Ohio Administrative Code › Title 3342 - Kent State University › Chapter 3342-5 - Administrative Policies In General › Section 3342-5-10.4 - Administrative policy regarding social media activity

Current through all regulations passed and filed through July 1, 2024
(A) Policy statement. This policy applies to
			 all Kent state university employees who manage and/or participate in
			 maintenance of university social media account activity in platforms ranging
			 from, but not limited to, YouTube, Facebook, LinkedIn, Twitter, Google+,
			 Flickr, Instagram, Tumblr and Pinterest for the purpose of managing the
			 institutional brand and sharing institutional and departmental
			 information.
(B) Scope. Employees
			 and other members of the university community who create institutional social
			 media accounts and/or are granted access to a social media account shall follow
			 all policies, rules, procedures and guidelines established to manage social
			 media activity for university accounts. This policy does not apply to personal
			 social media activities.
(C)
			 Implementation.
(1) The division of
			 university communication and marketing is responsible
			 for promulgating the rules, procedures and guidelines for regulating the
			 university's use of social media, including but not limited to the "guide to
			 social media" as amended. 
									The division of university
			 communications and marketing shall monitor industry trends to support
			 ongoing development of university guidelines.
(2) To achieve the overall advancement of
			 Kent state university's unique institutional brand identity, as defined in the
			 Kent state university positioning platform and "guide to marketing," social
			 media spaces and activity covered by this policy, shall be governed by the
			 guide to social media.
(3)
									
									The division of university communications and
			 marketing shall assist departments, divisions and all units covered by
			 this policy in identifying noncompliant elements and shall provide assistance
			 to departments to bring departmental social media spaces into compliance with
			 this policy.
(4)
									
									The division of university communications and
			 marketing shall be added as a social media administrator for each
			 departmental social media account for the purpose of providing coverage during
			 departmental transitions, which can result in lapses of maintenance.
(5) Copyright and ownership of internet
			 materials, whether original or derived works, created or developed by Kent
			 state university staff, faculty or students are prescribed by Kent state
			 university contractual agreements or policies regarding intellectual property,
			 including but not limited to rules
			 3342-5-11,
			 3342-5-10,
			 3342-5-10.1, 3342-5- 10.2, and 3342-5- 10.3 of the Administrative
			 Code.
(6) No social media activity
			 can contain any copyrighted or trademarked material without permission of the
			 copyright/trademark holder except as permitted by law. Photographs, drawings,
			 video clips or sound clips may not be used without permission of the person who
			 created them or the entity owning the rights where applicable.
(7) Other than basic identification
			 information described in the guide to social media, this policy is not intended
			 to regulate content.
(8) Kent state
			 university institutional and departmental social media accounts and activity
			 must adhere to the terms of service established by each social media
			 platform.
(9) Institutional and
			 departmental social media accounts must include the institutional disclaimer
			 statement as provided for and provided in the guide to social media.