Illinois Administrative Code › Title 11 - ALCOHOL, HORSE RACING, LOTTERY, AND VIDEO GAMING › Part 100 - THE ILLINOIS LIQUOR CONTROL COMMISSION › Section 100.285 - Tastings, Product Samplings and Test Marketing

Current through Register Vol. 48, No. 28, July 12, 2024
a) "Product Sampling" or "tastings" mean a
			 supervised presentation of alcoholic liquor products to the public at a
			 retailer location for the purpose of disseminating product information and
			 education, with consumption of alcoholic liquor products being an incidental
			 part of the presentation.
b)
			 Alcoholic liquor product sampling and tastings may be conducted by a
			 manufacturer, non-resident dealer, foreign importer, importing distributor,
			 distributor or retailer or a non-licensee, that complies with Section
			 100.40
			 and registers as a tasting representative at retail licensed premises. Only
			 alcoholic liquor products registered with the Commission may be tasted or
			 sampled. Tastings and product sampling may be advertised. The conditions and
			 limitations contained in Section
			 100.330 and
			 Commission rules shall apply to any manufacturer, non-resident dealer, foreign
			 importer, importing distributor or distributor sponsored tastings or product
			 samplings.
c) Retail premise
			 alcoholic liquor tastings and product samplings, for which there is no charge
			 to the consumer, may be provided in the following amounts: distilled spirits
			 1/4 oz., wine 1 oz. and beer 2 oz.
d) A licensee may not conduct alcoholic
			 liquor tastings or product sampling at a non-licensed premise. Licensed
			 premises include those premises for which a Special Use or Special Event
			 License has been issued by the unit of local government having regulatory
			 authority over the premises pursuant to the Act and approved by the
			 Commission.
e) Cups, napkins,
			 glassware, coasters and trays shall not be deemed to be inside signs or
			 advertising materials and may only be sold to retailers by a manufacturer,
			 non-resident dealer, foreign importer, importing distributor or
			 distributor.
f) If a retailer
			 previously purchased the alcoholic liquor product to be tasted or sampled, a
			 manufacturer, non-resident dealer, foreign importer, importing distributor or
			 distributor may pay for the product at the retailer's original cost. If the
			 manufacturer, non-resident dealer, foreign importer, importing distributor or
			 distributor supplies the alcoholic liquor product for the tasting or sampling,
			 the product remaining after the tasting or sampling must be returned to the
			 manufacturer, non-resident dealer, foreign importer, importing distributor or
			 distributor.
g) Alcoholic liquor
			 product samplings or tastings in which the consumer pays a reasonable entrance
			 fee in relation to the amount of alcoholic liquor available for tasting or
			 sampling is permitted, subject to the following conditions and limitations:
1) The retailer must charge a uniform
			 admission price and is prohibited from treating patrons differently.
2) The retailer must use tickets, punch cards
			 or other such reliable means of tracking the amount of alcoholic liquor
			 purchased and consumed by each attendee.
3) Retailer's legal responsibility duties,
			 including, but not limited to, prohibitions against serving alcohol to persons
			 under age 21 and to any intoxicated person, remain unchanged with tasting or
			 product sampling events.
4) The
			 retailer must hold an on-premise consumption license issued by both the local
			 governmental unit and the State. However, the license or permit may be a
			 special use or special event license.