Conversation so far:
How did the founding of Tommy Hilfiger Inc. start?
In 1984, Tommy Hilfiger was approached by businessman Mohan Murjani, to pursue his goal of designing and heading a men's sportswear line.
What year did Tommy Hilfiger Inc. start?
In 1985, Tommy Hilfiger founded the Tommy Hilfiger Corporation with support from The Murjani Group.
Did Tommy Hilfiger Inc. do good from the start?
The Tommy Hilfiger clothing line made its debut with a high-profile marketing campaign, which included a large billboard in Times Square by advertiser George Lois.
What other aspects of the founding of Tommy Hilfiger Inc did you find interesting besides debuting with a high-profile marketing campaign?
Tommy Hilfiger was serving as the company's co-chairman by 1997, and that year he published his first book, titled All American: A Style Book.

Question: How did the book do with the public?
Self-contained rewrite: How did Tommy Hilfiger's book, All American: A Style Book do with the public?