Arkansas Code of 1987 (2023) › Title 4 - BUSINESS AND COMMERCIAL LAW (§§ 4-1-101 — 4-119-105) › Subtitle 7 - CONSUMER PROTECTION (§§ 4-86-101 — 4-119-105) › Chapter 102 - PRIZE PROMOTION (§§ 4-102-101 — 4-102-109) › Section 4-102-106 - Disclosures required

(a)
No sponsor shall offer a prize nor shall a sponsor use any solicitation, whether written or oral, and however communicated, that offers a prize, unless the person to whom such offer is made has first received a written prize notice containing the information required in subsections (b) and (c) of this section.
(b)
A written prize notice must contain each of the following:
(1)
The true name or names of the sponsor and the address of the sponsor's actual principal place of business;
(2)
The retail value of each prize the person receiving the notice has been selected to receive or may be eligible to receive;
(3)
A statement of the person's odds of receiving each prize identified in the notice;
(4)
Any requirement that the person pay shipping or handling fees or any other charges in order to obtain or use a prize, or any fees required to obtain information about a prize, including the nature and amount of such charges;
(5)
If the receipt of the prize is subject to a restriction, a statement that a restriction applies, and a description of the restrictions;
(6)
Any limitations on eligibility for the prize; and
(7)
If a sponsor represents that the person is a "winner", is a "finalist", has been "specially selected", is in "first place", or is otherwise among a limited group of persons with an enhanced likelihood of receiving a prize, the written prize notice must contain a statement of the maximum number of persons in the group or purported group with this enhanced likelihood of receiving a prize.
(c)
The information required by subsection (b) of this section must be presented in the following form:
(1)
The retail value and statement of odds required under subdivisions (b)(2) and (3) of this section must be stated in immediate proximity to each identification of a prize on the written notice, and must be in the same size and boldness of type as the reference to the prize;
(2)
The statement of odds must include, for each prize, the total number of prizes to be given away and the total number of written prizes to be distributed;
(3)
The number of prizes and written prize notices must be stated in arabic numerals;
(4)
The statement of odds must be in the following form: "............... (number of prizes) out of ............... (notices distributed)";
(5)
If a person is required to pay shipping or handling fees or any other charges in order to obtain a prize, to be eligible to obtain a prize, to obtain information about a prize, or to otherwise participate in the contest, the following statement must appear in immediate proximity to each listing of the prize in the written prize notice, in not less than 10-point bold face type: "YOU MUST PAY $ ............... TO RECEIVE THIS ITEM" or "YOU MUST PAY $ ............... TO COMPETE FOR THIS ITEM" or "YOU MUST PAY $ ............... TO OBTAIN INFORMATION ABOUT THIS ITEM", whichever is applicable; and
(6)
A statement required under subdivision (b)(7) of this section must appear in immediate proximity to each representation that the person is among a group of persons with an enhanced likelihood of receiving a prize and must be in the same size and boldness of type as the representation.
Acts 1995, No. 736, § 2.