Conversation so far:
How did the Spice Girls contribute to commercialization?
At the height of Spice mania, the Spice Girls advertised for an unprecedented number of brands.
Did the Spice Girls make a lot of money?
In 1997, the Spice Girls became the most merchandised group in music history with estimated earnings of over £300 million from their merchandising and endorsement deals that year alone.
What was the celebrity culture like for the Spice Girls?
The mainstream media embraced the Spice Girls at the peak of their success. The group received regular international press coverage and were constantly followed by paparazzi.
Did the Spice Girls win any awards?
The Spice Girls have received five Brit Awards, three American Music Awards, three MTV Europe Music Awards, one MTV Video Music Award and three World Music Awards.

Question: What else was interesting about them during this time?
Self-contained rewrite: What else was interesting about the Spice Girls during 1997?