Conversation so far:
What did Florence Lawrence do with Independent Moving Pictures Company?
Finding themselves "at liberty," Lawrence and Solter in 1909 were able to join the Independent Moving Pictures Company of America (IMP).
Why were they "at liberty"?
looking for experienced filmmakers and actors.
Needing a star, he lured Lawrence away from Biograph by promising to give her a marquee.
Did she take the offer?
First, Laemmle organized a publicity stunt by starting a rumor that Lawrence had been killed by a street car in New York City.
How did people react to this stunt?
after gaining much media attention, he placed ads in the newspapers that announced, "We nail a lie", and included a photo of Lawrence.
What was the public reaction to this?
falsely claiming that Lawrence's St.
Louis fans were so excited to learn that she had not died that they rushed her in a frenzy and tore her clothes off.
What happened after that?
due to Laemmle's ingenuity, the "star system" was born and before long, Florence Lawrence became a household name.

Question: What was the star system?
Self-contained rewrite: What was the star system Laemmle created?