Conversation so far:
When was Hit 'Em Up released?
Hit 'Em Up is the B-side to the single How Do U Want It, released on June 4, 1996
Was there any controversy around Hit 'Em Up?
Hit 'Em Up has been called controversial, infamous, disturbing, and brutal. Shakur's insults against virtually the entire East Coast scene of rappers were said to be ferocious.
Why did some radio stations such as Los Angeles-based KPWR refuse to play Hit 'Em Up?
Some felt that Hit 'Em Up showcased Shakur ranting and raving like a fool, and J.R. Reynolds of Billboard called it horrendous.
Why was Hit 'Em Up called controversial?
J.R. Reynolds of Billboard said Hit 'Em Up had fan[ned] the flames of hatred ...and affect[ed] an entire black culture's psyche; he called the song repugnant and unacceptable.“

Question: What was the most notable thing said when it was released?
Self-contained rewrite: What was the most notable thing said when Hit 'Em Up was released?