New Jersey Administrative Code › Title 5 - COMMUNITY AFFAIRS › Chapter 80 - NEW JERSEY HOUSING AND MORTGAGE FINANCE AGENCY › Subchapter 26 - HOUSING AFFORDABILITY CONTROLS › Section 5:80-26.15 - Affirmative marketing

Current through Register Vol. 56, No. 14, July 15, 2024
(a) The affirmative
				marketing plan is a regional marketing strategy designed to attract buyers and/or
				renters of all majority and minority groups, regardless of race, creed, color,
				national origin, ancestry, marital or familial status, gender, affectional or sexual
				orientation, disability, age or number of children to housing units which are being
				marketed by a developer or sponsor of affordable housing. The affirmative marketing
				plan is also intended to target those potentially eligible persons who are least
				likely to apply for affordable units in that region. It is a continuing program that
				directs all marketing activities toward the COAH Housing Region in which the
				municipality is located and covers the period of deed restriction.
(b) The administrative agent shall assure the
				affirmative marketing of affordable units. Municipalities may designate an
				experienced municipal staff person approved by COAH to be the administrative agent
				responsible for implementing the affirmative marketing plan. The administrative
				agent shall attend an affirmative marketing training program approved by
				COAH.
(c) If the municipality does not
				designate a municipal staff person, it shall contract with other experienced
				administrative agents approved by COAH to administer the affirmative marketing plan.
				Where a municipality contracts with another administrative agent to administer the
				affirmative marketing plan, the municipality shall appoint a housing officer who
				shall supervise the contracting administrative agent. In addition, where the
				contracting administrative agent is not responsible for the entire affirmative
				marketing plan, the municipality shall outline who or what municipal agent is
				responsible for the remaining portion of the affirmative marketing plan. The
				municipality shall also ensure that all original applicant and sales records of
				affordable units are returned to the municipality for reporting purposes and to aid
				with future resales. The municipality has the ultimate responsibility for the proper
				administration of the affirmative marketing program, including initial sales and
				rentals and resales and rerentals.
(d)
				In implementing the affirmative marketing plan, administrative agents shall
				designate an experienced staff person approved by COAH to provide counseling
				services to low and moderate income applicants on subjects such as budgeting, credit
				issues, mortgage qualification, rental lease requirements, and landlord/tenant law.
				Alternatively, the administrative agent may contract with an experienced agency
				approved by COAH to provide such counseling services.
(e) The affirmative marketing plan shall provide
				the following information:
1. The name and address
				of the project;
2. The number of units,
				including the number of sales and/or rental units;
3. The price of sales and/or rental
				units;
4. The name of the sales agent
				and/or rental manager;
5. A description
				of the random selection method that will be used to select occupants of affordable
				housing; and
6. Disclosure of required
				application fees.