Conversation so far:
what did Jessica Alba do in 2010?
Five high-profile films released throughout 2010 featured Jessica Alba in significant roles.
What high profile films featured Jessica Alba in 2010?
The Killer Inside Me,  Valentine's Day,  Machete, An Invisible Sign of My Own, and Little Fockers all featured Jessica Alba in significant roles in 2010.
Did Jessica Alba win any awards for her roles in The Killer Inside Me,  Valentine's Day,  Machete, An Invisible Sign of My Own, and Little Fockers ?
For all her 2010 roles, she received a Razzie Award for Worst Supporting Actress.
what did Jessica alba do in 2012?
In January 2012, Alba and business partner Christopher Gavigan launched The Honest Company.

Question: what was the honest company?
Self-contained rewrite: What was Jessica Alba's The Honest Company?