Conversation so far:
How did Giseles career start?
She got her big break when chosen for her ability to walk in towering heels on a slippery runway for Alexander McQueen's spring 1998 "rain" ready-to-wear show.
where did she go after that show?
McQueen dubbed Bundchen "the Body", immediately boosting her bookings.

Question: Why did she earn the name "the body"?
Self-contained rewrite: Why did Gisele Bündchen earn the name "the body"?