Code of Maine Rules › 16 - DEPARTMENT OF PUBLIC SAFETY › 633 - GAMBLING CONTROL BOARD › Chapter 64 - ADVERTISING AND PROMOTIONS

Current through 2024-29, July 17, 2024
1. Each sports
			 wagering operator shall retain a copy of all advertising, marketing, branding
			 and other promotional materials promoting or intended to promote any sports
			 wagering, including a log of when, how, and with whom, those materials have
			 been published, aired, displayed, or disseminated, for five (5) years. Each
			 sports wagering operator shall provide a complete copy of any sports wagering
			 advertising or marketing materials to the Director, or their designee, upon
			 request. Sports wagering operators shall disclose to the Director all social
			 media platforms on which they advertise or market sports wagering and will
			 provide clear identification of every account the operator, or someone on the
			 operator's behalf, uses to advertise or market sports wagering on each social
			 media platform. For all directed or targeted advertising and marketing, a
			 sports wagering operator shall maintain records sufficient to describe all
			 targeting parameters used.
2. All
			 advertising, marketing, branding, and other promotional materials by a sports
			 wagering operator related to sports wagering and the log described in section
			 (1), above, shall be made available to the Director or his/her designee upon
			 request.
3. All advertising and
			 promotions by a sports wagering operator related to sports wagering shall
			 comply with the following standards:
A.
			 Inaccurate or misleading statements regarding the likelihood of winning are
			 prohibited;
B. Guarantees of
			 success, riches or gambling winnings are prohibited;
C. Depictions of the use of alcohol and
			 tobacco are prohibited;
D. The use
			 of cartoon characters, professional or Olympic athletes, celebrities,
			 entertainers, images, symbols and or language designed to appeal specifically
			 to those under 21 years old is prohibited;
E. Depictions of persons under the age of 21
			 engaged in sports wagering is prohibited;
F. Sports wagering shall not be advertised or
			 marketed in or on any Maine college or university campus that is targeted at or
			 distributed in such a way to reach an audience that is primarily under 21 years
			 of age except via generally available advertising;
G. Flyers, handouts or in person account
			 signups shall not be distributed to or used for any person under 21 years of
			 age;
H. No sports wagering message
			 or logo, including trademarks or brand names, should be used or licensed for
			 use on clothing, toys, games or game equipment for sale in Maine intended
			 primarily for persons below the age of 21;
I. Sports wagering advertising must include a
			 disclaimer as follows: "Persons under 21 years of age may not participate in
			 sports wagering" and the 1-800 GAMBLER hotline phone number shall be included
			 for assistance;
J. Sports wagering
			 advertising must not state or imply an endorsement by a minor; and
K. Sports wagering advertising must not
			 specifically target sports wagering patrons who have a gambling addiction,
			 including sports wagering patrons who have requested to be restricted from play
			 temporarily or excluded formally from access to sports wagering
			 systems.