Conversation so far:
What is Michael Bloomberg's business plan called
Michael Bloomberg went on to set up a company named Innovative Market Systems
What was Michael Bloomberg's business plan for a company named Innovative Market Systems based on
Michael Bloomberg's plan was based on the realization that Wall Street was willing to pay for high-quality business information, delivered quickly in as many usable forms possible, via technology.

Question: What didit call for
Self-contained rewrite: What did Michael Bloomberg's plan based on the realization that Wall Street was willing to pay for high-quality business information, delivered quickly in as many usable forms possible, via technology call for?