JOB OVERVIEW Under the general guidance and supervision of the Director of Sales & Marketing or designate, and within the limits of established InterContinental Hotel Group policies and procedures, produces a Public Relations Plan which promotes and maintains good public relations in order to maintain the prestigious image of the hotel. Duties involve planning, directing, controlling, coordinating and participating in all Public Relations activities At Crowne Plaza®, we want our guests to feel able to do their best, achieve their goals and be recognized for their success. To help them, we need you to stay One Step Ahead and: Create Confidence – by being an expert at what you do; by acting and looking the part and adapting your style to match your guests' pace in all you do. Encourages Success – by supporting and respecting your guests and their goals; by recognizing them and making them feel valued and important and offering thoughtful choices to help them feel restored and balanced. Make It Happen – by being perceptive to your guests' needs; by taking ownership for getting things done and working seamlessly with others to help guests be successful. Duties and Responsibilities Develops a public relations programme for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets Develops media contacts, plans press conferences and other press activities. Acts as hotel's liaison with media to promote good publicity and counteract bad publicity. Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments Disseminates corporate press releases to appropriate local trade and consumer media Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc. Prepares promotional press releases on personalities among guests and colleagues of the hotel and on newsworthy events in the hotel Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned Coordinates all activities with the Sales Manager Maintains good public relations by extending personalized service to VIPs. e.g. following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc. Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate Maintains mailing list/contact file Maintains hotel photo file Liaises with Human Resource Manager on matters affecting corporate image Develop hotel gifts and giveaways Builds profile within local market place through attendance at various events and local market place Coordinates hotel photography when required Monitors awareness of competitor activities and use information when developing strategies Plans and coordinates sponsorship activities.