NY Gen Bus L § 391-Q (2021)
2021 New York Laws GBS - General Business Article 26 - Miscellaneous 391-Q - Rebates.

§  391-q.  Rebates.  1.  For  the  purposes  of this section, the term "rebate" shall mean an offer to provide cash, credit, or credit  towards future purchases, that is offered to consumers who acquire or purchase a specified  product  or service and that is conditioned upon the customer submitting a request for  redemption  after  satisfying  the  terms  and conditions  of  the  offer. The term shall not include any discount from the purchase price that is taken at the time of purchase, any  discount, cash,  credit, or credit towards a future purchase that is automatically provided to a  consumer  without  the  need  to  submit  a  request  for redemption,  or any refund that may be given to a consumer in accordance with a company's return, guarantee, adjustment, or warranty policies, or any company's frequent shopper customer reward program.   2. (a) Any individual, firm, company, partnership,  limited  liability company,  corporation or entity offering a consumer rebate shall provide the rebate redemption form directly with the  product  or  at  the  same location  and  at the same time that the consumer purchases the product, or at the time a contractual agreement for  service  is  signed  by  the consumer.  (b)  Any  individual,  firm,  company,  partnership, limited liability company, corporation or entity that does not provide  rebate  redemption forms  directly  with  its  product  may  comply  with  this  section by supplying the retailer with either of the following:  (1)  a  sufficient quantity  of  rebate  redemption  forms  based on reasonably anticipated sales; or (2) the means to create a rebate redemption form prior  to  or at the time and place of sale.  (c) For purposes of internet sales, a generally accessible individual, firm,  company,  partnership,  limited liability company, corporation or entity internet site that clearly and conspicuously displays the  rebate redemption  form  as  a printable document on the internet page on which the product is  purchased  or  on  an  internet  page  accessible  by  a hyperlink  from  the page on which the product is purchased shall comply with this section. For purposes of telephone sales, directing  consumers to  a  generally  accessible  individual,  firm,  company,  partnership, limited liability company, corporation  or  entity  internet  site  that clearly  and  conspicuously  displays  the  rebate  redemption form as a printable document  on  the  internet  page  on  which  the  product  is purchased or on an internet page accessible by a hyperlink from the page on  which the product is purchased and, upon request, sending the rebate redemption form via the consumer's choice of regular or electronic  mail or telefacsimile shall comply with this section.   3.  (a)  Any individual, firm, company, partnership, limited liability company, corporation or entity  that  offers  a  consumer  rebate  shall conspicuously  disclose to the consumer (i) if the rebate will be issued to the consumer in any form other than cash or check, including but  not limited  to  credit, credit towards a future purchase, gift certificate, gift card, general use prepaid card or any other form  of  compensation, and  (ii)  whether  any  additional  fees  related  to  the  exercise or non-exercise of the rebate may apply.  (b) Any retailer advertising a rebate shall clearly  disclose  whether the rebate will be issued to the consumer in any form other than cash or check,  including  but  not  limited  to credit, credit towards a future purchase, gift certificate, gift card, general use prepaid card  or  any other form of compensation.  (c)  Any  individual,  firm,  company,  partnership, limited liability company, corporation or entity that offers a consumer rebate shall allow a minimum of fourteen days from the  date  the  consumer  purchases  the product,  or  becomes  eligible for the rebate upon satisfying the terms  and conditions of  the  offer  for  the  submission  of  a  request  for redemption by the consumer.   4.  Upon  receipt  of  a  request for redemption meeting the terms and conditions  of  the  rebate  offer,  an   individual,   firm,   company, partnership, limited liability company, corporation or entity shall mail the  rebate  or  transmit  the rebate funds to the consumer within sixty days.   5. Any person, firm, corporation or association offering a rebate  who violates  this  section  shall be subject to a civil penalty of not less than one hundred dollars nor more than one  thousand  dollars  for  each such violation.