Conversation so far:
How successful were they in promoting the song?
My Happiness" was put on heavy rotation by Los Angeles radio station KROQ-FM two months prior to its United States release.
Did the song top the charts?
My Happiness" peaked at number 23 on the Hot Modern Rock Tracks, making it the first Powderfinger song to appear on a Billboard.
Did the song win any awards?
CANNOTANSWER.
How long were they on tour?
band sold out for three nights in a row in London.
Did the crowd enjoy My Happiness when they played it on tour?
Cameron Adams argued in The Hobart Mercury that this was one of the reasons Powderfinger decided to focus on the offshore market.
When touring, were their international shows more successful?
The band also did free promotional shows leading up to the release of the single.
Are there any other interesting aspects about this article?
According to Susan Groves of WHRL, part of the song's success came about because very few people knew of Powderfinger, but were drawn towards.

Question: What drew people towards the band's music?
Self-contained rewrite: What drew people towards Powderfinger's music?