Louisiana Administrative Code › Title 28 - EDUCATION › Part LXXI - Bulletin 108-Marketing Education Content Standards Curriculum Framework › Chapter 5 - Strands, Standards, and Benchmarks › Section LXXI-539 - Strand 10.0: Promotion

Current through Register Vol. 50, No. 6, June 20, 2024
A.
				Standard 10.1-Demonstrate an understanding of the nature and scope of promotion
				as a marketing function.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. Apply the communication process used in
							 promotion.
2. Identify the roles of promotion as a marketing
							 function.
3. Differentiate among the types of promotion.
4. Identify the elements of the promotional mix.
5. Recognize the impact of negative business ethics
							 in promotion.
ELA
1-1, 3, 4, 5
2-1, 2, 3, 4, 5, 6
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 5, 6
7-2, 4
Social Studies
C-1C-2
E-1A-5
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
B.
				Standard 10.2-Explain the role of advertising as part of a promotional mix.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. Identify the types of advertising media.
2. Identify and use the components of advertising.
3. Critique and select the most effective direct
							 advertising methods.
4. Calculate media costs.
5. Explain the components of advertisements.
6. Evaluate effectiveness of advertising.
7. Develop promotional mix for a product.
8. Prepare a promotional budget.
ELA
1-1, 3, 4, 5
2-1, 2, 3, 4, 5, 6
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 5, 6
7-1, 2, 4
Social Studies
G-1B-1, 4
G-1C-2
G-1D-4
E-1A-2
E-1B-1
Math
N-1, 2, 3, 4, 5, 6, 7
A-1, 3
M-1
D-1, 7, 9
P -5
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
C.
				Standard 10.3-Explain the role of sales promotion as part of a promotional mix.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. List and define the types of sales and specialty
							 promotions.
2. Analyze the effectiveness of a sales promotion
							 plan.
ELA
1-1, 3, 4, 5
2-1, 2, 3, 4, 5, 6
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 5, 6
7-2, 4
Social Studies
C-1C-2
E-1A-5
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
D.
				Standard 10.4-Explain the role of publicity/public relations as part of a
				promotional mix.
Benchmarks
Academic Cross-References
Louisiana
Foundation Skills
SCANS Skills
1. Differentiate between advertising and publicity.
2. Evaluate the impact of public relations.
3. Write a publicity release.
4. Develop a public relations plan.
ELA
1-1, 3, 4, 5
2-1, 2, 3, 4, 5, 6
3-1, 2, 3
4-1, 2, 3, 4, 5, 6
5-1, 2, 3, 4, 5, 6
7-2, 4
Social Studies
G-1B-4
G-1C-2
E-1A-5
1, 2, 3, 4, 5
Competencies
Resources
Information
Interpersonal Skills
Systems
Technology
Foundations
Basic Skills
Thinking Skills
Personal Qualities
AUTHORITY NOTE:
				  Promulgated in accordance with
				  R.S.
				  17:6(A)(10) and
				  R.S.
				  17:10.