Conversation so far:
What other venture was Amy Winehouse doing?
Amy Winehouse appeared in a revealing photograph for the April 2008 issue of Easy Living magazine.
What was Amy Winehouse's revealing photograph for the April 2008 issue of Easy Living for?
As part of a breast cancer awareness campaign, Amy Winehouse appeared in a revealing photograph for the April 2008 issue of Easy Living magazine.
What else did Amy Winehouse do besides appear in a revealing photograph for the April 2008 issue of Easy Living magazine?
Winehouse loaned a vintage dress used in her video for Tears Dry on Their Own as well as a DVD to the British Music Experience,
What was the British Music Experience?
The British Music Experience is a permanent exhibition in the Cunard Building on Liverpool's waterfront.
When did the British Music Experience open to the public?
The museum, located at the O2 Arena in London, opened on 9 March 2009.
What did Amy Winehouse do next after the opening of the British Music Experience?
In January 2009, Amy Winehouse announced that she was launching her own record label, Lioness Records.

Question: Who did she sign to the label?
Self-contained rewrite: Who did Amy Winehouse sign to Lioness Records in 2009?