North Dakota Administrative Code › Title 20 - State Board of Dental Examiners › Article 20-02 - Dentists › Chapter 20-02-01 - GENERAL REQUIREMENTS › Section 20-02-01-01 - Advertising

Current through Supplement No. 393, July, 2024
1. Advertising by
			dentists is permitted to disseminate information for the purpose of providing
			the public a sufficient basis upon which to make an informed selection of
			dentists. In the interest of protecting the public health, safety, and welfare,
			advertising which is false, deceptive, or misleading is prohibited.
2. All advertising must contain the legal
			name of the dentist, or a reasonable variation thereof. In the case of a
			partnership or corporation, the name used in the advertisement may be the true
			name of the partnership or corporation. The advertisement must also contain the
			location, or locations, of the dentist, partnership, or corporation. It is
			false or misleading for a dentist to hold themselves out to the public as a
			specialist, or any variation of that term, in a practice area unless the
			dentist meets the criteria of subsection 3.
3. A dentist engaged in general practice who
			wishes to announce the services available in the dentist's practice is
			permitted to announce the availability of those services as long as the dentist
			avoids using language that expresses or implies that the dentist is a
			specialist. If a dentist, other than a specialist, wishes to advertise a
			limitation of practice, such advertisement must state that the limited practice
			is being conducted by a general dentist. A dentist who is a specialist may
			announce the dentist's bona fide specialty provided that the dentist has
			successfully completed a qualifying postdoctoral educational program accredited
			by an agency recognized by the United States department of education, of
			full-time study two or more years in length, resulting in a master of science
			degree or certificate from an accredited program or be a diplomate of a
			nationally recognized certifying board approved by this board. Such a dentist
			may announce that the dentist's practice is limited to the special area of
			dental practice in which the dentist has or wishes to announce. In determining
			whether an organization is a qualifying specialty board or organization, the
			board shall consider the following standards:
a. Whether the organization requires
			completion of an educational program with didactic, clinical, and experiential
			requirements appropriate for the specialty or subspecialty field of dentistry
			in which the dentist seeks certification, and the collective didactic,
			clinical, and experiential requirements are similar in scope and complexity to
			a qualifying postdoctoral educational program. Programs that require solely
			experiential training, continuing education classes, on-the-job training, or
			payment to the specialty board shall not constitute a qualifying specialty
			board or organization;
b. Whether
			the organization requires all dentists seeking certification to pass a written
			or oral examination, or both, that tests the applicant's knowledge and skill in
			the specialty or subspecialty area of dentistry and includes a psychometric
			evaluation for validation;
c.
			Whether the organization has written rules on maintenance of certification and
			requires periodic recertification;
d. Whether the organization has written
			bylaws and a code of ethics to guide the practice of its members;
e. Whether the organization has staff to
			respond to consumer and regulatory inquiries; and
f. Whether the organization is recognized by
			another entity whose primary purpose is to evaluate and assess dental specialty
			boards and organizations.