Flip has outdone themselves with this iteration of the Mino! Opening the box gives a really good indicator of how the device is going to look...sleek glossy black face with a nice aluminum case! I pulled the MinoHD out, turned it on, and was shooting HD video 30 seconds later.  There's some setup you can choose to do, like adding the date info, etc - it all takes seconds and then you're done.I initially shot about 10 mins of video and then plugged it in to my MacBook Pro running Snow Leopard.  It immediately mounted on the desktop, Flip software launched, and the video was sitting there ready for viewing and sharing.  There wasn't a single second of setup time on the computer... not even my iPhone can get video done this well and this quickly.  In fact, I've been carrying the MinoHD pretty much everywhere now - it's just a better video experience, period.The Flip software is really very good and it worked just as well on a Windows 7 machine as it did on my Mac at home. The camera itself is built extremely well, and Flip added nice touches that most manufacturers don't think matter.  Great example: When recording video the aluminum glows red around the glass and lens to let people know the camera is on. They could have just put a red LED somewhere on it, but they really went the extra distance and designed that kind of stuff IN to the case.The USB connector is really solid, too. It folds back in to the case, and a tiny switch flips it out when needed.  This is also how it charges! No issues getting the battery to full from my laptop's USB port in a short amount of time, and the longevity is fantastic.The video is really, really good.  It easily blows away the iPhone 3GS (but NOT the iPhone 4), and looks nearly as good as the HD video recorded by my Canon T1i DSLR.  When viewed via HDMI on a 55" Samsung LED, the video is just awesome. Very clear even in lower light conditions! The mic is decent... not the best ever, but it gets the jobs done.  For the cost of this camera, it's build quality, video & audio quality, and ease of use - this is an EASY 5-star review.  Great, great work Flip! Also, if you'd like to see the Flip vs. iPhone 4 vs Canon T1i - that video is here: [...] 

Question: How is the image of the company?
Answer: has outdone themselves