Conversation so far:
What race are they referring to?
CANNOTANSWER.
What happened in 1997?
After this brush with fame the ABC commissioned two 30-minute TV pilots from Safran.
What were the pilots called?
One pilot called John Safran: Media Tycoon focused on the media industry, airing in 1998.
Did it make it to television?
It became famous for a segment, involving then host of tabloid current affairs TV show.
How long did it last?
CANNOTANSWER.
What was the other pilot's name?
The second pilot was titled John Safran: Master Chef.
Did this pilot make it to television?
Though all unsuccessful, the pilots became hits via the Internet among university students.

Question: What did he do after the pilots?
Self-contained rewrite: What did Safran do after his two pilots?