A brilliantly-colored oriental sweetlips fish (*Plectorhinchus vittatus*) waits while two boldly-patterned Cleaner fish pick parasites from its skin. The spotted tail and fin pattern of the Sweetlips signals sexual maturity; the behaviour and pattern of the Cleaner fish signal their availability for cleaning service, rather than as prey
Peacock butterfly is a cryptic leaf mimic when its wings are closed
Peacock butterfly displays startling eye-spots when its wings are open; they also distract attacks away from the body. This insect has survived a bird's attack on the eyespot on the right hindwing
Red underwing moth is cryptic and disruptively patterned at rest
Red underwing moth's startling underwing flash when disturbed
The zebra's bold pattern may momentarily confuse chasing lions: a dazzle defence
**Animal color** (or **coloration**) is produced by light reflecting from an animal's surface. The ways animals produce colors include pigments, chromatophores and other structures, and bioluminescence.

Since sight is usually so important to animals, and is so often used by predators as a long-range way to find prey, an animal's color must serve one or more functions. These functions, such as finding prey, or evading capture, or finding a mate, are absolutely essential for life and survival. Therefore, animal color is determined by natural selection because it affects the survival of animals and their offspring.

Some of the most obvious functions of color are:

1. Camouflage: enabling an animal to remain hidden from view
2. Signalling to other animals
	1. Warning coloration: signalling to other animals not to attack
	2. Mimicry: taking advantage of another species' warning coloration
	3. Sexual selection: finding a mate
	4. Other kinds of signalling
3. Diversion
	1. Startle defence: unexpected flashes of color or eyespots
	2. Dazzle: confusing a predator by moving a bold pattern (such as zebra stripes) rapidly
4. Physical protection: such as humans in tropical climates have dark skin pigments which protect against sunburn and skin cancer.
5. Incidental coloration. This is common in plants, which have green leaves because chlorophyll is green. In animals it is rare, such as having red blood (haem, needed to carry oxygen, is red). However, when the red shows on the surface it is often due to selection, as in human red lips.

Overwhelmingly, the most common function of color is in predator-prey relationships. "Anti-predator adaptations occur in every biome of the world and in almost every taxonomic group".

Animal color has been a topic of interest and research in biology for a long time. According to Charles Darwin's 1859 theory of natural selection, features such as coloration evolved by providing individual animals with a reproductive advantage. For example, individuals with slightly better camouflage than others of the same species would, on average, leave more offspring.

Startle and dazzle defences
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Animals can have a camouflage defence at distance, but when faced by a predator they may switch to a 'flash' defence to gain time and distract the predator. The predator often blinks or turns its face away in self-defence. This is a reflex act which is there to protect its vital facial area. In the second the predator blinks, the prey flies or jumps, and lands in camouflage again. This pattern of color plus behaviour is quite common. It is called deimatic defence by textbooks, from the Greek for 'dread' or 'to frighten'.

Related pages
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* Camouflage
* Defence against predators
* Mimicry
* Sexual dimorphism
* Warning coloration
* Evolution of color vision