Louisiana Administrative Code › Title 28 - EDUCATION › Part LXXI - Bulletin 108-Marketing Education Content Standards Curriculum Framework › Chapter 5 - Strands, Standards, and Benchmarks › Section LXXI-527 - Strand 7.0: Marketing-Information Management

Current through Register Vol. 50, No. 6, June 20, 2024
A. Standard 7.1-Demonstrate an understanding
				of the nature and scope of marketing-information management.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. Assess marketing-information needs.
2. Analyze the nature and scope of the
							 marketing-information management function.
3. Explain the role of ethics in
							 marketing-information management.
4. Describe the use of technology in
							 marketing-information management function.
ELA
1-1, 3, 4, 5
2-1
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 5, 6
7-1, 2, 4
Science
SI-A 1, 2
SI-B 4, 5
PS-F 1
SE-B 6
Math
N-1, 2, 3, 4, 5, 6, 7
A-1, 3, 4
M-2, 3, 4
G-1, 6
D-1, 6, 7
Social Studies
G-1D- 4
C-1A-1, 2, 3, 4, 5, 6, 7
E-1A-1, 2, 3, 4, 5, 6, 7
E-1B-2, 3, 4, 5, 6, 9, 11
E-1C-1, 2, 3, 4
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
B.
				Standard 7.2-Explain the nature of marketing research.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. Identify data sources for marketing decision
							 making.
2. Search the internet for marketing information.
3. Collect marketing information.
ELA
1-1, 3, 4, 5
2-1
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 6
7-1, 2, 4
Science
SI-A-1, 2
SI-B-4, 5
PS-F-1
SE-B 6
Math
N-1, 2, 3, 4, 5, 6, 7
A-1, 3, 4
M-1, 2, 3, 4
G-1, 6
D-1, 6, 7
Social Studies
E-1A-8
E-1B-2
H-1A-6
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
C.
				Standard 7.3-Discuss information processing.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. Describe techniques for processing marketing
							 information.
2. Interpret descriptive statistics for marketing
							 decision making.
ELA
1-1, 3, 4, 5
2-1
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 6
7-1, 2, 4
Science
SI-A-1, 2
SI-B-4, 5
PS-F-1,
SE-B-6
Math
N-1, 2, 3, 4, 5, 6, 7
A-1, 3, 4
M-1, 2, 3, 4
G-1, 6
D-1, 6, 7
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
D.
				Standard 7.4-Discuss information reporting.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. Write marketing reports.
2. Present report findings and recommendations.
ELA
1-1, 3, 4, 5
2-1
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 6
7-1, 2, 4
Science
SI-A-1, 2
SI-B-4, 5
PS-D-7
PS-F-1,
SE-B-6
Math
N-1, 2, 3, 4, 5, 6, 7
A-1, 3, 4
M-1, 2, 3, 4
G-1, 6
D-1, 6, 7
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
E.
				Standard 7.5-Describe marketing planning.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. Describe the concept of marketing strategies.
2. Assess the concept of market and market
							 identification.
3. Analyze and research target markets.
4. Evaluate and prepare a marketing plan.
5. Analyze and develop a sales forecast.
ELA
1-1, 3, 4, 5
2-1
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 6
7-1, 2, 4
Science
SI-A-1, 2
SI-B-4, 5
PS-F-1,
SE-B-6
Math
N-1, 2, 3, 4, 5, 6, 7
A-1, 3, 4
M-1, 2, 3, 4
G-1, 6
D-1, 6, 7
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
AUTHORITY NOTE:
				  Promulgated in accordance with
				  R.S.
				  17:6(A)(10) and
				  R.S.
				  17:10.