text: Frankly, if I was making high end wine from the "Sonoma Valley", "Sonoma Mountain" or "Sonoma Coast" AVAs that depended in part on the quality recognition that comes wtih these AVAs, I'd be pissed that I'm forced now to put a place-name on my label that told my buyers nothing of real value about the wine behind my label and, in some cases, demonstrably lowered its perceived quality.