Conversation so far:
What is the jump shift in relation to John Heisman?
The jump shift or Heisman shift, was an American football shift maneuver utilized by John Heisman.
What was John Heisman doing in 1910?
John Heisman's 1910 team went 5–3, and relied on the jump shift for the first time.
How does John Heisman's jump shift work?
In John Heisman's jump shift, all but the center may shift into various formations, with a jump before the snap.

Question: What else was he doing from 1910-11?
Self-contained rewrite: What else was John Heisman doing from 1910-11 besides relying on the jump shift for the first time?