Conversation so far:
What image did Bring Me the Horizon project?
During the Bring Me the Horizon's early years, they were praised for their business acumen for selling mail-order merchandise and not relying on sales at live shows.
How did some of the Bring Me the Horizon's members dress?
Bring Me the Horizon were infamously characterised by its members fashion sense and use of skinny-fit jeans, T-shirts with death metal band logos on the front and coloured hair/straightened hair.

Question: How else did they project their image?
Self-contained rewrite: How else did Bring Me the Horizon project their image besides their dress?