I'm glad I went for this 32 gb, class 10 card when I bought my new camera. It works great, it's fast, it has a lot of room on it... I feel like it's going to be quite a while before I even need to move videos and photos off of the card to make room for more. I have other Transcend SD cards in smaller sizes and those work great too. The price on this card is definitely better than I could find for other brands of the same size, as well.Update (07/13/12):I found a problem with this card if you're using it in a DSLR for video. I have a Canon T3i and when I shoot video sometimes (well, probably more than half of the time) it will stop recording either within seconds of hitting record or a couple minutes later. I did a search online and what it seems to be is when you go back through your card and delete certain photos or videos that aren't at the end of the sequence it leaves gaps in the memory, then when you record a video it tries to fill those gaps before continuing at the end of the memory card. Basically, I have to save everything to my computer and format my memory card while it's in my camera before doing any video shoots to make sure this doesn't happen. It seems to work fine if I do that. In theory, if you don't delete anything that's not at the end of the number sequence, it should work fine as long as you have room, but I don't always look at each picture and decide whether or not to delete it before taking another. I have read that this isn't an issue with some other brands like San Disk, but haven't tried for myself. I also don't know if this only happens with certain cameras.This is the only problem I've had with this memory card and for everything else, it works great. 

Question: What is the price?
Answer: The price on this card is definitely better than I could find for other brands of the same size