THE COMPANY: uSamp About [uSamp's newest business] is the world's first on-demand consumer insights platform, providing brands with instant on-demand access to targetable consumers. The portfolio is comprised of Survey Tool™ for survey authoring and fielding, and Concept Test™ for early-stage concept screening. With brand managers can collect quantifiable customer feedback from the web, mobile devices and social networks. Powerful enough to be used by Fortune 500 companies, and intuitive enough to be used by tens of thousands of small businesses, gives companies of all sizes a single platform -- to build, promote and analyze the voice of the customer --- when, where and how they need it. For more information visit About uSamp uSamp is the technology leader in market research providing automation, mobile and global sample and insight solutions for marketers. Based in Los Angeles, with six offices in the United States, Europe and Asia, uSamp has been recognized in Inc.'s 500|5000 exclusive ranking of the nation's fastest-growing private companies. For more information visit THE OPPORTUNITY: Sr. Marketing Manager, Demand Generation uSamp is looking for a highly skilled Senior Demand Generation Manager to grow its fast-accelerating business. This individual will play a significant role in driving business growth through new customer acquisition and existing customer expansion, capitalizing on opportunities to raise brand awareness and increasing market share. The position will provide technical insight and create solutions to increase email campaign responses, improve tracking and overall ROI. In addition, this person will possess proven experience with B2B demand generation marketing and a strong command of marketing automation systems (i.e. Pardot/Marketo) as well as This position is a strategic role in the company, which requires "being in the trenches" as uSamp builds out the team and programs to support its fast growth. Specifically… Create and execute the demand generation and awareness marketing plans, campaigns and tactics. Develop, deploy and analyze demand generation campaigns in a variety of inbound and outbound marketing channels including search engine marketing, email marketing, lead nurture programs, social media, etc. Strategize with internal stakeholders on marketing and campaign plans against measurable goals and objectives. Plan, create and execute end-to-end marketing project work plans and revise as appropriate to meet changing needs and requirements. Review and leverage learnings from customer research, as well as monitoring marketplace and competitor marketing programs. Work collaboratively internally and with external resources to create appealing email campaigns, communicating winning marketing concepts through well written copy and design. Monitor digital campaigns and collect metrics to calculate ROI and suggest continuous improvement. Maintain knowledge of current trends and digital marketing strategies as they evolve. Manage day-to-day operational aspects of campaign tactics and scope. Review deliverables and ensure deliverable quality. Manage, maintain and own marketing automation systems such as Pardot and Marketo, including Effectively manage campaigns against budgets.