Code of Maine Rules › 02 - DEPARTMENT OF PROFESSIONAL AND FINANCIAL REGULATION › 031 - BUREAU OF INSURANCE › Chapter 140 - ADVERTISEMENT OF HEALTH INSURANCE › Section 031-140-11 - Maintenance of records

Current through 2024-29, July 17, 2024
A. Advertising
				File: Each insurer shall maintain at its home or principal office a complete
				file containing every printed, published or prepared advertisement of
				individual policies and typical printed, published or prepared advertisements
				of blanket, franchise and group policies hereafter disseminated in this state,
				with a notation attached to each such advertisement which shall indicate the
				manner and extent of distribution and the form number of any policy advertised.
				Such file shall be subject to regular and periodical inspection by this
				Department. All such advertisements shall be maintained in said file for a
				period of not less than three years.
B. Certificate of Compliance: Each insurer
				required to file an annual statement which is now or which hereafter becomes
				subject to the provisions of this Regulation must file with the Insurance
				Department, together with its annual statement, a certificate executed by an
				authorized officer of the insurer wherein it is stated that to the best of his
				knowledge, information and belief the advertisements which were disseminated by
				the insurer during the preceding statement year complied or were made to comply
				in all respects with the provisions of the insurance laws of this State as
				implemented and interpreted by this Regulation.
Each insurer as defined herein is hereby directed to
				  acknowledge receipt of this Regulation before January, 1973, by a letter signed
				  by the Chief Executive Officer.
NOTE: This Regulation supersedes Bulletin No. 81 dated Decem
				  ber 1, 1958 and all prior rules and regulations relating to advertisements of
				  Health Insurance.
Refers to Title 24-A, M.R.S.A., Chapter 23, Section 2154 and
				  Title 24, M.R.S.A., Chapter 19.
In adopting this Regulation it is recognized that advertising
				  is essential to the promotion of Health Insurance and that different kinds of
				  advertising are needed for different purposes. Therefore, it is desirable to
				  note that the purpose of this Regulation is not to inhibit the proper
				  advertising of Health Insurance and that in determining whether an
				  advertisement is false or misleading, its entire content, purpose, and use,
				  will be considered.
Pursuant to Title 24-A, M.R.S.A., Chapter 3, Section 212, the
				  Insurance Commissioner hereby adopts the following Regulation Governing
				  Advertisements of Health Insurance in order to establish a uniform advertising
				  regulation in the State of Maine.
Attached: Certificate of Compliance with Regulation Governing
				  the Advertisement of Health Insurance (to be filed with Annual
				  Statement)
A certificate of compliance, substantially in this form, is
				  to be filed with the Annual Statement of each insurer as defined in Section 1.
				  Paragraph D of the Regulation Governing Advertisemetns of Health
				  Insurance.
CERTIFICATE OF COMPLIANCE WITH REGULATION
GOVERNING THE ADVERTISEMENT OF HEALTH
INSURANCE STATE OF MAINE
To the best of my knowledge, information and belief, the
				  advertisements disseminated by this insurer during the preceding statement year
				  complied or were made to comply in all respects with the provisions of
				  Regulation Governing Advertisements of Health Insurance.
___________________________
(Name of Insurer) .
___________________________
(Signature and Title of Officer) .
Dated: _____________________
(This certificate to be filed with annual statement)