Conversation so far:
What was the show Reading Rainbow?
Reading Rainbow is an American half-hour educational children's television series.
What was LeVar Burtons role with the series Reading Rainbow?
LeVar Burton was the host and executive producer of Reading Rainbow.
Did the show Reading Rainbow win any awards or special recognition?
Reading Rainbow garnered over 200 broadcast awards, including a Peabody Award and 26 Emmy Awards.
What year did the series Reading Rainbow end?
Reading Rainbow aired on PBS Kids from June 6, 1983 to November 10, 2006.
Did the show Reading Rainbow win any other awards beside the broadcast awards?
Reading Rainbow has won Outstanding Children's Series in 2003.
Did LeVar Burton do any other work related to the series Reading Rainbow  after it went off of TV?
After Reading Rainbow went off the air in 2006, LeVar Burton and his business partner, Mark Wolfe, acquired the global rights to the brand and formed RRKIDZ.

Question: How was RRKIDZ related to Reading Rainbow?
Self-contained rewrite: How was the company RRKIDZ related to the show Reading Rainbow?