It is the client 's responsibility to approve keywords and content besides involving himself in the online marketing campaign . A personal touch is always a good thing . Without active participation on part of the client , the entire online marketing plan can fall apart . Cosmos Creatives Dubai works hard to synchronize ideas between clients and their in - house SEOs .

Question: Why might an online marketing plan fail without the client 's input ?
Answer: The client needs to find the keywords and contents .The client input is needed to approve the keywords and contentsThe client needs to synchronize the ideas .the client needs to do his own SEOs