administrative Code, the term"dental organization" shall include, but
				not be limited to, any person licensed under Chapter 4715 of the Revised Code,
				dental group, dental corporation, dental association, dental partnership, or
				dental management company.
(A) In
			 order to facilitate the process of informed selection of a dentist by potential
			 consumers of dental services, the holder of a license or certificate issued
			 under this chapter (licensee), or dental organization, in accordance with
			 section 4715.30 of the Revised Code, and
			 the rules and regulations of the Ohio state dental board, may publish
			 advertising statements in print media, or broadcast advertising over
			 FCC-approved radio or television, or via the internet. Each different media
			 advertisement shall be maintained by the advertising licensee or dental
			 corporation for a period of two years and shall be kept in the dental facility
			 and be made available within twenty-four hours upon request by an authorized
			 agent of the state dental board. Broadcast advertising may be communicated to
			 the public only over FCC-approved radio or television. Broadcast advertisements
			 shall be prerecorded, and approved for broadcast by the advertising licensee or
			 dental corporation. Licensees are prohibited from advertising in any manner
			 which is not available on similar terms to all licensees or dental
			 corporations.
(B) A licensee or
			 dental organization may use or participate in the use of professional office
			 cards, professional announcement cards, internet notices, office signs, signs
			 designating location, letterheads, and similar professional notices, or
			 devices, only if such cards, signs, letterheads, notices and devices are
			 presented in a dignified professional manner. No licensee or dental
			 organization may engage in, or knowingly authorize others to engage in,
			 face-to-face, telephone, or internet solicitations involving undue influence,
			 overreaching, misrepresentation, invasion of the privacy of the lay solicitee,
			 or unreasonable lay interference in the dentist-patient relationship, either in
			 the office or outside the office. No solicitor may make any statements as to
			 the quality of services rendered by the licensee or dental organization unless
			 such solicitor has the educational background and expertise of the licensee or
			 dental organization, and then only in a general sense. Any personal references
			 to the quality of services of others is strictly prohibited. Reasonably
			 dignified and reasonably restrained face-to-face, telephone, or internet
			 solicitations which concur with acceptable community standards of good taste,
			 and which do not involve undue influence, overreaching, misrepresentation,
			 invasions of the privacy of the lay solicitee, or unreasonable interference in
			 the dentist-patient relationship are permissible.
(C) Testimonials or endorsements may be made
			 only by patients of record.
(D)
			 All advertising statements in print, broadcast and/or internet form must
			 include the first and last name of the owner(s) of the dental practice as
			 defined in Ohio Administrative Code rule
			 4715-13-02(A)
			  or the first and last name of the dentist(s)
			 as defined in Ohio Administrative Code rule
			 4715-13-02(C).
			 Such owner dentist(s) is responsible for all advertising as it relates to his
			 dental practice.
Effective:
				07/06/2006
R.C. 119.032 review dates: 03/24/2006 and 04/01/2011
Promulgated Under: 119.03
Statutory Authority:
				4715.03
Rule Amplifies: 4715.30
Prior Effective Dates:
				8-1-74; 3-26-79; 10-15-82; 5-7-86; 8-1-86; 4-7-00; DE-13-01; 4-5-01