Code of Massachusetts Regulations › 205 CMR - MASSACHUSETTS GAMING COMMISSION › Title 205 CMR 256.00 - Sports Wagering Advertising › Section 256.05 - Advertising to Youth

Current through Register 1525, July 5, 2024
(1) Advertising,
			 marketing, branding, and other promotional materials published, aired,
			 displayed, disseminated, or distributed by or on behalf of any Sports Wagering
			 Operator shall state that patrons must be 21 years of age or older to
			 participate; provided that branding consisting only of a display of an
			 Operator's logo or trademark related to Sports Wagering shall not be required
			 to comply with
			 205
			 CMR 256.05(1)  unless it is,
			 or is intended to be, displayed on signage or a fixed structure at a sports
			 venue where it is likely to be viewed by persons younger than 21 years
			 old.
(2) No Sports Wagering
			 Operator shall allow, conduct, or participate in any advertising, marketing, or
			 branding for Sports Wagering that is aimed at individuals younger than 21 years
			 old.
(3) No advertising, marketing,
			 branding, and other promotional materials published, aired, displayed,
			 disseminated, or distributed by or on behalf of any Sports Wagering Operator
			 for Sports Wagering shall contain images, symbols, celebrity or entertainer
			 endorsements, or language designed to appeal primarily to individuals younger
			 than 21 years old.
(4) No
			 advertising, marketing, branding, and other promotional materials published,
			 aired, displayed, disseminated, or distributed by or on behalf of any Sports
			 Wagering Operator for Sports Wagering shall be published, aired, displayed,
			 disseminated, or distributed:
(a) in media
			 outlets, including social media, video and television platforms, where 25% of
			 the audience is reasonably expected to be younger than 21 years old, unless
			 adequate controls are in place to prevent the display, dissemination or
			 distribution of such advertising, marketing, branding or other promotional
			 materials to individuals younger than 21 years old including by use of age
			 category exclusions and similar mechanisms;
(b) in other media outlets, including social
			 media, video and television platforms, unless the Operator utilizes all
			 available targeted controls to exclude all individuals younger than 21 years
			 old from viewing such advertising, marketing, branding, and other promotional
			 materials;
(c) at events aimed at
			 minors or where 25% or more of the audience is reasonably expected to be
			 younger than 21 years old;
(d) at
			 any elementary, middle, and high school, or at any sports venue exclusively
			 used for such schools;
(e) on any
			 college or university campus, or in college or university news outlets such as
			 school newspapers and college or university radio or television broadcasts,
			 except for advertising, including television, radio, and digital advertising
			 that is generally available, and primarily directed at an audience, outside of
			 college and university campuses as well; or
(f) to any other audience where 25% or more
			 of the audience is presumed to be younger than 21 years
			 old.