California Code of Regulations › Title 10 - Investment › Chapter 3 - Commissioner of Financial Protection and Innovation › Subchapter 6 - California Financing Law › Article 10 - Advertising › Section 1550 - Advertising

Current through Register 2024 Notice Reg. No. 28, July 12, 2024
(a) A finance
				  company shall refer to its licensure under the California Financing Law in any
				  written, printed, or oral communication, including any communication by means
				  of recorded telephone messages, telephonic or electronic media, or spoken on
				  radio, television or similar communications media, only by the following
				  statement: "Loans made or arranged pursuant to a California Financing Law
				  license."
(b) Any advertisement
				  proposed to be used by a licensed mortgage lender, mortgage broker, mortgage
				  lender and broker, or mortgage loan originator shall indicate the unique
				  identifier of the mortgage lender, mortgage broker, mortgage lender and broker,
				  or mortgage loan originator licensee.
(c) A written advertisement on an electronic
				  advertising platform that is limited to 300 or fewer characters need not comply
				  with this section, as long as the electronic advertisement contains a link and
				  the linked location contains the information required by this
				  section.
1. Amendment
					 filed 12-29-83; effective thirtieth day thereafter (Register 83, No.
					 53).
2. Amendment filed 2-21-85; effective thirtieth day thereafter
					 (Register 85, No. 8).
3. Change without regulatory effect amending
					 subsections (a), (c) and NOTE filed 6-14-95 pursuant to section
					 100, title 1, California Code of
					 Regulations (Register 95, No. 24).
4. Amendment of subsections (a)
					 and (b), new subsection (b)(1), amendment of subsection (c), new subsections
					 (d) and (e) and amendment of NOTE filed 4-1-2010 as an emergency; operative
					 7-31-2010 (Register 2010, No. 14). A Certificate of Compliance must be
					 transmitted to OAL by 9-28-2010 or emergency language will be repealed by
					 operation of law on the following day.
5. Editorial correction of
					 HISTORY 4 (Register 2010, No. 40).
6. Amendment of subsections (a)
					 and (b), new subsection (b)(1), amendment of subsection (c), new subsection (d)
					 and amendment of NOTE refiled 9-28-2010 as an emergency, including repealer of
					 subsection (e); operative 9-28-2010 (Register 2010, No. 40). A Certificate of
					 Compliance must be transmitted to OAL by 12-27-2010 or emergency language will
					 be repealed by operation of law on the following day.
7. Amendment
					 of section and NOTE, including repealer of subsections (a)-(c) and subsection
					 (d) designator, refiled 12-23-2010 as an emergency; operative 12-23-2010
					 (Register 2010, No. 52). A Certificate of Compliance must be transmitted to OAL
					 by 3-23-2011 or emergency language will be repealed by operation of law on the
					 following day.
8. Certificate of Compliance as to 12-23-2010 order
					 transmitted to OAL 3-14-2011 and filed 4-25-2011 (Register 2011, No.
					 17).
9. New subsection (a), subsection relettering and amendment of
					 NOTE filed 7-17-2014; operative 7-17-2014 pursuant to Government Code section
					 11343.4(b)(3)
					 (Register 2014, No. 29).
10. Amendment of section heading and
					 section filed 8-5-2021; operative 10-1-2021 (Register 2021, No. 32).
					 Transmission deadline specified in Government Code section
					 11346.4(b)
					 extended 60 calendar days pursuant to Executive Order N-40-20 and an additional
					 60 calendar days pursuant to Executive Order N-71-20. Filing deadline specified
					 in Government Code section
					 11349.3(a)
					 extended 60 calendar days pursuant to Executive Order N-40-20 and an additional
					 60 calendar days pursuant to Executive Order
					 N-71-20.
Note: Authority cited: Section
						22150,
						Financial Code. Reference: Sections
						22014,
						22150,
						22161,
						22162,
						22163,
						22164,
						22165,
						22347 and
						22755,
						Financial Code.