2023 New York Laws › SOS - Social Services › Article 3 - Local Public Welfare Organization; Powers and Duties › Title 5 - Records, Reports, Funds and Appropriations › 95-A - State Supplemental Nutrition Assistance Program Outreach Program.

§  95-a.  State  food  stamp  outreach  program. 1. In accordance with
  federal requirements and to the extent that federal matching  funds  are
  available,  the  department shall develop and implement an outreach plan
  to inform low-income households potentially  eligible  to  receive  food
  stamps  and  to  encourage the participation of eligible households that
  wish to participate.
2. In developing and implementing such a plan  the  department  and/or
  its  local  districts  are  authorized  and  empowered,  subject  to the
  approval of the director of the budget and provided that federal aid  is
  available  therefor,  to  enter  into contractual agreements with public
  and/or private organizations to develop and implement  local,  regional,
  and statewide outreach programs.
3.  Each  commissioner  of social services shall develop and submit to
  the department on an annual basis for its  approval,  a  local  outreach
  plan  governing  the use of local social services personnel and services
  provided by federally funded and other  agencies  and  organizations  to
  inform  potentially eligible households of the availability and benefits
  of the program and to encourage  and  facilitate  the  participation  of
  eligible  households.  The  department  shall  provide  commissioners of
  social services with technical assistance as needed  to  carry  out  the
  provisions of this subdivision.
4.  As  part  of  each  local outreach plan, social services officials
  shall take all steps necessary  to  maintain  a  supply  of  information
  leaflets  in  public  buildings,  including  but  not  limited  to local
  unemployment insurance and employment services offices of the department
  of labor, institutions and facilities under the supervision  or  control
  of the department of health, food stores, union halls, community centers
  and local agencies providing services to the elderly to help insure that
  eligible persons are informed of the food stamp program.
5. The department shall periodically distribute to all newspapers, and
  to  television  and  radio stations throughout the state, public service
  announcements describing the food stamp program, including the toll-free
  telephone numbers for food stamp information, and shall promptly  inform
  such  media  of significant changes in the program affecting eligibility
  requirements and/or the amount of the food stamp bonus.
6. The department shall establish procedures in cooperation  with  the
  industrial  commissioner  of  the  department  of  labor  to ensure that
  informational leaflets about the food stamp program  are  sent  to  each
  local  employment  services  office for distribution pursuant to section
  five hundred and forty of the labor law. Each leaflet shall include  but
  not  be  limited  to: the phone number for the New York State food stamp
  hotline, estimated maximum income eligibility levels by  household  size
  for  participation  in  the  food  stamp program and the availability of
  local social services  departments  to  provide  additional  information
  about the program.
7.  In  accordance with applicable federal laws, rules and regulations
  the department shall make available appropriate bilingual  materials  so
  that  potentially  eligible  non  English  speaking  individuals  may be
  informed about the food stamp program.
8. The department shall promulgate rules and regulations, and take all
  other  actions  necessary  for  the  effective  implementation  of  this
  section.