Conversation so far:
When was the book, The Billionaire's Vinegar, published?
The Billionaire's Vinegar, written by Benjamin Wallace, was published in May 2008.
What was the name of the book about the Jefferson bottle controversy?
A book about the Jefferson bottle controversy was published under the title The Billionaire's Vinegar
What happened after the book, The Billionaire's Vinegar, was published?
In July 2009 it was announced that Michael Broadbent would sue Random House, the publishers of The Billionaire's Vinegar, for libel and defamation of character.
What did Michael Broadbent do next, after it was announced that he would sue Random House?
Michael Broadbent filed the suit against Random House in the United Kingdom.

Question: Why did he choose to sue?
Self-contained rewrite: Why did Michael Broadbent choose to sue Random House?