.We purchased this set after returning the disappointing Vizio M3D470KD  3D TV.We love this set. Here's why.The Picture:The picture was gorgeous, right out of the box. We had no need to tweak the default settings. The quality of the picture is truly astonishing.We may be part of that fringe group of viewers who love the SOE, "soap opera effect." We like our TV picture to be as lifelike and "live" as possible, so to watch a movie that appears like live TV is a treat. We see no reason to degrade the image so it looks like a movie. If my wife is watching TV I have to ask her if it is a movie or live because I can't tell by just looking at the screen.  Maybe SOE should be renamed LTVE, Live TV Effect. Love that LTVE effect!3D:The 3D is excellent. 3D really does add to the enjoyment of, well, anything. If you are wondering if 3D is worth the additional cost, the answer is YES. Provided you have a source for 3D programming.3D Glasses:The four included 3D glasses are well made. They are a different shape from the usual 3D glasses, which makes them more comfortable for prolong use, even over the eyeglasses which we both wear.The Remote:The remote is a good size, well-balanced with buttons intelligently sized and placed. For example, the mute button is just above the volume control buttons. The buttons are backlit for five seconds when a light button is pressed.The controls are easy and natural. The set is well designed ergonomically.One major annoyance in the Vizio TV was that you had to manually tell the TV that the image was in 3D, then tell it which type of 3D, then say yes, you really do want to view it in 3D before it would present the image in 3D. This Panasonic is smart enough to figure out the type of image, 3D or 2D, and then present it in that format without user intervention. The process is automatic. In both directions.Also, this TV does not get confused and freeze up when I am quick on the remote buttons as the Vizio did.Wi-Fi:I can't comment on the Wi-Fi since I don't use it on the TV, other than to say it successfully found my Wi-Fi channel and gave me access. I may use it in the future.Speakers:The speakers are adequate for us, providing clear speech and decent music. The TV is in a bedroom and sounds fine in that room. If you want movie theater sound you probably need an external speaker system.One negative is that the TV does not have an output jack for analog audio, such as a headphone. Only a digital audio jack.The manual:Panasonic does provide a printed (gasp) manual to use in assembling the base and setting up your TV. Detailed drawings of various possible connections are included. The TV is super easy to setup, essentially plugging it in and connecting to your TV source. That's it. The default picture needs no adjusting, but adjustments are available in you want to play around.  A 199 page manual is available online.  But you don't really need it.It was work to repack and return the Vizio TV using Amazon's free 30 day trial period (although Amazon was great, as usual, and credited us the full purchase price on the very next day after they received the return), but it did let us see how much better this Panasonic is and appreciate it so much more. I am actually grateful that we had problems with the Vizio else we might never have discovered this Panasonic.Packaging:The TV arrived in perfect condition, expertly packed with heavy tape holding the base safely away from the TV.Delivery:Amazon used Ceva for the delivery. Ceva lets you give them a time window for the delivery. We selected the 9:00 AM to noon window so we would be dressed and finished with breakfast before their arrival. However, they rang our doorbell at 8:00 AM, just as we sat down to breakfast. Inconvenient.The box was in perfect condition with no gouges or punctures.Repacking the TV in the box in the future if we need to will be a chore. I snapped several pictures as we unpacked the box so we can reverse the process if we ever need to. I saved printed copies of the pictures inside the box which we stored away.In conclusion:We have enjoyed this TV since July 16th. We like everything about it and obviously intend to keep it at the end of our 30 day trial. If anything happens that changes our minds, I will post an update. I will also post an update if I discover anything else that you should know about. 

Question: How is that effect so good?
Answer: truly astonishing