2023 New York Laws › VAT - Vehicle and Traffic › Title 4 - Registration of Vehicles › Article 14 - Registration of Motor Vehicles › 404-S - Issuance of Distinctive "I Love New York" Plates.

* §  404-s.  Issuance  of distinctive "I Love New York" plates. 1. Any
  person  residing  in  this  state  shall,  upon  request,  be  issued  a
  distinctive  "I  Love  New  York"  license  plate.  The  design  of such
  distinctive plate shall be developed by the commissioner in  cooperation
  with  the  commissioner  of  the  department of economic development and
  shall utilize the phrase "I Love  New  York",  and/or  a  representative
  logo,  in  a  manner  consistent with usage thereof by the department of
  economic development and tourist promotion agencies recognized  pursuant
  to section one hundred sixty-three of the economic development law.
2. A distinctive plate issued pursuant to this section shall be issued
  in  the  same  manner  as  other  number  plates upon the payment of the
  regular registration fee prescribed by section four hundred one of  this
  article  provided,  however, that an additional annual service charge of
  fifteen dollars shall be charged for such  plate.  Such  service  charge
  shall  be  deposited  to  the  credit  of  the  department  of  economic
  development and shall be made available for services  and  expenses  for
  tourism  marketing as provided for in subdivision sixteen of section one
  hundred of the economic development  law  provided,  however,  that  the
  department  of  economic  development  shall reimburse the department an
  amount not to exceed six thousand dollars for costs associated with  the
  production of such plate.
3. A distinctive plate issued pursuant to this section to a person who
  purchases  a  lifetime  license  pursuant  to  section  11-0702  of  the
  environmental conservation law or a lifetime vehicle access  pass,  also
  known as a lifetime empire passport, pursuant to article thirteen of the
  parks,  recreation  and historic preservation law between January first,
  two thousand fourteen and December thirty-first, two  thousand  fourteen
  shall  be  issued  in  the  same  manner as other number plates upon the
  payment of the regular  registration  fee  prescribed  by  section  four
  hundred one of this article; provided, however, that commencing upon the
  third  registration  period after the initial issuance of such plate, an
  additional annual service charge of fifteen dollars shall be charged for
  such plate. Such service charge shall be deposited and made available in
  the same manner as  set  forth  in  subdivision  two  of  this  section.
  Additionally,  such  person  shall be exempt from the payment of (a) the
  twenty-five dollar fee required to be paid for the issuance of a set  of
  reflectorized number plates pursuant to paragraph a of subdivision three
  of  section  four  hundred one of this article, and (b) the fee of three
  dollars and twenty-five cents for the issuance of a new  set  of  number
  plates  pursuant  to  paragraph  b  of subdivision three of section four
  hundred one of this article.
4. A person who,  prior  to  January  first,  two  thousand  fourteen,
  possesses  a  lifetime  license  pursuant  to  section  11-0702  of  the
  environmental conservation law or a lifetime vehicle access  pass,  also
  known  as  a  lifetime  empire passport, or a three or five year vehicle
  access pass pursuant to article thirteen of the  parks,  recreation  and
  historic  preservation  law  shall,  on request between April first, two
  thousand fourteen and  March  thirty-first,  two  thousand  fifteen,  be
  issued  a  distinctive plate pursuant to this section in the same manner
  as other number plates upon the payment of the regular registration  fee
  prescribed  by  section  four  hundred  one  of  this article; provided,
  however, that commencing upon the third registration  period  after  the
  initial  issuance  of such plate, an additional annual service charge of
  fifteen dollars shall be charged for such  plate.  Such  service  charge
  shall be deposited and made available in the same manner as set forth in
  subdivision  two  of  this  section.  Additionally, such person shall be
  exempt from the payment of the fee  of  three  dollars  and  twenty-five
  cents  for  the  issuance  of  a  new  set  of number plates pursuant to

  paragraph b of subdivision three of section four  hundred  one  of  this
  article.
5.  Any New York resident who possesses a hunting, fishing or trapping
  license issued  pursuant  to  title  seven  of  article  eleven  of  the
  environmental  conservation  law  or an annual vehicle access pass, also
  known as an empire passport, pursuant to article thirteen of the  parks,
  recreation  and historic preservation law shall, upon request, be issued
  the distinctive plate available to a person  who  purchases  a  lifetime
  license  or  passport, which shall be issued in the same manner as other
  number  plates  upon  the  payment  of  the  regular  registration   fee
  prescribed  by  section  four  hundred  one  of  this article; provided,
  however, that an additional annual service  charge  of  fifteen  dollars
  shall  be charged for such plate. Such service charge shall be deposited
  and made available in the same manner as set forth in subdivision two of
  this section.
* NB There are 4 § 404-s's