Iowa Administrative Code › Agency 21 - Agriculture and Land Stewardship Department › Chapter 42 - Pet Food › Rule 21-42.2 - Label Format and Labeling

Current through Register Vol. 47, No. 3, July 24, 2024
(1)
			 The quantity statement and product name must be shown on the principal display
			 panel. All other required information may be placed elsewhere on the label but
			 shall be sufficiently conspicuous as to render it easily read by the average
			 purchaser under ordinary conditions of purchase and sale.
(2) The information which is required to
			 appear in the "Guaranteed Analysis" shall be listed in the following order
			 unless otherwise specified in these rules:
Crude protein (minimum percentage)
Crude fat (minimum percentage)
Crude fiber (maximum percentage)
Moisture (maximum percentage)
Additional guarantees shall follow moisture.
(3) The label of a pet food shall specify the
			 name and address of the manufacturer, packer, or distributor of the pet food.
			 The statement of the place of business shall include the street address, city,
			 state, and ZIP code; however, the street address may be omitted if such street
			 address is shown in a current city directory or telephone directory for the
			 city listed on the label.
(4) If a
			 person manufactures, packages, or distributes a pet food in a place other than
			 the person's principal place of business, the label may state the principal
			 place of business in lieu of the actual place where each package of such pet
			 food was manufactured or packaged or is to be distributed if such statement is
			 not misleading in any particular.
(5) A vignette, graphic, or pictorial
			 representation of a product on a pet food label shall not misrepresent the
			 contents of the package.
(6) The
			 use of the word "proven" in connection with label claims for a pet food is
			 improper unless scientific or other empirical evidence establishing the claim
			 represented as "proven" is available.
(7) No statement shall appear upon the label
			 or labeling of a pet food which makes false or misleading Cornparisons between
			 that pet food and any other pet food.
(8) Personal or Cornmercial endorsements are
			 permitted on pet food labels where said endorsements are factual and not
			 otherwise misleading.
(9) When a
			 pet food is enclosed in any outer container or wrapper which is intended for
			 retail sale, all required label information must appear on such outside
			 container or wrapper
(10) The words
			 "Dog Food," "Cat Food," or similar designations must appear conspicuously upon
			 the principal display panels of the pet food labels.
(11) The label of a pet food shall not
			 contain an unqualified representation or claim, directly or indirectly, that
			 the pet food therein contained or a reCornmended feeding thereof is or meets
			 the requisites of a Cornplete, perfect, scientific or balanced ration for dogs
			 or cats unless such product or feeding:
a.
			 Contains ingredients in quantities sufficient to meet the nutrient requirements
			 for all life stages established by the AAFCO Dog or Cat Food Nutrient Profiles,
			 as the case may be, or some other AAFCO-recognized authority on animal
			 nutritioni; or
b. Contains a
			 Cornbination of ingredients which when fed to a normal animal as the only
			 source of nourishment in accordance with the testing procedures established by
			 AAFCO meets the criteria of such testing procedures for all life
			 stages.