He 's talking about the season of Fall and the back - to - school time of the year . And is n't it sorta exciting even if you are out of school and do n't have school aged kiddos anymore ? I think so . I wandered through Michaels and WalMart today and loved looking at all the new notebooks , paper , pencils , pens and all the rest of the school regalia ... brings back fond memories of my school days .

Question: What may be the reason why they are excited about back to school supplies when they do n't go to school and do n't have children ?
Answer: It 's the fondness of the excitement of this time of year .They can get crafting supplies for cheap right now .They can spoil their grandchildren .It 's the sales that are going on this time of year .