Illinois Administrative Code › Title 50 - INSURANCE › Part 2002 - ADVERTISING OF ACCIDENT AND SICKNESS INSURANCE › Section 2002.160 - Introductory, Initial or Special Offers

Current through Register Vol. 48, No. 28, July 12, 2024
a)
1) An
			 advertisement of an individual policy shall not directly or by implication
			 represent that a contract or combination of contracts is an introductory,
			 initial or special offer, or that applicants will receive substantial
			 advantages not available at a later date, or that the offer is available at a
			 later date, or that the offer is available only to a specified group of
			 individuals, unless such is the fact. An advertisement shall not contain
			 phrases describing an enrollment period as "special," "limited," or similar
			 words or phrases when the insurer uses such enrollment periods as the usual
			 method of advertising accident and sickness insurance. The Guideline for this
			 paragraph (a) (1) is found in Appendix A, Illustration II.
2) An enrollment period during which a
			 particular insurance product may be purchased on an individual basis shall not
			 be offered within this State unless there has been a lapse of not less than six
			 months between the close of the immediately preceding enrollment period for the
			 same product and the opening of the new enrollment period. The advertisement
			 shall indicate the date by which the applicant must mail the application which
			 shall be not less than ten days and not more than forty days from the date that
			 such enrollment period is advertised for the first time. This Part applies to
			 all advertising media: i.e., mail, newspapers, radio, television, magazines and
			 periodicals, by any one insurer. It is inapplicable to solicitations of
			 employees or members of a particular group or association which otherwise would
			 be eligible under specific provisions of the Insurance Code for group or
			 blanket insurance. The phrase "any one insurer" includes all the affiliated
			 companies of a group of insurance companies under common management or control.
			 The Guideline for this paragraph (a) (2) is found in Appendix A, Illustration
			 JJ.
3) This Part prohibits any
			 statement or implication to the effect that only a specific number of policies
			 will be sold, or that a time is fixed for the discontinuance of the sale of the
			 particular policy advertised because of special advantages available in the
			 policy, unless such is the fact.
4)
			 The phrase "a particular insurance product" in paragraph (a)(2) of this Section
			 means an insurance policy which provides substantially different benefits than
			 those contained in any other policy. Different terms of renewability; an
			 increase or decrease in the dollar amounts of benefits; an increase or decrease
			 in any elimination period or waiting period from those available during an
			 enrollment period for another policy shall not be sufficient to constitute the
			 product being offered as a different product eligible for concurrent or
			 overlapping enrollment periods. The Guideline for this paragraph (a)(4) is
			 found in Appendix A, Illustration KK.