While I dont like paying $10 for a cable, I suppose it's understandable for new technology.  The cord is really nice, very well built, and works very well.  For the price, it's an excellent cord.  It is sturdy feeling, well constructed, it doesn't look cheap and it seems to be of a high quality.  I was skeptical, as I usually only buy high quality wires, but the HDMI cables by those manufacturers where extremely expensive.  I dont think I would have seen a tremendous difference in performance from say a Monster Cable and one of these.  I think its worth the money for sure.  :) 

Question: Can I get the best quality cord ?
Answer: The cord is really nice