NFP is a leader in the delivery of benefits solutions for companies of all sizes and in the delivery of life insurance and wealth management solutions for high net worth individuals. Our leading, independent broker/dealer offers a wide range of choices from some of the nation's top investment companies. NFP operates and reports in three segments that provide diverse products and services to corporate and high net worth individual clients: the Corporate Client Group, the Individual Client Group and the Advisor Services Group. NFP HR Services is part of our Corporate Client Group and is leading this search on behalf of our client company to recruit for a dynamic Public Relations Manager to join their team of exceptional professionals. Summary: The Public Relations Manager is responsible for managing the overall public relations function for the Company's United States presence, including leading, mentoring and developing subordinate PR team members. The position maintains cooperative relationships with the press, the community and consumer interest groups; responds to requests for information from the media; and monitors press coverage. The PR Manager also positions and sells information to the media and monitors and reports on competitor activity and relevant media topics. In addition, the PR Manager plans, develops and communicates PR campaigns and attends press and media events. A major responsibility of the PR Manager will be to create and monitor a longitudinal study of Company consumer and business data, highlighting trends and anomalies; identifying external factors and causation/attribution; ultimately converting this study into a quarterly media report. Essential Duties and Responsibilities: Establishes and maintains cooperative relationships with the press, representatives of the community and consumer interest groups. Effectively communicates (by means of 1:1 contact, in writing, by telephone, e-mail or social media) with people outside the organization, representing the company to the media, customers and other external sources. Creatively obtains data and information from all relevant sources; analyzes data/information and determines appropriate methods of utilizing and incorporating it into PR plans, functions and activities. Effectively manages, coaches, mentors and develops PR staff members, supporting their growth and learning, and ensuring their performance meets or exceeds expectations and contributes to the overall effectiveness of the PR team. Analyzes survey results on relevant media topics; makes appropriate conclusions and reports on findings to the Head of Communications & Public Relations (UK). Oversees and develops, designs, or creates new applications, ideas, relationships, systems, or products, including artistic contributions. Plans, develops and communicates PR campaigns; attends press and media events. Writes and edits news alerts, press releases and blogs/content. Effectively communicates ideas, project status, and other information with the Head of Communications & PR and other Company leaders and peers, by various methods (1:1 contact, in writing, by telephone, e-mail, or in person). Lead, manage and assign PR projects and activities, as required.