Purpose: This position is accountable for the implementation of consumer and commercial business plans in support of marketing plans for specific Diageo brands. This is a key position to support the day-to-day brand management including: developing and evaluating consumer-centric marketing tactics and understanding and evaluating the effectiveness of the brand commercial growth drivers. We are hiring four ABMs with this same description, for different brands. Role Responsibilities: Lead execution of strategy. Oversee On Premise Promotional execution, including working with On Premise sales teams and experiential/promotional agency Assist in overall Trademark strategy and execute specific levers within the plan Work with Brand Manager on brand strategy Exposure to P&L management Develop commercial sales tools Manage and evaluate media plans and deliverables Evaluation of programming and in-market results Decision Making / Financial Responsibility: Role will manage spending marketing investment dollars. Decisions must be made with the consumer at the heart of everything the brand does, whilst ensuring the commercial reality is viable on a day-to-day operational level within identified quality, cost and time constraints. Decisions will have an impact on the execution quality of brand plans, and the ability of business units to achieve volume and profitability goals. Conduct business review on category/brand performance, with recommended actions to address identified issues or opportunities; Monthly budget and P&L review to ensure on-plan performance & Support Brand Manager in managing daily business activities. Role will be expected to manage investment and activity trade-offs on a daily basis (i.e. within already agreed strategic direction) between channels and geographic business units. Management Responsibility: Responsible for the implementation/execution of the marketing plan Responsible for development of brand commercial strategy, subject to necessary consultation and approval Responsible for briefing, development and internal communication of commercial Brand Growth drivers Responsible for the development, under supervision, of Communication Briefs, in particular for trade communications Responsible for routine and ad hoc brand and category performance analysis, plus making recommendations to address or exploit issues and opportunities Responsible for collecting competitive intelligence and recommending appropriate action Responsible for managing some brand renovation projects (line extensions, new packs).Manage monthly financial/brand reports, including tracking of marketing budget expenditures Complexity of Role: Role covers a range of business management tasks across Diageo's commitment to outstanding brand building programs. Integration and collaboration with other Diageo Marketers Integration with the Sales Divisions; Both retail and On-Premise focus Key Outputs/Deliverables: Brand Plans - the national activity plans flowing from the agreed consumer-driven strategies which provide direction, tools and materials for activation of the national strategy, including creative development and national/global search and spin Brand budget management and activities managed to approved quality and budget parameters. Trade Execution of consumer brand plans Communication and Activity Briefs to internal groups (e.g., Trade Marketing Teams,) and external agencies Implementation of key elements of brand plan such as packaging or SKU changes/introduction, PR activity, national pricing changes, media plans Category/brand business reviews