Luxy Hair CEO and Vision We are looking for a leader to oversee the operations of Luxy Hair and take it to the next level as an eCommerce company. We are basically looking for a Tim Cook and Sheryl Sandberg all-in-one… CEO AND COO. The reason we use these two individuals as examples is that you have to love operations and consider yourself an operations magician. As this is what Luxy currently needs. Also, we still consider ourselves a start-up hence you gotta be both. At least for now, once you grow the business you can get your own Sheryl Sandberg :) 411 on Luxy Currently, Luxy Hair has an amazing foundation as a business with consistent strong revenue, profits, and cashflow. The business is stable, however, is currently lacking growth as the founders are transitioning to new ventures in Europe and really believe that the Luxy should remain a Canadian company with an amazing team based in Toronto. We know the city has amazing talent like yourself! The business was grown entirely through Luxy Hair's YouTube channel - which has over 1,700,000 subsrcribers and 200,000,000+ views. This is is still the core of the business, however, there is tremendous opportunity to grow business beyond our own channel. The biggest opportunity is creating new relationships with influencers on YouTube and Instagram. Plus an opportunity to use more traditional marketing methods like re-targeting ads, SEM, etc. Luxy Hair has been a Top 10 Shopify store by revenue in 2011, 2012, and mostly likely 2013 as well (they didn't release the stats for 2013). You can read a case study and interview of its founder on the Shopify blog here. Since you are going to be the future leader of this thriving company, you will find out all of the stats really soon. Overall, if you would sum up our business and strategy it is ... Deliver amazing value to our customers. We truly believe growth comes from delivering value and educating our customers. Luxy Hair has been a success because of this foundation and this is what your primarily role will be focused on. This quote rings true to Luxy: "Marketing is when you have to sell to somebody. If you aren't providing value, if you're not educating them about the product, if you're not helping them get the most out of the product, you're selling. And you shouldn't be in that mode." - Alison Johnson, Former Apple VP of Worldwide Marketing Do you believe in this as well? Then this position is for you. What will you be responsible for? The business, it's growth, values, building and motivating your team, and most importantly delivering incredible value to customers :) Also, making sure the One Page Strategic Plan is awesome and in action! (see. example of what the one page strategic plan looks like here). If you have a better plan, even better! Here are also the key tasks you perform as CEO as borrowed from Inc. magazine. They were really good and communicated what we wanted to say. 1. Planning ● Creates annual operating plans that support strategic direction set by the board and correlate with annual operating budgets; submits annual plans to the board for approval ● Collaborates with the board to define and articulate the organization's vision and to develop strategies for achieving that vision ● Develops and monitors strategies for ensuring the long-term financial viability of the organization ● Develops future leadership within the organization 2. Management ● Promotes a culture that reflects the organization's values, encourages good performance, and rewards productivity ● Hires, manages, and fires the human resources of the organization according to authorized personnel policies and procedures that fully conform to current laws and regulations ● Oversees the operations of organization and manages its compliance with legal and regulatory requirements ● Creates and maintains procedures for implementing plans approved by the board of directors ● Ensures that staff and board have sufficient and up-to-date information. ● Evaluates the organization's and the staff's performance on a regular basis 3. Financial management ● Oversees staff in developing annual budgets that support operating plans and submits budgets for board approval ● Prudently manages the organization's resources within budget guidelines according to current laws and regulations ● Ensures that staff practices all appropriate accounting procedures in compliance with Generally Accepted Accounting Principles (GAAP). ● Provides prompt, thorough, and accurate information to keep the board appropriately informed of the organization's financial position 4. HR management ● Recruitment and contracting of company and project staff; ● Employee development, and training; ● Policy development and documentation; ● Employee relations; ● Performance management and improvement systems; ● Employment and compliance to regulatory concerns and reporting; ● Company-wide committee facilitation including planning, production, staff and ● Board of Directors, including arranging meetings and agendas, attending and minuting meetings; 5. Marketing and PR: ● Works together with the head of marketing to deliver value to customers and growth to the business. 7. Community Relationships ● Assures that the organization and its mission, programs, and services are consistently presented in a strong, positive image to relevant stakeholders ● Actively advocates for the organization, its beliefs, and its programmatic efforts Acts as a liaison between the organization and the community, building relationships with peer organizations when appropriate 8. Programmatic Effectiveness ● Oversees design, delivery, and quality of programs and services ● Stays abreast of current trends related to the organization's products and services and anticipates future trends likely to have an impact on its work ● Collects and analyzes evaluation information that measures the success of the organization's program efforts; refines or changes programs in response to that information