I'm new to adwords and I'm trying to figure out what a good click through rate on my ads would be.   Does anyone have any guidelines?


Question: Is it better for a beginner to start with black and white photography?
Answer: I think the opposite question could also be posed: should a beginner start with color photography? B&amp;W requires knowledge and experience of how differently colors will render in gray. Reds, for example, will always appear as dark gray/black. Turning your question around (without actually changing it), with no skill of seeing and analyzing you may end up with ugly oversaturated and dull images.

It's probably best to accept that your first images are not going to be particularly great, no matter what. But that shouldn't discourage you! Photography is a learning process. If you're interested to learn B&amp;W, then you should do just that.