Conversation so far:
When did Richard Dawkins father the meme?
Dawkins first came to prominence with his 1976 book The Selfish Gene, which popularised the gene-centred view of evolution and introduced the term meme.
Are there any other interesting aspects about Richard Dawkins besides from fathering the term meme
Although Dawkins invented the term meme, he has not claimed that the idea was entirely novel

Question: why not?
Self-contained rewrite: Why did Richard Dawkins not claim that the idea of the meme was entirely movel?