Fast, easy setup.  I also have a Roku LT.  The Netflix app on the Apple TV is much nicer than the Roku.  Interestingly, the 2 devices don't list identical offerings in their respective PBS apps/channels.  I do wish Apple wouldn't assume that their devices are so simple that decent instructions aren't necessary -- although setup was simple, figuring out how to get closed captions to display required a web search.  Easy enough to find online but that type of info should be in the brief guide they provide in print. 

Question: How do you like the control?
Answer: Fast , easy setup