Conversation so far:
How was Dawkins responsible for the term meme?
Dawkins coined the word meme as a way to encourage readers to think about how Darwinian principles might be extended beyond the realm of genes.
What was Dawkins referring to when he used the term meme?
Meme was intended as an extension of his replicators argument, but it took on a life of its own in the hands of other authors, Daniel Dennett and Susan Blackmore.

Question: What is the selfish gene?
Self-contained rewrite: What is Richard Dawkins' selfish gene?