Conversation so far:
What image did Bring Me the Horizon project?
Bring Me the Horizon's image was infamously characterised by its members fashion sense.
How did some of their members dress?
skinny-fit jeans, T-shirts with death metal band logos on the front and colored hair/straightened hair.

Question: How else did they project their image?
Self-contained rewrite: How else did Bring Me the Horizon project their image, besides skinny-fit jeans?