Conversation so far:
What was Bel-tone for Frankie Laine?
Frankie Laine cut his first record in 1944, for a fledgling company called Bel-Tone Records.
What was atlas for Frankie Laine?
When Bel-Tone Records folded, Frankie Laine was picked up by Atlas Records.
Did the record company Atlas make any music?
Frankie Laine cut his first two numbers for Atlas Records in the King mode, backed by R&B artist Johnny Moore's group, The Three Blazers.
What happened with these first two numbers cut by Frankie Laien for Atlas Records?
The ruse worked and the first record recorded by Frankie Laine with Atlas Records sold moderately well, although limited to the race market.

Question: What was the ruse?
Self-contained rewrite: What was Frankie Laine's ruse with Atlas Records?