Indiana Administrative Code › Title 845 - BOARD OF PODIATRIC MEDICINE › Article 1 - PODIATRISTS › Rule 6 - Standards of Professional Conduct › Section 6-4 - Advertising

Current through July 10, 2024
Authority: IC 25-29-1-3
Affected: IC 25-29-1-6.1
Sec. 4.
(a) A
				podiatrist shall not, on behalf of himself, a partner, associate, shareholder
				in a professional corporation, or any other practitioner or specific health
				care provider affiliated with the podiatrist, use, or participate in the use
				of, any form of public communication containing a false, fraudulent,
				misleading, deceptive or unfair statement or claim.
(b) In order to facilitate the process of
				informed selection of a podiatrist by the public, a podiatrist may advertise
				services through the public media including, but not limited to, a telephone
				directory, podiatrist's directory, newspaper or other periodical, radio or
				television, or through written communication not involving personal contact,
				provided that the advertisement is dignified and confines itself to the
				existence, scope, nature and field of practice of the podiatrist.
(c) If the advertisement is communicated to
				the public by radio, cable, or television, it shall be prerecorded, approved
				for broadcast by the podiatrist, and a recording and transcript of the actual
				transmission shall be retained by the podiatrist for a period of five (5) years
				from the last date of broadcast.
(d) If the podiatrist advertises a fee for a
				service, treatment, consultation, examination, radiographic study, or other
				procedure, the podiatrist must render that service or procedure for no more
				than the fee advertised.
(e) Unless
				otherwise specified in the advertisement, a podiatrist who publishes or
				communicates fee information in a publication that is published more frequently
				than one (1) time per month shall be bound by any representation made therein
				for a period of thirty (30) days after the publication date. A podiatrist who
				publishes or communicates fee information in a publication that is published
				once a month or less frequently shall be bound by any representation made
				therein until the publication of the succeeding issue. A podiatrist who
				publishes or communicates fee information in a publication which has no fixed
				date for publication of a succeeding issue shall be bound by any representation
				made therein for one (1) year.
(f)
				Unless otherwise specified, a podiatrist who broadcasts fee information by
				radio, cable or television shall be bound by any representation made therein
				for a period of ninety (90) days after such broadcast.
(g) Except as otherwise specified in this
				section, a podiatrist shall not contact or solicit individual members of the
				public personally or through an agent in order to offer services to such person
				or persons unless that person initiated contact with the podiatrist for the
				purpose of engaging that podiatrist's professional services.
(h) Any advertisement for podiatric medical
				treatment shall include the name(s) of the licensed podiatrist(s) associated
				with such treatment facility or employed by the treatment facility or employed
				by another podiatrist.
(i) A
				podiatrist must include the title "Chiropodist" or "Podiatrist", in any
				advertisement.
Transferred from the Medical Licensing Board of Indiana
					 (844 IAC 8-6-4) to the Board of
					 Podiatric Medicine (845 IAC 1-6-4) by
					 P.L.
					 33-1993,
					 SECTION
					 76, effective July 1,
					 1993.