Conversation so far:
When did Steve McQueen star in Ford Commercials?
In 1998 director Paul Street created a commercial for the Ford Puma. Archive footage of Steve McQueen was used to digitally superimpose him driving and exiting the car.
Did Steve McQueen do more than one Ford commercial?
In 2005, Ford used Steve McQueen's likeness again, in a commercial for the 2005 Mustang.
How successful were the 1998 and 2005 Ford commercials using Steve McQueen's likeness?

Question: What was noteworthy about the Ford commercials?
Self-contained rewrite: What was noteworthy about the Ford commercials using Steve McQueen's likeness?