Conversation so far:
What was Kim Chiu's education?
In 2015, Chiu passed the UPCAT and enrolled in University of the Philippines's UPOU program for business courses.
How did she get into philanthropy?
Chiu uses her media influence to promote various causes.
What was the first cause she became interested in?
She began partnership with GSK for yearly asthma awareness campaigns, Win Against Asthma, after battling asthma as a child.
What does her involvement entail?
Chiu has since participated in disaster relief organizations such as Philippine National Red Cross and Sagip Kapamilya.
What other types of philanthropy does she do?
She joined the PETA campaign Free Mali along with Xian Lim.

Question: What is the Free Mali campaign?
Self-contained rewrite: What is the Free Mali campaign Kim Chiu participated in?