I bought this case to protect my iPad 3. Overall, it appears to be a good case, though I have a number of quibbles with it. I have had the case only a few days, so these are initial impressions.Good stuff: The case fits the iPad 3 very well. It is a bit snug, perhaps; I have seen some reviewers complain about this, but I consider it to be an advantage. The auto-on-off switch, activated by a magnet when the case is closed, works just fine. My primary concern was that the case would hold the iPad securely, without slipping, especially when being used as a stand in the upright position. The case I bought for my original iPad failed in this regard. The new case, however, uses a velcro closure that feels very secure. It does not slide around in the case at all.Neutral stuff: The buttons on the side of the unit are not easy to reach, but that is more a function of the design of the iPad rather than the case. Exposing the buttons would require exposing more of the iPad, which would not be a good design decision (IMO). Be advised that while the product literature suggests that this case is made of leather, it isn't. I knew that when I purchased it, so that wasn't an issue for me. However, if anyone is led to believe that this is a leather case, be assured: it isn't. The case features a hand strap on the back of the flap, for use when the flap is folded around. I have not found a good way to use this flap, so I consider it a neutral feature. (YMMV) Finally, I have not used the stylus loop, and I don't plan to, so I have nothing to say in that regard (except that it successfully stays out of the way if you don't care to use it).Bad stuff: This case is heavy. I was surprised at how heavy it is. With the case, it gives up any gains in weight that it had over the original iPad; in fact, I believe the iPad 3 with this case weighs more than my iPad 1 in its case. This is only an issue when I am supporting the iPad in my hands, but it is noticeable at those times--and annoying. Also, this case smells. It has a chemical, fake-leather smell that is unpleasant and sticks to your hands. I expect that the smell will fade over time (I have used fake leather steering wheel covers in my car, and they have the same problem), but for now, it's yet another annoyance. Finally--and this is little more than a quibble--the angles at which the iPad sits when the case is used as a stand are not quite to my liking. The angle in the upright position is too steep, and the angle in the leaned-back position is too shallow.Summary: I gave this case four stars, and I would recommend it to a friend. Of course, I would inform him of the disadvantages that I have noted in the review. However, they do not outweigh the advantages of the case (again, IMO). 

Question: How do you like the texture?
Answer: good case