I've been a fan of Samsung for years and this is the first time I've strayed from my usual brand. When comparing the features on this TV to a similar Samsung you will pay $300-$400 more. I wasn't sure what to expect with this TV and honestly I was ready to dislike it from the start. Now that I've been using mine for about a month I feel I can give a solid review. Sure, this TV is not top of the line, but it has some features you will find on much higher priced sets.Pros- This TV is thin! You can hang it on the wall and it looks like a picture frame on the wall. All the connections are strategically placed that make doing just this possible!- Built in WiFi! I've always hated the idea of having to run a network cable to where I have my TV. It just isn't practical. My PS3 and Xbox are wireless so that's how I've compensated over the past few years. Having the ability to stream without an external source directly from Netfilx or Amazon has made this TV really handy.- The passive 3D has been amazing! I thought I really wanted a TV with active 3D, but the wider viewing angle of the passive 3D and not having to worry about battery powered glasses was a big selling point for me to go passive. Sure the TV snobs will tell you that you are not seeing each frame in Full 1080P with the passive, but we've gotten to the point where the human eye can't even tell so I'm not paying more for something I wouldn't even notice! The 2D to 3D feature is pretty cool too, but the way I'd describe that is that instead of the picture coming out at you, the TV seems to be like a window that you are looking into. The true 3D does come right out of the set at you and I can't believe there isn't more 3D content for how amazing it is to have in your home. The nice thing about the passive 3D is that you just take home your glasses from the latest 3D movie in the theater and they work with your set!- The sound has been impressive. Sure it's not amazing, but I have heard much worse from stock TV speakers. I did hook mine up to surround sound but still use the TV speakers 80% of the time and they have done just fine.Cons:- I'm not sure but I believe this TV only has a single core processor. It's most obvious when searching through the smart TV menus. It just seems like the TV needs more processing power to truly be used as a smart TV that could replace your computer for surfing the web. I've added a wireless logitech keyboard and it has made the smart TV functions so much easier to use! Trying to key in a basic internet search with the stock remote is just down right painful!- Soap Opera Effect (SOE). I've heard many people talk about SOE and Panasonic TVs and didn't understand until I've seen it regularly. It's hard to explain, but some TV shows like Dramas actually look more realistic then they are probably meant to, so they look a lot like the camera movements you would see watching a soap opera. While I've listed this as a Con, it's actually started to grow on me.- No built in camera. The TV has Skype as one of the apps, but without an external camera you can't even use it to make calls. The camera is required to use the app which I don't fully understand. I can make skype calls on my computer without turning the camera on, why can't I do the same on my TV?- The power indicator light is in a horrible location. It is a bright red LED right in the center on the bottom. In a dark room it is so obvious, I don't know why they placed this where they did, but I have noticed I've started blocking it out. At first it was a major annoyance and I almost covered it up with a small piece of tape!I don't think you can find a TV with more features for this price and I am extremely happy with my purchase. I would consider a Panasonic in the future if I am ever looking to upgrade again.Update 11/24/12It truly is a 120 HZ refresh rate set and they get to 360 HZ by playing with the backlighting from what I understand.  In comparing to other sets I would compare this to other 120 HZ sets.  I am not aware how many bits the panel is and I have tried to ind this info without any luck.  I personally have had zero issue with any edge light bleeding.  The edge of my set is perfectly uniform and with the room dark and a dark scene there is no bleed through.  I honestly didn't want to like this set as my fianc&eacute;e picked it as an engagement gift for me and I was looking at samsungs that cost much more.  5 months later we still both love the set and the only thing I wish is that we would have gone bigger than the 42".  We were even considering upgrading to the 55" when it was in the Black Friday deal a couple nights ago but I didn't pull the trigger.  Hope this helps! 

Question: How is the 3d rendering?
Answer: The passive 3D has been amazing