California Code of Regulations › Title 10 - Investment › Chapter 3 - Commissioner of Financial Protection and Innovation › Subchapter 6 - California Financing Law › Article 10 - Advertising › Section 1552 - Maintenance of Advertising Copy

Current through Register 2024 Notice Reg. No. 28, July 12, 2024
(a) A finance company shall maintain in its
				  home office, a file of all advertising copy for a period of at least two (2)
				  years after the last date of its use.
(b) All advertising copy shall have noted
				  thereon the name or names of all advertising media used and the dates when such
				  advertising appeared.
(c) In the
				  case of radio or television advertising, unless the full text of such
				  announcements is retained for the aforesaid prescribed time by the broadcasting
				  station or stations and is available to the commissioner, a finance company
				  shall cause a voice transcription of the full text of such announcements to be
				  prepared and retained for two (2) years after the last date of its
				  use.
(d) Any advertising used by a
				  mortgage loan originator shall be maintained by the sponsoring mortgage lender,
				  mortgage broker, or mortgage lender and broker, in the manner set forth in this
				  section.
(e) For purposes of this
				  section, a finance company shall include a mortgage loan originator.
(f) A program administrator shall comply with
				  the advertising requirements in article 15 of this subchapter 6 and not this
				  section.
1. Amendment
					 filed 12-29-83; effective thirtieth day thereafter (Register 83, No.
					 53).
2. Amendment of NOTE filed 2-21-85; effective thirtieth day
					 thereafter (Register 85, No. 8).
3. Change without regulatory effect
					 amending NOTE filed 6-14-95 pursuant to section
					 100, title 1, California Code of
					 Regulations (Register 95, No. 24).
4. Amendment of subsections (a)
					 and (c), new subsections (d) and (e) and amendment of NOTE filed 4-1-2010 as an
					 emergency; operative 7-31-2010 (Register 2010, No. 14). A Certificate of
					 Compliance must be transmitted to OAL by 9-28-2010 or emergency language will
					 be repealed by operation of law on the following day.
5. Editorial
					 correction of HISTORY 4 (Register 2010, No. 40).
6. Amendment of
					 subsections (a) and (c), new subsection (d) and amendment of NOTE refiled
					 9-28-2010 as an emergency, including repealer of subsection (e); operative
					 9-28-2010 (Register 2010, No. 40). A Certificate of Compliance must be
					 transmitted to OAL by 12-27-2010 or emergency language will be repealed by
					 operation of law on the following day.
7. Amendment of section and
					 NOTE, including further amendment of subsections (a) and (c) and new subsection
					 (e), refiled 12-23-2010 as an emergency; operative 12-23-2010 (Register 2010,
					 No. 52). A Certificate of Compliance must be transmitted to OAL by 3-23-2011 or
					 emergency language will be repealed by operation of law on the following
					 day.
8. Certificate of Compliance as to 12-23-2010 order, including
					 amendment of subsection (a), transmitted to OAL 3-14-2011 and filed 4-25-2011;
					 amendments operative 5-25-2011 (Register 2011, No. 17).
9. Amendment
					 of subsection (a), (c) and (e) and new subsection (f) filed 8-5-2021; operative
					 10-1-2021 (Register 2021, No. 32). Transmission deadline specified in
					 Government Code section
					 11346.4(b)
					 extended 60 calendar days pursuant to Executive Order N-40-20 and an additional
					 60 calendar days pursuant to Executive Order N-71-20. Filing deadline specified
					 in Government Code section
					 11349.3(a)
					 extended 60 calendar days pursuant to Executive Order N-40-20 and an additional
					 60 calendar days pursuant to Executive Order
					 N-71-20.
Note: Authority cited: Section
						22150,
						Financial Code. Reference: Sections
						22014 and
						22166,
						Financial Code.