About Bluebridge Bluebridge is a leading software as a service (SaaS) company that provides mobile tools to help organizations engage and communicate with their audience and communities. We work with organizations to help them connect their content with people's pockets through compelling, full-featured mobile apps, as well as a suite of services including mobile strategy, push notifications, mobile analytics, unlimited training and support and more. We serve as the mobile engagement tool for the organizations we serve. We love helping our customers create awesome, polished apps so they can better communicate. We're recruiting our "foundation" marketing team to help us grow more quickly and take advantage of a massive market opportunity. Bluebridge is based in Fishers, IN where we have a rapidly growing team of 25+ - we've tripled in size the last 18 months! With awards from Techpoint MIRA Awards (2013 winner), 2014 Indiana Companies to Watch and several others, to press from the Washington Post, Associated Press and others, Bluebridge is a dynamic and fast-growing company with big plans and an even bigger market opportunity. Our Values Bluebridge is defined by continual improvement—not only of the products and services we deliver to our clients, but also of ourselves. Each member of our team is held to the same expectations: keep learning, experimenting, and iterating. Succeed or fail, but grow by it either way. Collaborate and ask questions. Be resourceful. Be restless. Have fun. We believe the joy you take in your work will be reflected in the outcome. Our Team For a tech company, we're deeply, unashamedly human. We make time for each other. We tell jokes, stay late together, eat meals together—sometimes over a tough project, sometimes at the bar down the street. We're a team of self-starting individuals with a knack for cooperation and collaboration. We work (really) hard every day, but we also know when it's time to take a break. We place a high value on personal connections amongst ourselves, our clients, and the outside world. The Role Bluebridge is looking for a self-starting marketer who is an expert in demand generation. All applicants should be confident creating, executing and measuring multi-channel campaigns and demand generation strategies. The ideal candidate will be action-oriented, with a backbone of data-crunching. You will be continually evaluating and implementing your own strategies, optimizing at every turn to achieve goals and deliver results. The Ideal Candidate This role is a split of 80% Tactical DemandGen Execution and 20% Analyzing and Optimizing. The focus on this role is on getting results, backed by great data. You manage end-to-end marketing programs and campaigns including budget, plan and subsequent reporting (including reconciliation of each program with pre-defined objectives and metrics) to maximize ROI You are metric-driven and focused on perpetual improvement. You are naturally quantitative and have the ability to run numbers quickly. You continually test and analyze your demand generation strategies to increase efficiency and improve ROI. You can't help but improve your campaigns. You "own" the HubSpot database, ensuring data integrity of the prospect records housed within. You are completely comfortable taking a current strategy, and with little suggestion/direction you can run with it and start getting traction. Your take pride in your strategic partnership with Sales and work closely with them to drive killer results You have loads of energy and get excited by being a revenue champion for the organization. Ability to work in a fast-paced, high-growth environment. You have solid ideas and tactics to promote and distribute Bluebridge blog posts, eBooks, video, podcasts, and all other content via social media, email marketing, and PR efforts. You are a pro at getting the best results possible from a Demand Gen plan including email marketing, online/social campaigns, nurture programs, lead gen forms, webinars, guest blog posts and/or conferences/events. You have a toolbox of proven demand generation tactics, strategies, and success cases from your own experience. You have experience with designing lead funnels; implementing and improving marketing automation software and CRM strategies to optimize the lead process. You have experience with successful lead-scoring models, and other tools used to build effective lead capture and nurture/pipeline cultivation programs to accelerate acquisition and support the full customer life-cycle. You can clearly set expectations and establish accountability for deadlines with all related cross functional teams involved with program development and execution