Florida Administrative Code › 5 - DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES › 5H - Division of Marketing and Development › Chapter 5H-17 - FLORIDA AGRICULTURAL PROMOTION CAMPAIGN › Section 5H-17.002 - Definitions

Current through Reg. 50, No. 138; July 16, 2024
For purposes of this chapter, the definitions in Section
				  571.23, F.S., and the following
				  shall apply:
(1) "Agricultural
				product" as defined in Section
				571.23, F.S.
(2) "Agritourism activity" as defined in
				Section 570.86, F.S.
(3) "Allied Member" is a membership
				classification which means a person, unified group, association, or business
				supporting the efforts of the campaign.
(4) "Broker" is a membership classification
				which means a person engaged in the business of negotiating the sale of Florida
				agricultural products to retailers or wholesalers.
(5) "Campaign" or "the Campaign" means the
				Florida Agricultural Promotional Campaign (FAPC), also commonly referred to as
				the Fresh From Florida (FFF) program, which is a marketing tool for the
				promotion of Florida agricultural products, and agricultural related businesses
				and which allows FAPC members to identify with the FFF brand through the use of
				its identifiers under the criteria established in Rule
				5H-17.003, F.A.C.
(6) "Identifiers" mean the "Fresh From
				Florida," "Fresh From Florida Made With Florida," "From Florida USA," and
				"Fresh From Florida Proud Supporter" logos shown in the document titled Florida
				Agricultural Promotional Campaign Identifiers, (Rev. 03/23), which is hereby
				incorporated by reference and available online at
http://www.flrules.org/Gateway/reference.asp?No=Ref-15427
or can be obtained from the Division of Marketing and Development, 407 South
				Calhoun Street, M-9, Tallahassee Florida 32399-0800.
(7) "Landed" means the physical act of
				bringing harvested seafood products ashore.
(8) "Non-profit/Educational Organization" is
				a membership classification which means a non-profit organization, or all
				schools within the education system of Florida.
(9) "Producer" is a membership classification
				which means a person growing, raising, or harvesting agricultural products in
				the state of Florida.
(10)
				"Retailer" is a membership classification which means a person engaged in the
				business of selling agricultural products to consumers, including foodservice
				and restaurants.
(11)
				"Shipper/Distributor/Packer/Repacker" is a membership classification which
				means a person engaged in the business of packing, shipping, processing, or
				repacking agricultural products in Florida.
(12) "Unprocessed" means that the food is in
				its raw state and has not been frozen or subjected to any form of thermal or
				metabolic processing or preservation, except the following: refrigeration,
				pasteurization, homogenization, the use of waxes or coatings, the use of
				post-harvest pesticides, the application of a mild chlorine wash or mild acid
				wash on produce, or the treatment of raw foods with ionizing
				radiation.
(13) "Wholesaler" is a
				membership classification which means a person engaged in the business of
				selling agricultural products to retailers.
Rulemaking Authority 570.07(23), 571.24 FS. Law Implemented
					 571.23 FS.
New 6-22-92, Amended 9-20-93, 12-12-93, 2-8-17, 8-26-20,
					 7-18-23.