Conversation so far:
What are some of Marshall McLuhan's major works?
Marshall McLuhan wrote the book The Mechanical Bride: Folklore of Industrial Man,
What was the book The Mechanical Bride: Folklore of Industrial Man by Marshall McLuhan about?
In The Mechanical Bride, Marshall McLuhan turned his attention to analysing and commenting on numerous examples of persuasion in contemporary popular culture.

Question: What else did he do?
Self-contained rewrite: What else did Marshall McLuhan do besides turned his attention to analysing and commenting on numerous examples of persuasion in contemporary popular culture in The Mechanical Bride?