Conversation so far:
what's the difference between vanity and personalized plates
Vanity plates contain up to 3 numbers only or 1 to 7 letters only. Personalized plates contain both letters and numbers.
how can i get a personalized plate
You can order Personalized Plates online at www.dmv.ca.gov or mail a completed Special Interest License Plate Application form with the appropriate fee.
can i get a personalized plate with graphics
California offers a range of special interest plates with graphic designs that are related to the organization’s interest.

Question: where do the fees go
Self-contained rewrite: where do the fees go for personalized special interest license plates