Oklahoma Administrative Code › Title 605 - Oklahoma Real Estate Commission › Chapter 10 - Requirements, Standards, and Procedures › Subchapter 9 - Broker's Operational Procedures › Section 605:10-9-4 - Advertising

Current through Vol. 41, No. 20, July 1, 2024
(a)
Requirements and
				prohibitions.
(1) A broker, when
				advertising, must use their registered business trade name or the name under
				which the broker is licensed; however, yard signs must also include the
				broker's office telephone number. A firm shall not register or use a trade name
				of another licensed firm. In addition, the advertisement must indicate that the
				party is a real estate broker and not a private party, to include, but not
				limited to, "agency", "company", "realty", or "real estate", as the case may
				be. Legal abbreviations following the trade name or name under which the broker
				is licensed shall be acceptable as long as they are easily identifiable by the
				public as such.
(2) No real estate
				advertisement shall show only a post office box number, telephone number or
				street address.
(3) A broker, when
				operating under a franchise name, shall clearly reveal in all office
				identification and in all advertising other than institutional type advertising
				designed to promote a common name, the franchise name along with the name of
				the broker or business trade name as registered with the Commission. A
				franchise name shall not be the complete business trade name. All institutional
				type franchise advertising shall indicate that each office is independently
				owned and operated.
(4) A licensee
				shall not advertise, either personally or through any media, to sell, buy,
				exchange, rent, or lease property when such advertisement is directed at or
				referred to persons of a particular race, color, creed, religion, national
				origin, familial status or handicap. The contents of any advertisement must be
				confined to information relative to the property itself, and any advertisement
				which is directed at or referred to persons of any particular race, color,
				creed, religion, national origin, familial status, age or handicap is
				prohibited.
(5) Any advertising in
				any media which is misleading or inaccurate in any material fact or in any way
				misrepresents any property, terms, values, services, or policies is
				prohibited.
(6) A licensee shall
				not advertise any property for sale, rent, lease, or exchange in any media
				unless the broker has first secured the permission of the owner or the owner's
				authorized representative and said permission has a definite date of
				expiration.
(7) Social networking.
				A licensee who is engaged in licensed activities through social networking
				mediums must indicate their license status and include their broker's reference
				as required elsewhere in this rule.
(8) A licensee shall not use a yard sign at
				the licensee's personal residence as a marketing tool, to make it appear the
				real property is for sale, lease or rent when such is not the case.
(9) A broker may, or authorize an associate
				to, promote a seller incentive with the consent of the seller. The publicity
				must clearly indicate the incentive is being offered by the seller and not by
				the licensee and that the promotion only applies to a seller's particular
				property or properties.