Explovia Overview: Explovia is a start-up on an ambitious mission to spark conversations about things to buy – starting with tickets to London's events. We have launched with an iOS and Android app with content managed internally via desktop. We currently target London, with the clear ambition to expand across other major cities. We are a founder-funded, well-capitalised business that is positioned to disrupt the world of mobile messaging, social sharing and buying. We are a friendly and experienced team who have previously worked in management and leadership roles at Virgin, Group Commerce, Key Noir, Goldman Sachs and Rocket Internet amongst others. Position Scope: Explovia is looking for an experienced Head of Marketing with a successful track record in launching mobile apps combined with a strong background in social, as well as either retail or ticketing e-commerce. The successful candidate will have a passion for e-commerce and events, a deep understanding of the current mobile app landscape, and a strong background in developing and executing bold and creative merchandising and promotional campaigns for a mobile and/or web product. At Explovia things move fast. If you're competitive, want to work with smart, creative and energetic people and possess the initiative, confidence and good judgment to make independent decisions every day - then you're probably the perfect addition to our growing team. You'll own highly visible programmes and projects, develop and implement campaigns based on customer and business data, and measure and react to their performance. The candidate will be able to: Drive quality app downloads and generate revenue. Oversee content marketing, digital asset creation, online advertising and performance marketing. Take the lead on all web, SEM, online and offline marketing. Be a strategist with a proven track record of management, initiative and creativity. Role and Responsibilities: Branding Craft, evangelise and evolve a clear and compelling value proposition for the product – both internally and externally. Write strong copy, including irresistible calls-to-action, for targeted audiences. Ensure that all activity is on brand and complimentary to other channels. Marketing & Product Strategy Work with the Product Development and Business Development teams to develop the acquisition and retention strategy for users (B2C) and partners (B2B) of the Explovia app. Lead the creation, execution and analysis of campaigns through the following channels: - Social networks - Incentivised networks - SEO - PPC - Mobile Media - Potential 3rd Party Partnerships including network operators Analyse potential partner relationships for the product to ensure best market positioning. Define and execute an operational strategy that allows for improvement of the existing product as well as driving the innovation of new ideas. Events Develop and implement, in coordination with the commercial team, and events strategy to promote and market the mobile app to prospective users. Identify relevant partners with whom to co-produce "Explovia Presents" events. Market and promote events successfully so as to return a positive ROI through user acquisition. Community Understand the app's users, their problems, needs and questions, and use this to improve the app. Foster a community of users around the app. Competitive Analysis Conduct market analysis to ensure competitive analytics are accurate. Seek out and be aware of how and where the latest digital innovations could apply to Explovia. Monitor and communicate competitor activity. Planning, Budgeting and Performance Own the mobile marketing activity budget, forecasting spends and ROIs. Build an appropriate campaign mix based upon projected and historical ROI analyses. Analyse data and produce dashboards and reports to track/inform internal performance.