Conversation so far:
What race is being referred to with John Safran?
Race Around the World, a television competition for young documentarians run by the ABC.
What happened with John Safran in 1997?
After this brush with fame the ABC commissioned two 30-minute TV pilots from John Safran.
What were the two 30-minute TV pilots from John Safran called?
One pilot called John Safran: Media Tycoon and the other he second pilot was titled John Safran: Master Chef.
Did John Safran: Media Tycoon make it to television?
The series John Safran: Master Chef never made it to air.

Question: How long did it last?
Self-contained rewrite: How long did John Safran: Media Tycoon last?