Conversation so far:
what did Lou Groza do later in life?
he became an ambassador and father figure for the Browns, inviting rookies over for dinner and helping them find apartments.
did he do anything else?
He continued to run a successful insurance business and lived in Berea, Ohio near the Browns' headquarters and training facility.
when did he die?
2000.

Question: how did he die?
Self-contained rewrite: how did Lou Groza die?