Short answer: good quality, reasonable price, excellent customer service.I have zero complaints about these cables.  I bought two: one for the XBox 360 and another for the 3D Blu-ray player in the bedroom.  The construction quality is as good, if not better, than the more popular branded HDMI cables. These cables are thick and feel durable.As far as performance goes, I haven't noticed any lag or problems for either 3D gaming or 3D Blu-ray movies.The shipping was fast. The cables came in minimal packaging (no excessive plastic shells to cut through or overload of marketing garbage that tell you zero about the technical specs.The price was what HDMI cables should cost.  I'm not sure why Blu-ray and HDTV manufacturers can't include an HDMI cable with their products; it has to cost about the same to manufacture an HDMI cable as it does to make the set of composite cables they still include for some reason.  Mediabridge seems to have found the perfect balance of quality and cost--I hope they don't change their prices as they gain popularity.I was also surprised to get a thank you e-mail for choosing these cables.  I usually don't like getting e-mails from companies about products, but this one was short and to the point.  It thanked me for my purchase, and listed a customer support number, should I encounter any problems.  There was no mention of their other products or services; no attempt to sell me warranties or anything else I'm not actively looking for.It's nice to see a company put customer service and satisfaction ahead of their investors and shareholders.  It seems that most companies have forgotten their biggest and most important investors are their customers. 

Question: How is the quality?
Answer: good quality