Florida Administrative Code › 20 - DEPARTMENT OF CITRUS › 20 - Departmental › Chapter 20-48 - TARGETED VALUE-ADDED PROMOTIONS PROGRAM FOR FRESH GRAPEFRUIT › Section 20-48.004 - Allocation; Disbursement of Funds

Current through Reg. 50, No. 138; July 16, 2024
(1)
				Funds prorated for non-commodity programs for fresh grapefruit shall be set
				aside by the Department of Citrus each shipping season. Such funds shall be
				used to reward supermarket retailers in the U.S. only - on a per-carton basis -
				for promotional support of fresh Florida grapefruit.
(2) The Department of Citrus shall establish
				Targeted VAP participant appropriations by August 31.
(3) Targeted VAP dollars to the participant
				shall be allocated based on the percentage of total domestic (U.S. only)
				shipments of grapefruit the participant shipped during the prior year, but in
				no case shall it be less than $5, 000 per said participant. A participant who
				does not have a prior year record shall receive an allocation of $5,
				000.
(4) At least 50% of each
				participant's allocation shall be earmarked and spent for use in Department of
				Citrus media markets.
(5) By
				October 25 of each program year, the Department of Citrus shall survey program
				participants asking them to declare their intent to use allocated funds.
				Participants intending to use their allocated funds shall further indicate to
				the Department if they plan to use the funds in a cooperative venture with
				another entity, or request that the Department execute the plan on the
				supplier's behalf through Department of Citrus field merchandising staff
				directly with retailers of participants choice.
(6) Prior to January 15 of each program year,
				the Department of Citrus shall survey program participants as to whether or not
				they intend to use uncommitted program funds; at that time program participants
				may elect to reassign uncommitted funds into generic Department of Citrus
				programs, effective February 1.
(7)
				If, by June 1 of each program year, participant has utilized 80% or more of
				their allocated funds, they will not be adjusted the following season. If, on
				June 1, participant has used less than 80% of their funds, they will be capped
				at that level for the following season.
(8) The participant shall be responsible for
				one-fourth the cost of each individual advertising promotion. The Florida
				Department of Citrus shall be responsible for the remaining three-fourths, so
				long as net claims for such costs are not in excess of participant's
				allocation. Participant contributions to the advertising programs must be
				forwarded to Department before payment is made to the retailer. Payment will be
				forwarded by the Department directly to the participant's designated retail
				customer.
(9) Participant will not
				be responsible for matching funds on media promotions. Payment will be made by
				the Department directly to retailer involved for demonstration promotion
				scheduled at participant's request. Media demo programs will be fully
				reimbursed (up to $5, 000). All other demo programs are eligible to be
				reimbursed at the rate of non-media promotions scheduled in conjunction with
				Department media programs in selected markets.
(10) All claims must be submitted and filed
				with the Department no later than July 31 of each shipping season and must
				include FOB pricing, movement, and an explanation of the volumetric variance
				when movement during promotion period was significantly less than anticipated
				on Participant's commitment form. A Targeted Value-Added Promotion Program
				Evaluation form CIT/MKTG/154 EFF. 10/20/99, incorporated herein by reference,
				must accompany each claim or payment to retailer cannot be processed. Claims
				that are incomplete or otherwise late will be rejected by the Department with
				written notification to the participant.
(11) Implementation of this program is
				subject to the appropriation of funds for use in this
				program.
Rulemaking Authority
					 601.15 FS. Law Implemented
					 601.15
					 FS.
New 11-17-97, Amended 12-6-98, 2-3-00,
					 11-29-00.