They ' ve made a huge effort to welcome the athletes and the visitors . And you watched the opening ceremony , that 's spectacular . But what you may not have noticed , that they had launched large - scale civility campaigns to educate people . And they designated special days of the month for special movements .

Question: Why would they have gone to such great lengths to welcome the athletes ?
Answer: They want to give the athletes their moneys worth .They have been ordered to by the UN .They are one of the most polite cultures on the planet .They want to present themselves in the best light possible .