We are seeking a Brand measurement/Insights professional/Head of marketing who is passionate about technology, innovation and growth to join our local monetization team. The successful candidate must have strong experience in brand measurement/tracking and ideally will have developed and managed product marketing programs in an Internet company. He or she must thrive with cross-functional teams and exhibit excellent analytical and communication skills. This is a full time position based in our Menlo Park, CA office. We're Transifex, a startup company based in downtown Menlo Park, California - right across the train station. Take a look at our website to see if we're the sort of company you would jive well with. We are going global...we are global....and we work with the software community to go global. Responsibilities Main responsibility: Execute to put in place all of the Marketing Plumbing! Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering Demonstrate a strong understanding of the broader Transifex ecosystem to develop strategic product feedback and positioning Lead market segmentation efforts to prioritize overall opportunities for brand and national-local business products Plan and lead cross-functional efforts to drive successful product beta programs and launches for advertising and agency clients, globally Partner effectively with Product Management and outbound marketing to lead world-class product marketing communications for all new business products Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created Drive product adoption and usage rates by supporting market facing programs and effective product launch support To create the Transifex brand into a world-class name and feel This marketing executive is responsible for understanding how all of these pieces fit together from a branding perspective, and then creating and implementing the corresponding brand strategy and marketing programs to follow through on its vision. He/she will be in charge of naming, social messaging, and oversight of collateral The marketing leader will oversee strategic brand positioning - framing to facilitate strategic goals- and then follow through with implementation Create the Transifex brand into a world-class name and feel. This includes content creation, blogging, conference speaking (for Transifex team members and him/herself as appropriate), top press lists, website content, and thought leadership Press Relationship Management - Sourcing, curating, engaging and managing relationships with its press contacts to facilitate brand building • Work with the Transifex leadership team on competitive analysis; identify comparable organizations and key market factors, and manage the research team on researching and analyzing these factors Lead research to conduct market research to provide new potential ideas for improving Transifex market positioning Through targeted research identify market conditions that might impact Transifex's direction and gather data to assist in key business decisions