Louisiana Administrative Code › Title 28 - EDUCATION › Part LXXI - Bulletin 108-Marketing Education Content Standards Curriculum Framework › Chapter 5 - Strands, Standards, and Benchmarks › Section LXXI-535 - Strand 9.0: Product/Service Management

Current through Register Vol. 50, No. 6, June 20, 2024
A. Standard 9.1-Demonstrate an understanding
				of the nature and scope of the product/service management.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. Describe factors affecting product planning.
2. List the steps in new product/service planning.
3. Identify the impact of product life cycles on
							 marketing decisions.
4. Demonstrate understanding of the concept of
							 product positioning.
5. Debate ethics issues in product development.
ELA
1-1, 3, 4, 5
2-4, 5, 6
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 6
7-1,2, 4
Science
SE-B-1, 4, 5, 6
SE-C-2, 4, 5
SE-D-1, 2, 6
SI-A-1, 2, 3
Math
N-1, 2, 3,4
P-1
M-1, 2, 3, 4
G-6
D-1
Social Studies
C-1B-4
C-1D-2, 3, 4
E-1A-1, 2, 6
E-1B-2
E-1C-1, 2, 3, 4
H-1A-6
H-1B-17
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
B.
				Standard 9.2-Plan product mix.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. Define product mix.
2. Compare product mix strategies.
3. Develop services to provide to customers.
4. Analyze customer service options.
ELA
1-1, 3, 4, 5
2-4, 5, 6
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 6
7-1,2, 4
Science
SI-A-1, 2, 3
Math
N-1, 2, 3, 4, 5, 6, 7
A-1
P-1
M-1, 2, 3, 4
D-1, 7
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
C.
				Standard 9.3 Describe factors used by marketers to position a product, service,
				or business.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. Define branding elements.
2. Explain the importance of branding in product
							 planning.
3. Classify branding strategies.
4. Evaluate the impact of product packaging and
							 labeling.
ELA
1-1, 3, 4, 5
2-4, 5, 6
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 6
7-1,2, 4
Science
SI-A-1, 2, 3
Math
N-1, 2, 3, 4, 5, 6, 7
A-1
P-1
M-1, 2, 3, 4
D-1, 7
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
D.
				Standard 9.4-Evaluate the importance of quality assurances in product/service
				management.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. Describe uses of grades and standards in
							 marketing products.
2. Distinguish different types of warranties and
							 guarantees.
3. Demonstrate understanding of the importance of
							 warranties and guarantees in product planning.
4. Identify consumer protection provisions of
							 appropriate agencies.
ELA
1-1, 3, 4, 5
2-4, 5, 6
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 6
7-1,2, 4
Science
SE-C3
SED6
Math
N-1, 2, 3, 4, 5, 6, 7
A-1
P-1
M-1, 2, 3, 4
D-1, 7
Social Studies
G-1B-4
G-1C-6
G-1D-4
C-1B-4, 6
C-1D-4
E-1A-6
E-1B-1, 3
E-1C-4
H-1A-6
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
AUTHORITY NOTE:
				  Promulgated in accordance with
				  R.S.
				  17:6(A)(10) and
				  R.S.
				  17:10.