Louisiana Administrative Code › Title 46 - PROFESSIONAL AND OCCUPATIONAL STANDARDS › Part LXVII - Real Estate › Subpart 1 - Real Estate › Chapter 25 - Advertising; Disclosures; Representations › Section LXVII-2501 - Disclosures and Representations

Current through Register Vol. 50, No. 6, June 20, 2024
A.
				  Agreements between brokers to allow property data to be shared and disseminated
				  to clients, customers, or prospective clients, including but not limited to
				  web-based or email multiple listing service property data, IDX or VOW property
				  data does not constitute advertising or advertisement as to the property data
				  shared.
B. All advertising for
				  property listed by or services performed by a licensed individual real estate
				  broker or a licensed corporation, limited liability company, or partnership,
				  and any advertising for property listed by or services performed by a licensed
				  individual real estate broker or a licensed corporation, limited liability
				  company, or partnership by sponsored licensees or employees, shall be under the
				  direct supervision of and approved by the licensed individual real estate
				  broker or designated qualifying broker of the licensed corporation, limited
				  liability company, or partnership.
C. Any trade name used by a licensee,
				  registrant or certificate holder in advertising shall be a trade name that is a
				  clearly identifiable entity that will distinguish itself from other licensees,
				  registrants or certificate holders.
D. All advertising by a licensed salesperson,
				  associate broker, individual real estate broker, or licensed corporation,
				  limited liability company, or partnership shall include their business name,
				  which for the purpose of these rules shall mean the name in which that
				  salesperson, associate broker, individual real estate broker, or licensed
				  corporation, limited liability company, or partnership is on record with the
				  commission as doing business as a licensee of the commission or, in the case of
				  a trade name, that which is registered with the Secretary of State and on
				  record with the commission.
E. A
				  group or team name may be used in an advertisement only with the approval of
				  the sponsoring broker. Any person listed as a group or team member in the
				  advertisement must be a licensee sponsored by the sponsoring broker.
F. In all advertising, the salesperson or
				  associate broker must include the name and telephone number of the sponsoring
				  broker. The broker's name and telephone number must be conspicuous, discernible
				  and easily identifiable by the public.
G. If allowed by the sponsoring broker, the
				  salesperson or associate broker may include in the advertisement:
1. The salesperson's or associate broker's
				  personal logo or insignia, which cannot be construed as that of a company name,
				  and which must include the name and telephone number of the sponsoring
				  broker;
2. The salesperson's or
				  associate broker's contact information;
3. a group or team name, as long as the
				  advertising complies with all other applicable provisions of this Chapter and
				  LAC 46:LXVII.Chapter 19 of these rules and regulations; and
4. a slogan that may not be construed as that
				  of a company name.