Conversation so far:
How did Kobe come up short?
CANNOTANSWER.
Did he set any records in 2002-2004?
In the 2002-03 season, Bryant set an NBA record for three-pointers in a game on January 7, 2003.
Did he set any other records in this time frame?
After finishing 50-32 in the regular season.
How many points did he average each game?
Bryant averaged 22.6 points per game.

Question: What team was he playing for when he came up short?
Self-contained rewrite: What team was Kobe Bryant playing for when he came up short?