Yoga Practice in the Global Wellness Industry (2020)
Authors: Narayanan, Dr.M.Manimekalai
Type: Poster
Published: 2020

<h2 class="ng-star-inserted"><span class="ng-star-inserted">1. Introduction</span></h2>
<p class="ng-star-inserted"><span class="ng-star-inserted">The practice of yoga has evolved from its ancient Indian origins into a cornerstone of the multi-billion-dollar global wellness industry. By 2020, yoga was positioned to "ride the wave" and Historical Evolution</span><br class="ng-star-inserted"><span class="ng-star-inserted">Yoga, an ancient practice originating in India, has seen a massive resurgence on the global stage.</span><br class="ng-star-inserted"><span class="ng-star-inserted">of mainstream popularity, transitioning from a spiritual discipline to a primary system for physical and mental health.</span></p>
<h2 class="ng-star-inserted"><span class="ng-star-inserted">2. Current Market Context and Trends</span></h2>
<p class="ng-star-inserted"><span class="ng-star-inserted">The resurgence of yoga is driven by both global recognition and governmental support.</span></p>
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<p class="ng-star-inserted"><span class="ng-star-inserted">*</span><span class="ng-star-inserted">Global Recognition</span><span class="ng-star-inserted"> </span><strong class="ng-star-inserted"><span class="ng-star-inserted">Global Recognition:</span></strong><span class="ng-star-inserted"> The American College of Sports Medicine (ACSM) ranked yoga at number 7 on its list of "Top 10 fitness predictions for 2019."</span></p>
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<p class="ng-star-inserted"><strong class="ng-star-inserted"><span class="ng-star-inserted">Political Catalyst:</span></strong><span class="ng-star-inserted"> Since 2014,:** Yoga was ranked #7 in the American College of Sports Medicine’s (ACSM) "Top 10 fitness predictions for 2019."</span></p>
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<p class="ng-star-inserted"><strong class="ng-star-inserted"><span class="ng-star-inserted">Indian Market:</span></strong><span class="ng-star-inserted"> The Indian wellness market is valued at approximately **Rs. 499 advocacy by Indian Prime Minister Narendra Modi has significantly increased international awareness and daily adoption.</span></p>
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<p class="ng-star-inserted"><strong class="ng-star-inserted"><span class="ng-star-inserted">Western Adoption:</span></strong><span class="ng-star-inserted"> While introduced Billion**, with wellness services accounting for 40% of this total. The establishment of the Ministry of AYUSH has further to the West by Swami Vivekananda, the practice shifted in the 1980s from a purely spiritual/philosoph bolstered the ecosystem for yoga studios and startups.</span></p>
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<p class="ng-star-inserted"><strong class="ng-star-inserted"><span class="ng-star-inserted">Policy Impact:</span></strong><span class="ng-star-inserted"> Since 2014, the effortsical discipline to a popular system of physical exercise, primarily focused on Hatha Yoga (asanas/postures).</span></p>
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<p class="ng-star-inserted"><span class="ng-star-inserted">of Indian Prime Minister Narendra Modi to promote yoga globally (including the establishment of International Yoga Day on June 21st### 3. Health and Wellness Benefits</span><br class="ng-star-inserted"><span class="ng-star-inserted">The popularity of yoga is largely attributed to the diversity of its long-term) have significantly increased daily adoption worldwide.</span></p>
<h2 class="ng-star-inserted"><span class="ng-star-inserted">3. Health and Therapeutic Benefits</span></h2>
<p class="ng-star-inserted"><span class="ng-star-inserted">Yoga is increasingly utilized across health benefits, which enhance the practitioner's quality of life physically, mentally, and emotionally.</span></p>
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<p class="ng-star-inserted"><span class="ng-star-inserted">**Preventive, sports, and rehabilitation institutes for its efficacy in treating various conditions:</span></p>
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<p class="ng-star-inserted"><strong class="ng-star-inserted"><span class="ng-star-inserted">Physical Health:</span></strong><span class="ng-star-inserted"> Management of hypertension, diabetes Care:** Yoga is increasingly used for the prevention of diseases, regulation of blood pressure and blood sugar, and balancing bodily fluids.</span></p>
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<p class="ng-star-inserted"><span class="ng-star-inserted">**, gastrointestinal issues, and regulation of blood pressure, blood sugar, and hormonal balance.</span></p>
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<p class="ng-star-inserted"><strong class="ng-star-inserted"><span class="ng-star-inserted">Mental Health:</span></strong><span class="ng-star-inserted"> TreatmentTherapeutic Applications:** It is noted as an effective treatment for various conditions, including hypertension, insomnia, diabetes, gastrointestinal issues for insomnia, depression, anxiety, PTSD, sleep disorders, and psychosis.</span></p>
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<p class="ng-star-inserted"><strong class="ng-star-inserted"><span class="ng-star-inserted">Holistic Wellness:</span></strong><span class="ng-star-inserted"> Regular practice is, depression, anxiety, PTSD, and sleep disorders.</span></p>
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<p class="ng-star-inserted"><strong class="ng-star-inserted"><span class="ng-star-inserted">Psychological Impact:</span></strong><span class="ng-star-inserted"> Regular practice provides better mental clarity and credited with improving mental clarity, emotional balance, and overall quality of life.</span></p>
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<h2 class="ng-star-inserted"><span class="ng-star-inserted">4. Global Perspectives and Evolution encourages a healthier, more balanced lifestyle.</span></h2>
<h3 class="ng-star-inserted"><span class="ng-star-inserted">4. Economic Impact and Market Trends</span></h3>
<p class="ng-star-inserted"><span class="ng-star-inserted">Yoga has become a significant driver of the wellness economy.</span></p>
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<p class="ng-star-inserted"><strong class="ng-star-inserted"><span class="ng-star-inserted">The Indian Market:</span></strong><span class="ng-star-inserted"> The Indian wellness market is valued at approximately Rs. 499 Billion,</span></p>
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<p class="ng-star-inserted"><strong class="ng-star-inserted"><span class="ng-star-inserted">Historical Introduction:</span></strong><span class="ng-star-inserted"> While yoga is an ancient Indian practice, it was introduced to the Western world by Swami Vivekananda.</span></p>
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<p class="ng-star-inserted"><strong class="ng-star-inserted"><span class="ng-star-inserted">Evolution in the West:</span></strong><span class="ng-star-inserted"> By the 1980s, Western perception shifted from seeing yoga as a purely spiritual/religious practice to viewing it as a popular system of physical exercise, primarily focused on </span><span class="ng-star-inserted">Hatha Yoga</span><span class="ng-star-inserted"> (asanas/ with 40% of that comprised of wellness services. The establishment of the AYUSH Ministry has further spurred the economy through yoga studios, equipment, and related startups.</span></p>
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<p class="ng-star-inserted"><strong class="ng-star-inserted"><span class="ng-star-inserted">Global Valuation:</span></strong><span class="ng-star-inserted"> The global yoga industry is valued at an estimated $80 billion worldwide.</span></p>
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<p class="ng-star-inserted"><strong class="ng-star-inserted"><span class="ng-star-inserted">Growth in the US:</span></strong><span class="ng-star-inserted"> The United States has seen a 50%postures).</span></p>
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<p class="ng-star-inserted"><strong class="ng-star-inserted"><span class="ng-star-inserted">Growth:</span></strong><span class="ng-star-inserted"> Experts conclude that as a trend, yoga is set to grow at an accelerating pace without growth in yoga practitioners since 2012, with over 6,000 yoga studios now operating in the country.</span></p>
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<p class="ng-star-inserted"><strong class="ng-star-inserted"><span class="ng-star-inserted">International Support:</span></strong><span class="ng-star-inserted"> 170 nations now support International Yoga Day (June 21).</span></p>
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<p class="ng-star-inserted"><span class="ng-star-inserted">stagnation.</span></p>
<h2 class="ng-star-inserted"><span class="ng-star-inserted">5. Yoga Industry Statistics ("Yoga by the Numbers")</span></h2>
<p class="ng-star-inserted"><span class="ng-star-inserted">The economic and social scale of yoga### 5. Diversity of Practice</span><br class="ng-star-inserted"><span class="ng-star-inserted">The "wellness industry" of yoga encompasses various styles catering to different needs:</span></p>