Connecticut Administrative Code › Title 30 - Intoxicating Liquors › 6 - Liquor Control Seating and Bathrooms › Part I - GENERAL PROVISIONS › D - Conduct of Business › Section 30-6-A32a - Furnishing services, advertising material or equipment to retailer

Current through July 10, 2024
No brand owner, manufacturer, out-of-state shipper or
					 wholesaler may furnish any retailer with services, advertising material or
					 equipment except as follows, and, with respect to alcohol, spirits and wine, if
					 allowed by federal law:
(a) Inside
				  advertising material, including window displays, which has no intrinsic or
				  utilitarian value other than point-of-sale advertising, whose aggregate cost
				  shall not exceed five hundred dollars per retail outlet per calendar year per
				  brand, exclusive of installation cost;
(b) Advertising novelties and specialties for
				  use on the retail premises, such as trays, coasters, napkins, stirrers,
				  scrapers and scraper holders, menu sheets and menu covers, change mats,
				  calendars and pourers displaying brand names, whose aggregate cost shall not
				  exceed five hundred dollars per distributor of such items per retail outlet per
				  calendar year; wine lists may be distributed without cost limitation, such
				  lists may contain listings from different brand owners, manufacturers,
				  out-of-state shippers and wholesalers at the discretion of the
				  retailer.
(c) Consumer novelties of
				  nominal value for unconditional distribution to patrons of retail outlets,
				  whose aggregate cost shall not exceed five hundred dollars per distributor of
				  such items per retail outlet per calendar year.
(d) Manufacturers and wholesalers may clean
				  and repair beer lines between barrels and faucets in retail premises and may
				  furnish tapping accessories (such as rods, tap, hose and pressure regulators),
				  provided the aggregate cost or reasonable value of any services rendered and
				  any material used in connection with the cleaning and repairing of coils and
				  the tapping accessories furnished shall not exceed five hundred dollars for
				  each permit premises in any one permit year.
(e) Upon written submission to and approval
				  by the department, brand owners or their licensees in this state may display in
				  retail premises items other than alcoholic liquors which patrons may order by
				  order forms available in such premises, provided no retailer shall stock or
				  deliver such items or incur any cost in connection therewith, and provided the
				  patron shall not be required to make any purchase on the premises in connection
				  therewith. Such items shall be limited to products and any other items
				  considered dealer loaders costing the supplier less than one hundred dollars
				  per display. Nothing herein shall be construed as an exception from any other
				  provisions of the Liquor Control Act or Regulations of Connecticut State
				  Agencies.
(f) No brand owner,
				  manufacturer, out-of-state shipper, wholesaler, or salesman for any such entity
				  shall display, stock, rotate or affix the price to alcoholic liquor products
				  for their retail off-premises consumption place of business customers, except
				  as permitted by this section. A brand owner, manufacturer, out-of-state
				  shipper, wholesaler, or salesman for any such entity may perform the following
				  for its retail customers allowed hereunder for their own products only:
(1) The one-time stocking of shelves in the
				  sales area only at any newly licensed retail off-premises consumption place of
				  business or any premises that has recently had a change in the control of
				  ownership, is permitted for all products;
(2) The setting-up, building and maintenance
				  of displays and point-of-sales advertisements is permitted for all
				  products;
(3) The rotating of all
				  perishable products is permitted provided that rotating consists of moving
				  stock from rear to front on the shelves in the sales area only, and does not
				  include the stocking or cleaning of shelves and other similar services on
				  shelves in the sales area or any other area;
(4) The affixing of prices on point of sale
				  material, as established by the retailer, is permitted for all
				  products;
(5) The maintaining of
				  floor displays by the addition of a full case or cases, whether cut or uncut,
				  that does not include the stocking or cleaning of shelves; and
(6) The maintaining of cold boxes and display
				  refrigerators by the addition of single bottles of wine and spirits, cordials,
				  or beer.
Any brand owner, manufacturer, out-of-state shipper,
					 wholesaler, or salesman for any such entity who elects to provide any of the
					 aforementioned services shall do so only with the permission of the retailer
					 involved, and shall provide the same service to all their retail customers
					 without discrimination. Any permittee or salesman who knowingly provides or
					 receives services in violation of this section shall be subject to license
					 revocation or suspension.