Conversation so far:
What was Rough Trade in relation to The Smiths?
The Smiths then agreed to sign a record contract with Rough Trade, an independent record label
Around what year did the Smiths agree to sign a record contract with Rough Trade?
The Smiths agreed to signa record contract with Rough Trade in 1983
What record did The Smiths make after signing to a record contract with Rought Trade?
To produce the Smiths's first album, Travis brought in Troy Tate of the Teardrop Explodes, and recorded their first album, provisionally titled The Hand That Rocks the Cradle
How did the provisionally titled The Hand That Rocks the Cradle Smiths album do?
Rough Trade were unhappy with the album that the Smiths produced

Question: Why were they unhappy?
Self-contained rewrite: Why was Rough Trade unhappy with the first album the band The Smiths produced?