Connecticut Administrative Code › Title 38a - Insurance Department › 819 - Unfair Insurance Practices: Advertisements of Accident and Sickness Insurance › Unfair Insurance Practices: Advertisements of Life Insurance › Section 38a-819-25 - Disclosure requirements

Current through July 10, 2024
A. The information
				required to be disclosed by these regulations shall not be minimized, rendered
				obscure, or presented in an ambiguous fashion or intermingled with the rest of
				the advertisement so as to be confusing or misleading.
B. No advertisement shall omit material
				information or use words, phrases, statements, references, or illustrations if
				such omission or such use has the capacity, tendency, or effect of misleading
				or deceiving purchasers or prospective purchasers as to the nature or extend of
				any policy benefit payable, loss covered, premium payable, or state or federal
				tax consequences. The fact that the policy offered is made available to a
				prospective insured for inspection prior to consummation of the sale, or an
				offer is made to refund the premium if the purchaser is not satisfied, does not
				remedy misleading statements.
C. In
				the event an advertisement uses "Non-Medical," "No Medical Examination
				Required," or similar terms where issue is not guaranteed, such terms shall be
				accompanied by a further disclosure of equal prominence and in juxtaposition
				thereto to the effect that issuance of the policy may depend upon the answers
				to the health questions.
D. An
				advertisement shall not use as the name or title of a life insurance policy any
				phrase which does not include the words "life insurance" unless accompanied by
				other language clearly indicating it is life insurance.
E. An advertisement shall prominently
				describe the type of policy advertised.
F. An advertisement of an insurance policy
				marketed by the direct response techniques shall not state or imply that
				because there is no agent or commission involved there will be a cost saving to
				prospective purchasers unless such is the fact. No such cost savings may be
				stated or implied without justification satisfactory to the Insurance
				Commissioner prior to use.
G. An
				advertisement for a policy containing graded or modified benefits shall
				prominently display any limitation of benefits. If the premium is level and
				coverage decreases or increases with age or duration, such fact shall be
				prominently disclosed.
H. An
				advertisement for a p
1. An advertisement
				shall not utilize or describe dividends in a manner which is misleading or has
				the capacity or the tendency to miselad.
2. An advertisement shall not state or imply
				that the payment or amount of dividends is guaranteed. If dividends are
				illustrated, they must be based on the insurer's current dividend scale and the
				illustration must contain a statement to the effect that they are not to be
				construed as guarantees or estimates of dividends to be paid in the
				future.
3. An advertisement shall
				not state or imply that illustrated dividends under a participating policy
				and/or pure endowments will be or can be sufficient at any future time to
				assure, without the further payment of premiums, the receipt of benefits, such
				as a paid-up policy, unless the advertisement clearly and precisely explains
				(a) what benefits or coverage would be provided at such time and (b) under what
				conditions this would occurolicy with non-level premiums shall prominently
				describe the premium changes.