Conversation so far:
What was important about terminology with Richard Stallman?
Stallman places great importance on the words and labels people use to talk about the world, including the relationship between software and freedom.
So Richard Stallman believed software should be free?
He asks people to say free software and GNU/Linux, and to avoid the terms intellectual property and piracy (in relation to copyright).
Why didn't Richard Stallman like the use of intellectual property and piracy?
Stallman argues that the term intellectual property is designed to confuse people, and is used to prevent intelligent discussion on the specifics of copyright, patent, trademark.

Question: What did he do to get these terms changed to something else?
Self-contained rewrite: What did Richard Stallman do to get intellectual property and piracy changed to something else?