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Question: Should an adverb go before or after a verb?
Answer: Positioning adverbs is a complex affair. There are some rules of thumb, but for many adverbs, it is quite acceptable to place it before or after the verb. In this case, I think either way is acceptable, though I would probably find the former more natural, i.e.


  The word rarely turns up outside of those contexts.


but the following is also acceptable, if a bit less natural:


  The word turns up rarely outside of those contexts.


Two side notes: a) you want those (the plural of that), since contexts is plural, b) of is required in both cases here, as it belongs with the word outside.