Luxy Hair GM and Vision We are looking for a leader to oversee the operations of Luxy Hair. You will take yourself and the company to the next level! As a General Manager (eCommerce), you will manage the day-to-day business functions of our growing International eCommerce business. Responsibilities will be focused on keeping the business finely-tuned, growing and running smoothly at all times. The ideal candidate has been working in a high-growth E-Commerce business or digital agency where they have accrued valuable experience learning how to optimize eCommerce platforms to improve conversion, increase average order value and ensure the highest levels of customer satisfaction. You have to love operations and consider yourself an operations magician. As this is what Luxy Hair currently needs. Also, we still consider ourselves a start-up hence you have to play multiple roles. The best part, you can build your own team as you grow the business and yourself. Oh yeah, one more thing, you have to love design and have a great eye for it! We like pretty things! 411 on Luxy Currently, Luxy Hair has an amazing foundation as a business with consistent strong revenue, profits, and cashflow. The business is stable, however, is currently lacking high growth as the founders are transitioning to new ventures in Europe and really believe that the Luxy should remain a Canadian company with an amazing team based in Toronto. We know the city has amazing talent like yourself! The business was grown entirely through Luxy Hair's YouTube channel - which has over 2,000,000 subsrcribers and 235,000,000+ views. This is is still the core of the business, however, there is tremendous opportunity to grow business in other areas. Luxy Hair has been a Top 10 Shopify store by revenue in 2011, 2012, and mostly likely 2013 as well (they didn't release the stats for 2013). You can read a case study and interview with one of the co-founders, Alex Ikonn, on the Shopify blog here. The article also demonstrates how we have grown the business up to today. Overall, if you would sum up our business and strategy it is ... Deliver amazing value to our customers! We truly believe growth comes from delivering value and educating our customers. Luxy Hair has been a success because of this foundation and this is what your primarily role will be focused on. This quote rings true to Luxy: "Marketing is when you have to sell to somebody. If you aren't providing value, if you're not educating them about the product, if you're not helping them get the most out of the product, you're selling. And you shouldn't be in that mode." - Alison Johnson, Former Apple VP of Worldwide Marketing Do you believe in this as well? Then this position is for you. What will you be responsible for? You will primarily oversee the day to day operations of the Luxy Hair eCommerce business. It's growth, values, building and motivating your team, and most importantly delivering incredible value to customers :) You will define, design, test, and deploy e-commerce features, content, and functionality. Monitor analytics to ensure optimal experience and leads efforts to improve engagement, conversion and sales. Principal Duties & Responsibilities Create and build relationships with external Creative, Marketing, and Production service providers to ensure cohesive consumer experience. Making sure services and costs are aligned with goals. Working with digital agencies or sole digital service providers (designers, developers, photographers, etc.) Manage the team that sets up and maintains all e-commerce related content, promotions, creative and product information Monitor daily operations including logistics, commerce and customer support to ensure that all systems are operating without issues and meeting established goals Oversee key product page presentation (including copy/messaging, video & images) and attribution/refinements Manage and work with customer care and website analytics to improve site functionality and user experience Conduct customer surveys on a regular basis to benchmark performance, inform future product development and enhance capabilities of the platform to improve sales and satisfaction Manage inventory and source new products Manage e-mail, affiliate, and display campaigns Management: Manage, mentor & develop the ecommerce staff