Conversation so far:
What happened with the band The Buggles in 1977?
In 1977, Horn, Downes and Woolley got together and began recording a selection of demos in a small room above a stonemason shop in Wimbledon, south west London.
What songs did Trevor Horn, Geoffrey Downes, and Bruce Woolley record in 1977?
In 1977, Horn, Downes and Woolley got together and began recording a selection of demos, including Video Killed the Radio Star, Clean, Clean and On TV.
Were any of Trevor Horn, Geoffrey Downes, and Bruce Woolley's demos hits?
Downes remembered that we knew even then ... there was some distant goal that had to be reached, and re-recorded the songs at a north London recording studio.
What happened after Trevor Horn, Geoffrey Downes, and Bruce Woolley re-recorded the songs?
Initial searches for the right record label failed, but Horn, having begun a relationship with Jill Sinclair, a co-founder of Sarm East Studios, secured plans for a potential deal.

Question: What was the deal?
Self-contained rewrite: What was the potential deal that Trevor Horn secured plans for?