Conversation so far:
What was Rihanna's relation to Puma?
In December 2014, it was confirmed that Rihanna would become the creative director of the fashion sportswear Puma overseeing the brand's women's line including collaborations in apparel and footwear
Did Rihanna receive any awards?
Rihanna has won 9 Grammy Awards, 12 Billboard Music Awards, 13 American Music Awards (including the Icon Award), and 7 MTV Video Music Awards (including the Michael Jackson Video Vanguard Award).
What year was Rihanna born?
Rihanna was born in 1988.
Who sees Rihanna as their style icon?
In an interview with Alexa Chung during Vogue Festival 2015, Balmain designer Olivier Rousteing praised Rihanna by stylistically comparing her to some of the biggest fashion icons in music history

Question: When did she start doing collaborations?
Self-contained rewrite: When did Rihanna start doing collaborations?