Nebraska Administrative Code › Topic - INSURANCE, DEPARTMENT OF › Title 210 - NEBRASKA DEPARTMENT OF INSURANCE › Chapter 14 - ADVERTISEMENTS OF ACCIDENT AND SICKNESS INSURANCE › Section 210-14-016 - Introductory, Initial or Special Offers

Current through June 17, 2024
016.01A An
				advertisement of an individual policy shall not directly or by implication
				represent that a contract or combination of contracts is an introductory,
				initial or special offer, or that applicants will receive substantial
				advantages not available at a later date, or that the offer is available only
				to a specified group of individuals, unless such is the fact. An advertisement
				shall not contain phrases describing an enrollment period as "special,"
				"limited," or similar words or phrases when the insurer uses such enrollment
				periods as the usual method of advertising accident and sickness
				insurance.
016.01B An enrollment
				period during which a particular insurance product may be purchased on an
				individual basis shall not be offered within this State unless there has been a
				lapse of not less than five (5) months between the close of the immediately
				preceding enrollment period for the same product and the opening of the new
				enrollment period. The advertisement shall indicate the date by which the
				applicant must mail the application which shall be not less than ten days and
				not more than forty days from the date that such enrollment period is
				advertised for the first time. This rule applies to all advertising media,
				i.e., mail, newspapers, radio, television, magazines and periodicals, by any
				one insurer. It is inapplicable to solicitations of employees or members of a
				particular group or association which otherwise would be eligible under
				specific provisions of the Insurance Code for group, blanket or franchise
				insurance. The phrase "any one insurer" includes all the affiliated companies
				of a group of insurance companies under common management or control.
016.01C This rule prohibits any statement or
				implication to the effect that only a specific number of policies will be sold,
				or that a time is fixed for the discontinuance of the sale of the particular
				policy advertised because of special advantages available in the policy, unless
				such is the fact.
016.01D The
				phrase "a particular insurance product" in Paragraph
				016.01B of this
				Section means an insurance policy which provides substantially different
				benefits than those contained in any other policy. Different terms of
				renewability; an increase or decrease in the dollar amounts of benefits; an
				increase or decrease in any elimination period or waiting period from those
				available during an enrollment period for another policy shall not be
				sufficient to constitute the product being offered as a different product
				eligible for concurrent or overlapping enrollment periods.
016.02 An advertisement shall not offer a
				policy which utilizes a reduced initial premium rate in a manner which
				overemphasizes the availability and the amount of the initial reduced premium.
				When an insured charges an initial premium that differs in amount from the
				amount of the renewal premium payable on the same mode, the advertisement shall
				not display the amount of the reduced initial premium either more frequently or
				more prominently than the renewal premium, except in the application where it
				may be mentioned one additional time, and both the initial reduced premium and
				the renewal premium must be stated in juxtaposition in each portion of the
				advertisement where the initial reduced premium appears.
016.03 Special awards, such as a "safe
				drivers' award" shall not be used in connection with advertisements of accident
				or accident and sickness insurance.