Arkansas Administrative Code › Agency 013 - Department of Parks and Tourism › Division 05 - Parks Division › Rule 013.05.13-004 - Display of Tourism Brochures (PD 1160)

Current through Register Vol. 49, No. 6, June, 2024
The intent of this policy is to allow publications furnished by
				the tourism industry to be displayed, taking into account the differences in
				display space available, storage areas, and the number of qualifying tourism
				businesses near the various state parks.
Set forth in this policy are criteria for the display of
				non-department brochures, circulars, booklets, etc. (collectively known as
				"publications") limited to state park visitor centers, lodges, museums and
				other designated park facilities. The following standards establish regulations
				for all state park visitor centers:
I.
GENERAL POLICY
- Contingent on space availability, the Division
			 authorizes the display of Division concessionaries' and non-department
			 publications from state and federal recreation, cultural and natural resources
			 (ex: AGFC Hunting and Fishing Guides, etc.), conservation and education
			 partners, state park friends organizations [501 (c) (3)], and related
			 entities.
II.
APPROVAL
- The Director of Arkansas State Parks shall approve in advance the display of
			 all non-department brochures and publications provided by the tourism industry.
			 The tourism entity must qualify as an "Attraction, Lodging, or Dining" (ALD)
			 facility by the Tourism Division (as amended). Due to space limitations in
			 state park visitor centers and the varying number of ALDs near state parks, the
			 Director of State Parks will set a maximum radius from each state park for
			 consideration of ALD brochures in visitor centers. Requests shall be sent first
			 to the applicable park superintendent for review, on a first come, first serve
			 basis. Subject to space availability and prior approval of the Director of
			 Arkansas State Parks, contract brochure distribution companies (BDC) may be
			 allowed to place small brochure racks in visitor centers. BDCs may provide
			 brochures for ALDs outside of the established radius for each state park.
			 Requests shall be directed to the park superintendent, with contracts approved
			 by the Manager of Marketing and Revenue.
III.
SIZE
- Brochure size shall
			 be appropriately 3.5" to 4" wide by 8.5" to 9" tall (no business cards or
			 postcards); digest size approximately 5.5" x 8.5"; magazine size approximately
			 8.5" x 11".
IV.
PAPER
			 STOCK
- Publications shall be printed on paper of sufficient weight to
			 stand upright in the racks.
V.
TOPICS
A. Publications must
			 contain or promote Arkansas tourist related Attractions, Lodging, Dining or
			 events.
B. Publications promoting
			 Arkansas and other states must have 75% or more of the contents dedicated to
			 Arkansas ALDs or events. The front cover must also have a 75% or greater
			 Arkansas content.
C. Publications
			 on facilities such as real estate agencies, automobile repair and RV repair,
			 etc. are not allowed for display, but businesses operators may place ads in
			 regional or city guides (contact the Tourism Division for more
			 information).
D. ALDs being
			 promoted must be open to the general public.
E. Publications must be attractively designed
			 and printed.
F. No "Open by
			 Appointment" operations will be considered.
G. No political publications or publications
			 containing political advertisements will be accepted.
H. No publications containing offensive
			 language or pictures that could be defined as being in bad taste by a park
			 superintendent will be allowed.
I.
			 Only coupon books officially sanctioned by the Arkansas Department of Parks and
			 Tourism are approved for placement.