Ohio Administrative Code › Title 3332 - State Board of Career Colleges and Schools › Chapter 3332-1 - General Provisions › Section 3332-1-12 - Advertising, promotional literature and publicity

Current through all regulations passed and filed through July 1, 2024
(A) Any advertisement or promotional
			 literature written or used by a school holding a certificate of registration
			 with the board must carry the name, address, and registration number as listed
			 on its certificate of registration.
(B) No school or its agents shall advertise
			 or imply that the school is "recommended" or "endorsed" by the board. If
			 reference is made to the certificate of registration issued by the board, this
			 official reference shall only read, "approved by the state board of career
			 colleges and schools."
(C) Any
			 advertisement or piece of promotional literature written or used by a school
			 holding a certificate of registration with the board must be completely
			 truthful and must be prepared and presented in such a manner as to avoid
			 leaving any false, misleading or exaggerated impressions with respect to the
			 school, its personnel, its courses and services, or the occupational
			 opportunities for its graduates.
(D) Schools or representatives shall not use
			 a picture, photograph, cut, engraving, or illustration in bulletins, sales
			 literature, web pages or other promotional material, in such a manner as to
			 convey a false impression.
(E) A
			 guarantee of placement for graduates must not be promised or implied by any
			 school, agent, or representative thereof. No school in its advertising or
			 through its representatives or agents shall guarantee or imply the guarantee of
			 employment before enrollment, during the pursuance of the program, or after the
			 program is completed.
(F) No school
			 shall guarantee any certain wage, or imply earnings greater than the prevailing
			 wage earned by the school's graduates as documented by the school's placement
			 records. For new programs that have no current graduates, information provided
			 to students about potential wages should be corroborated by verifiable
			 documentation concerning entry level wages in the field of study.
(G) No owner, partner, officer, employee,
			 agent, or other person acting on behalf of any school shall make any fraudulent
			 statement, misrepresentation, or misleading statement of fact.
(H) Schools using classified columns of
			 newspapers or other employment related publications, including web sites or
			 internet search engines, to procure students must use only such classifications
			 that are headed by "education," "schools," "instruction", or other categories
			 that include advertisements for schools and programs. "Help wanted,"
			 "employment," or " job opportunities," classifications that are specifically directed at employment
			 opportunities may be used only to procure employees for the
			 school.
(I) No school may advertise
			 that it is endorsed by, or partners with,
			 business establishments, manufacturers, organizations or individuals engaged in
			 the line of work for which it gives training, until the
			 school has obtained written evidence of this 
								endorsement and the
			 written evidence must be kept on file for inspection by the board.
(J) No school may
			 claim accreditation from an accrediting agency through any of its advertising,
			 promotional material, or during the solicitation process unless the accrediting
			 agency is currently recognized as an accrediting agency by the United States
			 department of education or has otherwise been approved
			 in writing by the board.
(K)
								Schools that contract with outside service providers
			 that provide marketing or advertising services shall be responsible for
			 assuring that the contract service providers adhere to the standards set forth
			 in agency 3332 of the Adminsitrative Code. Schools shall be subject to
			 discipliary action in accordance with Chapter 3332. of the Revised Code for any
			 acts or omissions committed by contract service providers that violate any
			 provision of agency 3332 of the Administrative Code.