New Jersey Administrative Code › Title 18 - TREASURY - TAXATION › Chapter 19 - MOTOR FUELS - RETAIL SALES › Subchapter 2 - POSTED PRICES: ADVERTISING; REBATES; ALLOWANCES; TRADEMARKS › Section 18:19-2.7 - Posted prices and brand names; cash discounts; diesel fuel

Current through Register Vol. 56, No. 14, July 15, 2024
(a) Except as provided
				in this section, the provisions of
18:19-2.1
through
2.5
, as they relate to posted prices and brand names, are deemed to
				apply in a uniform and consistent manner to each motor fuel product as such products
				are identified by the supplier's invoice at the time of the purchase.
(b) A retail dealer may sell similar fuels at
				different prices to cash and credit customers, and the price posted on top of the
				pump and on the pump meter shall be the credit purchase price. A conspicuous sign
				shall also be displayed at the pump or at the island posting the price per gallon
				(or per gallon and per liter) reduction for cash purchases of fuels. At his or her
				option, a dealer may also meet the cash/credit price posting requirement with a pump
				top split sign pursuant to
18:19-2.1(c)
showing the cash price per
				gallon on the top half of the sign and the credit price per gallon on the bottom
				half of the sign having the same background colors (see
18:19-2.1(c)
1ii). If the dealer offers the same price for cash and
				credit customers, the dealer may substitute a message in words for one row of
				digits. The message would state that the same price applies for cash and credit
				sales. If the dealer elects to offer an island dedicated exclusively to cash sales,
				the price posted on top of the pumps and the pump meters at the dedicated island
				shall be the cash purchase price.
(c) In
				the case of computerized electronic pumps equipped with customer select devices, the
				price posting requirements for the pump meter shall be satisfied if alternative cash
				and credit prices for the product are clearly visible to the motorist on the face of
				the pump prior to the selection of cash or credit payment mode and where the
				motorist's selection is identified during the operation of the pump for the
				motorist.
(d) A retail dealer selling
				diesel fuel may elect to sell such fuel at different prices from pumps dedicated to
				self-service and from pumps where attendant service is available. The price posted
				on top of the pump and on the pump meter shall be the price at which such fuel is
				sold from that pump.
1. If, in addition, the
				seller of fuels elects to offer a cash discount for sales of diesel fuel, then the
				price at the pump and on the pump meter shall be the credit price, and notice shall
				be placed on the face of the pump of the price per gallon (or per gallon and per
				liter) reduction for cash.
2. A retail
				dealer electing to dedicate an island to cash sales may sell diesel fuel
				self-service from that island provided that the cash price is posted on top of the
				pump and on the pump meter.
3. If there
				is a sign indicating that diesel fuel will be dispensed self-service from a pump or
				dispensing device, the sign must include in letters of at least the same size, the
				words, "DIESEL ONLY".