Conversation so far:
How did Spice Girls contribute to commercialization?
At the height of "Spice mania", the group were involved in a prolific marketing phenomenon.
Did they make a lot of money?
CANNOTANSWER.
What was the celebrity culture like?
The mainstream media embraced the Spice Girls at the peak of their success.
Did they win any awards?
"Best Pop Act" and "Best Group.

Question: What else was interesting about them during this time?
Self-contained rewrite: Along with being involved in a prolific marketing phenomenon, what else was interesting about Spice Girls during the height of "Spice mania"?