Conversation so far:
What happened with Miyavi in 2009?
In 2009, on January 3, Miyavi performed at the 10th Anniversary Commemorative concert by PS Company at the Nippon Budokan.
What occured after Miyavi performed at the 10th Anniversary Commemorative concer by PS?
On April 5, Miyavi left the PS Company because their ten-year contract expired, and on April 8 launched his own company, J-glam inc., of which he is the president.

Question: What was the purpose of the company?
Self-contained rewrite: What was the purpose of J-Glam Inc?