Each banner represents on of the 5 areas of focus . Most churches have areas of focus , core values , mission / purpose statements , but these guys really put this into practice . Even as an outsider I was able to discern quickly what matters most to this church . Communicating , to an outsider , that which is the very most important thing can be very challenging in church work .

Question: Why would the church want to communicate their values to an outsider ?
Answer: To connect with potential members that have similar beliefsNone of the above choices .To show everyone what matters least to the churchBecause they like making banners