Louisiana Administrative Code › Title 28 - EDUCATION › Part LXXI - Bulletin 108-Marketing Education Content Standards Curriculum Framework › Chapter 5 - Strands, Standards, and Benchmarks › Section LXXI-543 - Strand 11.0: Selling

Current through Register Vol. 50, No. 6, June 20, 2024
A. Standard
				11.1-Demonstrate an understanding of the nature and scope of selling.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. Understand the importance of customer service as
							 a component of selling.
2. Identify the key factors in building a clientele.
3. Evaluate the effectiveness of store selling
							 policies.
4. Recognize the impact of business ethics in
							 selling.
5. Understand the impact of technology in the
							 selling function
6. Understand the purpose of selling regulations.
ELA
1-1, 3, 4, 5
2-1, 2, 3, 4, 5, 6
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 5, 6
7-2, 4
Social Studies
E-1B-1, 2
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
B.
				Standard 11.2-Understand the need for the development of product knowledge.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. Identify and apply methods to acquire product
							 information for use in selling.
2. Develop feature benefits charts.
ELA
1-1, 3, 4, 5
2-1, 2, 3, 4, 5, 6
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 6
Social Studies
E-1B-1
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
C.
				Standard 11.3-Demonstrate an understanding of the process and techniques of
				selling.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. Identify and define the components of the selling
							 process.
2. Prepare for a sales presentation.
3. Understand the impact of developing
							 client/customer relationships.
4. Demonstrate the methods of determining
							 customer/client needs.
5. Identify customer's buying motives for use in the
							 sales process.
6. Apply methods of facilitating customers' buying
							 decisions.
7. Differentiate between consumer and organizational
							 buying.
8. Demonstrate methods of recommending specific
							 products.
9. Apply techniques for demonstrating products.
10. Demonstrate methods of recommending specific
							 products
11. Demonstrate the process of prescribing solutions
							 to customers' needs.
12. Use methods to convert customers'/clients'
							 objections into selling points.
13. Demonstrate an effective sales closing.
14. Utilize techniques of suggestion selling.
ELA
1-1, 3, 4, 5
2-1, 2, 3, 4, 5
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 5, 6
7-2, 4
Social Studies
G-1B-3
G-1C-5
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
D.
				Standard 11.4-Understand the support activities related to selling.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. Calculate mathematical problems related to
							 selling.
2. Demonstrate methods of prospecting.
3. Create an effective sales letter.
ELA
1-1, 2, 3, 4, 5
2-1, 2, 3, 4, 5, 6
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 5, 6
7-2, 4
Social Studies
E-1A-2
Math
N-1, 2, 3, 4, 5, 6, 7
A-1, 2, 3, 4
D-1, 2, 7, 8, 9
P-1, 5
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
AUTHORITY NOTE:
				  Promulgated in accordance with
				  R.S.
				  17:6(A)(10) and
				  R.S.
				  17:10.