North Carolina Administrative Code › Title 21 - OCCUPATIONAL LICENSING BOARDS AND COMMISSIONS › Chapter 30 - MASSAGE AND BODYWORK THERAPY › Section .0600 - MASSAGE AND BODYWORK THERAPY SCHOOLS › Section 30 .0628 - ETHICAL REQUIREMENTS IN ADVERTISING

Current through Register Vol. 39, No. 2, July 15, 2024
The following requirements pertain to all advertising and
				  promotional activities conducted by, or on behalf of the school, including such
				  media utilized as print, broadcast, verbal presentations, electronic, internet,
				  videotape, or audiotape:
(1)
				educational programs and services offered shall be the primary emphasis of all
				advertisements, publications, promotional literature, and recruitment
				activities, whether distributed to prospective students or the general
				public;
(2) all statements and
				representations made shall be accurate and current. Supporting information
				shall be kept on file and available for review for three years. All advertising
				and promotional materials shall include the correct name and location of the
				school;
(3) a school shall not
				falsely represent its facilities in photographs, illustrations, or through
				other means;
(4) the school catalog
				or bulletin shall contain all information required in Rule .0630 of this
				Section;
(5) all advertising and
				promotional activities shall indicate that massage and bodywork training and
				not employment is being offered. No overt or implied claim of individual
				employment shall be made. No false or deceptive statements regarding employment
				opportunities or earning potential in the field of massage and bodywork as a
				result of the completion of the course of study shall be used to solicit
				students;
(6) letters of
				endorsement, commendation, or recommendation in favor of a school shall be used
				for advertising or promotion only with the written consent of the author
				without any offer of financial compensation, and only when such letters portray
				current conditions or facts. Letters shall contain the date they were received,
				shall be kept on file as required by Item (2) of this Rule, and be subject to
				inspection;
(7) programs that use
				placement information in advertisements, catalogs, or other printed
				documentation shall corroborate the data;
(8) school literature and advertisements
				shall not quote "high top" or "up to" salaries unless they also indicate the
				normal range or starting salaries for graduates;
(9) schools offering programs that are not
				approved by the Board shall identify which programs are Board
				approved;
(10) schools shall
				describe requirements for State licensure; and
(11) schools shall not defame competitors by
				falsely imputing to them dishonorable conduct, inability to perform on
				contracts, or by the false disparagement of the character, nature, quality,
				values, or scope of their educational services, or in any other defamatory
				respect.
Authority
				  G.S.
				  90-626(9);
				  90-631;
Eff. October
				  1, 2007;
Pursuant to
				  G.S.
				  150B-21.3A, rule is necessary without
				  substantive public interest Eff. November 12, 2014;
Amended Eff.
				  April 1, 2017.