Conversation so far:
What are the origins of Graeme Obree?
Obree was born in Nuneaton, Warwickshire but has lived almost all his life in Scotland and considers himself Scottish.
Did he marry?
no.
When did he start making bikes?
The bike shop that he ran failed.
What was the first model?
CANNOTANSWER.

Question: Why did the shop fail?
Self-contained rewrite: Why did the Graeme Obree bike shop fail?