Conversation so far:
What were the ratings like for The Jay Leno Show?
The first episode of The Jay Leno Show earned fast national estimates of 17.7 million viewers, an 11 Nielsen rating and an 18 share.
Did the ratings for The Jay Leno Show change?
By the second week and competing against season premieres, the audience fell to six million viewers, still on par with or exceeding NBC projections.

Question: Did it get more popular as the show went on?
Self-contained rewrite: Did it get more popular as The Jay Leno Show went on?