Search Engine Optimization ( SEO ) and Pay Per Click ( PPC ) advertising are the two leading strategies for attracting highly targeted traffic to your website . While industry experts argue that SEO earns more ROI than PPC , it does not mean that PPC is not useful or preferable . After all , the golden rule of marketing says - if your marketing campaign is making a profit , it 's worth it .

Question: What may be the reason for an online marketing campaign making you a profit ?
Answer: It drives traffic to your brick and mortar store .It pays you to sign up with them .It drives traffic to your product online .It is cheaper than other forms of advertisement .