Mississippi Administrative Code › Title 30 - Professions and Occupations › Part 2501 - Massage Therapy, Board of › Chapter 7 - Professional Responsibilities › Rule 30-2501-7.4 - Advertising

Current through June 25, 2024
A. Any licensed massage therapist or massage
				establishment advertising by the use of radio, newspaper, television,
				electronic media, flyers, business cards, phone book or any other means shall
				include legibly, or clearly audible, the massage therapy license number issued
				to the therapist(s) on and/or with such advertising. It shall be the
				responsibility of the licensee, a massage establishment, and/or a separate
				advertising entity to verify and include current license number(s) in all
				advertising, no matter the format. (See §
									73-67-29(7)).
				Failure to comply is subject to penalty assessed by the Board up to One
				Thousand Dollars ($1,000.00) per offense. Massage establishments with six (6)
				or more licensed massage therapists shall be exempt from this provision
				provided that the therapy or service is performed by person(s) licensed under
				this chapter.
B. Any and all
				advertising of the licensed massage therapist shall be of a professional and
				ethical nature and shall not be attached to or identified with any pornographic
				or other establishment that may be construed as unprofessional and/or unethical
				in the practice of professional massage therapy.
C. No practice of, or advertisement by any
				means of, any type of therapy involving soft tissue movement by the use of any
				body part, instruments) or device(s), or any term that may be interpreted to
				involve massage, Shiatsu, acupressure, oriental, Eastern or Asian massage
				technique, spa, rub, or therapeutic touch, shall be allowed unless such therapy
				is performed by person(s) who are licensed or exempt as stated in this
				chapter.
D. Providing information
				concerning continuing education of massage therapy shall not constitute
				advertising as that term is used in this section. National massage publications
				and out-of-state instruction/education/information materials are
				exempt.
E. The advertising of any
				designation of massage, including the word "Swedish" (as used in this context),
				shall not be allowed in conjunction with any other term that the board finds
				questionable. Questionable terms may include bath, shampoo and
				escort.
F. Massage schools that
				advertise for student clinic or any other type of student massage must
				conspicuously include the respective words "student massage" within the
				advertisement.
G. Advertisers shall
				obtain the license number from each massage therapist before entering into an
				agreement or contract to advertise any form of massage therapy as stated in
				this chapter. The license number(s) shall be part of the actual advertisement.
				Massage establishments with six (6) or more licensed massage therapists shall
				be exempt from this provision provided that the therapy or service is performed
				by person(s) licensed under this chapter.
Miss Code Ann.
				  §
										73-67-27(1)
				  (g), as amended; §
										73-67-29,
				  as amended; §
										73-67-15(f)
				  (q), as amended; §
										73-67-19(7),
				  as amended