**Corporate strategy and tactical operations,crisis and reputation management, cybersecurity, privacy and GDPR  compliance professional  services**

**Corporate governance, secure military-grade encrypted cloud computing project implementations, on counterstrike of the most advanced beyond state of the art designated cybercrime actors, on cybersecurity audits, consultancy and penetration tests, not forgetting to cover the global cybersecurity, compliance, cybercrime treaties laws and regulations such as European Union’s GDPR and NIS2 Directives and the new Digital Operational Resilience Act (DORA) complemented by USA’s Homeland Security  Act together with  the  Gramm-Leach-Bliley  (GLBA)  Act  and   accompanied by  the  new  NYDFS  Cybersecurity Regulation.**

### Axetel acts in the field of strategy and conducts tactical operations by:

#### A) **Elaborating Growth Strategies:**

·              \*   Segmentation of the competitive field in current business or in new areas

·              \*  Creative thinking on strategic options, analysis of players and power plays, quest for breakthroughs

·              \*  Operational planning and deployment, close interaction with decision-makers.

##### A1) Examples of Previous Missions:

·               \* Planning business strategy for an identity document company: international strategy, targeting geographic zones, 

presenting best prospects for growth, identifying projects, identifying acquisition targets.

·                \*  Working out business strategy for an SME operating on the simulation market: segmentation of the industry, profile of 

competitors, identifying potential growth areas and identifying takeover targets.

·                \*  Elaborating and deploying a growth strategy for an SME in the robotics industry: segmentation of the industry, working 

out development strategy, technological, marketing and organizational deployment.

·                \*  Developing business in the smart-card industry: identifying potential takeover targets, assistance in seeking systems integrator 

partners.

              \* Choosing and deploying a development strategy in the Internet security field:

          analysis of competition, identifying potentially profitable applications, acquiring

          technology, setting up business for trustworthy operators, influencing the market.

####    B)  **Conducting Tactical Operations**

·                    \*  **Lobbying, assistance in submitting bids in key tenders, legitimation of development plans, corporate communication.**

·                    \*  **Mergers and acquisitions: identifying targets, external due diligence, supervision of acquisition and integration**

**processes**

·                   \*   **Recruiting high-level specialists: identifying and approaching the right persons.**

**B1) Examples of Previous Missions:**

·                     \* **Industrial mergers: operational assistance in the merger of two industrial groups, elaborating a strategic plan,**

**conducting negotiations, presenting operation to shareholders and overseeing actual merger.**

·                    \*  **Due diligence in the airport security field: audit for acquisition of a department specializing in x-ray passenger**

**screening.**

·                     \* **Approaching European Union on behalf of a major European defense group to examine prospects of developing**

**business in the security field, lobbying operations.**

·                     \* **Anti-fraud policy: helping a European telecommunications operator to develop an anti-fraud policy on Audiotex**

**services.**

·                     \* **Mounting a project for a European center of excellence in the fight against organized crime: creating the concept,**

**obtaining moral support, promoting the project among institutional investors and setting it up.**

###   **Axetel's Executive Team**

  

**Acting as a highly determined serial entrepreneur, Eduard has founded two susscesful stratups so far and sold them rapidly to military-industrial major global influence corporations such as Sagem Safran. He works now exclusivley driven by helping others while having fun and intellectuel pleasure. Eduard is currently writing two new books, one about applied cybersecurity and the second about artificial intlligence online agents.**

**Eduard became a true digital nomad in a permanent pusuit of finding the undiscovered inner universal beauties of the known universe, Eduard is strongly attracted by very far yet exotic travels, but also to listen daily several high-quality engineered music albums, practicing a few hand-picked elite sports such as performance judo, swimming, fitness, roller blades, mountain biking, outdoor trekking and by various eclectic forms of arts.**

**Eduard  is extremely experienced yet still very passionate motivational leader and manager focusing his attention and his magical flaw of universal positive energy and drive using his "hobbit-style management- method"on CISO specific situations related to corporate governance, secure military-grade encrypted cloud computing project implementations, on counterstrike of the most advanced beyond state of the art designated cybercrime actors, on cybersecurity audits, consultancy and penetration tests, not forgetting to cover the global cybersecurity, compliance, cybercrime treaties laws and regulations such as European Union’s GDPR and NIS2 Directives.**

  

**Barbara is currently teaching as a full professor at University of Bucharest leading the research of the prestigious department of mineralogy. Skills and Expertise: Strategy, Corporate identity and reputation management, Crysis management, Minerals,  Mineral Characterization,  Applied Mineralogy, Petrographic, Thin Section Clay Minerals.**

  

**Pierre  specializes in mapping out rational strategies and applying creative solutions.**

**He acts in the field of strategy and conducts strategy related tactical operations (mergers acquisitions, communication & lobbying).**

**Using finely-tuned methods of strategic and economic analysis, Serendip has developed sophisticated segmentation and modeling tools to assist in the decision-making process using ancient ARVERNES techniques and strategies.**

  

**Livia  is a genuine international marketing guru. Before joining our team, she acted as marketing manager for multiple brands of accounts like Unilever. She currently leads Axetel's corporate branding and reputation management division**

  

           **Elena earned a DEA in Internet Strategies at Commisariat at French Commissariat a l'energie Atomique and brings her vast experience as a former Chairwomen of Eurocloud, the European cloud industry association.**

**Before joining Eurocloud, Elena worked in the merger acquisition department of the Devoteam group, one of the most successful IT service groups in Europe, where she helped the group's top management in the acquisition of IT service companies in Europe. Elena obtained a master’s degree in applied Languages in Commerce and Business from the University of Cergy Pontoise, France and a diploma of advanced studies in Information Management from the University of Marne-la-Vallee, France.**

  

      **Our full corporate identity branding and promoting services are rapidly developing and managing the visual and conceptual aspects of a corporate brand. We work closely with businesses to create a consistent and compelling brand identity that aligns with the company's values, mission, and target audience.**

**The services offered by Axetel's corporate identity brand service provider can vary, but typically include:**

**Brand Strategy: Helping businesses define and articulate their brand strategy, including brand positioning, target audience identification, and competitive analysis. We assist in creating a unique and differentiated brand identity that resonates with the intended market.**

**Logo Design and Visual Identity: We design only copyright protected original  logos and visual elements that represent the essence of the brand. This includes selecting appropriate colours, typography, and imagery that convey the desired brand message. The goal is to create a distinctive and memorable visual identity that sets the company apart from its competitors.**

**Brand Guidelines: We develop comprehensive brand guidelines that provide instructions on how to consistently apply the brand across various mediums. These guidelines include rules for logo usage, typography, color palette, imagery, and tone of voice. Brand guidelines ensure that all marketing and communication materials maintain a cohesive and unified brand identity.**

**Marketing Collateral: Axetel creates marketing collateral such as business cards, letterheads, brochures, and presentations that adhere to the brand guidelines. These materials reflect the brand's visual identity and messaging, reinforcing brand recognition and consistency across different touchpoints.**

**Digital Branding: We extend the brand identity to digital platforms by designing websites, social media profiles, email templates, and other digital assets. We ensure that the brand is effectively represented in the online space and provide a seamless user experience.**

**Brand Activation: We also can assist in launching and promoting the brand through various marketing channels. This can include developing brand campaigns, advertisements, and promotional materials that engage the target audience and drive brand awareness.**

**Brand Management: Axetel help businesses maintain and evolve their brand over time. This includes monitoring brand perception, conducting brand audits, and providing recommendations for brand enhancements or adjustments as needed. We ensure that the brand remains relevant and consistent as the business grows and evolves.**

**Overall, a corporate identity brand service provider plays a crucial role in establishing and maintaining a strong brand identity for businesses. Our expertise in branding and design helps businesses create a distinctive and memorable brand that resonates with their audience and sets them apart in the marketplace.**

**Reputation management**

  

    **Axetel's modern reputation management service refers to the practice of influencing and controlling an individual's or an organisations public image or reputation. It involves monitoring, shaping, and maintaining a favorable perception among the target audience, stakeholders, and the general public.**

**In today's digital age, reputation management has become increasingly important due to the ease and speed with which information spreads online. Negative news, reviews, or social media posts can quickly damage an individual's or a company's reputation, impacting their credibility, customer trust, and even financial performance.**

**Here are some key aspects and strategies involved in reputation management:**

**Monitoring: Regularly monitoring online platforms, including social media, review sites, news articles, and blogs, to stay informed about conversations and mentions related to the individual or organisation.**

**Responding: Promptly addressing negative or false information and engaging with users or customers who have expressed concerns or complaints. Responding in a timely and respectful manner can demonstrate accountability and a commitment to resolving issues.**

**Content Creation: Developing and publishing high-quality content across various online channels, including websites, blogs, and social media platforms. This content should be informative, engaging, and aligned with the desired image or message the individual or organisation wants to convey.**

**Search Engine Optimisation (SEO): Optimizing online content to improve its visibility in search engine results. This involves using relevant keywords, creating authoritative backlinks, and ensuring website technical aspects are optimized for search engines.**

**Online Reviews and Ratings: Monitoring and managing online reviews and ratings on platforms like Google My Business, Yelp, or industry-specific review sites. Encouraging satisfied customers to leave positive reviews and addressing negative reviews professionally can help maintain a positive perception.**

**Crisis Management: Developing a crisis management plan to address potential reputation crises. This involves swift and transparent communication, taking responsibility when necessary, and implementing corrective actions to mitigate the impact of negative events.**

**Proactive Public Relations: Building and maintaining positive relationships with media outlets, journalists, and influential individuals in relevant industries. Engaging in public relations activities, such as press releases, media interviews, or collaborations, can help shape a positive narrative.**

**Social Media Engagement: Actively participating in social media platforms, engaging with followers, and sharing valuable content. This can help humanise the individual or organisation and foster a sense of connection and trust with the audience.**

**It's important to note that reputation management is currently not solely focused on suppressing negative information but also on building a genuine and positive reputation through ethical practices, delivering quality products or services, and maintaining strong relationships with stakeholders.**