Once known for their long lines and fresh tastes , Krispy Kreme chose the path that so many others choose - more distribution points including gas stations , grocery stores and convenience shops . With that decision came the reality that Krispy Kreme believed that their doughnuts were a commodity and not an experience . In my opinion , that was a decision that doomed the company - especially when they had likely invested billions into the real estate market building out their retail locations .

Question: Why did Krispy Kreme 's business start to slide ?
Answer: They did n't sell donuts in enough places .They did n't expand enough .They got rid of the experience .They did n't turn the donuts into a commodity .