Louisiana Administrative Code › Title 42 - LOUISIANA GAMING › Part III - Gaming Control Board › Chapter 29 - Operating Standards › Section III-2927 - Advertising; Mandatory Signage

Current through Register Vol. 50, No. 6, June 20, 2024
A.
				The board may establish procedures for the regulation of advertising of
				licensed gaming activities. The board may require a licensee or casino operator
				to advertise or publish specified information, slogans and telephone numbers
				relating to avoidance and treatment of compulsive or problem gambling or
				gaming. Each licensee and casino operator shall immediately comply with any
				order of the board issued pursuant to this regulation.
B. All letters accompanying the toll-free
				telephone number shall be in capital letters and the same size as the toll-free
				telephone number. The toll-free telephone number and letters shall appear in
				conspicuous and legible type in contrast by typography, layout, or color with
				all other printed material on the advertisement.
C. Exterior print advertising including, but
				not limited to, billboards, shall display the toll-free telephone number and
				all accompanying letters in a rectangle. The rectangle shall comprise an area
				equal to 1/10 of the entire advertisement's height and extend across the entire
				width of the advertisement. The toll-free telephone number and accompanying
				letters must be sized to utilize the entire area within the rectangle. In the
				case of billboards, the rectangle containing the toll-free telephone number
				shall be a part of the billboard itself and not a separate add-on to the
				frame.
D. Signs displaying the
				toll-free number shall be posted at each public entrance to the designated
				gaming area and at each public entrance into the casino. The toll-free
				telephone number and accompanying letters must be sized to utilize the entire
				area within a rectangle with a height of at least 8 1/2 inches and length of at
				least 11 inches and the characters shall be of a contrasting color from the
				background color of the sign. The signs may be either wall mounted or free
				standing. A licensee or casino operator may include the toll-free telephone
				number on other interior signage in locations other than the required areas in
				this subsection in a style and size of its choosing.
E. Print advertising which is handheld or
				which is customarily viewed by the person holding the advertisement including,
				but not limited to, newspapers, flyers, coupons and other forms of advertising
				shall display the toll-free telephone number and all accompanying letters in a
				rectangle. The rectangle shall comprise an area equal to 1/20 of the entire
				advertisement's height and extend across the entire width of the advertisement.
				The toll-free telephone number and accompanying letters must be sized to
				utilize the entire area within the rectangle
F. A licensee or casino operator which is
				required to display the toll-free telephone number may seek approval from the
				division for particular forms of print advertising on an individual basis. In
				those instances where the licensee or casino operator seeks approval, the
				division may in its discretion, approve the print advertisement in writing. The
				advertisement shall conform to the division's written approval.
AUTHORITY NOTE:
				  Promulgated in accordance with
				  R.S.
				  27:15 and
				  24.