Conversation so far:
How was Dawkins responsible for the term meme?
In his book, The Selfish Gene, Dawkins coined the word meme.
What was Dawkins referring to?
Dawkins's meme refers to any cultural entity that an observer might consider a replicator of a certain idea or set of ideas.
What is the selfish gene?
CANNOTANSWER.
Are there any other interesting aspects about this article?
Although Dawkins invented the term meme, he has not claimed that the idea was entirely novel.

Question: Why didn't he claim that it was a novel idea?
Self-contained rewrite: Why didn't Richard Dawkins claim that the term meme was a novel idea?