The cult of celebrity refers to the way that fame has arguably eclipsed even money - with which it is so often paired - as the most desirable attribute to be pursued in an individualist culture based on excellence , performance and heroes . The culture of celebrity has been constructed by the media for us in a society where the individual is the centre of the world . Morality and culture have been systematically privatised and relativised so that we are left with one 's values or lifestyle .

Question: What will happen if we continue to value celebrity as much as we do now ?
Answer: We will begin to realize that it is important to have celebritiesWe will develop great new celebrities and people who are popularWe will become a society that is shallow and misguided , focused on emulating celebrity status and not personal happinessNone of the above choices .