Conversation so far:
How did Spice Girls contribute to commercialization?
At the height of "Spice mania", the group were involved in a prolific marketing phenomenon.
Did they make a lot of money?
CANNOTANSWER.
What was the celebrity culture like?
The mainstream media embraced the Spice Girls at the peak of their success.

Question: Did they win any awards?
Self-contained rewrite: Did Spice Girls win any awards?