A market newsletter is a form of marketing for the information age . Email marketing is a vital form of marketing for businesses to reach a wider consumer base , especially businesses which deal exclusively online . Email marketing is a direct form of marketing that utilizes email as a means of communicating to the consumer audience . The marketing is used to communicate commercial or fundraising messages to these consumers .

Question: What may be a good reason to use email marketing ?
Answer: To reach many customers .For smear campaigns .To collect customers ' data .To send out novels .