Conversation so far:
What image did Bring Me the Horizon project?
Bring Me the Horizon's image was infamously characterised by its members fashion sense.
How did some of their members dress?
skinny-fit jeans, T-shirts with death metal band logos on the front and colored hair/straightened hair.
How else did they project their image?
"you don't have to look like a diabolical metalhead to be into metal or play in a metal band".

Question: Who said that statement about not having to look like a diabolical metalhead?
Self-contained rewrite: Who in Bring Me the Horizon said that statement about not having to look like a diabolical metalhead?