Conversation so far:
What was special about Alan Partridge's character?
He is socially inept, often offending his guests, and has an inflated sense of importance and celebrity.
What did others think of him?
Felicity Montagu, who plays Partridge's assistant Lynn, felt he was a good person "deep down" and actually "vulnerable and lovable".
What else was interesting about his character?
His need for public attention drives him to deceit, treachery and shameless self-promotion, and sometimes violence.

Question: Was there more to his character?
Self-contained rewrite: Was there more to the character, Alan Partridge?