NY Gen Bus L § 396-CC-2 (2021)
2021 New York Laws GBS - General Business Article 26 - Miscellaneous 396-CC*2 - Senior Citizen Discounts.

* §  396-cc.  Senior citizen discounts. 1. Except as provided pursuant   to subdivision two of  this  section,  any  person,  firm,  partnership,   corporation, or association, or agent or employee thereof, which offers,   in  the  regular course of business, an established senior citizen price   discount on any merchandise, commodity, or service, may not  discontinue   or disallow such established senior citizen discount on any merchandise,   commodity,  or  service  that  has  been  separately  discounted for the   general populace; but rather,  any  separately  discounted  merchandise,   commodity,  or  service  must be offered in addition to, and not in lieu   of, the established senior citizen discount.2. Any person, firm,  partnership,  corporation,  or  association,  or   agent  or employee thereof, may discontinue or disallow a senior citizen   discount on  any  merchandise,  commodity,  or  service  that  has  been   separately  discounted  for the general populace, provided that: (a) any   advertisements which promote the discounted price of  such  merchandise,   commodity,  or service disclose that "no other discounts shall apply" or   "this discount may not be combined with any other  offer"  or  words  of   like  import;  or  (b)  such  person, firm, partnership, corporation, or   association offering an  established  senior  citizen  discount  program   notifies  holders  at  the  time  of  application  for  such  program of   limitations or restrictions on the usage of  such  established  discount   program;   or  (c)  such  person,  firm,  partnership,  corporation,  or   association  notifies  the  general  public  of  the   disallowance   or   discontinuance of such senior citizen discount by conspicuously posting:   (i) a sign in close proximity to the item or items themselves; or (ii) a   sign  affixed  to the cash register or point of sale; or (iii) a sign so   situated as to be clearly visible to the buyer from the cash register or   point of sale.3. Whenever there shall be a violation of this section, an application   may be made by the attorney general in the name of  the  people  of  the   state of New York to a court or justice having jurisdiction by a special   proceeding  to  issue an injunction, and upon notice to the defendant of   not less than five days, to enjoin and restrain the continuance of  such   violation;  and  if  it shall appear to the satisfaction of the court or   justice that the defendant has,  in  fact,  violated  this  section,  an   injunction  may  be  issued  by  the  court  or  justice,  enjoining and   restraining any further violations, without  requiring  proof  that  any   person  has,  in  fact,  been  injured  or  damaged thereby. In any such   proceeding, the court may make allowances to  the  attorney  general  as   provided  in  paragraph  six  of subdivision (a) of section eighty-three   hundred  three  of  the  civil  practice  law  and  rules,  and   direct   restitution. Whenever the court shall determine that a violation of this   section  has  occurred, the court may impose a civil penalty of not more   than  one  hundred  dollars.  In  connection  with  any  such   proposed   application, the attorney general is authorized to take proof and make a   determination of the relevant facts and to issue subpoenas in accordance   with the civil practice law and rules.* NB There are 2 § 396-cc's