Conversation so far:
What happened with Neal McCoy Atlantic Records in 1990?
Neal McCoy signed to Atlantic Records in 1990.
Why did Neal McCoy have to change his surname?
Neal McCoy changed his surname from McGoy, a phonetic spelling of his surname, to McCoy per Atlantic Records' request, as fans had already begun to refer to him as McCoy.
What was one of the things Neal McCoy first produced when he signed with Atlantic Records?
Neal McCoy's debut album, At This Moment, was released that year he signed with Atlantic Records in 1990.
Was Neal McCoy's debut album, At This Moment, well received?
None of the Neal McCoy's At This Moment singles made the country Top 40, although If I Built You a Fire was a Top 20 country hit in Canada.

Question: Why weren't the 3 singles well received by the public?
Self-contained rewrite: Why weren't the 3 singles from Neal McCoy's debut album, At This Moment, well received by the public?