Conversation so far:
On what date did the Lynyrd Skynyrd plane crash take place?
On October 20, 1977, the Convair CV-240 passenger aircraft ran out of fuel and crashed in a wooded area near Gillsburg, Mississippi.
Where were Lynyrd Skynyrd going when their plane crashed?
The plane was headed to Baton Rouge

Question: Why were they going to Baton Rouge?
Self-contained rewrite: Why were Lynyrd Skynyrd going to Baton Rouge when their plane crashed?