Conversation so far:
What is Ideal Toys about in relation to Evel Knievel?
Between 1972 and 1977, Ideal Toy Company released a series of Evel Knievel-related merchandise, designed initially by Joseph M. Burck of Marvin Glass and Associates.
Did the Evel Knievel related merchandise sell well?
During the six years the toys were manufactured, Ideal claimed to have sold more than $125 million worth of Knievel toys.
Are there any other interesting aspects about Evel Knievel and Ideal Toys besides selling $125 million worth of Knievel toys?
Popular Ideal toys in the 1970s included a full line of Evel Knievel toys, Snoopy toys, and the Tuesday Taylor and Wake-up Thumbelina dolls.

Question: What did Evel have to do with this company?
Self-contained rewrite: What did Evel Knievel have to do with this Ideal Toys?