Conversation so far:
What is Formation and Translating the Name?
The original lineup for Saosin, consisting of Burchell, Shekoski, Kennedy and Green, was formed in the summer of 2003.
How was it formed?
They became known for their distinct musical styles long before their first studio-length album was released, and were popularized on social networking.

Question: How were they popularized on social media?
Self-contained rewrite: How were Saosin popularized on social media?