Florida Administrative Code › 69 - DEPARTMENT OF FINANCIAL SERVICES › 69B - Division of Insurance Agent and Agency Services › Chapter 69B-150 - LIFE AND HEALTH ADVERTISING REQUIREMENTS › Section 69B-150.015 - Introductory, Initial, or Special Offers

Current through Reg. 50, No. 138; July 16, 2024
(1) An advertisement of an individual policy
				shall not directly or by implication represent that a contract or combination
				of contracts is an introductory, initial, or special offer, or that applicants
				will receive substantial advantages not available at a later date, or that the
				offer is available only to a specified group of individuals, unless such is the
				fact. An advertisement shall not contain phrases describing an application
				period as "special," "limited," or similar words or phrases when the insurer
				uses such application periods as the usual method of advertising Health
				Insurance.
(2) An application
				period during which a particular insurance product may be purchased on an
				individual basis shall not be offered within this State unless there has been a
				lapse of not less than six months between the close of the immediately
				preceding application period for effectively the same product and the opening
				of the new application period. The advertisement shall indicate the date by
				which the applicant must mail the application which shall be not less than ten
				days and not more than forty days from the date that such application period is
				advertised for the first time. This rule applies to all advertising media,
				i.e., mail, newspapers, radio, television, magazines, and periodicals, by any
				one insurer. This prohibition shall not be applicable to solicitations of
				employees or members of a particular group or association which otherwise would
				be eligible under specific provisions of the Insurance Code for group, blanket,
				or franchise insurance. The phrase "any one insurer" includes all the
				affiliated companies of a group of insurance companies under common management
				or control.
(3) This rule does not
				require separation by six months of application periods for the same insurance
				product in this State if the advertising material is directed by an admitted
				insurer to persons by direct mail on the basis that a common relationship
				exists with more than one entity. Examples of such would be a bank and its
				depositors, a department store to its charge account customers, or an oil
				company to its credit card holders, and more than one of such organizations is
				sponsoring such insurance product at different times if providing such
				insurance under such a method is not otherwise prohibited by law. However, the
				6-month rule does apply to one specific sponsor to the same persons in this
				State on the basis of their status as customers of that one specific entity
				only.
(4) This rule prohibits any
				statement or implication to the effect that only a specific number of policies
				will be sold, or that a time is fixed for the discontinuance of the sale of the
				particular policy advertised because of special advantages available in the
				policy, unless such is the fact.
(5) The phrase "a particular insurance
				product" in subsection (2) of this section, means an insurance policy which
				provides substantially different benefits than those contained in any other
				policy. Different terms of renewability, an increase or decrease in the dollar
				amounts of benefits, or an increase or decrease in any elimination period or
				waiting period from those available during an application period for another
				policy shall not be sufficient to constitute the product being offered as a
				different product eligible for concurrent or overlapping application
				periods.
(6) An advertisement shall
				not offer a policy which utilizes a reduced initial premium rate, nor shall an
				advertisement offer a policy waiving the initial premium.
(7) Meaningless awards, such as a "safe
				drivers' award" shall not be used in connection with advertisements of Health
				Insurance.
Rulemaking Authority
					 624.308(1),
					 626.9611 FS. Law Implemented
					 624.307(1),
					 626.9541(1)(a), (b), (e), (k),
					 (l),
					 626.9641(1)
					 FS.
New 1-19-73, Amended 4-19-73, Repromulgated 12-24-74,
					 Formerly 4-6.15, Amended 6-13-88, Formerly 4-6.015,
					 4-150.015.