Arizona Administrative Code › Title 17 - TRANSPORTATION › Chapter 1 - DEPARTMENT OF TRANSPORTATION ADMINISTRATION › Article 7 - ADVERTISING AND SPONSORSHIP PROGRAM › Section R17-1-710 - Criteria for Highway-related Acknowledgment Signs and Plaques

Current through Register Vol. 30, No. 28, July 12, 2024
A. For
				highway-related sponsorship opportunities, the Department or its contractor
				shall:
1. Ensure that acknowledgment signs
				and plaques take only the form of static, non-changeable, non-electronic
				legends to maintain the recognition value of official devices used for traffic
				control;
2. Ensure that messages on
				acknowledgment signs and plaques are not interspersed, combined, or alternated
				with other official traffic control messages, either in the same display space,
				by adjacency in the same assembly, or by adjacency of multiple assemblies whose
				longitudinal separation does not meet the placement criteria contained in the
				MUTCD, including when placed on opposite sides of the roadway facing the same
				direction of travel, except as provided for acknowledgment plaques under
				R17-E-711(B);
3. Ensure that the
				focus remains on the service provided rather than on the sponsor, and that the
				sponsor logo area on an acknowledgment sign or plaque is a horizontally
				oriented rectangle, consistent with the provisions on business logos in the
				MUTCD, Chapter 2J, Specific Service Signs. The width of the rectangle shall be
				at least approximately 1.67 times its height, the total area of which shall not
				exceed the maximum referenced or specified in this Article or the MUTCD. The
				word legend describing the activity, such as "SPONSORED BY," shall be composed
				of upper-case lettering of the FHWA standard alphabets at least tree inches
				high on conventional roads and at least four inches high on expressways and
				freeways;
4. Ensure that any slogan
				displayed on an acknowledgment sign is a brief jurisdiction-wide slogan or that
				of a program name, such as "ADOPT-A-HIGHWAY" Slogans for companion,
				supplementary, or other programs unrelated to the service being sponsored shall
				not be displayed on any acknowledgment sign or plaque, in accordance with the
				MUTCD, Section 2H.08, Acknowledgment Signs.
5. Ensure that if a graphic business logo is
				used to represent a sponsor, instead of a word legend using the FHWA Standard
				Alpha- bets, the logo is the principal trademarked official logo that
				represents the business name of the sponsor Secondary logos or representations,
				even if trademarked, copyrighted, or otherwise protected, are classified as
				promotional advertising and are not allowed as provided under the MUTCD,
				Section 1A.01, Purpose of Traffic Control Devices;
6. Ensure compliance with the following
				design guidelines if a graphic business logo is used to represent a sponsor:
a. Logos shall be as simple as possible and
				provide good readability during both daylight and nighttime hours;
b. Logos may consist of a symbol, trademark,
				or a legend message identifying the name or abbreviation of a specific
				business;
c. Logos shall not
				contain a telephone or fax number street name, e-mail or web address, or a
				direction indicator as part of the business logo unless such information is
				part of the sponsor's official name;
d. Logos shall not resemble an official
				traffic control device; and
e.
				Symbols or trademarks used alone for acknowledgment shall be simple and
				dignified and reproduced in the colors and general shape consistent with
				customary use, and any integral legend shall be in proportionate
				size.
7. Obtain an
				encroachment permit if applicable under 17 A.A.C. 3, Article 5, before
				installing, maintaining, or removing sponsor- ship content or copy from a
				highway-related facility or asset of the Department located along a state
				highway; and
8. Determine the best
				placement of sponsorship content or copy and cooperate with the sponsor to
				provide all appropriate information to the public as outlined in both the
				contract and the sponsorship agreement, while remaining in full compliance with
				any encroachment permit requirements, if the contractor requests an
				encroachment permit under 17 A.A.C. 3, Article 5.