Conversation so far:
What is McQueen's connection to Ford?
In 1998 director Paul Street created a commercial for the Ford Puma.
What was the result of this?
Footage was shot in modern-day San Francisco, set to the theme music from Bullitt.
Did he do any other commercials?
In 2005, Ford used his likeness again.

Question: What for?
Self-contained rewrite: What did Ford use Steve McQueen again for?