2023 New York Laws › CVR - Civil Rights › Article 5 - Right of Privacy › 51 - Action for Injunction and for Damages.

§  51.  Action  for injunction and for damages. Any person whose name,
  portrait, picture, likeness or voice  is  used  within  this  state  for
  advertising  purposes  or  for the purposes of trade without the written
  consent first obtained as  above  provided  may  maintain  an  equitable
  action  in  the  supreme court of this state against the person, firm or
  corporation so using such person's name, portrait, picture, likeness  or
  voice,  to  prevent  and  restrain the use thereof; and may also sue and
  recover damages for any injuries sustained by reason of such use and  if
  the  defendant  shall  have knowingly used such person's name, portrait,
  picture, likeness or voice in such manner as is forbidden or declared to
  be unlawful  by  section  fifty  of  this  article,  the  jury,  in  its
  discretion,  may  award exemplary damages. But nothing contained in this
  article shall be  so  construed  as  to  prevent  any  person,  firm  or
  corporation   from   selling  or  otherwise  transferring  any  material
  containing such name, portrait, picture, likeness or voice  in  whatever
  medium  to  any user of such name, portrait, picture, likeness or voice,
  or to any third party for sale or transfer  directly  or  indirectly  to
  such  a  user,  for  use  in a manner lawful under this article; nothing
  contained in this article shall  be  so  construed  as  to  prevent  any
  person,  firm  or corporation, practicing the profession of photography,
  from exhibiting in or about their establishment specimens of the work of
  such establishment, unless the same is continued by such person, firm or
  corporation after written notice objecting thereto has been given by the
  person portrayed; and nothing contained in  this  article  shall  be  so
  construed  as  to prevent any person, firm or corporation from using the
  name, portrait, picture, likeness or voice of any manufacturer or dealer
  in connection  with  the  goods,  wares  and  merchandise  manufactured,
  produced or dealt in by such manufacturer or dealer which they have sold
  or disposed of with such name, portrait, picture, likeness or voice used
  in  connection  therewith;  or  from  using the name, portrait, picture,
  likeness or voice of any author, composer or artist in  connection  with
  their  literary, musical or artistic productions which they have sold or
  disposed of with such name, portrait, picture, likeness or voice used in
  connection  therewith.  Nothing  contained  in  this  section  shall  be
  construed  to  prohibit  the  copyright  owner of a sound recording from
  disposing of, dealing in, licensing or selling that sound  recording  to
  any  party,  if  the  right to dispose of, deal in, license or sell such
  sound recording has been conferred by contract or other written document
  by such living person or the holder of such right. Nothing contained  in
  the  foregoing  sentence  shall be deemed to abrogate or otherwise limit
  any rights or remedies otherwise conferred by federal law or state law.