**P-pop** or **Pinoy pop**, also known as **Philippine pop** or **Filipino pop** is a type of music from the (Original Pinoy Music) OPM genre. It began in the 1970s. Through the 1990s to the 2000s, live bands performed OPM pop. 

Groups such as Neocolours, Side A, Introvoys, the Teeth, Yano, True Faith, Passage and Freestyle popularized OPM pop. These songs are sentimental.

From 2010 to 2020, Philippine pop music changed. The quality became better, there was more variety, and people were willing to pay more money to make and listen to it. This was because the economy of the Philippines was improving and Filipinos were becoming more interested in their own culture. This was partially because K-pop and J-pop, which are music styles from Korea and Japan, which have Asian style ballads, idol groups, EDM music, and less reliance on Western genres. Famous P-pop music artists include Sarah Geronimo, SB19, XLR8, Morissette, KZ Tandingan, Erik Santos, Yeng Constantino, MNL48, Regine Velasquez, BINI, BGYO, and P-Pop Generation.

Industry
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In the Philippines, Culture, Music and etc are also included in P-pop Music scene, K-pop is the one of the biggest and most hot genre right now. P-pop is also inspired in Pop Music, J-pop, K-pop and C-pop. 

Notable Top 3 Most Highest Record labels in P-pop Industry are:

1. Star Music
2. ShowBT Entertainment
3. GMA Music

Notable Foreign Entertainment that based in The Philippines also:

1. First One Entertainment
2. KP Entertainment
3. ShowBT Entertainment

Etymology
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Pinoy music or Pinoy pop emerged began in the 1970s. The songs were often sung in Tagalog. It was a mix of rock, folk and ballads. It did not focus on social class. As early as 1973, the Juan De la Cruz Band was performing "Ang Himig Natin" ("Our Music"), which many people thought was the first example of Pinoy rock. "Pinoy" gained popular currency in the late 1970s in the Philippines when Filipinos became more patriotic. Filipino folk singer Heber Bartolome's "Tayo'y mga Pinoy" ("We are Pinoys") became popular. Filipino rapper Francis Magalona's "Mga Kababayan Ko" ("My Countrymen") in the 1990s and Filipino rock band Bamboo's "Noypi" ("Pinoy" in reversed syllables) in the 2000s.

Today, the word "Pinoy" is used as an adjective for things that have to do with the Philippines or Filipinos. Pinoy rock was soon followed by Pinoy folk and Pinoy jazz. Many songwriters made songs critical of Philippine president Ferdinand Marcos and his use of martial law and the Batasang Bayan, other songs were subversive and others were about national pride.

The Marcos administration ordered radio stations to play a certain number of Pinoy songs each hour. Both Marcos and his enemies used Pinoy music.

History
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### Beginnings (1960s–1970s)

P-pop includes Filipino pop songs since the 1960s, especially ballads. Many are by major commercial artists like Pilita Corrales, Nora Aunor, Basil Valdez, Freddie Aguilar and Rey Valera.

Singer-songwriters Ryan Cayabyab and José Mari Chan became famous in the 1970s by writing original English love songs alongside modern Tagalog songs. Pop groups in the same decade include Manila sound groups APO Hiking Society and Hotdog.

### Golden age of Filipino music

In the 1980s, disco group VST & Co. and pop icon Gary V. gave rise to dance-pop in the mainstream.

### Prominence of rock-acoustic bands, belters, and balladeers (mid-1990s to present)

The early to mid-1990s saw the emergence of the pop-rock group, Eraserheads, considered as a turning-point in the OPM music scene. In the wake of their success was the emergence of a string of influential bands such as Yano, Siakol, Parokya ni Edgar, Grin Department, Rivermaya, Moonstar 88 and Hungry Young Poets, each of which mixes the influence of a variety of pop and rock subgenres into their style.

Filipino rock continues to flourish at present with newer bands such as Hale, Cueshé, Sponge Cola, Chicosci, Kamikazee and Urbandub, and the emergence of the country's first virtual band, Mistula. Though only some of the spearheading bands are still fully intact, many old members have formed new bands such as Pupil, Sandwich, and Bamboo. A few band members such as Kitchie Nadal, Barbie Almalbis, and Rico Blanco have established steady solo careers.

Though rock bands have been dominating the mainstream since their commercialization in the '90s, acoustic groups were still regularly showcased in the live band scene such as Side A, True Faith, Neocolours, South Border and Freestyle popularized songs that clearly reflect the sentimental character of OPM pop. Popular acoustic acts like Nina, Juris (of MYMP) and Aiza Seguerra also prove the diversity of Filipino pop.

Solo belters and balladeers such as Regine Velasquez, Sharon Cuneta, Joey Albert, Donna Cruz, Zsa Zsa Padilla, Jaya, Jolina Magdangal and Martin Nievera had regular exposure on television and radio.

### Re-emergence of R&B and novelty songs (2000s to present)

Beginning in the early 2000s, Kyla, Nina and Jay R began to perform contemporary R&B music with Gloc-9 and Abra of hip-hop genre.

Local sing and dance groups SexBomb Girls and Viva Hot Babes began to perform.

### Pinoy pop renaissance (2010s)

Pinoy pop changed after 2010. Rock bands and novelty songs from the 1990s and 2000s started to fade out of the mainstream. Newer songs did not have influences from rock or hip-hop.

In 2010, Little Big Star 2nd runner-up and YouTube star Charice became the first Asian to peak on the top 10 (at No. 8) of the Billboard 200 for her debut album. She was also one of the first Asian artists to have a song peak at No. 1 for Billboard's Dance/Club Play Songs.

Notable pop artists of the 2010s include Toni Gonzaga, Moira Dela Torre, Yeng Constantino and Sarah Geronimo whose songs "Tala" and "Kilometro" were chosen by CNN Philippines as best songs of the decade.

### The rise of P-pop idol groups (2020s)

From the influence of K-pop and J-pop, a new era of P-pop was born. The Philippines' first idol group MNL48, a sister group of the J-pop group AKB48, started a new era for P-pop when they debuted in 2018. Following them is the all-boy idol group SB19 who also debuted in 2018. They are the first Filipino act trained by a Korean entertainment company under the same system that catapulted K-pop artists into global stardom. SB19 is considered to be the first P-pop idol group to chart on the Billboard Next Big Sound and Billboard Social 50. On November 20, 2019, SB19 made history by being the first Filipino artist to chart and debut on the Billboard Next Big Sound chart debuting and peaking at No. 5. The Next Big Sound chart tracks "the fastest accelerating artists during the past week, across all major social music sites, statistically predicted to achieve future success," according to the Billboard website. On December 3, 2019, the group broke the all-time record of the longest stay at the No. 1 spot of Myx Daily Top Ten with "Go Up" staying at the top spot for 53 non-consecutive days.

In 2021, Alamat The Newest and Rising Pinoy pop group, Spot on Billboard Next Big Sound, (Peak #2), Alamat is the fastest P-pop group Become the No.2 ranked on Billboard Next Big Sound.

Idols
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See the main article: P-pop Idol

International recognition
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In 2019, P-pop idol group MNL48 performed at AKB48 Group Asia Festival 2019. It was held at Bangkok, Thailand on January 27. The second one was held at Shanghai, China on August 24. Such performances catapulted MNL48 to the international stage, especially with other fans of their 48G counterparts. That same year, MNL48's Abby Trinidad was the group's representative on the New Year's Eve special of NHK's "Kohaku Uta Gassen," where along with other 48G counterparts, performed "Koi Soru Fortune Cookie." This was the third time a Filipino performer appeared on that show. They appeared with Gary Valenciano and the band Smokey Mountain.

In 2020, Sarah Geronimo's single "Tala" entered at No. 12 on the U.S. Billboard World Digital Song Sales chart.

In 2020, P-pop boy band SB19 became a Billboard Social 50 mainstay. It peaked at No. 15 on the chart, probably due to the music video of their single "Alab." SB19 reached their highest position in the weekly Billboard Social 50 list two weeks after the release of their album, ranking second behind BTS on the week of August 15, 2020. A week later, the songs placed in the top five of two charts, and the group achieved another Billboard milestone: 5th in the Emerging Artist list, their highest ranking to date. SB19's "Go Up" peaked at number 2 in Billboard's LyricFind Global chart after debuting at number 17 the week before. It also made its initial appearance at number 9 in the U.S. version of the chart. Two weeks later, "Hanggang sa Huli" debuted at number 16 in Billboard's LyricFind U.S. chart while also debuting at number 4 in the chart's global version. On the week of November 28, 2020, the group reached another milestone, their first number 1 in a Billboard chart, after "Alab (Burning)" debuted at number 1 in Billboard's LyricFind Global chart,and at number 6 in the U.S. version of the chart.

MNL48 announced the formation of BABY BLUE, the group's newest sub-unit on September 1, 2020. Alongside with that announcement is the release of the sub-unit's single "Sweet Talking Sugar," released in collaboration with Tower Records Japan, a major Japanese music retailer. HalloHallo Entertainment and Tower Records Japan announced a nationwide tour in Japan, planned four after the COVID-19 crisis.

In 2021, SB19 was the first Filipino artist that nominated Artist in Billboard Music Awards along with Blackpink, Ariana Grande, BTS and Seventeen

Artists
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Further information: List of P-pop artists
For the Pinoy idols, see P-pop Idols.
Some Pinoy pop artists became extremely popular in Philippines, and some also have fanbases in other countries. They affect both music and fashion. As of 2020, the top five best-selling artists in the Philippines charts are MNL48, SB19, Sarah Geronimo, KZ Tandingan, and IV of Spades. IV of Spades is the only pop band artist.

Pinoy Pop-rock
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P-Pop does include other popular Korean genres of music than Pop, such as rock. Some popular Pinoy rock bands genre are MNL48 and IV of Spades. See also the Pinoy Rock.

Related pages
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* Philippines
* Music of the Philippines
* Original Pilipino Music
* P-Rock
* P-hip hop
* Ballad
* Filipino
* P-pop Idol