Conversation so far:
When did Jesse Ventura become governor?
He won the election in November 1998, narrowly (and unexpectedly) defeating the major-party candidates, St.
Paul mayor Norm Coleman (Republican.
How did the campaigns go?
After his election, bumper stickers and T-shirts bearing the slogan "My governor can beat up your governor" appeared in Minnesota.
Was there anything else interesting about his election?
The nickname "Jesse 'The Mind'" (from a last-minute Hillsman ad featuring Ventura posing as Rodin's Thinker) began to resurface sarcastically.
What else was fun about this time?
) began to resurface sarcastically in reference to his frequently controversial remarks.
Ventura's old stage name "Jesse 'The Body'" (sometimes adapted to "Jesse 'The Governing Body'".

Question: What other things arose during this campaign?
Self-contained rewrite: What other things arose  for Jesse Ventura during the 1998 campaign besides "Jesse the Governing Body"?