Ohio Administrative Code › Title 1301:5 - Division of Real Estate › Chapter 1301:5-1 - Licensing › Section 1301:5-1-02 - Advertising

Current through all regulations passed and filed through July 1, 2024
(A) Every real
			 estate broker, or real estate salesperson, acting in a capacity as such, who in
			 advertising of any nature performs or offers to perform an act contained in
			 section 4735.01 of the Revised Code or
			 in handling his or her own property, whether held
			 by deed, option or otherwise, shall be identified in such advertisement by
			 name. Name identification in advertising by a licensee
			 shall consist of only the name of the person, partnership, corporation, limited
			 liability company, limited liability partnership or association. A licensee may
			 advertise in a first name other than the name on the license or advertise with
			 the licensee's maiden name provided that the preferred first name or the maiden
			 name is not misleading and is registered with the division.
(B)
								The name of the
			 brokerage shall be displayed at least in equal prominence with the name of the
			 salesperson in all advertising, including internet websites, that are within
			 the ownership or direct control of the licensee or the brokerage with which the
			 licensee is affiliated. A licensee shall not be considered to have violated
			 this rule if the terms of use or the format of a website or other advertising
			 medium not owned or controlled by the licensee does not allow the licensee to
			 control or direct the size and prominence of the brokerage and salesperson's
			 names.
(C)
(1) Where a person,
			 partnership, corporation, limited liability company, limited liability
			 partnership or association which is a real estate broker has received the
			 approval of the superintendent to conduct business under a trade name, such
			 trade name as it appears on the license issued by the division shall be the
			 identifying name used by such person, partnership, corporation, limited
			 liability company, limited liability partnership or association in all
			 advertising.
(2)
									Where a person, partnership, corporation, limited
			 liability company, limited liability partnership or association which is a real
			 estate broker has received the approval of the superintendent to conduct
			 business under more than one trade name, such trade names as it appears on the
			 license and addendum issued by the division shall be the identifying name used
			 by such person, partnership, corporation, limited liability company, limited
			 liability partnership or association in all advertising. The licensee must
			 advertise in at least one of the approved trade names as it appears on the
			 license or addendum.
(3)
			 Words or abbreviations appearing on a real estate broker's license to indicate
			 the legal framework under which the licensee conducts business, such as "Inc."
			 or "Co.", are not required to appear in the advertising of such licensee. The
			 words "Realty" or "Real Estate," or the authorized use of
			 franchise names or insignia indicating membership in a
			 real estate organization, although not part of the name, may be used by such
			 brokerages in advertising.