Conversation so far:
what happened with the birthday massacre in 2004?
In the fall of 2004, Kai Schmidt, former member of electronic group Funker Vogt, signed the band to his label in Germany.
what was the label?
Kai Schmidt, former member of electronic group Funker Vogt, signed the band to his label in Germany.

Question: what is violet?
Self-contained rewrite: What is Violet?