Conversation so far:
what did casey do in early career?
he spent time in Detroit as a disc jockey for radio station WJBK-AM (and doing such shows as The Lone Ranger and Sergeant Preston of the Yukon).
how long did he stay there?
CANNOTANSWER.
what did he do next?
before moving to California.
At KYA in San Francisco, the general manager first suggested he tone down his 'platter patter' and talk about the records instead.
did he follow his advice?
Kasem demurred at first, because it was not what was normally expected in the industry.

Question: what did he do instead?
Self-contained rewrite: what did Casey Kasem do instead of following the general manager's advice to talk about the records?