Arkansas Administrative Code › Agency 013 - Department of Parks and Tourism › Division 06 - Tourism Division › Rule 013.06.15-001 - Festival Advertising Grants Program Rules

Current through Register Vol. 49, No. 6, June, 2024
STATEMENT OF INTENT:
It is the intent of this grant program to supplement the
				advertising of festivals run by small cities or communities that have minimal
				advertising funds.
Incorporated Arkansas cities with a population of less than
				10,500, as established by the most recent census, or unincorporated communities
				(applying through the county) are eligible to apply. Entities awarded grants
				will become vendors of the state. No more than one grant may be awarded to a
				city/community per fiscal year.
To be eligible, the festival must be open to the public, have
				no charge for admission (either by money, donation, or otherwise), and must be
				a recurring annual event in existence for at least one year prior to applying
				for the grant.
$150,000 will be divided equally among the six Destination
				Marketing Areas (DMAs) as defined by Arkansas Department of Parks and Tourism.
				If there is a shortage of qualified grant applications in a DMA, the funds can
				be distributed other DMAs.
Grants will be awarded in increments of $50, with a minimum of
				$500 and maximum of $2,000. Grant recipients will be reimbursed for 2/3 of the
				advertising expenses up to, but not to exceed, the grant amount. Payment will
				be made after grant recipient has provided all required documentation to the
				Arkansas Department of Parks and Tourism.
There will be one grant period per fiscal year. In the first
				year, grants will be awarded for advertising purchased between January 1 and
				June 30, 2016. Original applications must be received in full by 5:00 p.m. on
				November: 13, 2015. Grant recipients will be notified on or before December 31,
				2015.
In subsequent years, original applications must be received in
				full by 5:00 p.m. on March 1. Grant recipients will be notified on or before
				May 1, with funding to be available July 1 for advertising purchased between
				july 1 and June 30 of the following year.
Applications will be reviewed by a committee appointed by the
				executive director of the Arkansas Department of Parks & Tourism to
				include, but not be limited to, Tourism Division employees and a representative
				of the Arkansas Festivals & Events Association board of directors. The
				committee will present recommendations to the ADPT executive director for final
				decision.
Applications should be typewritten. All applications must be
				accompanied by the festival's operational budget, an itemized advertising plan,
				a statement of the minutes or administrative order from the governing city or
				county board approving the grant request, and a statement affirming the amount
				of funds held by or committed for the purchase of said advertising.
Funds must be used to buy advertising - magazine, newspaper,
				radio, television, online, posters, flyers, or billboards. Purchase of
				supplies, clothing, or other items that could be used for resale will not be
				approved for funding.
All advertising purchased with grant money, excluding
				billboards, must include the following statement. In print advertising, the
				statement must be no smaller than 8 point. In audio advertising, the statement
				must not be under 5 seconds in duration.
This ad paid for in part by AR Dept. of Parks &
				Tourism. For more information on festivals in Arkansas, visit
Arkansas.com
.
Billboard ads must include the following statement large enough
				to be legible from the highway.
Visit
Arkansas.com
for more events in The Natural
				State!
To disperse payment of grant, the Arkansas Department of Parks
				and Tourism must receive all required documentation no later than thirty (30)
				calendar days after the conclusion of the festival. For advertising that runs
				or is purchased on or after May 15, the documentation must be received before
				June 28 to be processed and paid by end of fiscal year. Failure to meet
				required deadlines will result in forfeiting grant funding. To request payment
				of grant, the grant recipient must provide each of the following to the
				Arkansas Department of Parks and Tourism:
* Request for payment form, completed and signed by grant
				recipient.
* Invoice made out to the grant recipient (city/county) from
				the service provider.
* Proof of payment from grant recipient (city/county) to the
				service provider.
* Proof of performance.
The following will serve as proof of performance.
* Newspapers/Magazines - Original tear sheets of the page where
				the ad was placed. The sheet should have the publication name and issue date on
				it. If the publication name and issue date are not on the tear sheet, the
				entire issue must be provided.
* Radio/Television - Performance affidavits signed by the
				station manager and signed and stamped by a notary. A digital copy of the ad as
				it ran on the station.
* Billboard - A photo of the ad on the billboard at the
				location plus the invoice verifying the location and dates of display.
* Poster/Flyer - An original of the poster/flyer.
* Online Ads - A screenshot of the ad as it appears on the site
				to include the URL. Analytics for the length of the ad run, as provided by the
				service provider, to include but not be limited to exit links to festival site
				and page views.
If an advertising agency is used, the agency invoice made out
				to the grant recipient (city/county) must also be provided.