Conversation so far:
what is the new name of desert schools federal credit union
Desert Schools Federal Credit Union officially changed its name to Desert Financial Credit Union.
why did desert schools federal credit union change its name
Desert Schools Federal Credit Union changes its name because people thought that the credit union only served teachers and students.
how did desert schools federal credit union find out that people thought only teachers and students cound bank there
Data from focus groups revealed that 60 percent of the market thought they couldn't be part of Desert Schools Federal Credit Union

Question: when did the credit union let the public know about its name change
Self-contained rewrite: when did desert financial credit union let the public know of its name change