Marketing Coordinator Role Description: The Marketing Coordinator worksprimarily with the Marketing Manager to coordinate and execute various internal marketing functions of the company and external marketing-related projects for clients. At times will work directly with various members of Ticomix leadership and/or clients to discuss project details, requirements, deliverables and coordinate overall activities. Frequent activities will include website and HTML programming. This person shares responsibility for the quality of marketing projects and their completion within the allotted timeframe/budget in a manner that meets or exceeds both internal and external client expectations. Accountability: The Marketing Coordinator reports directly to the Marketing Manager. . Specific Duties & Responsibilities:Corporate Website Updates q Regular updates to utilizing Drupal content management system (CMS) q Updates include text & images, events calendar, blogs and webinar archives Social Media Updates q Coordinate with Lines of Business for relevant and up-to-date information q Execute weekly updates to corporate Facebook and LinkedIn pages including content, images and links WordPress Website Development q Assist with build out of internal and external websites utilizing the WordPressCMS. Includes text entry, page formatting, image placement, menu building, plug-in integration, form building, and cross-browser-compatibility testing. q Implement essential SEO components including but not limited to keyword research & integration, page title & description writing, use of keywords in h1 tags, body text, anchor link text and image alt-text descriptions. q Assist in managing project timeline and gathering of needed content and image/graphic assets from internal and external clients. q Assistwith final steps of "Go Live" including FTP content migration,database import/export, DNS changes, and final testing. WordPress Updates q Monitor all Ticomix WordPress properties and client websites for regular updates & security patches on an as-needed basis. q Includes back up of site and sequential updates of WordPress, theme files, plug-in files and final testing. HTML Updates for Newsletters and E-mail Templates q Edit HTML templates using HTML editing software for company newsletters and emails q Update banners & images and test send for correct formatting and link functionality Manage and Utilize Leadformix q View training materials for LeadFormix website & e-mail marketing tool q Utilize LeadFormix for sending e-mails and managing contact lists q Utilize LeadFormix for various website intelligence gathering and added-functionality features Manage Google AdWord Accounts Utilizing Wordstream q View training materials for Wordstream PPC management & monitoring tool q Complete weekly "20-minute Work Week" tasks for each AdWords account q Review keyword and account recommendations with appropriate Line of Business and execute Networking Blog & Newsletter q Assist in weekly blog updates including content & image gathering q Assist in planning of editorial calendar q Gather 5-6 articles for monthly newsletter with input from Marketing Manager and VP Sales Cisco/Networking Event Logistics and Management q Coordinate food orders and room setup for monthly Networking lunch & learns in Milwaukee & Rockford q Coordinate venue planning, food orders and room setup for regular Cisco Technology Luncheons in Milwaukee & Rockford q Coordinate email announcements for all events in timely manner Key Performance Indicators: q Fulfillment of internal marketing tasks according to agreed upon schedule q Fulfillment of external projects according to budget/timeline required by client q Overall quality of work and relationships with leadership and clients, at times measured through Net Promoter Score (NPS) surveys Personal Requirements: q General familiarity with the Windows and Microsoft Office environment q Knowledge of Wordpress CMS, HTML programming language q PHP and CSS skills a plus q General background in graphic design, marketing & advertising q Strong interpersonal skills q Proven customer service skills (polite, professional, respectful) q Excellent written and verbal communication, including listening skills and the ability to clearly document procedures q Established organizational skills q Demonstrates troubleshooting skills, analytical thinking, and the ability to create a problem solving plan q Able to prioritize tasks q Able to work in both solitary and team environments q Strives for continuous improvement q Able to handle stressful situations Working Relationships: q Close working relationship with company leadership q Involved with clients through telephone contact and in person q Required to contact vendors, consultants, and contractors on occasion Adherence to Purpose and Core Values at Ticomix: The employee should demonstrate a commitment to realize the Ticomix purpose which is "To equip the employees with the intellectual, emotional, spiritual, and financial resources to positively impact their families and communities."In realizing the purpose, the employee will adhere to the following Ticomix Core Values: Personable Adaptive Thoughtful Honest Intent and Function of Job Description Job descriptions assist Ticomix in making certain our hiring process is fair and qualified employees are selected. We view job descriptions as essential to our performance appraisal system and related promotion, transfer, layoff, and termination and maintained job descriptions are also an integral part of our compensation process. All job descriptions are reviewed to ensure only essential functions and basic duties have been requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the job whereas peripheral activities that are only incidentally related to each position have been no instance, however, should the requirement, skills, and abilities be interpreted as all-inclusive. Supervisors may assign additional appropriate activities and is possible requirements may be modified to reasonably accommodate disabled individuals in accordance with the Americans with Disabilities no time will accommodations be purposefully made which may pose serious health or safety risks to the employee or others, or which impose undue hardships on our company. Job descriptions are not intended as and do not create employment is an at-will any time employees can be terminated for any reason not prohibited by law.