McKibbon Hotel Management, Inc., based in Tampa, Florida, is a privately owned enterprise that has grown into an award-winning premier franchisee for Marriott, Hilton, Starwood, Hyatt, Intercontinental and Choice. McKibbon is proud to be a recognized leader for over 87 years in the hospitality industry, and currently operates over 80 mid and upscale brands in 13 states throughout the U.S. The company has a rich history and culture that promotes a family oriented environment, while holding true to its core values of honesty, integrity and loyalty. The Director of eCommerce will develop the online/digital marketing strategy and lead a team of eCommerce marketers responsible for effectively executing that strategy for McKibbon Hotel Management's portfolio. This role will be responsible for maximizing revenue potential across brand websites, OTA's, GDS and independent websites through all aspects of digital marketing including but not limited to SEO, SEM, mobile, email and social. This role reports to the SVP of Sales and Marketing. Responsibilities: Lead team members through career growth and development Create strong relationships with brands, be a thought leader in the industry and stay on top of brand initiatives and brand standards Be on the leading edge of trends in technology and have the ability to apply those strategies to the overall department vision Manage corporate vendors and agency relationships including contract negotiation Responsible for managing key relationships with owners/stakeholders and effectively present and communicate company eCommerce strategy, goals and direction Be the central hub for all eCommerce communications for the company including the eCommerce team as well as other departments Manage key relationships with online travel agents and help set the strategy around those partnerships Develop training materials and presentations to field including sales, general manager training and company conferences Develop annual corporate and hotel level eCommerce marketing plans, including budgeting/marketing spend Maintain project management platform and team accountability on global and hotel level projects Responsible for overseeing all reporting and analytics for online/digital marketing Develop short and long term strategy for SEO (on & off page), local, paid search, display, special offers/promotions, email marketing, photography, eTools and social media Create operational efficiencies within eCommerce department Responsible for onboarding and transitions for all new hotels to management company portfolio Maintain eCommerce resource guide on company extranet Work with sales, marketing and revenue management teams to create a cohesive strategy to optimize all digital channels Experience: Bachelor's Degree Minimum of 5 years experience at in-house digital team or external agency specifically focused in the travel and hospitality industry Hands on experience leading a team of several online marketers or SME's Must be able to thrive in a fast-paced environment that requires quick decision making Must be a self-starter and have the ability to exceed expectations with little supervision Strategic thinker who can implement tactics to drive results Extreme attention to detail with strong organizational and project management skills Excellent verbal and written communication skills Extensive knowledge of the online media and search landscape Ability to forecast and identify trends Effective time management skills and ability to juggle multiple projects at once Direct experience with Google Analytics, Omniture or other web analytics/data mining/BI platforms Deep understanding of local SEO and proven successes in achieving results Hands on SEO and paid search experience launching campaigns from beginning to end Proven results in email list generation and email marketing Experience with tools like Ahrefs, MOZ, Majestic, Whitespark, Revinate, Asana, AWR, Wufoo and Zapier highly beneficial