Conversation so far:
how much did marketing cost for the simpsons movie?
The convenience store chain 7-Eleven transformed 11 of its stores in the U.S.
and one in Canada into Kwik-E-Marts, at the cost of approximately $10 million.
Was there any stunts in marketing?
Homer performed a special animated opening monologue for the edition of July 24, 2007 of The Tonight Show with Jay Leno, as part of another promotion.
Are there any other interesting aspects about this article?
20th Century Fox erected a "giant pink donut" in the town of Springfield in Canterbury, New Zealand.

Question: What other marketing schemes happened?
Self-contained rewrite: What other marketing schemes happened besides erecting a donut in New Zealand's Springfield.