Conversation so far:
What do you find most interesting in the article?
When The Daily Show ran short on time, a short piece starring Colbert, advertising a fictional program titled The Colbert Report, was added into the program.
What is The Colbert Report?
When The Daily Show ran short on time, a short piece starring Colbert, advertising a fictional program titled The Colbert Report, was added into the program.

Question: How was it developed?
Self-contained rewrite: How was The Colbert Report developed?